Innovation Activity Of Enterprises Research Articles

The Impact of Trade Policy Uncertainty on Export Enterprises' Innovation

The Impact of Trade Policy Uncertainty on Export Enterprises' Innovation

INNOVATIVE INVESTMENT ACTIVITIES OF ENTERPRISES: CASE OF INDUSTRIAL PARKS

The research aims to validate the efficacy of creative and investment endeavors undertaken by firms operating inside eco-industrial parks in the framework of a circular economy. The research is based on the use of system and synergistic approaches to study the innovation and investment activities of enterprises within the ecoindustrial park. These approaches allow for the examination of these activities as distinct subsystems, which ultimately contribute to the overall synergistic effect of the park. The consolidation of manufacturing firms inside eco-industrial parks involves a more cohesive collaboration among businesses, facilitated by cooperative investments. The proposed systematic approach for assessing the effectiveness of innovation and investment activities of enterprises within ecoindustrial parks has been approved, demonstrating the potential for achieving positive outcomes from investments and innovative projects undertaken by enterprises operating within ecoindustrial parks, within the framework of the circular economy.

Managerial Decision-Making Methodology to Support Innovation Activities: Evidence from Slovak Enterprises

The creation of innovations in enterprises is a topic that has a firm place in the scientific literature, and the authors describe several procedures and theories of the functioning of the innovation process in enterprises. One part of the innovation process is decision-making. In the article, attention is paid to the results of research on the decision-making process as an important and integral part of the innovation process. The elements of the decision-making process and their impact on innovation represent an area of possible exploration and development of theories on decision-making in the innovation process. It is here that we have proposed a methodology for decision-making in the innovation process. The management of innovation processes, of which decision-making is an important part, provides multiple points of error for enterprises. Errors are experienced by enterprises due to a lack of information or its misuse, the influence of communication and time, and also the lack of experience of employees. The aim of this paper is to highlight the different decision-making criteria and approaches to innovation activities in Slovak enterprises within the framework of the developed methodology and survey results.

Methodological characteristics of statistical support of regional innovation policy

Aim. To identify the possibilities of expanding the general sample of organizations involved in the provision of statistical data regarding the issues of innovation activity implementation to improve the quality of information in decision-making within the framework of regional innovation policy implementation.Objectives. To determine the significance of statistical information for the processes of strategic planning in the country and regions; to identify the problems of adequate reflection of innovation activity in modern Russian statistics; to establish the deviations of the methodological apparatus of Rosstat from the recommendations of the Oslo Manual; to analyze some statistical parameters of innovation activity in the regions of the North-West of Russia; to develop recommendations for changing the approaches of Rosstat to the organization of statistical observation in the sphere of innovation activity.Methods. The article characterizes the state of innovation statistics in the country on the basis of analysis methods. The method of pair correlation allowed to reveal the inconsistency of the parameters of innovation activity of organizations with the key economic indicators of regional development.Results. The authors have identified two main directions of expanding the general sample of organizations when conducting innovation statistics: a larger-scale inclusion of service sector enterprises in the list of surveyed organizations and a decrease in the number of personnel of organizations, starting from which organizations are obliged to provide statistical information on the issues of innovation activity, from 15 to 10 people. In addition, the article substantiates the necessity of applying in Russia the subject approach to the statistical survey of innovation activity of enterprises, which contributes to the identification of factors that affect the innovation activity of organizations, and the assessment of such an impact, taking into account regional characteristics.Conclusions. The change of approaches to innovation statistics will provide the authorities in the regions with correct information for more effective realization of regional innovation policy.

