Influence Product Quality Research Articles

The Influence of Product Quality, Prices and Promotions on Customer Loyalty UD. Setya Abadi D.M

Purpose: In today's competitive business era, maintaining customer loyalty is one of the critical factors for the long-term success of a company. This research aims to determine the impact of product quality, Price, and promotion on customer loyalty. This research was conducted at UD. Setya Abadi D.M in October 2023.Methodology:The method used is a quantitative study using primary data. Primary data was obtained from research participants through online Google forms and questionnaires. The population in this study were all buyers of UD. Setya Abadi D.M. This research uses 12 indicators, so the test estimate is 75-150. Based on these considerations, the test size for this research was set at 100 respondents.Findings: Based on the research conducted, the conclusion of this research states that product quality has a significant influence on customer loyalty. It means that the higher the quality of the product, the greater the consumer's loyalty to the product.Implication:Price has an essential impact on customer loyalty. It means that the higher the product price, the higher the consumer's dependence on that product. Promotion has an essential impact on customer loyalty. It means that the better the promotion, the higher the customer loyalty.

Pengaruh Kualitas Produk Harga Lokasi dan Promosi Terhadap Kepuasan Konsumen Pada Toko Kue AHK Keju di Kecamatan Teluk Segara

The aim of this research is to find out the relationship between product quality, price, location and promotion on consumer satisfaction at the AHK Cheese cake shop, to find out how much influence product quality has on consumer satisfaction at the AHK Cheese cake shop, how much influence price has on consumer satisfaction at the shop AHK Cheese cake, how much influence does location have on consumer satisfaction at the AHK Cheese cake shop, how much influence does promotion have on consumer satisfaction at the AHK Cheese cake shop, how big is the influence of product quality, price, location and promotion on consumer satisfaction at the AHK Cheese cake shop in Teluk Segara District. Data collection methods include library research, observation, documentation and questionnaires. Data analysis techniques using data quality tests, classical assumption tests, multiple linear regression tests and hypotheses. The research results showed that product quality, price, location and promotion together (simultaneously) had a significant effect on consumer satisfaction at the AHK Cheese cake shop with a sig value of 0.000 < 0.05. The influence of product quality on consumer satisfaction at the AHK Cheese cake shop in Teluk Segara District is 8.3%, while the remaining 91.7% is explained by other factors. The magnitude of the influence of price on consumer satisfaction at the AHK Cheese cake shop in Teluk Segara District is 37.1% while the remaining 61.9% is explained by other factors. The influence of location on consumer satisfaction at the AHK Cheese cake shop in Teluk Segara District is 26.7% while the remaining 73.3% is explained by other factors. The influence of promotion on consumer satisfaction at the AHK Cheese cake shop in Teluk Segara District is 78.7%, while the remaining 21.3% is explained by other factors. The influence of product quality, price, location and promotion on consumer satisfaction at the cake shop. The AHK for Cheese in Teluk Segara District is 79.2% while the remaining 20.8% is explained by other factors. Thus, the AHK Cheese cake shop should also try to improve product quality, still pay attention to the prices set, and look for a more strategic location

Increasing Purchasing Decisions on Starbucks Coffee Customers in Depok City Indonesia

The purpose of this study was to analyze simultaneously and partially the effect of brand image, product quality on purchase decision Starbucks Coffee consumers in Depok City. Respondents in this study were the consumers of Starbucks Coffee in Depok City, the analytical method used was regression. The results of the study stated that the influence of brand image and product quality on Purchase Decision simultaneously have a significant influence. the influence of brand image on purchase decision partially have a significant influence and the influence of product quality on purchase decision also have a significant influence.

The influence of product quality and brand image on consumer loyalty is mediated by customer satisfaction

Based on BPS 2021, Indonesia's cosmetics industry grew by 9.61%. BPOM recorded a 20.6% surge in cosmetics companies in 2022 and continued to increase in 2023. Indonesians trust local products to care for themselves; for example, Scarlett whitening dominated the market share with 11.32% (thus becoming the top brand), with IDR 23.8 billion in the second quarter of 2022. The research I conducted in October 2023 was quantitative, distributing questionnaires filled out by 140 respondents who used Scarlett Whitening throughout Indonesia. Then, the data was processed using SmartPLS4 (PLS-SEM). The results showed that Product quality has a significant effect on customer satisfaction, Brand image has a significant effect on customer satisfaction, Product quality has a significant effect on Customer Loyalty, Brand image has a significant effect on customer loyalty, Product quality has a significant effect on customer loyalty through customer satisfaction as a mediating variable; Brand image has a significant effect on Customer Loyalty through customer satisfaction as a mediating variable; Customer satisfaction has a significant effect on Customer Loyalty. These results provide insight for consumers in choosing products and things for companies that can increase Customer Loyalty. It is recommended that future research consider more factors that affect customer loyalty.

