УПРАВЛІННЯ ІННОВАЦІЙНОЮ ДІЯЛЬНІСТЮ СУЧАСНОГО ПІДПРИЄМСТВА

Abstract

Now, Ukraine is living out a new stage in its development. It is complex, the country is fighting for its sovereignty and has chosen a clear vector of development regarding European integration and full membership in the EU. It is important for enterprises that are the «heart» of the national economy to reorient their activities according to the best European practices. Their economic growth today is provided by technological development, which is based on the wide implementation of innovations. However, innovations are a source of development only under the condition of their active and effective use, as well as the creation of a favorable environment for their implementation. That is why management of the enterprise's innovative activities, which orients the production activity on the requests of consumers, allows them to react more flexibly and implement timely changes, and achieve competitive advantages in the long term, is of particular importance. The purpose of this article is to study the management of innovative activities of a modern enterprise. The essence and meaning of the concepts «innovation» and «innovative activity» were researched. It was established that the innovative activity of the enterprise is any aspirations and actions on the part of managers and the entire workforce regarding the formation and implementation of various innovative projects in the enterprise’s activities with the aim of improving its business processes. The international classification of innovation types, namely product, process, marketing and organizational, was considered. Five basic rules that should be followed in order to effectively develop and implement innovative projects at the enterprise were considered. The scheme of innovative activity management of the enterprise was characterized. It was determined that the subjects are the management of the enterprise, middle-level managers and department specialists who participate in the development, implementation or application of innovations at the enterprise; the object is the activity of the enterprise labor personnel for the development and implementation of innovative projects, economic relations between the participants of the innovation process, etc. It was established that the tool for the implementation of the tasks in the innovative project should include the use of all management methods: administrative, economic, and social-psychological, with a predominance, in our opinion, of economic ones. It was determined that effective management of innovative activities of a modern enterprise will provide the following benefits: formation of new competitive advantages; rational use of resources; better satisfaction of customer needs; improving of the enterprise image; increasing the level of profitability, etc.