DIRECTIONS FOR THE DEVELOPMENT OF THE INNOVATION POTENTIAL OF ENTERPRISES IN THE CONTEXT OF DIGITAL TRANSFORMATIONS

The article is aimed at reviewing and clarifying the theoretical and methodological aspects of forming the concept of "innovation potential of enterprise". To assess the state of development of the innovative potential of Ukrainian enterprises in the context of digital transformation. To substantiate the feasibility of using a digital transformation strategy to achieve the set goals in the current competitive environment. The level of development of the innovation potential of Ukrainian enterprises was measured over a number of years (2010-2021). Methodology. The article uses economic and abstract and logical research methods in combination with methods of analysis, synthesis and graphical representation. This made it possible to assess the level of development of the innovative potential of Ukrainian enterprises according to the main international rating and macroeconomic indicators. Results. The results of the assessment of the development of Ukraine's innovation potential revealed that the cost of implementing innovative developments in the country's GDP is decreasing every year. It was found that Ukrainian enterprises are slowly diversifying their production towards knowledge-intensive goods and services. This slow state of innovation is reflected in global indices, where Ukraine ranks among lower-middle-income countries. The main reason for this situation is the limited state policy in the field of innovation. It is established that at the state level, the development of innovation potential in the context of digital transformations is formed within the framework of scientific research and high-tech start-ups. Practical implications. In order to increase the innovation activity of enterprises and grow their innovation potential, it is advisable to change the values and guidelines of strategic management. In these conditions, the digital transformation strategy, which is considered as part of the overall communication strategy of the enterprise, becomes relevant for application. In the course of implementing the digital transformation strategy, effective communication interaction between the enterprise and its customers is ensured, and a qualitatively new model of communication processes management is formed and applied, taking into account digital technologies. Value/originality. Research on the development of innovation potential in Ukraine proves the need to use a digital transformation strategy as an effective modern tool for managing an enterprise in the context of digital transformation.

THE ROLE OF THE ACCOUNTING ASPECT OF INNOVATIVE ACTIVITIES OF REGIONAL ENTERPRISES IN ENSURING THEIR ECONOMIC SUSTAINABILITY

In a world of rapid and continuous change and constant competition, innovation is becoming an important element in the sustainable development of companies and regions. A key factor in the success of innovation processes is the accounting aspect, which involves the systematisation, analysis and documentation of innovative changes. The study of this topic is becoming increasingly relevant due to the need to identify and solve problems related to innovation accounting. It aims at combining two strategically important areas – innovative development of enterprises and modern approaches to accounting and financial management. Purpose of the article. The purpose of the publication is to identify the key aspects of the problems associated with accounting for innovation activities at enterprises, as well as to reflect the role of such accounting in ensuring their economic sustainability. Methodology. The methodological basis of the work was formed by general scientific and special research methods: comparison, analysis, generalisation, graphic and tabular. The information base is based on official statistics, company reports and accounts, Internet resources and publications, and the results of the authors' own research. Practical implications. The research examines the problems of accounting for innovation activities of enterprises and makes proposals for their solution. The Ukrainian legislation regulating accounting lacks a coherent methodology for accounting for innovation costs. In order to provide the necessary analytical information on the costs of innovation activity, it is recommended to use accounts of the eighth class, opening sub-accounts of the third, fourth and higher order. Value/originality. The sources of financing and peculiarities of accounting for innovation activities of enterprises are studied, the main of which are the state resources and resources of enterprises and other business entities. Among the non-traditional sources of financing are venture capital funds, business incubators, business angels and crowdfunding.

Digital transformation in supply chains: Assessing the spillover effects on midstream firm innovation

Amidst rapidly evolving market conditions, relying solely on internal information and knowledge for innovation has proven inadequate. The emergence of the digital economy injected renewed vitality into enterprise innovation. However, existing studies have predominantly concentrated on the digital transformation intrinsic to enterprises, neglecting the impact of partners' digital transition on enterprises’ innovation performance. From the perspective of supply chain spillovers, this study evaluates the influence of digital transitions in upstream and downstream enterprises on the innovation activities of midstream enterprises. The results show that the digital transformation of enterprises within the supply chain exhibits a transmission effect, and the digital transformation of upstream and downstream enterprises significantly promotes the innovation performance of midstream enterprises. The mechanistic analysis revealed that the digital transformation of upstream and downstream enterprises mainly enhances the resilience of the supply chain by improving its efficiency, optimizing the match between supply and demand, and stabilizing the relationship between supply and demand, thus promoting the innovation level of midstream enterprises. Further analysis shows that improvements in the innovation output of midstream enterprises are reflected in the quality of innovation. When the upstream and downstream firms belong to the same industry, the supply chain spillover effect of digital transformation is more evident, and simultaneously, the digital collaboration of the supply chain can promote the innovation of midstream enterprises.

