Influence Corporate Reputation Research Articles

Examining Buyers’ Attitudes Toward Climate Change Policy and Their firms’ Corporate Reputation: The Serial Mediation Effect of Suppliers’ Engagement and Commitment

ABSTRACT Purpose Given the dangers of climate change, a nascent body of research emphasises the significance of business-to-business (B2B) firms’ views on implementing climate change policies (CCP) and its links to corporate reputation. Firms are implementing CCP, but face a range of challenges from various stakeholders. We examine the importance of buyers’ attitudes toward CCP implementation as a driver of corporate reputation using legitimacy theory as a theoretical lens. Design/methodology/approach A serial mediation model considering the engagement and commitment of suppliers was explored to assess the proposed relationship. In a two-stage quantitative research design executed in India, data was collected from 109 buyers from B2B firms to refine the measurement scales and then from 503 buyers from B2B firms to test the research model. Findings Using SPSS macro-PROCESS (Model-6), we found both the engagement and commitment of suppliers to be independent mediators of the relationship between the buyers’ attitude toward CCP implementation and their firms’ corporate reputation. Moreover, the engagement and commitment of suppliers toward CCP implementation partially mediated this relationship serially. Policy implications are presented that can be useful in developing corporate strategies to reduce environmental risks and improve the company’s reputation, bringing more business in the long run. Originality/value The study is significant as we conducted it when the United Nations called on all organizations to participate in the Race to Zero, intending to build sustainable businesses. This study contributes original value by demonstrating how buyer attitudes toward CCP implementation, mediated by supplier engagement and commitment, significantly influence corporate reputation, thereby offering actionable insights for developing sustainability strategies in B2B contexts.

The Influence of Corporate Reputation, Available Slack, Company Size, and Leverage on Tax Avoidance

Research Aims: This research aims to examine the influence of company reputation, available slack, company size, and leverage on tax avoidance. Design/methodology/approach: The research sample consists of 139 company-year observations from companies in the mining and construction industry (SIC 1) listed on the Indonesia Stock Exchange during the period 2020-2022. Multiple linear regression is used as the data analysis technique to address the research hypotheses. Research Findings: The results indicate that company reputation and leverage have a significant negative effect on tax avoidance. Meanwhile, available slack and company size have a significant positive effect on tax avoidance. Theoretical Contribution/Originality: This research is expected to enrich the literature on factors influencing tax avoidance and provide a strong foundation for the government and regulators to optimize revenue from the tax sector by considering the factors influencing corporate tax avoidance in the mining and construction sectors.

Corporate social advocacy and gender equality: how call-to-action messages influence corporate reputation

PurposeCorporations are confronted with growing demands to take a stand on socio-political issues, i.e. corporate social advocacy (CSA), which affects their reputation in the public. Companies use different CSA message strategies, including calling the public to support and act on the issue they advocate. Using reactance theory, the authors investigate the impact of CSA messages with a call to action on corporate reputation in the case of a company's gender equality initiative.Design/methodology/approachA one-factorial (CSA message with or without a call to action) between-subjects experiment was conducted by surveying 172 individuals living in Switzerland. The CSA messages were created in the context of gender equality.FindingsThe authors' study indicates that CSA messages with a call to action compared to those without overall harmed corporate reputation due to individuals' reactance, which is higher for CSA messages with a call to action, negatively affecting corporate reputation. The impact of the CSA message strategy with a call to action on corporate reputation remains significant after controlling for issue alignment and political leaning.Originality/valueCommunicating about socio-political issues, especially taking a stand, is a significant challenge for corporations in an increasingly polarized society and has often led to backlash, boycotts and damage to corporate reputation. This study shows that the possible adverse effects of advocating for socio-political issues can be related to reactance. It emphasizes that companies advocating for contested issues must be more cautious about the message strategy than the issue itself.

