Informatization Of Society Research Articles

Methods of Teaching Students of Non-Linguistic Specialties at a Higher Educational Institution

The modern educational paradigm provides for the formation of various competencies: general cultural, personal and professional, the optimal combination of which should be achieved as a result of professional training of a specialist. Accordingly, for students of non-linguistic specialties, the study of a foreign language should be aimed at the development of all these competencies, which determines the choice of the main forms and methods of teaching it, based on an integrative personal-activity approach. At the same time, the main methodological solution for teaching a foreign language in a non-linguistic university should be the development and creative application of complex digital educational resources that can be used both as basic and additional pedagogical technologies. The scientific novelty of the research lies in the fact that in the conditions of modern informatization of society, it becomes necessary not only to develop methodological tools independently, but also to use the existing developments productively. The practical significance of the study lies in the fact that students have the opportunity to apply the knowledge, skills and abilities they have acquired, determine for themselves the need for additional information, continue their continuing education and self-education throughout their professional path. The use of digital educational resources makes it possible to switch the process of acquiring knowledge from broadcasting to their purposeful acquisition, which corresponds to the modern competence paradigm.

Интернет-маркетинг: реальности цифровой среды и основные инструменты продвижения

Subject. The article examines the technological essence of Internet marketing as a modern tool for business development, identifies current Internet marketing tools, analyzes their advantages and disadvantages in the context of digital transformation. Modern business is increasingly focused on a digital audience that actively uses the Internet and gadgets. For effective promotion of companies, it is especially important to use Internet technologies, since they allow you to reach a wide audience, analyze the results and create convenient interactions with customers. Goal. The main purpose of the research in this work is a comprehensive study of the digital environment, technologies and key tools of Internet marketing in the context of the information flow of Internet marketing in the context of digitalization. Method or methodology. The study is based on a general scientific methodology, which provides for the use of a systematic approach and general scientific methods of cognition. The results of the work. The role and technological essence of Internet marketing in the context of the information flow of Internet marketing, based on the concept of incoming marketing, as well as features, positive aspects and the main tools of Internet marketing that contribute to the effective promotion of goods and services, are considered; attracting the attention of a large target audience in a short time; Generating demand for a new service or product on the market increasing brand awareness; increase in sales during periods of point or seasonal shares; creating a decent image in the field of e-commerce. Conclusions. It has been established that in the context of global informatization of society, increasing competition, the success of any enterprise largely depends on well-chosen methods and tools for promoting products and methods of attracting buyers. Given the global possibilities of the Internet environment, the breadth of audience coverage, minimizing the volume of material investments, it is Internet marketing that has become one of the promising.

ARTIFICIAL INTELLIGENCE IN INSTITUTIONS OF HIGHER EDUCATION: ADVANTAGES AND DISADVANTAGES

The article examines the present through the prism of the introduction of artificial intelligence, which became the reason for the formation of human dependence on information technologies. In this context, education is no exception, it uses the opportunities of technological progress to change the processes of cognition. Such changes become one of the primary causes of changes in human existence, communication, the way of obtaining educational services, etc., all this in the conditions of the development of artificial intelligence and the conditions that it creates take on new forms. In accordance with this, the purpose of the article was formed: to consider the features of the use of artificial intelligence in the educational process, positive and negative sides. To achieve the goal, the following tasks were defined: to find out the essence of artificial intelligence; analyze the possibilities of using artificial intelligence; to establish positive and negative aspects of artificial intelligence in the age of informatization of society. The analysis of scientific sources made it possible to clarify the essence of artificial intelligence, the opinion of scientists and their views on the use of artificial intelligence in the educational space. The confirmation of the proposed hypothesis was a survey conducted at the history and chemical-biological faculties of Ternopil Volodymyr Hnatiuk National Pedagogical University. As part of the experiment, they tried to determine the factors that take place in real life and affected the wider possibilities of involving artificial intelligence in the educational process. The conducted research gives reasons to claim that artificial intelligence contributes to the formation of a new generation of teachers with a new type, level of thinking and cognition. We note that the era of Internet opportunities, given by artificial intelligence, has not only positive, but also negative factors. The biggest negative phenomenon is the lack of responsibility of artificial intelligence for its actions.