PECULIARITIES OF INNOVATION MANAGEMENT AT RTE

The purpose of the article is to identify the peculiarities of managing the innovation activity of an enterprise, as well as to determine the sources of information necessary for assessing the innovation activity of a road transport enterprise. The methodological basis of this article is the scientific works of prominent scholars and materials of periodicals. In the course of the study, the article uses the method of logical analysis to substantiate and determine the main prerequisites for innovation activity. The method of system analysis was used to assess the effectiveness of innovation activities. The article also uses a graphical method to present a classification of sources of information on the analysis of innovation activities of enterprises. An initiative in the field of innovation at any enterprise is always aimed at generating and attracting innovative ideas from the external environment in order to increase competitiveness, strengthen market positions and ensure development prospects. However, different enterprises have significant differences in their ability to attract innovations, which is mainly due to resource constraints. Certain features and the system of innovation management at motor transport enterprises are not equivalent to the management system of the enterprise as a whole. It includes certain functions and actions related to the selection, initiation and implementation of relevant innovation processes at the enterprise. These processes will contribute to the creation of significant competitive advantages under existing resource constraints and ensure proper economic return on resources. Evaluating the results of the study, it can be argued that the management of innovation activity is a key element of its high-quality, long-term and efficient functioning. However, innovation activity, like any other, requires appropriate management through a mechanism that should be part of the overall strategic management mechanism of the enterprise. Information for further analysis of innovation activities and minimization of investment risks has a decisive impact on the quality of the final data of the motor transport enterprise. A qualitative analysis of the level of technical and technological development of the enterprise serves as an information base for determining the directions of investment in the modernization processes of the road transport enterprise.

The short board effect of ESG rating and corporate green innovation activities.

This article aims to investigate whether differences in ESG ratings have an impact on corporate green innovation behavior. A high-order fixed effects model was established using panel data from Chinese companies from 2009 to 2022 to empirically test the impact of ESG rating divergence in the Chinese market on corporate green innovation behavior.The study demonstrates that ESG rating disparity raises the quantity but lowers the quality of businesses' green innovation efforts because of the short board effect. After a series of robustness tests, the results are still valid.The mechanism investigation reveals that both an external pressure channel and an internal strategy adjustment channel are responsible for the impact of ESG rating disparity on green innovation efforts. The asymmetry of corporate green innovation activities is exacerbated by managers' self-interest, whereas the asymmetry of green innovation is mitigated by the caliber of government. According to the heterogeneity analysis, the divergence of a business's ESG rating between large-scale, non-heavy polluting, and places with strong environmental regulations can effectively slow down the asymmetric behavior of enterprise innovation activities. Additional investigation reveals that the phenomenon of ESG rating divergence spreads across industries and geographical areas. The short board effect of ESG rating divergence can be effectively mitigated by improving the quality of enterprise information disclosure and speeding up the digital transformation of businesses. The research conclusion provides marginal contributions on how to improve China's ESG rating system and how enterprises can identify ESG rating differences and make scientific decisions.

Mechanism of fruit and vegetable canning production development based on formation of cluster structures

The article is devoted to the formation of the structure of the organizational-economic mechanism for the development of fruit and vegetable canning production in Ukraine. It is determined that the main components of the organizational-economic regulation of activity and development of fruit and vegetable canning production are: regulation of the integrity of the development of enterprises; regulation of innovation and investment activities based on equity; regulation of financial activities; creation of conditions for the implementation of operational activities; conducting practical commercial activities; providing motivating and motivational social conditions; providing information and analytical assessment of the search and control of the use of enterprise resources. The conceptual foundations for creating a new organizational structure for developing fruit and vegetable canning production in Ukraine have been formed. A definition of a new type of cluster structure in the fruit and vegetable canning production system is given. This structure is an organic unity of production, investment, innovation, financial, sales, and other activities of enterprises, united by the chain-network (technological-functional) principle into an interconnected system of functional "fields": production of raw materials, procurement, and storage processing, and marketing. The creation of integrated fruit and vegetable canning structures of the cluster type will solve the problems of industry development through the operation of the organizational and economic mechanism for the development of the industry in the cluster system. The capabilities of the cluster allow to solve the following tasks: meeting the existing and future needs of consumers in quality food products; providing canning enterprises with high-quality raw materials of domestic origin; overcoming price disparity and optimizing the distribution of profits between the links of the technological chain; combining the financial capabilities of enterprises to solve development problems; ensuring guaranteed sales of products at an adequate price for agricultural producers; updating the technical and technological base of production; increasing the economic efficiency of the cluster's production, reducing costs, more precise identification and use of reserves of economic development; dissemination of corporate culture, new methods of work organization, raising collective consciousness, motivation of creative activity; increase in labor productivity; implementation of modern quality management systems; more complete and rational use of resources; solving the problem of staffing. Keywords: agrarian sector, fruit and vegetable canning production, organizational and economic mechanism, integrated structure, clustering, cluster formations.

