Consumer attitudes towards product features of eco-friendly household appliances in tirunelveli district

Abstract

This study investigates consumer attitudes towards product features of eco-friendly household appliances in Tirunelveli District. With increasing environmental awareness, the demand for eco-friendly appliances has surged, prompting a need to understand consumer preferences and perceptions. The research employs a mixed-methods approach, combining surveys and interviews to gather comprehensive data. Key factors such as energy efficiency, material sustainability, and overall environmental impact are analyzed to discern their influence on consumer choices. The study aims to provide insights into the factors shaping consumer attitudes, offering valuable information for manufacturers, marketers, and policymakers in promoting sustainable consumption practices in Tirunelveli District and beyond. The findings contribute to the growing body of literature on sustainable consumption and assist stakeholders in aligning product development and marketing strategies with evolving consumer preferences in the context of eco-friendly household appliances.