ВИКОРИСТАННЯ МЕТОДІВ ЕКОНОМІЧНОЇ АНАЛІТИКИ ДЛЯ ЗАБЕЗПЕЧЕННЯ ЕКОНОМІЧНОЇ БЕЗПЕКИ СОЦІАЛЬНО-ЕКОНОМІЧНИХ СИСТЕМ

The article carried out research on the definition of approaches to the category of "economic security" of socio-economic systems, and proposed a proper definition of the concept of "economic security". The role and significance of economic analytics in the system of ensuring economic security of socio-economic systems is determined, the methods and methods of economic analytics used to ensure economic security are investigated. Analytics is a field of human activity that is carried out with the aim of conducting an analysis of the state of the object and the state of its development, which will allow making appropriate decisions regarding this object. Many academics consider analytics today as the art of analysis. Modern socio-economic transformations that are taking place in the economy, in the country as a whole, which are caused by the scientific and technical revolution, as well as the increase in the importance of information and information resources in economic processes. It was these conditions of informatization of society that caused the formation of the knowledge economy and the emergence of a new paradigm of economic analytics. Economic analytics is one of the most promising areas of modern economic science, which is based on the methods of economic analysis through the use of information resources, computer methods, etc. The development of economic analytics as a science is conditioned by the development of economic theory and the formation of economic hypotheses, theories and concepts on this basis. In the process of evolution of these theories and concepts, the methodological toolkit of modern economic analytics was formed. The formation of analytical support for economic security is connected with the development of related fields of knowledge, such as mathematics, statistics, accounting and others. The study of the main methods of economic analysis to ensure the economic security of socio-economic systems allows us to come to the conclusion that each of the methods we have considered has certain limitations in use, and therefore does not provide an opportunity to fully determine the existing state of economic security. Quantitative and qualitative methods of determining the level of economic security have become the most widespread. Qualitative analysis of the state of economic security of the socio-economic system precedes quantitative analysis, consists in determining all negative factors and risks of the external and internal environment, forecasting the negative consequences that they may cause, as well as developing measures to neutralize and minimize these risks. Quantitative analysis is also necessary for a full characterization of the state of economic security, so a comprehensive approach must be used for a full analysis of the state of economic security

APPLICATION OF INTERNET MARKETING IN ACTIVITY ENTERPRISES

The article highlights the essence of Internet marketing, its role and opportunities in the distribution of goods and services. I determined the advantages of digital marketing in modern conditions. The purpose of the study is to consider the features of the use of Internet marketing tools, types of distribution channels, interaction with various spheres of consumer life, and to identify features that should be applied in the activities of enterprises. The automated system of information processes is a strategic factor of competition. The tools of interactive marketing are e-mail, promo site, website, mobile messages, and the use of e-commerce. At the current stage of informatization of society, this technology is the most significant in the complex of information solutions and is gradually absorbing all the above-listed information technologies of interaction. Channels that I considered as ways of promoting goods and services in a complex of marketing communications, indicating the advantages of each of them. The main advantages of digital marketing in modern conditions are interactivity; absence of territorial restrictions; easy access to resources; attraction of the target audience; the ability to quickly assess the promotion company being conducted and manage events in real time. The functions of interactive marketing are the study of sales; study of pricing; study of advertising; study of consumer wishes; assortment planning; sales promotion. The use of a system of Internet marketing tools will provide an opportunity to conduct business more effectively on the Internet, that is, to reduce production costs, carry out effective marketing research, automate the processes of buying and selling and informing customers, conduct market analysis, and increase the effectiveness of buyer-seller interaction. Companies large and small, despite the aforementioned difficulties, are quickly including interactive marketing in the list of marketing tools used. In the 21st century, interactive marketing will prove to everyone that it is capable of becoming a powerful tool for creating sustainable relationships with customers, improving sales performance, providing customers with information about the company and the products it manufactures, for more efficient and cheaper delivery of goods and services to end consumers.