Factors of productive capacity of the economy of Ukrainian regions in the innovation dimension

In modern economic management, innovations are crucial in ensuring productive development and economic progress. However, Ukraine has shown a noticeable lag in many aspects of innovation activity compared to developed countries worldwide. This includes technological equipment for production, efficiency of research and development, innovative and inventive activity, cooperation in the field of innovations, scientific capacity of GDP, and financing of research and development works. This article aims to explore the peculiarities and regularities of the relationship between innovative activity and the productive capacity of the economy of Ukraine's regions. The article primarily emphasizes that innovations are a crucial factor in enhancing productivity and economic growth in the current economic conditions. The features and regularities of the relationship between innovative activity and the productive capacity of the economy of Ukraine's regions have been investigated. Scatter diagrams showing the relationship between multifactor productivity and the scientific intensity of the economy of Ukraine's regions, the distribution of patents for inventions and utility models among regions, the share of innovation-active enterprises engaged in scientific cooperation on R&D, and expenses on R&D per employed person have been presented. To determine the change in the impact of these indicators on multifactor productivity, the analysis was conducted for the years 2013 and 2021. The results of the analysis indicate that not all innovative processes directly or significantly impact the growth of multifactor productivity in the regions of Ukraine, and some considered factors, on the contrary, have a reverse impact on its formation as they lead to its decrease. Attention is drawn to the existence of the so-called innovation paradox and productivity. Several cause-and-effect mechanisms leading to the innovation paradox have been analyzed. It has been established that despite current challenges, the post-war revival of the Ukrainian economy depends on implementing an effective strategy to increase innovation potential for productivity growth, requiring increased state support for innovative projects and encouraging the industry to modernize production with adequate funding. Keywords: innovative processes, technological developments, productive capacity, financial resources, patent activity, innovation paradox.

Comprehensive economic analysis of innovation activity of the enterprise

Subject. The article deals with scientific and methodological approach to the complex economic analysis of innovation activity of enterprises. Objectives. The aim is to determine the vector of management decisions regarding the increase in the level of enterprise’s innovation activity. Methods. The study employs methods of scientific abstraction, analysis, synthesis, systematization and generalization, complex integrated assessment, statistical analysis, and matrix methods. Results. To perform the comprehensive economic analysis of innovation activity, we developed a system of indicators and a structural and logical scheme. The results of the analysis of innovation activity of enterprises operating in the food industry of the Donetsk People's Republic show positive trend in the introduction of different kinds of innovations in different aspects of activity. At the same time, the level of innovation activity of most enterprises (60%) is assessed as average, and of 40% - as satisfactory. This requires to develop directions for innovative renewal of existing business models of food industry enterprises, and actively introduce innovations. Conclusions. The practical value of our structural and logical scheme of integrated economic analysis of enterprises’ innovation activity consists in the possibility of integrating into a single cyclical process of a sequence of actions to determine the actual level of innovation activity. The scientific and methodological approach, presented in the study, rests on a multi-criteria system of evaluation indicators, takes into account innovation performance criteria, and enables to reasonably determine management responses to innovation renewal of the current business model of the enterprise.