The influence of product quality and Word of Mouth (WOM) on repurchase intentions through the mediation of consumer satisfaction

Repurchase intention is one of the main goals of the marketing strategy planned by every businessperson. This research aims to determine the direct influence of product quality and word of mouth on repurchase intentions, which is mediated by consumer satisfaction with Mixue products in Bengkulu City, which occurs due to the phenomenon of the Mixue brand, which is starting to mushroom in every region of Indonesia. The research method uses a quantitative approach, with a sample of 100 respondents using a purposive sampling. Data is processed using SmartPLS 4. The research results show that product quality and word of mouth have a significant effect on consumer satisfaction, consumer satisfaction has a significant effect on repurchase intention, product quality has no significant effect on repurchase intention, word of mouth has a significant effect on repurchase intention, product quality and word of mouth has a significant effect on repurchase intention through consumer satisfaction. This research provides insight for companies to increase consumers repurchase intentions by recognizing the positive impact of product quality and word of mouth in helping companies achieve customer loyalty and sustainable business growth.

The Influence Of Product Quality And Instagram Social Media Promotion On Purchasing Decisions With Semanggi Food Image As A Moderating Variable (Case Study In Generation Z, Surabaya City)

This research aims to determine the influence of product quality, Instagram social media promotion on buyer decisions with food image as a mediating variable. The research method is quantitative with purposive sampling for generation z in the city of Surabaya. The population in this study was 2,645. The sample consisted of 167 respondents using the Slovin formula. The results found from this research show that Instagram social media, product quality have a significant and positive influence on buyer decisions and food image as an intervention variable has a significant influence. So if the food image's positive value increases or is negative, it also influences the value of Instagram social media and the quality of the product on buyers' decisions. Keywords: Product Quality, Social Promotion Media Instagram Purchase Decision, Food Image

Strategi Pemasaran Berbasis Kualitas Produk, Citra Merek, dan Gaya Hidup: Studi Kasus Keputusan Pembelian Konsumen Mobil Mitsubishi di Kabupaten Kudus

Rapid advancements in automotive technology have shifted consumer paradigms regarding four-wheeled motor vehicles, transforming them from mere transportation tools to lifestyle choices. This study investigates the influence of product quality, brand image, and lifestyle on consumer purchasing decisions regarding Mitsubishi automobiles in Kudus Regency. The research methodology employs an explanatory approach, amalgamating qualitative and quantitative data gathered from 125 Mitsubishi consumers.The analysis results reveal significant influences: product quality positively impacts purchase interest and decisions, brand image similarly exerts a significant positive influence on purchase interest and decisions, and lifestyle demonstrates a positive influence on purchase interest and decisions. Purchase interest also functions as a mediating variable between brand image and purchase decisions, as well as between lifestyle and purchase decisions. However, purchase interest does not mediate the relationship between product quality and purchase decisions. In conclusion, product quality, brand image, and lifestyle significantly contribute to the purchasing decisions of Mitsubishi consumers in Kudus Regency, with purchase interest acting as a mediating factor in several relationships. These findings offer crucial insights for manufacturers, marketers, and automotive industry practitioners to develop more effective marketing strategies that cater to consumer needs and attract the market.

Analisis Pengaruh Harga, Word Of Mouth Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Restoran Seafood Syurga Medan

This research aims to find out the relationship of price variables, word of mouth and product quality to consumer purchasing decisions at Restaurant Seafood Syurga Medan. The purchase decision is a consideration made by the consumer before deciding to buy or consume a good or service in a certain place. In this study, it analyzes about the price, word of mouth and quality of the product that is supposed to affect consumer purchase decisions. The research uses descriptive analysis methods, classical assumption tests, double linear regression tests, partial tests (T-tests), simultaneous significance tests (F-testes) and determination coefficients (R2) with the help of Software Statistical Program of Social Science (SPSS) version 26 for Windows. The objects of the study are 90 people consumer. The results of the analysis show that simultaneously price, word of mouth and product quality influence consumer decisions on seafood dining house of Syurga city of Medan. Results of the determination coefficient testing showed the influence of price variables, Word of Mouth and quality of products on consumer purchasing decisions with an influence contribution of 53% and the remaining 47% are influenced by other variables outside the research such as promotional factors, customer service, appearance, road access and so on.
 Keywords : Price, Word Of Mouth, Product Quality, Purchasing Decisions

Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Catering Ar-Risalah di Kota Bekasi

Currently, many Micro, Small and Medium Enterprises are taking part in the culinary sector. In West Java, especially the city of Bekasi, people engaged in Micro, Small and Medium Enterprises in the culinary world (catering) are not difficult to find. The large number of actors involved in the culinary world in the city of Bekasi has made competition between Micro, Small and Medium Enterprises increasingly tight. The presence of Ar-Risalah Catering services can make it easier to fulfill needs at every event, especially for customers who don't want to bother with providing food and food service at parties or events. The purpose of this research is to find out whether there is an influence of Product Quality and Service Quality on Customer Satisfaction at Ar-Risale Catering in Bekasi City. The research uses quantitative methods through questionnaires and data from the results of the questionnaire will be processed and tested using SPSS 27 Version. Based on the results of this research, it is concluded that Product Quality and Service Quality have a partially significant effect on Customer Satisfaction.

Customer Product Choice: The Effect of Product Quality on Relative price and Price fairness and their implication on Customer Product Choice

This study examines the influence of product quality on individuals' perceptions of relative prices and price justice, as well as the potential consequences for consumer decision-making in product selection. This study employs robust statistical analysis to get insights into customers' decision-making processes when purchasing products and selecting brands, particularly about product attributes and pricing. The study employed a non-parametric Structural Equation Modeling PLS technique, which involved a sample of 100 consumers who had previously consumed cigarette goods in the urban area of Bandung. The questionnaire was distributed through social media platforms, utilizing a Google Form link. The employed sample method is convenience sampling, wherein clients are requested to complete a structured questionnaire that has been supplied. The poll encompassed inquiries about participants' perceptions regarding the quality of the product, its comparable pricing, and the appropriateness of the price. The survey data were subjected to rigorous statistical analysis, encompassing several analytical techniques such as regression analysis and hypothesis testing. The study's findings indicate that a product's quality plays a substantial role in shaping consumers' evaluations of comparable prices and perceptions of price justice. Consumers tend to make product selections predicated upon their subjective quality assessment, shaping their perception of the product's price. The presence of excellent product quality can mitigate price barriers, as customers exhibit a greater propensity to pay elevated costs for things they believe to possess superior quality. Furthermore, this study demonstrates that comparable costs and the perception of price justice influence consumer product choices. This condition highlights the significance of prudent pricing within a company's marketing strategy, whereby competitive and equitable pricing can catalyze consumers to opt for specific products. However, a further noteworthy discovery is that the relative pricing and price reasonableness factors do not influence customers' brand preferences. This condition suggests that when considering the choice of a brand, several elements, such as brand image, individual preferences, or distinctive brand characteristics, may exert a more significant impact. The correlation between product and brand compatibility plays a significant part in consumers' decision-making process when it comes to selecting a brand. The findings of this study offer significant implications for businesses in enhancing their marketing and pricing strategies. Furthermore, they contribute to a more comprehensive comprehension of consumer decision-making processes within the product and brand choices framework. In order to achieve success in a competitive and dynamic business climate, it is imperative to possess a comprehensive comprehension of the various elements that impact consumer decision-making.

Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Sate Kambing Muda “Mba Ita” di Sukoharjo

The increasingly rapid economic development has given rise to intense competition in the business world, a type of culinary business that offers food products that use goat meat as the main ingredient. This research was carried out with the aim of finding out how much influence product quality and price have on purchasing decisions. Researchers use quantitative research, survey research methods, descriptive analysis. The results of testing the validity of variable data using SPSS are as follows. The Sig0 value of the KMO and Bartlet's numbers is 224,576 with a significance value of 0.000. N100 based on the output it is known that the significance value of Asymp. Product quality and price simultaneously influence purchasing decisions for Sate Kambing Muda Mba Ita in Sukoharjo.