IMPACT ANALYSIS OF DIGITAL TRANSFORMATION ON THE NATIONAL BUSINESS STRUCTURES DEVELOPMENT

The purpose of this scientific article is to analyze the impact of digital transformations on doing business in order to substantiate the actualization of digital transformation of the activities of business structures based on the further development of new business models, digital platforms, as well as services that make it possible to increase the level of efficiency of national business structures.To achieve this goal, the research was conducted on the methods of analysis and synthesis (to analyze the management of business processes of organizations and compare the features of functioning using traditional approaches and innovative digital technologies), system analysis, induction, and deduction (to determine the directions of business process management based on digitalization technologies), comparison and grouping of data, qualitative and quantitative analysis, graphical method (for the illustrated presentation of research results), abstract-logical, abstraction and concretization, systematic approach.The genesis of the development of transformational processes of business digitization is considered. The key importance and role of the analysis of the main challenges and directions of digital transformations in the current business environment, including important issues of anti-crisis support for the stable economic development of business structures for the long term in the era of informatization of society, are determined. The key factors of influence on the structural and organizational changes of digitalization processes that significantly affect the conditions and methods of doing business are substantiated. It has been established that the digital transformation of economic development of business structures has led to the emergence of new challenges in the context of business management.It is determined that the basis of business in the digital economy is an information database around which all business processes are built and improved, new business ideas and business models and ecosystems are formed, which provide for close interaction and interconnection of all structural elements of the economic system of enterprises in cyberspace. It is proved that the creation of digital business processes is associated with fundamental reengineering and revision of existing restrictions, as well as taking into account a number of factors that directly or indirectly affect the final result of business structures.The analysis of the impact of digital transformations of any direction (production, managerial, social and personnel), as well as the change in the business model, which is positioned as a logical scheme for doing business and which provides for the effectiveness of the interaction of correctly selected components, confirmed the presence of a positive impact on the economic and organizational development of business structures by increasing labor productivity, the level of competitiveness and performance.

RELATIONAL DATABASE WORK OPTIMIZATION OF THE TRANSPORT INFORMATION SYSTEM

Informatization of society poses new challenges and requirements for information systems in transport, which are responsible for data processing and storage. A significant number of performance problems in developed applications are related to databases, because often poor database performance directly affects the application's slowdown. For the normal functioning of the processes of diagnostics of rolling stock and automation systems, decision-making, and the formation of reports in the transport industry, the task of optimizing the management of databases and ensuring their productivity under the condition of simultaneous multi-user access arises. The article discusses the stages of query execution and approaches to increasing the efficiency of the query optimizer. The main factors that depend on the performance of queries in information systems based on relational databases are analyzed. Optimization criteria can include such performance estimates as time required to generate a report, query execution time, speed of finding data in non-indexed fields, maximum number of simultaneous accesses to data in multi-user mode, speed of indexing, as well as update, delete and add operations.

PECULIARITIES OF THE STATE SYSTEM OF STRATEGIC PLANNING OF NATIONAL SECURITY UNDER THE CONDITIONS OF INFORMATIZATION OF SOCIETY

The inefficiency of the national security system is one of the biggest threats to Ukraine's national security. The strategic planning in the field of security and defense has been developed to identify the means, including the future structure of forces, which would allow the institutions of the defense and security sector to deal with potential future threats effectively. The purpose of this study is development of theoretical and practical measures to increase the effectiveness of strategic management of national security processes based on goal setting, forecasting, and planning in the context of informatization of society. The object of study there is a process of forming the state system of strategic planning of national security of Ukraine. The relevance of this study is due to the need for legal regulation and improvement of the state system of strategic planning of national security of Ukraine. To achieve the goal of the study special scientific methods of legal knowledge were used. The results of the analysis showed that ensuring national security must rely on the principle of systematization, which means that the security and defense sector of Ukraine is considered as a single object of forecasting and planning. This study substantiates the main directions of systemic reform of the security and defense sector, which have been carried out in Ukraine to ensure the protection of the constitutional order, sovereignty, territorial integrity of the state in the face of armed aggression. The priorities should be implemented through key tasks, such as the establishment of a comprehensive strategic analysis of military threats to Ukraine's national security, coordination of intelligence activities, development of joint intelligence capabilities of the defense forces to obtain complete and reliable warning information for timely decision-making guaranteeing the military security of the state. Keywords: national security, state system, strategic planning, national security strategy, threats to the public administration system, informatization of society.

