Influence Product Quality Research Articles

Analysis Of The Influence Of Product Quality, Price Perception, Promotion, And Location On The Purchasing Decisions Of Civiartss Bouquets Among Students In Surabaya

A bouquet business is a promising and timeless venture. Various types of products are offered with a wide range of creative designs. The business is supported by the trend of celebration events, particularly thesis defense celebrations by university students, which have made bouquets highly sought after, with orders often reflecting the latest trends. This study aims to determine the influence of product quality, price perception, promotion, and location on students' purchasing decisions for Civiartss bouquets in Surabaya. The research employs a quantitative method involving 100 respondents selected through purposive sampling. The respondents consist of university students in Surabaya who have purchased Civiartss bouquets and are enthusiasts of celebrations. Data collection involved both primary and secondary data, and the analysis was conducted using the Partial Least Squares (PLS) technique with validity, reliability, and hypothesis testing. The results of the study indicate that (1) there is a significant and positive influence of product quality on the purchasing decisions for Civiartss bouquets, (2) there is a significant and positive influence of price perception on the purchasing decisions for Civiartss bouquets, (3) there is a significant and positive influence of promotion on the purchasing decisions for Civiartss bouquets, and (4) there is a significant and positive influence of location on the purchasing decisions for Civiartss bouquets.

The Influence of Product Quality of Bsi Mobile, Service Quality in the Islamic Perspective, and Customer Understanding on Customer Satisfaction (Study on Students of the Faculty of Economics and Business at Malikussaleh University)

The Influence of Product Quality of Bsi Mobile, Service Quality in the Islamic Perspective, and Customer Understanding on Customer Satisfaction (Study on Students of the Faculty of Economics and Business at Malikussaleh University)

PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA CAFE SEDUH DI BESUKI DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING

Cafe is one of the places to relax and chat where visitors can order drinks and food. Cafe has quite a lot of potential in helping the economy in a region. The purpose of this study is to analyze the Influence of Product Quality, Price, and Promotion on Purchasing Decisions with Purchase Interest as an intervening variable. The population in this study were consumers of Cafe Seduh in Besuki. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation ModelPartial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Product Quality has a positive but insignificant effect on Purchase Interest, Price has a negative but insignificant effect on Purchase Interest, Promotion has a significant positive effect on Purchase Interest, Product Quality has a positive but insignificant effect on Purchase Decision, Price has a significant positive effect on Purchase Decision, Promotion has a significant positive effect on Purchase Decision, Purchase Interest has a negative but insignificant effect on Purchase Decision, Product Quality has a negative but insignificant effect on Purchase Decision through Purchase Interest, Price has a significant positive effect on Purchase Decision through Purchase Interest, Promotion has a negative but insignificant effect on Purchase Decision through Purchase Interest.

ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND DIGITAL MARKETING ON THE DECISION TO PURCHASE KRISTANABLE.ID HIJAB IN BANYUWANGI DISTRICT

This research aims to find out and analyze the influence of product quality, price and digital marketing on purchasing decisions at Kristanable.id in Banyuwangi. This type of research uses descriptive quantitative methods with a sample size of 95 respondents and uses data collection techniques in the form of questionnaires to respondents. The data analysis technique for this research uses instrument testing, classical assumptions and multiple linear regression. The analysis results obtained show that product quality, price and digital marketing have a positive and significant influence on purchasing decisions at Kristanable.id in Banyuwangi, with an influence contribution level of 0.574, which means 57.4%.

The Influence of Product Quality, Brand Image, and Trust on Purchasing Decisions of Garnier Products in Batam

Specifically, this research aims to examine the factors that influence customers' purchasing decisions in Batam regarding Garnier items, specifically focusing on trust, product quality and brand image. No exact figures are given regarding the total number of people who have purchased or utilized Garnier products. Using the Lemeshow algorithm, a sample of 100 respondents was selected using purposive sampling. Data were analysed using a multivariate linear regression model that took into account data quality assessments, classical assumptions, impacts and hypotheses. Product quality influences purchasing decisions by 17.5%, brand image by 24.4%, and trust by 70.5%, according to the findings of a multiple linear regression study. An additional 58.9 percent of purchase variance can be explained by factors including product quality, brand image, and trust., according to the coefficient of determination (R2) test results. Furthermore, t-tests and F-tests demonstrate that the purchasing decisions of Garnier products in Batam are positively and significantly influenced by product quality, brand image, and trust, both individually and collectively. Furthermore, both t-tests and F-tests were conducted to assess the individual and collective impacts of these variables. The findings show that product quality, brand image, and trust each have a positive and significant influence on the purchasing decisions of Garnier products in Batam, both independently and collectively. The significance of these characteristics in influencing customer behaviour is also visible, and trust plays a very important role. The findings of this research highlight the importance of trust, coupled with product quality and brand image, as factors influencing Batam consumers' purchasing decisions to purchase Garnier goods. For marketers and business strategists, these insights underline the need to prioritize building and maintaining consumer trust, ensuring high product quality, and fostering a strong brand image to enhance customer acquisition and retention.

