Influence Product Quality Research Articles

The Influence Of Product Price And Quality On Consumer Satisfaction In Local Clothing Brand In Indonesian E-Commerce

This research aims to see the influence of price and product quality on consumer satisfaction with local clothing brands in Indonesian e-commerce in the city of Semarang. Partially analyzing the influence of price on consumer satisfaction, analyzing the influence of product quality on consumer satisfaction. simultaneously analyzing price and product quality on consumer satisfaction. Descriptive analysis and multiple linear analysis were also used in this research. Descriptive analysis of each variable item. Multiple linear test analysis looks at the overall impact of the independent variable and dependent variable. This research data uses a questionnaire with a sample size of 100 respondents spread across all cities in Semarang. The sampling technique is convenience sampling.The results of the partial analysis can be concluded that there is a positive and significant influence between the price variable on consumer satisfaction. There is a positive and significant influence of product quality variables on consumer satisfaction. The results of simultaneous or joint analysis show a significant influence between price and product quality variables on consumer satisfaction. Competitive prices and good product quality will provide consumer satisfaction with local clothing brands in Indonesian e-commerce in the city of Semarang.

The Influence of Product Quality, Brand Image, and Price Perception on Purchase Decisions at Starbucks Coffee Surabaya

This study entitled "The Influence of Product Quality, Brand Image, and Price Perception on Purchasing Decisions (Study at Starbucks Coffee Surabaya)" with the aim of knowing how much influence product quality, brand image, and price perceptions have on purchasing decisions at Starbucks Coffee in Surabaya. The method used in this study is a type of quantitative method with purposive sampling technique. The research sample was 98 people. This study collected data through questionnaires that were distributed to consumers with the criteria of being over 17 years old and having made a purchase at Starbucks Coffee in Surabaya. The analytical tool used in this study is the Partial Least Square (PLS) model. The results of this study indicate that product quality has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and Price Perception has a positive and significant effect on purchasing decisions.

The Influence Of Product Quality, Price, Location And Service Quality On Purchasing Decisions At Matahari Department Bengkulu Store

Factors influencing consumer purchasing decisions are product quality, price, location and service quality. Consumers will tend to choose outlets that have excellent service. The research aims to determine product quality, price, location and dominant place/location influencing purchasing decisions at Matahari Department Store Bengkulu. The sample in this study was 70 customers of Matahari Department Store Bengkulu. Data collection uses instruments in the form of questionnaires and the analysis methods used are multiple linear regression, determination tests and hypothesis tests. The results of the multiple linear regression analysis obtained are as follows: Y= 9.747 + 0.897 X1 + 0.832 X2 + 0.829 X3 + 0.802 Product Variable (X1), shows t count of 2.954 > t table 1.66140 with a significance level of 0.004 < 0.050. So it can be concluded that the Product variable has a positive and significant effect on Purchasing Decisions. Price influences purchasing decisions. The price variable (X2), shows t count of 2.525 > t table 1.66140 with a significance level of 0.014 < 0.050. So it can be concluded that the price variable has a positive and significant effect on purchasing decisions. Location influences purchasing decisions. The location variable (X3), shows t count of 2,800 > t table 1.66140 with a significance level of 0.000 < 0.050. So it can be concluded that the service quality variable has a positive and significant effect on purchasing decisions. Location influences purchasing decisions. The place/location variable (X4), shows t count of 2.125 > t table 1.66140 with a significance level of 0.000 < 0.050. So it can be concluded that the service quality variable has a positive and significant effect on purchasing decisions.

