Abstract
In transitional economies such as China, corporate reputations are usually built by addressing stakeholder interests related to the market and the government, which requires firms there to embrace an entrepreneurial orientation (EO) and establish political ties (PTs), respectively. However, as EO follows a market logic while PTs follow a state logic, a conflict between logics may occur and may further impair corporate reputations. This study examines how EO and PTs together influence corporate reputations and considers provincial government intervention and religious intensity as boundary conditions. Empirical results of an analysis of survey data and secondary data reveal that EO and PTs together have a negative relationship with corporate reputations, and this negative relationship is strengthened by government intervention but mitigated by religious intensity. This study thus extends the corporate reputation literature by clarifying how logic tensions derived from simultaneously embracing EO and PTs influence reputation.
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