Abstract
Active reflection on the wide possibilities of information as institutions of political communication is due to the fact that in the conditions of global informatization of modern society, the place and role of the media in the system of socio-political relations. The author examines the decision-making process through non-formalized methods such as intuition, personal and professional experience, decision maker for the appointee, institute meetings. For the content of the political science term "political marketing", the historical stages of its formation, as well as the conceptual approaches that accompany this process, are considered. Subject area of application The research methodology is based on a systematic approach as a universal organization of scientific research, and involves identifying the content and main theories and technologies focused on search, as well as in a broad political process. The scientific novelty of the articles, according to the author, lies in the assessment of the prospects for using the observed market in the analysis of modern regional technologies.
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