Dampak Kualitas Produk, Citra Merek dan Harga Terhadap Keputusan Pembelian Honda Brio di Surabaya

The aim of this research is to determine the influence of product quality, brand image and price on the decision to purchase a Honda Brio car in Surabaya. This research was conducted using a quantitative approach. The data for this research is a sample of 96 respondents whose sampling used Roa Purba. The data collection method is a questionnaire. The data analysis used in this research is multiple linear regression analysis with SPSS 26 software. Data that meets the validity test, reliability test and classical assumption test is processed to produce the regression equation: Y = 4.573 + 0.219 X1+ 0.597X2 + 0.638X3 + e. The results of the analysis carried out can be seen through the results of the t test. It can be seen that the variables product quality, brand image and price partially have a significant influence on the decision to purchase a Honda Brio car in Surabaya with each having a calculated t value (2.077), t calculated (5,967). and t count (4.511) which is greater than t table (1.66088). The results of the F test in this research show that the calculated F value (46.662) is greater than the F table (3.09), which means that the variables of product quality, brand image and price simultaneously have a significant influence on the decision to purchase a Honda Brio car in Surabaya.

The Influence of Product Quality, Price and Service Quality on Digibank Millennial Generation Customer Loyalty

Changes in the behavior of Indonesian people during the Covid-19 pandemic, who are trying to carry out financial activities virtually. Capturing the opportunities of the Indonesian people who like virtual financial activities and the increasing number of Millennial Generation has led several banks to make changes to their main business lines to digitalization. However, this change also has impacts that are starting to be felt by Digital Banks today, including a lack of customer loyalty towards the Bank they use. The diverse product quality, varying prices, and massive quality of service offered to customers are actually effective ways to open up opportunities for customers to move between Digital Banks. Based on this, research was conducted on Digibank customers to determine the influence of Product Quality, Price and Service Quality on the Loyalty of Digibank millennial generation customers. This research uses quantitative methods using 93 respondents. Research processing uses validity tests, reliability tests, descriptive tests, classical analysis tests, multiple linear regression tests, and hypothesis tests. The test results found data that loyalty was partially influenced by product quality, price and service quality, as evidenced by calculated f 95.927 > f table 2.71. Product quality has no influence on loyalty, t count 1.556 < t table 1.990. Price has an influence on loyalty t count 2.763 > t table 1.990. Service quality has an influence on loyalty, t count 4.484 > t table 1.990.

Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Indomaret Cabang Jatirahayu

Indomaret, as one of the largest convenience store chains in Indonesia, has become an important part of the lifestyle of urban communities. The rapid growth in the number of Indomaret outlets spread across various regions has made Indomaret the main destination for consumers looking for practical and easily accessible commodities and services. Research design is a type of research in which researchers design learning materials (such as learning activities and learning trajectories) for a particular topic and also at the same time build a theory about the learning process for that topic. Based on the results of the research that has been carried out, the results show that in the tests carried out on product quality variables, partial influence on purchasing decisions is significant. Based on the results of the t test carried out, it shows that the tcount value is greater than the ttable value, namely 4.392 2.322 with a significance level of 0.025 0.05. research results and discussion as well as hypothesis testing which aims to analyze the influence of product quality and service quality on consumer satisfaction.

PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU VENTELA PADA MAHASISWA/I FAKULTAS EKONOMI UNIVERSITAS YOS SOEDARSO

Abstract. This research was conducted with the aim of finding out how much influence product quality, price and promotion have on purchasing decisions for Ventelapada shoes for students at the Faculty of Economics, Yos Soedarso University. The research method used is the associative analysis method, and uses the multiple regression analysis method. The data used in this research are primary and secondary data. The sample in this study was 97 consumers with a sampling technique using accidental sampling. The results of this research show that partially product quality, price and promotion have a positive and significant effect on purchasing decisions for Ventela shoes among students at the Faculty of Economics, Yos Soedarso University.

