СТРАТЕГІЇ ІННОВАЦІЙНОГО РОЗВИТКУ БІЗНЕС-СТРУКТУР: УМОВИ ВИБОРУ ТА ОСОБЛИВОСТІ РЕАЛІЗАЦІЇ

Abstract

The article is devoted to definition of the innovative strategies chosen by the Ukrainian business structures, and features of their realization. Topicality of the conducted research stems from the necessity of innovative development of the domestic enterprises, which is impossible without the correctly chosen strategy. The aim of the article was to determine the strategies that promote the innovative development of domestic business structures, the conditions of their choice and features of their implementation. In order to achieve the purpose the state of innovation activity of Ukrainian enterprises was analyzed in the course of the research and it was determined what strategies of innovative development are chosen in unstable political and economic conditions. n the course of the study, general scientific methods such as analysis, synthesis, induction, analogy and deduction were applied. According to the results of the analysis it was determined that Ukrainian enterprises need a competent innovation policy, which is impossible without a properly chosen strategy for innovation development. The level of competitiveness and financial stability in a market economy depends on it. At the same time, financing of innovation activities in the majority of domestic business structures is at a rather steep level. This is evidenced by the survey of business representatives on innovation activities and the most pressing R&D needs conducted by the Ministry of Education and Science of Ukraine and the Ministry of Economic, Trade and Agricultural Development of Ukraine in 2020. According to it, funding of own and support of external R&D and other innovation activities is low. Out of the large choice of innovation strategies, Ukrainian business structures are more likely to choose organisational change strategies, marketing strategies, product strategies and information strategies, i.e. those that need little investment. The practical significance of the study lies in the possibility of using the results obtained by Ukrainian business structures implementing innovations to produce new types of higher quality products at lower costs.