Shedding light on the ‘invisible load’: an analysis of sight metaphors in parenthood podcasts

Abstract

ABSTRACT This paper intends to establish which sight metaphors are preferably utilised in parenthood podcast discourse when the division of family responsibilities within heterosexual dual-income couples is discussed. The study examines a sample of podcast episodes about this topic aired during the COVID-19 pandemic and produced in a number of English-speaking countries. Starting from the assumption that work performed within the home is conventionally conceptualised as something heavy (DOMESTIC WORK IS A LOAD), the research relies on Conceptual Metaphor Theory and Critical Metaphor Analysis to explore the ways in which the ‘load’ source domains combines with that of ‘vision’. Results indicate the widespread presence of invisibility metaphors in relation to women's work within their households. The adoption of such rhetorical figures has noteworthy ideological repercussions: labelling mothers’ contributions to their families as ‘invisible’ produces the paradoxical effect of making them very noticeable, thus validating women's efforts and highlighting their crucial importance. The use of metaphorical patterns involving the sense of sight thus represents an instance of counter discourse that spreads awareness about the devaluation of housework and childcare and might ultimately contribute to family and societal transformation.