Pengaruh Harga, Kualitas Produk dan Kepercayaan terhadap Keputusan Pembelian Fashion Secara Online pada Mahasiswa Pendidikan Ekonomi, Universitas Pendidikan Ganesha

The purpose of this research is to determine (1) the influence of price on online fashion purchasing decisions (2) the influence of product quality on online fashion purchasing decisions (3) the influence of trust on online fashion purchasing decisions, (4) the influence of price, product quality and confidence in online fashion purchasing decisions. The type of research used is causal research. The sampling technique used is simple random sampling. The population of this research is Economics Education Students Class of 2021 and 2022, with a sample size of 122. The data collection method uses a questionnaire and is analyzed using multiple linear regression, which includes the t test (T-test). The research results show that (1) there is a positive and significant influence of price on online fashion purchasing decisions partially, with a significance value of 0.000 <0.05. (2) there is a positive and significant effect of product quality on online fashion purchasing decisions partially, with a significance value of 0.000 <0.05. (3) there is a positive and significant influence of trust on online fashion purchasing decisions partially, with a significance value of 0.000 <0.05. (4) There is a positive and significant influence between price, product quality and trust on online fashion purchasing decisions simultaneously, with a significance value of 0.000 <0.05. The magnitude of the influence of price, product quality and trust on purchasing decisions is equal to 25.9%, evidenced by a coefficient of determination of 0.259.

PENGARUH KUALITAS PRODUK DAN STRATEGI PEMASARAN SYARIAH TERHADAP KEPUTUSAN PEMBELIAN MADU HUTAN DI KECAMATAN MUARA SABAK

Based on the results of analysis testing that the influence of product quality and sharia marketing strategy on forest honey purchasing decisions in Muara Sabak District, the results of the R Square test are 0.856 or if they are percentaged at 85.6%, it illustrates that the independent variable in the dependent variable is 85.6 % and 14.4% can be influenced by other factors that are not part of the research. Based on the results of testing the product quality hypothesis, the tcount value of product quality is 5.964 with a ttable value of 1.6706. From the test results, there is a comparison of tcount greater than ttable (5.964 > 1.6706) and its significance is 0.000 <0.05. Then these results can be said that Ha is accepted and Ho is rejected. It can be concluded that there is a significant influence between product quality variables (X1) on purchasing decisions (Y).

Analisis Pengaruh Kualitas Produk dan Faktor Harga terhadap Keputusan Pembelian Sebuah Studi Kasus

The research aims to determine the influence of product quality on consumer purchasing decisions at the Hawai Bakery Agen Merauke outlet. (2) To determine the influence of price on consumer purchasing decisions at the Hawai Bakery Agen Merauke outlet. (3) The approach taken in this research uses a quantitative research approach and the population in this research is 4,757 with a research sample of 94 people. The research results show that product quality partially has a positive and significant effect on purchasing decisions, price partially has a positive and significant effect on purchasing decisions. This is proven by the calculated t value being greater than the t table value, namely 2.600 > 1.985 with a significant level of 0.011 < 0.05 for the purchasing decision variable and a value of 10.615 > 1.985 for the price variable with a significant level of 0.000 < 0.05

Pengaruh Word Of Mouth dan Kualitas Produk Terhadap Keputusan Pembelian MS Glow Dengan Gaya Hidup Sebagai Variabel Intervening

This study aims to determine the effect of word of mouth and product quality on the purchasing decisions of Ms Glow with lifestyle as an intervening variable in FEB UMSU students, either directly or indirectly. The data analysis technique of this study used statistical analysis, namely the least squares partial equation model (PLSSEM). The results of the study show that there is an influence of Word of Mouth on Purchasing Decisions in UMSU Faculty of Economics and Business students. There is no effect of Product Quality on Purchasing Decisions for UMSU Faculty of Economics and Business Students. There is an influence of Lifestyle on Purchasing Decisions in UMSU Faculty of Economics and Business Students. There is the influence of Word of Mouth on Lifestyle in UMSU Faculty of Economics and Business Students. There is an influence of Product Quality on Lifestyle in UMSU Faculty of Economics and Business Students. There is an influence of Word of Mouth on Job Satisfaction Purchasing Decisions as an intervention variable for Students of the Faculty of Economics and Business UMSU. There is an influence of Product Quality on Purchase Decisions with Lifestyle as an intervention variable for UMSU Faculty of Economics and Business Students

The Influence of Product Quality, Brand Image, and Promotion on Purchasing Decisions for Make Over Cosmetic Products

This study aims to explore ‘The Impact of Product Quality, Brand Image, and Promotion on Purchasing Decisions for Make Over Cosmetic Products’. In this study, the independent variables analysed include Product Quality, Brand Image, and Promotion, while the dependent variable studied is the Purchase Decision. The population of this study includes consumers who buy Make Over cosmetic products in the West Jakarta area. The research sample was taken using purposive sampling method with the criteria that the respondents were in West Jakarta and had purchased Make Over products at least once. A total of 115 respondents were sampled in this study. Data analysis was carried out by testing the outer model (Convergent Validity, Discriminant Validity, Average Variance Extracted, Composite Reliability) and testing the hypothesis of the inner model (R square value, Goodness of Fit Model, bootstrapping). Data collection was carried out through distributing questionnaires to consumers, then processed using Smart PLS 3.0 software. The results revealed that product quality has a positive and significant effect on purchasing decisions, as well as brand image which has a positive and significant impact on purchasing decisions. However, promotion does not show a significant positive influence on purchasing decisions.