SUBSTANTIATION OF THE STRATEGY FORMING PRACTICABILITY FOR THE INNOVATIVE ACTIVITY OF INDUSTRIAL ENTERPRISES

This article deals with the innovative strategy of the company’s development as one of the main factors in the development of the company’s competitiveness. Available approaches to building a strategy for innovative development of industrial enterprises have been analyzed. It has been established that the approach to the management of innovative development of the enterprise can be defined as strategic management. It also has been established that the sustainability of the innovative development strategy of the enterprise has a priority value, increasing the cost of the economic and social consequences of its decisions and actions implementation. The purpose of the research has been determined – substantiation of the practicability of forming a strategy of industrial enterprise innovative activity as a guarantee of strengthening competitive positions, meeting the needs of consumers, and further development of the enterprise. The outcome of the development of any business largely depends on the combination of strategies it chooses and the tools it uses for that. Innovation strategy is one of the main strategies of enterprise development. An innovation strategy is a plan used by a company to encourage advances in technology or services, often through investment in research and development. The goal is to create a mechanism of effective organizational and economic management that can contribute to the innovative development of the enterprise. Innovative strategies are necessary for companies that want to gain a competitive advantage. After all, modern market conditions provide for a fast pace of product life cycles; new discoveries are made and new products are manufactured every day. This article presents the relevance of innovation strategies and the types of innovation strategies considered by various authors. The problems of this topic, the authors who explore the subject are brought into sharp focus. The main tasks of the innovation strategy are shown. The stages of its formation and principles of construction are considered. It has been analyzed that whether the innovation process is revolutionary or evolutionary depends on the trend chosen by the company, as well as on its effective strategy of innovative development. For another thing, the level of intellectual resources of the company and human intellectual capital will also play a significant role in determining the result of this process. It was concluded that the process of determining the direction of innovative development of these enterprises can be compared with the development of an innovative development strategy. It was determined that the innovative strategy of the organization should be considered as a system of enterprise actions, aimed at achieving the long-term goals of its activity, further development, strengthening competitive positions, satisfying consumer needs, ensuring steady demand for products, through the use of complex considerations of the external and internal environment, influence, determination of strategic innovation goals and development indicators, and formation of a system based on this trends of innovative development, types of market strategic behavior, distribution of innovative achievements, etc. The questions that need to be answered when forming a strategy are identified: How do innovations create value for potential customers? How will the company distribute the value of the innovations that gave rise to them?

Improving the Accounting of Innovation and Investment Activity in Enterprises

This article analyzes the regional features of the factors influencing the innovative activity of industrial enterprises.

Innovative component of the Republic of Belarus’ industrial complex

The article deals with the problems of applying innovations in the industry of the country. Attention is focused on the relationship between the innovative activity of enterprises and the process of forming the structure of the country's industrial complex. It is substantiated that an attempt to bring the structure of the Belarusian industry to the structure of countries with liberal economies is practically possible with sufficient funding, but is not advisable due to the influence of market trends and changes in the market situation. The article discusses the approach of changing the structure of industry under the influence of innovation. The article discusses the approach of changing the structure of industry under the influence of innovation. At the same time, emphasis is placed on the need to achieve program parameters for the development of the innovation sphere. The article substantiates the need to determine the parameters for the development of the innovative industry based on the situation of manufacturing enterprises of the Republic of Belarus. At the same time, it is indicated that the application of approaches to the development of the innovative sector of the industry of the republic with the setting of the level of development of the innovative sector of other countries as a target is ineffective, and in some cases unattainable even in the long term.

Opportunities for innovation activity of enterprises from the dairy sector in the food industry

Dairy processing enterprises in Bulgaria are faced with the need to implement modern equipment and technological updates in order to guarantee the quality and control of the manufactured products. The investment policy should be aimed at expanding the assortment range, competitiveness and entry into new markets. The paper analyzes the results of a research of innovation activity in dairy enterprises. The new economic situation requires companies to generate and absorb increasingly competitive innovations, to maintain and develop high innovation activity. This is becoming an increasingly important condition for their effective functioning and survival. All enterprises have a positive attitude towards innovative behavior, which is a necessary but not sufficient condition for carrying out innovative activity and achieving the relevant results. In any organization, it is necessary to provide conditions for the introduction of innovations, therefore it must have such a structure and processes that assume and implement appropriate innovative behavior. Management principles are the basis for making decisions to stimulate or inhibit innovation activity in enterprises. In this regard, export intensity, R&D expenditures and patent activity are leading in innovation processes.

ACCOUNTING AND INFORMATIONAL SUPPORT FOR FINANCING AND MANAGEMENT OF INNOVATIVE ACTIVITIES OF ENTERPRISES

Introduction. The development, financing, and implementation of innovative projects require the organization of effective innovation management, with the primary source of information being the accounting of innovative activities. The purpose of the article is to optimize theoretical principles and enhance the methodology of preparing and using accounting information for managing innovative activities, as well as financing innovative projects. Results. The interconnection of operational, investment, and financial activities of enterprises within the innovation environment has been substantiated, encompassing the creation, implementation, and realization of innovations. The positioning of accounting information about the operational, investment, and financial activities of enterprises in the management and financing of innovative processes has been investigated. In order to ascertain the substantive content of accounting information about the innovative activities of enterprises, a classification of its objects from the perspective of management, accounting, and financing has been carried out. For the effective accounting of diverse and variable innovative objects, the utilization of universal principles for the preparation and application of accounting information has been proposed. It has been demonstrated that adhering to fundamental provisions ensures an efficient integrated interaction between accounting, management, and financing of enterprises' innovative activities. The distinctive features of forming and using accounting information within an integrated system of accounting and management of innovative processes have been identified. Conclusions. The effective preparation and utilization of accounting information, utilizing the provided suggestions and recommendations, in the management and financing of innovative activities ensures the realization of its goals and the attainment of positive financial outcomes. Further research is needed for the methodology of accounting for variable innovative objects with the preparation of reporting for internal and external stakeholders.