Faktor-faktor yang Mempengaruhi Kepuasan Pelanggan

This study aims to analyze the influence of product quality, price, and service quality on customer satisfaction at PT Kanefusa Indonesia. The population of this research consists of PT Kanefusa Indonesia's customers, with a sample size of 75 individuals. The data analysis method used is Multiple Linear Regression. The results of the study indicate that the simultaneous hypothesis test shows that the variables of product quality, price, and service quality significantly affect customer satisfaction. Additionally, the partial hypothesis test demonstrates that each variable, namely product, price, and service quality, significantly influences customer satisfaction. This research provides valuable insights for PT Kanefusa Indonesia in understanding the factors that affect customer satisfaction. By paying attention to and improving product quality, offering competitive prices, and providing excellent service quality, PT Kanefusa Indonesia can better meet customer expectations and strengthen long-term relationships with customers. The findings of this study can also serve as a basis for designing more effective marketing and management strategies to enhance customer loyalty and achieve a competitive advantage in their industry.

Pengaruh Harga, Promosi, Dan Kualitas Produk Indomie Terhadap Keputusan Pembelian Di Warmindo Jayaberkah

Indomie continues to adapt to consumer trends and preferences by launching product variants that suit local tastes or follow specific food trends helping Indomie stay relevant in the market. This study aims to analyze the influence of price, quality, and quantity on purchasing decisions in terms of Indomie instant noodle products. Price, promotion, and product quality were identified as independent variables in this study with purchasing decision as the dependent variable. The study was conducted with quantitative methodology. The population in this study was randomly taken from 430 Warmindo Jayaberkah consumers. The number of samples in this study was 25% of the total population obtained by 107 respondents. The results showed that price and product promotion did not affect purchasing decisions, while product quality influenced purchasing decisions. Product price, promotion, and product quality together influence purchasing decisions. Product pricing, promotion, and product quality influence purchasing decisions by 63.2%. The study's findings would suggest that product quality variables have a substantial impact on purchasing decisions.

The Influence of Product Quality and Promotion on Consumer Purchase Decisions

The research entitled The Influence of Product Quality and Promotion on Purchasing Decisions is a study of how big the influence of the quality of the products produced by the company and the promotional activities carried out to support marketing, resulting in purchasing decisions made by consumers. This research uses a descriptive and verification research design, with quantitative testing research methods. Descriptive analysis in this research uses continuum line analysis and verification analysis uses path analysis. The results of the analysis show that the quality of the products produced by the company is in the moderately improved category, this is supported by promotional activities carried out by the company which are considered quite good by respondents. Judging from the relationship and the magnitude of the influence between the variables studied, it shows that the quality of the product and promotions, both simultaneously and partially, have a positive relationship and have a significant influence on consumer purchasing decisions. Of the two variables studied, product quality has a greater influence than promotion on consumer purchasing decisions.

Analysis of the Role of Brand Image in Mediating Factors Affecting the Purchase Decision of Essential Oil

The increasing popularity of essential oils in Indonesia has led to the emergence of numerous essential oil businesses in the market. The rising number of essential oil businesses has intensified the competition in this industry. For emerging essential oil businesses to compete and capture the market, it is crucial to employ effective marketing strategies, one of which involves understanding the factors considered by consumers when purchasing essential oil products. The objective of this research is to identify the factors influencing consumer purchasing decisions regarding essential oil products. The study focuses on respondents who are essential oil users residing in the Jabodetabek region. The variables examined for their impact on purchasing decisions include product quality, price, brand image, and promotion, with brand image as a mediating variable. Data collection was carried out through a questionnaire using Google Forms, and the questionnaire results were processed using the SEM PLS application. Based on direct analysis results, there is a significant influence of product quality, price, brand image on purchasing decisions, as well as the impact of product quality and price on brand image. Furthermore, the indirect analysis results indicate that brand image can mediate the relationship between price and purchasing decisions and between product quality and purchasing decisions. In conclusion, the factors influencing consumers in purchasing essential oil products are product quality, price, and brand image, where brand image can mediate the influence of product quality and price on purchasing decision Keywords: Essential Oil, Brand Image, Price, Purchase Decision, Product Quality, Promotion

KUALITAS PRODUK, HARGA DAN CITRA MEREK: PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN

Indonesian's consumption on milk has increased by year to year. Bear Brand is considered as one of qualified brands for its benefits. Compared to other brands, Bear Brand is continously increasing on its sales even it has the same quality and higher. The aim of this study is to analyze the influence of product quality, price, and brand image on purchasing decisions, and which the most dominant variable influencing on purchasing decisions. This research used quantitative research. The populations were consumers of Bear Brand in Yogyakarta. This research sample was determined by purposive sampling technique as many as 100 people. Data analysis used multiple regression analysis. The results showed that product quality and, price had an effect on the decision to buy Bear Brand in Yogyakarta, while brand image had no effect on the decision to buy Bear Brand milk in Yogyakarta. The result showed that the most dominant variable influencing on purchasing decisions is the price variable.

Influence of product quality and digital marketing on the performance of SMEs

This research explores the intricate dynamics between product quality, digital marketing strategies, and Small and Medium Enterprises (SMEs) performance. The study focuses on the entire population of 43 SMEs affiliated with the Representative Office of Bank Indonesia in South Sumatra Province in 2022. These SMEs benefit from comprehensive guidance provided by Bank Indonesia consultants and actively participate in mentoring programs spanning both conventional and Sharia SME schemes, reflecting a census-based sample selection. The findings derived from multiple linear regression analysis underscore a noteworthy positive and significant impact of product quality and digital marketing on SME performance. In a marketplace saturated with similar products in South Sumatra Province, SMEs must cultivate distinctive attributes that resonate with the local community, thus enhancing their competitive edge. Additionally, the geographical remoteness of SMEs from the city center emerges as a pivotal factor influencing their performance. This remoteness not only affects production logistics but also poses challenges to sales, thereby shaping the overall performance landscape of these enterprises. In essence, this research contributes valuable insights into the multifaceted relationship between product quality, digital marketing strategies, and the performance of SMEs, particularly those aligned with Bank Indonesia in South Sumatra Province.

The Influence of Product Quality and Physical Environment on Repurchase Interest Through Customer Satisfaction of Warteg Kharisma Bahari in Bekasi City

The purpose of this study is to determine and analyze the effect of product quality and physical environment on repurchasing interest through customer satisfaction on Warteg Kharisma Bahari in Bekasi City. This research is quantitative research using a descriptive correlation design with a cross sectional approach. The population in this study are the customers of Warteg Kharisma Bahari in Bekasi City whose number is unknown. The sample in this study was 100 people who were taken by non-probability sampling technique with incidental sampling technique. The data collection technique is by using a questionnaire. The analytical method used are descriptive analysis method and path analysis method. The results showed that the product quality variable and the physical environment variable simultaneously had a positive and significant effect on customer satisfaction. Product quality and physical environment variables have a negative and not significant effect on repurchasing interest. The variable of customer satisfaction has a positive and significant effect on repurchasing interest. Furthermore, the customer satisfaction variable is able to mediate between the product quality and physical environment variables on the repurchasing interest variable.

The Influence of Product Quality, Service Quality and WOM on Consumer Purchasing Decisions at Mie Ayam Goceng Setu Bekasi Food Stalls

There are many facts and data that state how big the influence of the culinary business in Indonesia is. It's not just a business related to basic human needs, more than that culinary business is entrepreneurial from an economic perspective. The purpose of this research is to study how product quality, service quality, and word of mouth influence consumers' decisions to buy goods. The research subjects were all restaurant consumers with a purposive sampling size of 100 respondents who ordered chicken noodles and ate on the spot. This research was analyzed using multiple linear regression. The results of this research state that the choice of product purchase is not influenced by its quality. On the other hand, service quality and word of mouth have a positive and significant effect on purchasing decisions. Additionally, product quality, service and consumer reputation influence buyers' decisions.