Problems and possibilities of e-learning "Philosophy"

The article presents a meaningful analysis of strategies, problems and challenges of e-learning of philosophy. It has been found that electronic teaching of philosophy is a natural step in the technologicalization of education, caused by the general informatization of society and specific challenges of today, which make traditional education impossible. It is shown that e-Learning, on the one hand, provides a whole range of new opportunities for acquiring new knowledge of philosophy and ways of creative realization of students, but, on the other hand, is accompanied by threats of a significant change in communication, the dominance of formal and technological aspects, which increases the need for professional ability teacher to motivate and interest students.
 The paper examines the problem of disposition of e-Learning philosophy.

Identification, collection, and investigation of electronic imagery as sources of evidence

Given the rapid pace of informatization of society, the number of criminal offences involving the use of computers, their software, as well as telecommunications systems is continuously growing. Such illegal actions are characterized by leaving traces, including electronic imagery. They can be evidence of the commission of criminal offences, which explains the development and improvement of methods for their detection, collection, and investigation by law enforcement agencies. However, today such methods of detecting, collecting, and investigating electronic imagery of evidence are separately contained in several scientific papers of Ukrainian and foreign scientists, which allowed comprehensively covering them in this study. The purpose of this study was to review the theory and practice of the activities of authorized entities for the detection, collection, and investigation of electronic imagery of evidence. The study uses a set of various methods, namely scientific cognition of real phenomena and their connections with the practical activities of authorized bodies for the detection, collection, and investigation of electronic imagery (dialectical method), as well as special and general scientific methods of legal science. The study showed as follows: usually, investigators and operational officers detect electronic imagery independently, or as part of an investigative task force during the investigation of criminal offences, or before their commission; the collection of electronic imagery occurs during procedural actions (usually law enforcement intelligence actions) both from technical devices with which a criminal offence was committed, and from those that were attacked. When extracting electronic imagery, it is advisable to involve a suitable specialist (if possible, a cyberpolice officer); an authorized investigator, specialist, and expert are authorized to examine electronic imagery. Expert research of electronic imagery belongs only to experts and is carried out using the following examinations: computer equipment and software products, telecommunications systems and tools, as well as technical and forensic examination of documents. The conducted review will help authorized practitioners restore the memory of knowledge about information about the tools for detecting, collecting, and investigating electronic imagery, which will ensure the effective implementation of the tasks of criminal proceedings

Role of University Faculty Member's ICT skills in Informatization of Society through Openness Movement in Higher Education

Role of University Faculty Member's ICT skills in Informatization of Society through Openness Movement in Higher Education

Information security taking into account the new threat

Problem. The wide spread of computer technology as a means of processing information has led to the informatization of society and the emergence of fundamentally new information technologies. Therefore, security should be taken care of in advance when developing and using such technologies. Today, the well-being, and sometimes the life of many people, depends on the degree of security of information technologies. In modern society, an important problem is the protection of information that has become a subject of purchase and sale in the market. In this regard, information security is now widely discussed. The task of every organization is to create such a protection system that would be resistant to the intervention of outsiders. This involves the security of networks and the entire infrastructure, protection of software and databases, regular audit of information systems. Goal. The purpose of the article is to determine directions for improving information security in relation to information activities, taking into account real and potential threats, as well as key tools for its provision. Methodology. Methods of scientific research in the field of administrative management in cyber security were used. Results. Loss of confidential information causes moral or material damage. Conditions contributing to the misappropriation of confidential information are its disclosure, leakage and unauthorized access to its sources. In current conditions, the security of information resources can be ensured only by comprehensive system protection of information. A comprehensive protection system should be: continuous, planned, targeted, specific, active, reliable. The protection system should be based on a system of types of self-support, capable of realizing its functioning in everyday conditions, in critical situations. Originality. Current threats in the field of attacks on enterprises were considered. Practical value. Existing problems of the development of the information security system, taking into account the new threat, the knowledge of which can be useful in ensuring information security by organizational, organizational, technical and technical measures are identified.

