In the conditions of conducting business, which are constantly changing, there is a need to adapt existing and create new mechanisms in logistics. The creation of large-scale logistics complexes requires the organization and implementation of various calculation and research preparatory works, part of which are marketing and logistics studies. The work substantiates the need to create a program of logistics research, which would include the order of their conduct, tools, methods of processing and analysis of marketing and logistics information. The basic factors that affect the effectiveness of the region's development are highlighted, including, in addition to the possession of natural resources, territorial, administrative, economic, institutional, organizational and demographic factors. The study of the field of logistics management is defined as a consistent organized process of segmentation of logistics flows according to the priority features of the study of factors that affect the efficiency of logistics in the region. The proposed classification of logistics management processes of the region by types of functional logistics flows and logistics operations. An algorithm for researching logistics processes in the region has been developed. It is clear from the algorithm that the central place in the study of the efficiency of flow processes is occupied by the definition and study of its parameters: the level of customer service; the amount of stocks of material values; the level of logistics costs, including transport costs; the level of administrative costs for logistics. The possibility of managing the efficiency of logistics processes within the strategic planning of the territory development is considered. At the same time, the flow is presented as a managed subsystem in the control system, which should be implemented in the space of four variables: temporal, spatial, quantitative and qualitative. An efficiency index is proposed, which determines the evaluation of the parameters of the efficiency of the implementation of the logistics strategy and with the help of which inconsistencies in the activity of the logistics subsystems of the region can be detected.