The Influence of Product Quality, Promotion, Trust, Convenience and Price on Purchasing Decisions with Brand Image as an Intervening Variable

The Influence of Product Quality, Promotion, Trust, Convenience and Price on Purchasing Decisions with Brand Image as an Intervening Variable

The Influence of Product Quality on Woman Fashion Caluellathelabel of Purchase Decision Through Shopee E-commerce

The purpose of this research is to determine the influence of product quality on Caluellathelabel consumer purchasing decisions. This study uses quantitative data analysis involving 72 samples, namely consumer of Caluellathelabel. The result of this research is that there is a positive and significant influence between product quality (X) on purchasing decision (Y). This is known by conducting a t-test which states there is positive correlation or significant influence between product quality on purchasing decision at Caluellathelabel through shopee e-commerce.

The Influence of Product Quality and Product Attributes on Purchase Intention of Powdered Breast Milk Service Mediated by Belief Systems

The Influence of Product Quality and Product Attributes on Purchase Intention of Powdered Breast Milk Service Mediated by Belief Systems

Pengaruh Kualitas Produk Dan Lokasi Terhadap Keputusan Pembelian Kopi Di Kedai Kopi Sachi Surabaya

The decision to purchase coffee at the Sachi coffee shop is not completely optimal, which can be seen from the fluctuating income of the Sachi Coffee Shop. This is caused by the suboptimal product quality, location and consumer motivation in making purchases at Kedai Kopi Sachi. This research aims to determine the influence of product quality, location and consumer motivation variables on coffee purchasing decisions at Sachi Coffee Shop. The data used in this research is primary data obtained by distributing questionnaires to process data regarding purchasing decisions, product quality, location and consumer motivation. Secondary data is obtained from literature, books, scientific journals, theses and other data sources related to research. This research uses quantitative methods. The independent variables used in this research are product quality (X1), location (X2). Based on the results of the T test, the product quality variable (X1) has a regression coefficient value of 0.19, indicating that tcount (2.353) > ttable (1.984) has a positive and significant effect. Location (X2) has a positive and significant effect on the decision to purchase coffee at the Sachi Coffee Shop in Surabaya. The regression coefficient value of (0.222) shows that tcount (3.465) > ttable (1.984) has a positive and significant effect. Based on the results of the F test, all independent variables have a close influence and have significance on the dependent variable, namely purchasing decisions (Y). The results of the F test research obtained a value of f count 21.278 > f table 3.090 with a significance level of 0.000 < 0.05, so it can be concluded that the quality variable product and location simultaneously influence the coffee purchasing decision variable at the Sachi Coffee Shop in Surabaya.

Pengaruh Kualitas Produk, Kualitas Layanan, dan Harga Terhadap Minat Keputusan Pembelian pada UMKM Surakarta

This study aims to examine the influence of product quality, service quality, and price on purchase decision interest in Micro, Small, and Medium Enterprises (MSMEs) in Surakarta. A quantitative approach was used in this research, employing purposive sampling to collect data from 200 respondents who met certain criteria: MSME customers in Surakarta aged 17-40 years who had made purchases more than twice. Primary data were collected through questionnaires based on a Likert scale and analyzed using Smart PLS version 3.0 software to perform Partial Least Square (PLS) testing. The results showed that product quality, service quality, and price significantly influence consumers' purchase decision interest. Product quality has the greatest influence on purchase decision interest, followed by service quality and price. These findings indicate that improving product and service quality, as well as setting competitive prices, can enhance consumer purchase interest in MSMEs in Surakarta. This study provides practical implications for MSMEs to focus on enhancing product and service quality and establishing effective pricing strategies to attract consumer purchase interest and decisions.

Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan dengan Loyalitas Sebagai Moderasi

In attracting consumers, business owners try their best to provide everything they can to meet customer satisfaction. Consumer satisfaction is a very important factor to ensure the survival of a company. The goal of a company is to create and retain consumers. In order for a company to develop and get satisfaction from consumers, a company must be able to provide more value to the quality provided to consumers. This research aims to determine the effect of product quality and service quality on customer satisfaction with loyalty as moderation. The current analysis uses a quantitative approach. The population of this research is consumers or customers who have shopped. Samples were taken from this population, and the sample selection for this study was determined by random sampling, resulting in a sample of 150 respondents. The results of this research have found that product quality and service quality influence customer satisfaction. Loyalty as a moderating variable is able to moderate the influence of product quality on customer satisfaction.