Analysis of Product Quality, Service Quality, Promotion, Emotionality on Customer Satisfaction at Mojo Resto Medan

This research aims to analyze and test the influence of product quality, service quality, promotions and emotions on customer satisfaction at Mojo Resto Medan. The type of research used is associative quantitative. The population in this study were Mojo Resto Medan customers, and the sample selected was 97 samples using random sampling. Data collection techniques were carried out using questionnaires, observations and interviews. The research results show that product quality has a significant positive effect on customer satisfaction with a positive correlation of 0.298 and a significance of 0.001. Service quality has a significant positive effect on customer satisfaction with a positive correlation of 2.037, significance of 0.045. Promotion has a significant positive effect on customer satisfaction with a positive correlation of 0.340, significance of 0.000. The promotion variable has the strongest influence on customer satisfaction compared to other independent variables. Emotionality has a significant positive effect on customer satisfaction. Product quality, service quality, promotions and emotions simultaneously have a significant positive effect on customer satisfaction at Mojo Resto Medan. Coefficient determination shows a result of 42%, meaning product quality, service quality, promotion, And emotional contribute And give 42% influence on customer satisfaction at Mojo Resto Medan.

Analysis of the Influence of Product Quality, Service Quality and Distribution Channels on Customer Satisfaction at PT Suminsurya Mesindoleestari

The aim of this research is to analyze the influence of product quality, service quality and distribution channels on customer satisfaction at PT Suminsurya Machinedolestari. The research method used in this research is quantitative research. The sampling technique used simple random sampling and a sample size of 50 customers was obtained. The research results obtained from this research show that from the results of the t test, the tcount results for all variables are greater than ttable and the significance is smaller than 0.05, so it can be concluded that partially product quality has a significant effect on customer satisfaction, partially service quality has a significant effect on customer satisfaction and partially distribution channels have a significant effect on customer satisfaction. From the results of the F test, it was found that simultaneously the three customer satisfaction factors, namely product quality, service quality and distribution channels, had a significant effect on customer satisfaction with a Fcount value greater than Ftable (14.824 > 2.80) and a significance of 0.000 which was below 0. 05. From the results of the coefficient of determination test, it was found that 45.8% of the customer satisfaction variable was influenced by product quality, service quality and distribution channel variables, while the remaining 54.2% was explained by the influence of other factors or variables outside of the research such as price, brand image. , and others not discussed in this study.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN GITAR YAMAHA DI JAKARTA TIMUR

This research aims to test and determine the influence of product quality and price on purchasing decisions for Yamaha guitar products simultaneously and partially. The research was conducted on consumers who bought Yamaha products in East Jakarta. The sampling technique used purposive sampling and data analysis used multiple and simple linear regression analysis. The results of the research showed that product quality and price had a positive and significant effect both simultaneously and partially on purchasing decision.

KUALITAS PRODUK DAN HARGA SERTA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN SECOND BRANDED

The demand for used clothing continues to increase from year to year, several factors that influence the decision to purchase used clothing are product quality and price. This research aims to determine the influence of product quality and price partially and simultaneously on the decision to purchase second-hand (second-branded) clothing at the Hendra Store Gedebage Bandung. This research is descriptive and verifiable with a quantitative approach, the research methods used are validity testing, reliability testing, descriptive statistical analysis, classical assumption testing, multiple linear analysis, coefficient of determination, and hypothesis testing. The consequences of this research show that product quality and price simultaneously influence purchasing decisions. Product quality partially influences purchasing decisions negatively and significantly and price does not partially influence and not significantly influence purchasing decisions.

The Influence of Brand Image and Product Quality on Purchasing Decisions of NU Green Tea

This research aims to determine the influence of brand image on purchasing decisions for nu green tea, the influence of product quality on purchasing decisions for nu green tea. This research is conclusive research. Non-probability sampling was used as a sampling technique with the census method for 200 respondents. Respondents are consumers who have purchased nu green tea in the last three months. Distribution of questionnaires was carried out directly by distributing questionnaires in the North Surabaya area. The measurement scale in this study uses a Likert scale. The statistical analysis used is multiple linear regression analysis with SPSS 23. The research results show that the brand image variable does not have a significant influence on purchasing decisions, and product quality has a positive and significant influence on purchasing decisions.