Entrepreneurial orientation, political ties, and corporate reputation: The moderating roles of institutional environments

In emerging markets, corporate reputation are important assets contributing to a firm’s competitive advantage. When building corporate reputation, emerging market firms (EMFs) must usually address interests related to the market and the government, which requires EMFs to embrace an entrepreneurial orientation (EO) and establish political ties (PTs). However, as EO follows a market logic while PTs follow a state logic, tensions between different institutional logics may occur and damage corporate reputation. This study examines how EO and PTs together influence corporate reputation and considers government intervention and religious intensity as boundary conditions. Empirical results of an analysis of survey data and secondary data reveal that EO and PTs together are negatively associated with corporate reputation, and this negative relationship is strengthened by government intervention but weakened by religious intensity. The research findings have significant implications for research and practice related to corporate reputation building in emerging markets.

Responding to a societal crisis: How does corporate social responsibility engagement influence corporate reputation?

While both an “insurance” and “penance” effect of corporate social responsibility (CSR) has been discussed within prior literature, it is unclear how a firm’s CSR engagement in response to a societal crisis such as the COVID-19 pandemic impacts its short-term and long-term corporate reputation. Drawing from case examples of firms’ responses to the recent COVID-19 pandemic and from relevant aspects of crisis management theory, expectancy violations theory, and signaling theory, this paper presents a conceptual framework of corporate reputation change during and after a societal crisis that describes how the direction and speed of a firm’s visible CSR engagement during a societal crisis can change its corporate reputation. Specifically, this paper suggests that firms who exceed stakeholder expectations with lower pre-crisis levels of visible CSR engagement have greater opportunities for increasing their short-term corporate reputations while firms with higher pre-crisis levels of visible CSR engagement are at greater risk for experiencing a decline in their short-term corporate reputations. These changes in short-term corporate reputations are expected to diminish over time, though this depends upon whether firms return to their pre-crisis levels of visible CSR engagement. Finally, building on the case examples and conceptual framework presented, this manuscript concludes with practical guidelines for managers of firms preparing to navigate future societal crises and provides an alternative pathway for both qualitative and quantitative inquiry that has the potential to illuminate important insights for both organizational studies and firms.

Corporate Governance and Corporate Reputation: The Role of Environmental and Social Reporting Quality

Corporate reputation is companies’ most valuable asset as it can position them to gain competitive advantages that lead to sustainable performance. Therefore, understanding the factors that influence corporate reputation is vital for a company’s survival. The study objectives were to investigate the effects of corporate governance and the quality of environmental and social reporting on corporate reputation. Additionally, this study examined the role of environmental and social reporting quality on the relationship between these two variables. This study used secondary data collected from multiple sources such as the Thomson Data Stream database and annual reports of publicly listed Malaysian companies between 2017 and 2018. The results showed that corporate governance effectiveness and environmental and social reporting quality positively influence corporate reputation. Additionally, the quality of environmental and social reporting mediates the relationship between corporate governance and corporate reputation. This study bridges research gaps by providing evidence for the impact of effective corporate governance, specifically board diversity, on corporate reputation in Malaysia. The findings can help companies to establish criteria and qualifications for the appointment of new board members. The members must have the right combination of skills, knowledge, experience and independent elements that enable them to make decisions to meet companies’ objectives.

Do CSR Perceptions Influence Work Outcomes in the Health Care Sector? The Mediating Role of Organizational Identification and Employee Attachment

A limited number of studies have emphasized the importance of corporate social responsibility (CSR) implementation in the health care sector. Based on social exchange theory and social identity theory, this paper examines the relationships between employees’ CSR perceptions, employee attachment, organizational identification, corporate reputation, employee organization relationship, and extra-role performance utilizing structural equation modeling. Data were obtained from Lebanese health care workers in private hospitals in two questionnaires. The results indicate that CSR perceptions positively affect employee attachment and organizational identification. Moreover, employees’ CSR perceptions positively affect work outcomes directly and indirectly via employee attachment. On the other hand, although organizational identification has a negative but significant relationship with employee organization relationships, it does not significantly influence corporate reputation and extra-role performance. Examining the two intervening variables that link CSR to work outcomes provides theoretical and practical implications. Contributions to health care management literature, as well as future research recommendations, are also presented.

How Do Entrepreneurial Orientation and Political Ties Collectively Influence Corporate Reputation?