Enhancing Muslim Consumer Purchasing Decisions: The Impact of Product Quality, Price, Service Excellence, and Halal Certification

This research aims to determine the influence of Product Quality, Price, Service Quality, and Halal Certification on Muslim Consumer Purchasing Decisions at "Holland Bakery" in DKI Jakarta. The sample consists of 112 respondents who have purchased "Holland Bakery" products, selected through purposive sampling. Findings indicate that product quality and price positively and significantly affect purchasing decisions. However, service quality and Halal certification do not significantly impact purchasing decisions. From a managerial perspective, this research provides key insights for targeting the Muslim consumer market. It emphasizes that while product quality and competitive pricing are crucial, the presence of halal certification and superior service quality may not significantly sway purchasing decisions. Managers should focus on maintaining high product quality and competitive prices to meet the expectations of Muslim consumers, who prioritize these factors when making purchasing decisions.

Pengaruh Kualitas Produk, Persepsi Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Es Coklat Ngetop di Surakarta

This research aims to determine the influence of Product Quality, Price Perception, and Service Quality on Customer Satisfaction of Popular Chocolate Ice in Surakarta. The population in this research are Ngetop Ice Chocolate consumers who are in Surabaya and have purchased the product more than once. This research also aims to analyze the influence of product quality, price perception, and service quality on customer satisfaction for Es Coklat Ngetop in Surakarta. Product quality is measured based on the taste, appearance and consistency of the chocolate ice served. Price perception is understood as a customer's view of the value of a product compared to the price they pay. Service quality is assessed from the responsiveness, competence and reliability of the service provided by the seller. The type of data used in this research is quantitative data. The sampling technique in this research used accidental with a sample of 100 respondents. The data collection technique uses a questionnaire method and data analysis in this research uses the t test and f test methods. In this research, the results show that product quality, price perception and service quality partially have a positive and significant effect on customer satisfaction. Simultaneously, these three independent variables have a positive and significant effect on customer satisfaction Based on the results of the SPSS version 29 F test, all independent variables simultaneously influence customer satisfaction. based on the results of the t test, it shows that the product quality variable has a positive and significant effect on customer satisfaction, the price perception variable has a positive and significant effect on customer satisfaction, and the service quality variable has a positive and significant effect on customer satisfaction

The Influence of Product Quality, Price, Brand Image and Excellent Service on Consumer Satisfaction

The purpose of this study is to examine the relationship between product quality, price, brand image, and service excellence on consumer satisfaction with AQUA products. Using partial least squares (PLS) as the data analysis technique, we analyzed responses from a sample of 240 respondents. The results indicate that product quality, price, and service excellence do not significantly influence consumer satisfaction with AQUA products. In contrast, brand image positively influences customer satisfaction. Based on these findings, we recommend improving product quality and adjusting pricing strategies. Although customer service is not a primary factor in consumer satisfaction, companies should ensure a consistent and positive experience at every touchpoint to maintain a strong brand image.

Pengaruh Kualitas Produk, Kualitas Layanan Dan Citra Merek Terhadap Kepuasan Konsumen Pada CV.Arsana Sentosa

This research aims to analyze the influence of product quality, service quality and brand image on consumer satisfaction at CV. Arsana Sentosa, manufacturer of ASTA brand fire extinguishers in Karawang. Using descriptive quantitative methods and multiple linear regression analysis, this research found that of the three independent variables tested, only brand image had a significant influence on consumer satisfaction. Product quality and service quality, although having a positive relationship, do not show a statistically significant effect. These results indicate that a strong brand image plays a more important role in increasing consumer satisfaction than product and service quality. Therefore, CV. Arsana Sentosa is advised to focus on strategies to improve its brand image through effective marketing campaigns, product innovation and improving service quality. With this approach, companies can increase consumer satisfaction and maintain a competitive position in the market.

Influence of Product Quality and Service Quality on Consumer Satisfaction at a Restaurant in Jakarta

Influence of Product Quality and Service Quality on Consumer Satisfaction at a Restaurant in Jakarta