Role of University Faculty Member’s ICT skills in Informatization of Society through Openness Movement in Higher Education

Purpose: The aim of this paper is to emphasise the relevance and importance of Information and Communication Technology(ICT) skills of University Faculty community/people in educational institutions/universities, and how they can matter in complete change/transition in the Teaching/Learning process(Learning 3.0) and help Faculty in informatization of students(society) through Openness movement in Higher Education. Methodology: The paper uses secondary data gathered from case studies, journals, reputed magazines, and the internet for its preparation. Findings: ICT (web 2.0) has immensely contributed to changing the education scenario from obsolete and boring classroom learning to an innovative teaching /learning process. Research limitations/implications: ICT Skill is a topic too vast for academics to consider researching on. Anything and everything related to Computers and the Internet is the result of some sort of ICT skill usage by some individual. Heavy cost of ICT infrastructure is also a limiting factor. Originality/value: This paper is based on findings collected from reputed journal data, reputed books, report from reputed and authorized institutions and Ph.D Thesis from reputed websites that is accepted worldwide. Paper type: A Review Paper.

Role of University Faculty Member's ICT skills in Informatization of Society through Openness Movement in Higher Education

Role of University Faculty Member's ICT skills in Informatization of Society through Openness Movement in Higher Education

МАРКЕТИНГОВЫЕ ТЕХНОЛОГИИ В ПОЛИТИЧЕСКОМ МЕНЕДЖМЕНТЕ

Active reflection on the wide possibilities of information as institutions of political communication is due to the fact that in the conditions of global informatization of modern society, the place and role of the media in the system of socio-political relations. The author examines the decision-making process through non-formalized methods such as intuition, personal and professional experience, decision maker for the appointee, institute meetings. For the content of the political science term "political marketing", the historical stages of its formation, as well as the conceptual approaches that accompany this process, are considered. Subject area of application The research methodology is based on a systematic approach as a universal organization of scientific research, and involves identifying the content and main theories and technologies focused on search, as well as in a broad political process. The scientific novelty of the articles, according to the author, lies in the assessment of the prospects for using the observed market in the analysis of modern regional technologies.

МЕДІАСОЦІАЛІЗАЦІЯ ДИТИНИ ЯК АСПЕКТ МЕДІАОСВІТНЬОГО ПРОСТОРУ

<p><strong><em>The purpose of the article. </em></strong><em>Media education contributes to the development of a person’s critical perception of information and becomes the basis for the formation of knowledge and skills in the context of informatization of society. Information spreads very quickly and can play a decisive role in shaping ideology through consciousness. Everyone in today’s information society needs a certain level of competence to use media resources. Recent history is characterized by the development of information technology, their penetration into almost all spheres of public life. This trend shapes approaches to defining the main social institutions that are the result of the activities and needs of citizens, encourages the reform of the basics of educational activities. The purpose of the article is to analyze the effectiveness of media education as an aspect of media socialization of society through the influence of self-awareness.</em></p><p><strong><em>Methodology.</em></strong><em> Methods of systematic analysis of scientific works on this problem, as well as the use of methods of analysis and synthesis, research, explanatory and descriptive methods to determine the nature of the problem and the method of generalization to determine the results.</em></p><p><strong><em>Novelty.</em></strong><em> The proposed author’s research is an aspect of clarifying the concept of media education in the context of media socialization. The article highlights the features of human development of critical perception of information and becomes the basis for the formation of knowledge and skills in the context of informatization of society. The tendencies of media education in the modern post-industrial period, which is marked by the development of information and communication technologies in integration and globalization processes, are considered, and it is determined that the society needs competent specialists who develop and strive for self-realization in society. It is generalized that the educational process is a phenomenon that covers various areas of human activity and determines the main aspects of the regulatory framework. The article substantiates that information and communication technologies transform educational activities from the physical environment to the virtual. The relevance of the study is due to the combination of ICT and media, which together represent the presentation of information. The media shape public opinion, and ICT technologies increase the effectiveness of education.</em></p><p><strong><em>The practical meaning</em></strong><strong><em>.</em></strong><em> The study was the basis for specifying the concept of media education as an effective technology in modern conditions. The presented research does not exhaust the whole essence and requires further study of certain aspects.</em></p><strong><em>Key words:</em></strong><em> information society, ICT technologies, digital transformation, critical thinking, self – realization.</em>

DEVELOPMENT OF MARKETING IN THE CONTEXT OF A TOURISM PANDEMIC IN UZBEKISTAN

The article analyzes the basic foundations of marketing in tourism. The author analyzed the methodology of tourism marketing, which is relevant in the conditions of the modern market after the pandemic. Based on theoretical materials and practical research by leading scientists in this field, as a result of the article, conclusions were drawn regarding the development of marketing in tourism at the stage of informatization of society and globalization of the market in Uzbekistan. The article formulates specific areas of current research in the field of tourism marketing for the pandemic period. And also the article discusses the conceptual foundations of marketing in the tourism industry, its features, functions, the need to use modern information technologies.