In transitional economies such as China, corporate reputations are usually built by addressing stakeholder interests related to the market and the government, which requires firms there to embrace an entrepreneurial orientation (EO) and establish political ties (PTs), respectively. However, as EO follows a market logic while PTs follow a state logic, a conflict between logics may occur and may further impair corporate reputations. This study examines how EO and PTs together influence corporate reputations and considers provincial government intervention and religious intensity as boundary conditions. Empirical results of an analysis of survey data and secondary data reveal that EO and PTs together have a negative relationship with corporate reputations, and this negative relationship is strengthened by government intervention but mitigated by religious intensity. This study thus extends the corporate reputation literature by clarifying how logic tensions derived from simultaneously embracing EO and PTs influence reputation.

Corporate Recognition Award and Reputation Dimensions on Corporate Reputation Consequences

The present study aims to investigate the influence of corporate recognition award and corporate reputation dimensions on corporate reputation consequences which are trust, satisfaction, loyalty, and positive word-of-mouth advertisements. Moreover, the study also shows the mediating impact of corporate reputation between corporate recognition award and satisfaction and loyalty. The results of the study show that corporate recognition award and corporate reputation have significant influence on trust, satisfaction, loyalty, and word-of-mouth influence. The corporate recognition dimensions also have a significant influence on corporate reputation consequences except the dimension good employer. The mediating analysis shows that corporate reputation partially mediates between corporate recognition award and satisfaction and loyalty. The results of the study indicate that corporate recognition award and corporate reputation can significantly influence corporate reputation consequences. Moreover, corporate recognition award can make a strong positive impact on consumer perception and response when the reputation of the organization is strong and positive.

Corporate Recornition Award and Reputation Dimensions on Corporate Reputation Consequences

The present study aims to investigate the influence of corporate recognition award and reputation dimensions on corporate reputation consequences . Moreover, the study also shows the mediating impact of corporate reputation between corporate recognition award and satisfaction and loyalty. The results of the study show that corporate recognition award and corporate reputation have significant influence on trust, satisfaction, loyalty and word of mouth influence. The corporate recognition dimensions also have a significant influence on corporate reputation consequences except good employer. The mediating analysis shows that corporate reputation partially mediates between corporate recognition award and satisfaction and loyalty. The results of the study indicate that corporate recognition award and corporate reputation can significantly influence corporate reputation consequences.

CORPORATE RECOGNITION AWARD AND REPUTATION DIMENSIONS ON CORPORATE REPUTATION CONSEQUENCES

The present study aims to investigate the influence of corporate recognition award and reputation dimensions on corporate reputation consequences . Moreover, the study also shows the mediating impact of corporate reputation between corporate recognition award and satisfaction and loyalty. The results of the study show that corporate recognition award and corporate reputation have significant influence on trust, satisfaction, loyalty and word of mouth influence. The corporate recognition dimensions also have a significant influence on corporate reputation consequences except good employer. The mediating analysis shows that corporate reputation partially mediates between corporate recognition award and satisfaction and loyalty. The results of the study indicate that corporate recognition award and corporate reputation can significantly influence corporate reputation consequences.

Corporate social responsibility and corporate reputation: A bibliometric analysis

