PECULIARITIES OF INNOVATION MANAGEMENT AT RTE

Abstract

The purpose of the article is to identify the peculiarities of managing the innovation activity of an enterprise, as well as to determine the sources of information necessary for assessing the innovation activity of a road transport enterprise. The methodological basis of this article is the scientific works of prominent scholars and materials of periodicals. In the course of the study, the article uses the method of logical analysis to substantiate and determine the main prerequisites for innovation activity. The method of system analysis was used to assess the effectiveness of innovation activities. The article also uses a graphical method to present a classification of sources of information on the analysis of innovation activities of enterprises. An initiative in the field of innovation at any enterprise is always aimed at generating and attracting innovative ideas from the external environment in order to increase competitiveness, strengthen market positions and ensure development prospects. However, different enterprises have significant differences in their ability to attract innovations, which is mainly due to resource constraints. Certain features and the system of innovation management at motor transport enterprises are not equivalent to the management system of the enterprise as a whole. It includes certain functions and actions related to the selection, initiation and implementation of relevant innovation processes at the enterprise. These processes will contribute to the creation of significant competitive advantages under existing resource constraints and ensure proper economic return on resources. Evaluating the results of the study, it can be argued that the management of innovation activity is a key element of its high-quality, long-term and efficient functioning. However, innovation activity, like any other, requires appropriate management through a mechanism that should be part of the overall strategic management mechanism of the enterprise. Information for further analysis of innovation activities and minimization of investment risks has a decisive impact on the quality of the final data of the motor transport enterprise. A qualitative analysis of the level of technical and technological development of the enterprise serves as an information base for determining the directions of investment in the modernization processes of the road transport enterprise.