Digital Transformation of Education in the Context of Informatization of Education and Society Against the Background of Russian Armed Aggression: Current Problems and Vectors of Development

Digital transformation is the basis of Ukraine’s war tactics. The aim is to analyze the practice and context of the evolution of informatization of education, the contribution and focus on educational technologies of distance learning in the languages of war. The method of sociological research of open primary collection of information in Kamyanets-Podilsky Ivan Ohienko National University, Volodymyr Vynnychenko Central Ukrainian State Pedagogical University, and the National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, described the problems of organization, forms, and tendencies of the educational process. The novelty - is the allocation of operational algorithms in the field of distance learning technologies, which allow teaching and supporting the participants of the educational process under conditions of armed Russian aggression. Practical significance - the analysis of the dynamics of development of informatization of society in modern conditions; in the search for digital transformations and updating of education during the war; in the description of modern practices and vectors of development. The results revealed: that educational trends in zones or without hostilities, indicators of technical development in conditions of war, and levels and principles of development of public informatization. In war conditions the educational institutions technically coped with the emergency situation.

ADAPTATION AS AN OBJECT OF SCIENTIFIC RESEARCH: PSYCHOLOGICAL AND PEDAGOGICAL ANALYSIS

The problem of adaptation in the educational process is quite relevant in connection with the intensive informatization of society. The article is devoted to the analysis of existing approaches to the interpretation of the concept of «adaptation». Attention is focused on the interdisciplinary nature of adaptation, which is studied in detail from the point of view of biological, socio-philosophical, psychological and pedagogical, cybernetic and other approaches. To achieve the goal of the study, the analysis, systematization and generalization of the works of domestic and foreign researchers were applied. According to the results of the study, it was found that adaptation is an integral characteristic of a person, which directly affects the degree of its inclusion in social relations, as a consequence, in the educational process. Considering the student as a subject of learning, it is necessary to take into account the characteristics of adaptation due to different subject areas. Therefore, adaptation is interpreted as a process of interaction between the environment and the individual, which occurs at different levels (biological, psychological, social) and provides a sustainable and purposeful response to changing environmental conditions. Adaptation has its types: biophysiological, psychological, social, professional, didactic adaptation; forms: formal, social, didactic. The article focuses on adaptation in terms of the interaction of the system «human – electronic environment», which is determined by intrapsychic and environmental factors. It is found that the adaptation of higher education students to learning is understood as a holistic system process «student – teacher – environment», which determines the degree of inclusion of students in the educational process, an important factor of which is the electronic educational environment. It can be implemented in the following forms: formal, social, didactic adaptation.

Multimedia Technologies for Teaching Musical Art Under Present-day Conditions

The processes of society's informatization and digitalization necessitate the widespread use of new pedagogical technologies. Through these technologies, comprehensive disclosure of didactic functions of new methods of educational activity and the realization of the potential and creative potential. The use of information and computer multimedia technologies in teaching music art is especially relevant in the intensification of the development of interactive technologies, the transition to mixed forms of learning, and a period of socio-economic and socio-political upheavals. The study aims to substantiate the theoretical and applied principles of the analysis of multimedia technology learning musical art in modern conditions and assess the status and trends in their use in conducting educational activities. The study uses general scientific and unique methods of economic analysis, in particular, analysis and synthesis, analogy and comparison, generalization and systematization, and graphic ways. Regarding the results of the study of multimedia technologies for teaching musical art in current conditions, it was found that they contribute to the development of the seeker's creative, creative, and cognitive activity, have a positive impact on learning material, and diversify the educational process. Multimedia technologies such as presentations, programs for watching a video, listening to audio, music and singing karaoke, electronic encyclopedias, and Internet resources are proven to be the most used in music education. They have several qualitative and quantitative advantages, manifested in the possibilities of audio-visual presentation of educational material and significantly higher information density. It is suggested to strengthen the use of such computer programs as Microsoft Word, Ahead Nero, Finale, Adobe Audition, Sound Forge, and Microsoft PowerPoint for musical art classes.