The Effect of Product Quality, Price, and Promotion on Satisfaction Customers

The purpose of this research is to determine and analyze the variables of product quality, price and promotion on customer satisfaction at the Hau Timor Company. This type of research is associative research, which aims to determine the relationship between two or more variables. The nature of the relationship between the influence of product quality (X1), price (X2) and promotion (X3) on the customer satisfaction variable (Y) is a causal/cause-effect relationship, where product quality, price and promotion factors influence customer satisfaction. With the research approach, each variable was taken as the Hau Timor research site in Dili, Timor Leste. Research results: Product quality at Hau Timor as a whole is in the high category, prices at Hau Timor as a whole are in the high category, promotions at Hau Timor as a whole are in the high category, and overall customer satisfaction is in the high category. Product quality partially has a positive and significant effect on customer satisfaction at Hau Timor. Price partially has a positive and significant effect on customer satisfaction at Hau Timor. Promotion partially has a positive and significant effect on customer satisfaction at Hau Timor. Product quality, price and promotion have a significant effect on customer satisfaction at Hau Timor.

The Influence of Product Quality, Brand Image, and Promotion on Product Purchase Decisions

The aim of this research is to determine the influence of product quality, brand image and promotion on purchasing decisions for GOTA mineral water in Dili Timor Leste. The research object is consumers of GOTA mineral water in areas of the city of Dili from various backgrounds taken by researchers to study and then draw conclusions. The population in this study were consumers of GOTA mineral water in the city of Dili including students, employees and housewives, totaling 100 people used as samples. The sampling technique used was interviews and questionnaire distribution method Purposive sampling. The data analysis technique used in this research is multiple linear regression analysis. Based on the results of classical assumption tests carried out through normality, multicollinearity and heteroscedasticity, it shows that all the variables used do not conflict with the specified conditions. Meanwhile, according to the results of the model feasibility test, the regression model used in this research is suitable for use. Based on the results of hypothesis testing, it shows that the variables of product quality, brand image and promotion have a positive and significant effect on purchasing decisions.

THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND STORE ATMOSPHERE ON CONSUMER PURCHASING DECISIONS

Technological and industrial developments require every company to be able to compete. In improving the quality of a company, it is necessary to pay attention to product quality, price, and store atmosphere to attract consumers. This research aims to analyze the influence of product quality, price, and store atmosphere on consumer purchasing decisions at the Cik-Cik Style Store in Kartasura. This research uses quantitative research methods. Data were analyzed using multiple linear regression using IBM SPSS Version 26 software. The research results showed that product quality had a positive and significant effect on consumer purchasing decisions. This is proven by the results of the probability significance value of the product quality variable of 0.000<0.05 with a coefficient of 0.628. Furthermore, price has a positive and significant effect on consumer purchasing decisions. This is proven by the results of the significance of the influence of price on consumer purchasing decisions of 0.000 < 0.05. Store atmosphere also has a positive and significant effect on consumer purchasing decisions. This is proven by the results of the significant influence of store atmosphere on consumer purchasing decisions of 0.000 < 0.05. Lastly, product quality, price, and store atmosphere simultaneously influence consumer purchasing decisions. This is proven by the results of the F test showing the calculated F value > F table of (93.155 > 2.66).

The Influence of Product Quality and Digital Marketing on Customer Loyalty in Coffee Bean Products at Titik Tuju Kediri

This research aims to determine the influence of product quality and digital marketing partially and simultaneously on customer loyalty to coffee bean products at Point Tuju Kediri. The population in this study were customers who bought coffee bean products, with a sample of 96 respondents. The sampling technique is to use Non-Probability Sampling. This research focuses on marketing issues, especially to determine how much influence product quality and digital marketing have on loyal customers. Based on the results of the study And analysis, we can conclude that Product quality significantly affects customer loyalty to coffee bean products in Point Tuju Kediri, and digital marketing partially has no effect on customer loyalty. Product quality and digital marketing simultaneously significantly affect customer loyalty to coffee bean products in Point Tuju Kediri.