The Relationship Between Perception of Corporate Reputation and Turnover Intention: Results from Turkey

Abstract

In today’s competitive environment, organisations are interested in intangible assets in order to survive, differentiate and gain competitive advantage. One of these intangible assets is corporate reputation, which has a great importance for businesses due to its capacity to influence all stakeholders. Corporate reputation can shape employees’ behaviour and attitudes, who are internal stakeholders. In this study, it is aimed to examine the relationship between private hospital employees’ perception of corporate reputation and their turnover intention. The research was performed between May 2018 and July 2018, and data were collected from employees of a private hospital operating in Turkey. Survey methodology was used to collect data. As a result of the study, it was found that employees’ perception of corporate reputation is high, and their turnover intention level is low. Another finding of the study is that there is a statistically significant, moderate and negative relationship between perception of corporate reputation and turnover intention. When the influence of corporate reputation on employees’ attitudes and behaviours is taken into account, it is recommended that managers should focus on practices that increase employees’ perception of corporate reputation.