Nowadays, Corporate Social responsibility (CSR) is becoming a buzz word, and more and more academics are putting efforts on CSR studies. It is believed that CSR could influence Corporate Reputation (CR), and they hold a favourable view that CSR leads to a positive CR. To be specific, the CSR related activities in the reputational context have been regarded as ways that associate to excellent financial performance, value creation, etc. Also, it is argued that CSR and CR are two sides of one coin; hence, to some extent, doing CSR is equal to establishing a good reputation. Still, there is no consensus of the CSR-CR relationship in the literature; thus, a systematic literature review is highly in need. This research conducts a systematic literature review with both bibliometric and content analysis. Data are selected from English language sources, and academic journal articles only, then, keyword combinations are applied to identify relevant sources. Data from Scopus and WoS are gathered for bibliometric analysis. In terms of the topic of CSR-CR, this literature review with bibliometric analysis has made four achievements. First, this paper has developed a systematic study which quantitatively depicts the knowledge structure of CSR and CR by identifying terms closely related to CSR-CR (such as ‘corporate governance’) and clustering subtopics emerged in co-citation analysis. Second, content analysis is performed to acquire insight on the findings of bibliometric analysis in the discussion section. And it highlights some insightful implications for the future research agenda, for example, a psychological link between CSR-CR is identified from the result; also, emerging economies and qualitative research methods are new elements emerged in the CSR-CR big picture. Third, a multidisciplinary perspective presents through the whole bibliometric analysis mapping and co- word and co-citation analysis; hence, this work builds a structure of interdisciplinary perspective which potentially leads to an integrated conceptual framework in the future. Finally, Scopus and WoS are compared and contrasted in this paper; as a result, Scopus which has more depth and comprehensive data is suggested as a tool for future bibliometric analysis studies. Overall, this paper has fulfilled its initial purposes and contributed to the literature.

Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation

Grocery retailers are making significant investments in their corporate marketing through Corporate Social Responsibility (CSR). Yet, this sector has witnessed some of the greatest cases of corporate social irresponsibility (CSiR). The purpose of this study is to investigate the mediating role of corporate reputation on the relationships between CSR/CSiR and customer trust, retailer equity, and share of wallet. As customers may hold a mixed set of positive and negative beliefs about retailers’ CSR and CSiR, this paper also explores how customers’ CSR and CSiR perceptions interact to impact corporate reputation. Based on a representative sample of 840 French customers surveyed with respect to a grocery retailer, our results show that customers’ CSR perceptions positively influence corporate reputation, but that this relationship is negatively moderated by their CSiR perceptions. Our study also highlights the mediating role of corporate reputation between CSR perceptions and customer trust, retailer equity, and share of wallet.

The Effect of Countries’ Health and Environmental Conditions on Restaurant Reputation

Corporate reputation enhancement in the restaurant industry has recently been increasingly driven by the central importance of consumer review websites and customers’ greater awareness of sustainable practices regarding health and the environment. In this context, the research question of the present study was if there is a relationship between health and environmental conditions, and restaurants’ corporate reputation on a country level. Trying to answer this question, the present study sought to analyze the effects of countries’ health and environmental conditions on their restaurants’ corporate reputation, thereby contributing to the existing knowledge about how sustainable environments influence the industry’s competitiveness. The research design included different methodological approaches, and was divided into three main phases: restaurant corporation identification, reputation database design, and results. To this end, reputation data from a consumer review website were gathered for a sample of restaurant corporations and establishments connected to the European countries on the Healthiest Country Index.The methods were based on regression analysis. The results indicate that restaurant reputation improves in healthy, sustainable environments, specifically in countries ranked as the healthiest. These findings provide a better understanding of how aspects related to health and environmental sustainability influence corporate reputation.

The importance of corporate social responsibility in achieving high corporate reputation

AbstractIncreased global competitiveness has forced corporations to improve how they manage their resources, especially when it comes to resources that give them a competitive advantage. Corporate Reputation and Corporate Social Responsibility fulfill that role. This research aims to identify the dimensions that most influence Corporate Reputation and which can be most easily used to achieve a positive result. To do this, the data about 46 companies (from different sectors) contained in the 2015 report “The world's most reputable companies” by Reputation Institute was used. This report identifies seven dimensions which influence Corporate Reputation: products and services, innovation, workplace, governance, citizenship, leadership, and performance. The most important main conclusions are that (a) those companies in which the dimensions of Corporate Social Responsibility (workplace, governance, citizenship) were at an acceptable level, also had an acceptable level of Corporate Reputation. (b) Companies usually carry out passive Corporate Social Responsibility actions, such as those involving citizenship.