The Influence of Product Quality, Price, and Income on Rice Purchasing Decisions at Pt. Komoditi Tani Indonesia

The high level of rice consumption in Indonesia makes it the fourth largest rice consumer in the world. PT. Komoditi Tani Indonesia as a producer, distributor and retailer of rice must know the extent to which the quality of the products and prices provided are acceptable to the public so as to expand the market and increase the number of sales. This study was conducted to describe the characteristics of consumers who shop for rice at PT. Komoditi Tani Indonesia, analyzing the influence of product quality on rice purchasing decisions at PT. Komoditi Tani Indonesia, analyzing the influence of price on rice purchasing decisions at PT. Komoditi Tani Indonesia, analyzing the influence of income on rice purchasing decisions at PT. Komoditi Tani Indonesia. The number of samples in this study were 50 respondents and used accidental sampling techniques. The analysis method used is descriptive analysis and Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results of this study indicate that the characteristics of rice consumers at PT Komoditi Tani Indonesia are female, over 41 years old, working as housewives, income of Rp. 2.000.000 – Rp. 3.000.000 in a month, and have a family of 4 – 6 people. Product quality has a positive and significant effect on rice purchasing decisions at PT. Komoditi Tani Indonesia. Price has a positive and significant effect on rice purchasing decisions at PT. Komoditi Tani Indonesia. Income has a positive and significant effect on rice purchasing decision at PT. Komoditi Tani Indonesia.

The Influence of Product Quality and Online Shopping Experience (OSE) on Consumer Loyalty Through Customer Satisfaction on Local Skincare Products

This study examines the impact of product quality and online shopping experience (OSE) on consumer loyalty through customer satisfaction in the context of local skincare products. Findings reveal that both product quality and OSE significantly influence consumer loyalty, with OSE having the strongest effect. Perceptions of lower prices on e-commerce platforms are crucial. The study integrates Social Presence Theory with product quality, customer satisfaction, and Flow Theory in understanding the OSE. These insights can help businesses enhance customer loyalty and satisfaction in the local skincare industry. Overall, the research objectives of this study are geared toward uncovering the relationship between product quality, OSE, customer satisfaction, and consumer loyalty in the local skincare industry. By achieving these objectives, the study aims to provide valuable insights for businesses to enhance customer loyalty and develop effective strategies for success in the market.

Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian di Optik Sejahtera Depok

The aim of this research is to obtain the necessary data and information and process it as comparison material with theories from library research to fulfill the requirements for writing a dissertation. find out how product quality influences purchasing decisions and find out how service quality influences purchasing decisions at Optik Sejahtera Depok. As well as to find out simultaneously the influence of product quality and service quality in purchasing decision making at Optik Sejahtera Depok. The following research analysis uses a quantitative approach analysis and the research population includes a purchasing decision population of 312 people. 76 The sample used in this research, the sampling technique used is non-probability, the sampling technique used is purposive sampling, and the determination formula The sample size is considered appropriate to represent the entire population, the Slovin formula is used, and the maximum margin is used. The maximum error or error is used. This formula sets the acceptable value to be 0.10 or 10% or 76 respondents. Product quality results can have a significant impact on purchasing decisions because the t count is 2.204 > 1.992 in the t table, and sig.< 0> t table 1.992 and the Sig. < 0> Table 3.12 and Sig value. <;0.05 (0.000 <0.05).

The Influence of Product Quality, Price, Brand Image, Personal Selling, and Income on Purchasing Decisions of Hpai Products in Kotabaru

This study aims to determine and understand the influence of product quality, price, brand image, personal selling, and income on purchasing decisions of HPAI products in Kotabaru. This type of correlational research, namely to determine the relationship between independent variables, namely product quality, price, brand image, personal selling and income on the dependent variable of purchasing decisions. The research method used is multiple linear regression analysis to determine the influence of each independent variable on the dependent variable. The research sample consisted of 60 people using the Slovin method. The results show that partially both product quality, price, brand image, personal selling, and income influence purchasing decisions, while simultaneously product quality, price, brand image, personal selling, and income significantly influence the purchasing decision variable of HPAI products in Kotabaru.