Motivational management of enterprise innovation development in the context of limited resources and environmental influences

The article reveals the main characteristics of motivational management of the enterprise, directly related to the innovation development, especially in conditions of limited resources. The authors define the main goal of the motivation process and analyze the role of motivational management in the activities of modern enterprises and organizations. It is established that the development of an effective system motivation of employees stimulates their actions, and therefore activates and directs their actions to the development of innovative activities and contributes to increasing the level of interest in making a significant labor contribution to the achievement of the goals set by the enterprise. As a result of the research the internal and external motivational factors influencing motivational management and innovations implementation. It was found that creative activity in the innovative activity of enterprises is achieved through an optimal combination of various incentives, however, the current incentive system at enterprises is not able to effectively stimulate employees to engage in innovative activities. The authors propose the system of formation of motivational management of innovative development of the enterprise in conditions of limited resources and environmental influences. The coefficients of motivational management at the industrial enterprises in the conditions of limited resources have been calculated by means of mathematical modeling.

Targeting in management of sustainable innovative development for industrial enterprises

The problem of reindustrialisation of the country and its transition to the sixth technological mode is of particular relevance for the Russian economy at present. At the same time, for the effective management of reindustrialisation, it is necessary, first of all, to develop a system of target setting for sustainable innovative development of industrial enterprises and production sectors. The aim of the paper is to consider and use a new methodological approach to the formation of such a system of target indicators. It is shown that there is no direct possibility of using for this purpose the theory of endogenous economic growth, the theory of long waves and the concept of technological patterns, the theory of sustainable development of economic systems. The paper presents ways and means of solving three problems arising in the process of effective management of sustainable innovation development of industrial production at the level of industries and enterprises: taking into account the impact on the activation of innovation activity of incoming open “tangible” innovations (patents, licences, software products) and closed innovations in the form of R&D costs; identifying the predominant impact on the resource efficiency of enterprises and industries of certain types of technological innovation-process and product innovations; determining for each type of technological innovation (process and product innovations); determining the impact of the innovation activity of incoming enterprises and industries on the resource efficiency of enterprises and industries.

СТРАТЕГІЇ ІННОВАЦІЙНОГО РОЗВИТКУ БІЗНЕС-СТРУКТУР: УМОВИ ВИБОРУ ТА ОСОБЛИВОСТІ РЕАЛІЗАЦІЇ

The article is devoted to definition of the innovative strategies chosen by the Ukrainian business structures, and features of their realization. Topicality of the conducted research stems from the necessity of innovative development of the domestic enterprises, which is impossible without the correctly chosen strategy. The aim of the article was to determine the strategies that promote the innovative development of domestic business structures, the conditions of their choice and features of their implementation. In order to achieve the purpose the state of innovation activity of Ukrainian enterprises was analyzed in the course of the research and it was determined what strategies of innovative development are chosen in unstable political and economic conditions. n the course of the study, general scientific methods such as analysis, synthesis, induction, analogy and deduction were applied. According to the results of the analysis it was determined that Ukrainian enterprises need a competent innovation policy, which is impossible without a properly chosen strategy for innovation development. The level of competitiveness and financial stability in a market economy depends on it. At the same time, financing of innovation activities in the majority of domestic business structures is at a rather steep level. This is evidenced by the survey of business representatives on innovation activities and the most pressing R&D needs conducted by the Ministry of Education and Science of Ukraine and the Ministry of Economic, Trade and Agricultural Development of Ukraine in 2020. According to it, funding of own and support of external R&D and other innovation activities is low. Out of the large choice of innovation strategies, Ukrainian business structures are more likely to choose organisational change strategies, marketing strategies, product strategies and information strategies, i.e. those that need little investment. The practical significance of the study lies in the possibility of using the results obtained by Ukrainian business structures implementing innovations to produce new types of higher quality products at lower costs.