Abstract
This research aims to examine the influence of product quality and brand image on purchasing decisions at PT. Indonesian Nutrifood. The research design is a multiple linear regression model. The subjects are the consumers at PT. Nutrifood Indonesia and the objects are product quality, brand image, and purchasing decisions. There are 85 respondents as the sample. The results show that: 1) product quality and brand image significantly influence purchasing decisions at PT. Nutrifood Indonesia; 2) product quality positively and significantly influences purchasing decisions at PT. Nutrifood Indonesia, and; 3) brand image has a positive and significant influence on purchasing decisions.
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