The Influence of Corporate Reputation on Affective Organizational Commitment: The Role of Value Congruence as Mediator

The Influence of Corporate Reputation on Affective Organizational Commitment: The Role of Value Congruence as Mediator

The Relationship Between Perception of Corporate Reputation and Turnover Intention: Results from Turkey

In today’s competitive environment, organisations are interested in intangible assets in order to survive, differentiate and gain competitive advantage. One of these intangible assets is corporate reputation, which has a great importance for businesses due to its capacity to influence all stakeholders. Corporate reputation can shape employees’ behaviour and attitudes, who are internal stakeholders. In this study, it is aimed to examine the relationship between private hospital employees’ perception of corporate reputation and their turnover intention. The research was performed between May 2018 and July 2018, and data were collected from employees of a private hospital operating in Turkey. Survey methodology was used to collect data. As a result of the study, it was found that employees’ perception of corporate reputation is high, and their turnover intention level is low. Another finding of the study is that there is a statistically significant, moderate and negative relationship between perception of corporate reputation and turnover intention. When the influence of corporate reputation on employees’ attitudes and behaviours is taken into account, it is recommended that managers should focus on practices that increase employees’ perception of corporate reputation.

Does a green supply chain improve corporate reputation? Empirical evidence from European manufacturing sectors

Managing supplier relationships in an environmentally responsible way may prevent risk of adverse publicity and reputational damage to the buying firm. Drawing on the stakeholder approach and the environmental management capability framework, the purpose of this paper is to gain further knowledge regarding the impact of strategies oriented to green supply chain management on a firm's corporate reputation. We test a set of hypotheses in a panel data of European manufacturing companies for a period of ten years. Our findings provide strong support for the premise that supplier selection, monitoring and partnership termination based on environmental criteria positively influence corporate reputation. Additionally, evidence suggests that the implementation of those strategies in an integral way as well as progressing towards the adoption of green supply chain management benefit a firm's reputation. This study has implications for theory and practice.

The effects of corporate social responsibility on corporate reputation and firm financial performance: Moderating role of responsible leadership

AbstractDrawing on stakeholder theory and contingency theory, this study examines the effects of Corporate Social Responsibility (CSR) on corporate reputation and financial performance of Pakistani firms with a moderating role of responsible leadership. Perceptual data on CSR, reputation, and performance were collected from 224 senior‐level Pakistani managers through a questionnaire survey. Structural equation modeling was used to analyze the data. The results reveal that socially responsible initiatives for disparate stakeholders significantly and positively influence corporate reputation and financial performance. Moreover, CSR–reputation and CSR–performance direct relationships were found to be negatively moderated by responsible leadership. It suggests that when socially responsible firms have leaders with strong stakeholder values, they practice excessive CSR that hurts performance.

Good neighbor or good employer?

PurposeThis study aims to test Mattingly and Berman’s (2006) taxonomy of social actions and develops divergent expectations for corporate social responsibility (CSR) dimensions directed toward institutional and technical stakeholders, with an aim to determine when CSR directed to different stakeholders is most likely to improve corporate reputation.Design/methodology/approachA longitudinal sample of 285 major US corporations was used to quantitatively test the hypotheses. Data was sourced from KLD, Osiris and Fortune MAC.FindingsStrengths in CSR and actions directed toward technical stakeholders influence corporate reputation in a more profound way, when compared to those directed toward institutional stakeholders. Contrary to the authors’ prediction, institutional concerns do not demonstrate a significant growth or reduction over the five-year period.Research limitations/implicationsThis study provides a longitudinal test of Mattingly and Berman’s (2006) taxonomy of CSR actions and makes an important methodological contribution by operationalizing CSR not as a continuum from strengths to concerns, rather as two distinct constructs.Practical implicationsManagement practice can benefit from a more fine-grained approach to stakeholder expectations and reputation outcomes. The results of this study leverage relevant stakeholder impact while allowing firms to appreciate the change in CSR actions and to measure it accordingly, such that the undesirable status quo that leads to potential loss in reputation growth can be avoided.Social implicationsAs organizations explore ways to effectively engage stakeholders for mutual benefit, this research shows how firms can have a positive impact.Originality/valueThis study tests and extends theory through an integrated lens, built on the stakeholder and resource dependence theories, while directing management attention to the broader reputational outcomes of targeted CSR initiatives. It provides justification for CSR investments over time.