Abstract
The purpose of this study was to analyze simultaneously and partially the effect of brand image, product quality on purchase decision Starbucks Coffee consumers in Depok City. Respondents in this study were the consumers of Starbucks Coffee in Depok City, the analytical method used was regression. The results of the study stated that the influence of brand image and product quality on Purchase Decision simultaneously have a significant influence. the influence of brand image on purchase decision partially have a significant influence and the influence of product quality on purchase decision also have a significant influence.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
