Industrial Market Research Articles

The modernization of vessels for the river passenger transportation in the Sakha Republic (Yakutia)

The river passenger transportation (hereinafter referred to as RPT) in the Sakha Republic (Yakutia) ensures the mobility of the population and maintains its status as a socially significant industry. Further development and improvement of the activities of river passenger transport should be associated, first of all, with its technical and technological modernization. Therefore, the issue of modernization of existing vessels of the RPT in Yakutia remains relevant. In order to update the RPT industry in the republic, it is necessary to develop a republic’s plan for the modernization of the RPT industry with the participation of a wide range of experts, and include them in the national development program for the Far East until 2035. The RPT should be integrated with the gas industry, a promising and successful one of the republic, subject to the transfer of the same economic and managerial issues of carriers from the state to the Russian corporate capital. In return, the RPTs should become new participants in the gas motor fuel market of the Sakha Republic (Yakutia), take an active part in its formation and thereby receive an additional impetus for development on a new high-quality basis – gas fuel (LNG or LPG), and in fact, to enter a new segment for ourselves – the gas industry market. Similar projects are already being implemented in the transport industry, trucks, sea and river cargo transportation, rail transport in the Russian Federation and abroad, the next step is river passenger transportation and this step should be taken in Yakutia.

A hierarchical deep model integrating economic facts for stock movement prediction

Accurate stock movement prediction is essential to profit from the stock market. However, this task is challenging due to the complexity and non-stationary nature of the market. Deep learning methods have obtained more attention and success in mining price movement patterns.However, some limitations affect their performances. In general, the stock market is ever-changing, and many factors affect stock movement, so capturing the stock movement patterns is hard without enough prior information. To tackle it, we consider employing economic facts to help improve the deep learning method. In this paper, we propose a novel Hierarchical Deep learning Model that fuses Economic Facts (HDMEF) to predict stock movement from the micro to the macro tiers: the individual, industry, and whole market tiers. Specifically, we present three well-designed modules to separately model them based on the Capital Asset Pricing Model (CAPM), the herding effects, and the holiday effects in the stock market. Experiments on the A-share CSI300 and CSI500 indexes demonstrate that our proposed method performs best on all test phases compared with previous competitive baselines, even an absolute improvement of 2%–3% on some test phases where all the baselines act poor, proving our method is more efficient and robust in different market conditions. In addition, we do an ablation study to analyze the role of various economic effects used in our model, and the results prove that each module is helpful for prediction.

Analysis of the Development and State Regulation of Pharmaceutical Companies in the Republic of Kazakhstan

Main problem: In Kazakhstan, the pharmaceutical market is one of the most developed in the CIS countries. To a certain extent, the shortage has been overcome and saturation with various types of finished medicines and medical products has been ensured. The service culture has increased. The main global trends in the development of pharmaceutical markets are observed – consolidation and development of vertically integrated companies. Changes are taking place in the distribution, manufacturing and retail sectors. The number of pharmacy chains is increasing. Modern marketing technologies are being introduced. Also, the pharmaceutical market of Kazakhstan among the Central Asian countries remains the most accessible and transparent for foreign manufacturers from the point of view of the legislative environment. However, the potential of the market is limited by the relatively small number and purchasing power of the population. The growth of the pharmaceutical industry will continue to be driven mainly by demand for generic drugs. Kazakhstan's integration into the EAEU will contribute to improving the quality of medicines and reducing their cost. The purpose of this article is to analyze the development and state regulation of pharmaceutical companies in the Republic of Kazakhstan, identify problems in the field of regulation of pharmaceutical companies in the Republic of Kazakhstan and ways to solve them. Methods: The methodological basis of the research is a comprehensive analysis of the general industry, namely the pharmaceutical industry within the framework of the implementation of the State Program of Industrial and Innovative Development of the Republic of Kazakhstan. Results and their significance: Authors in his article are described the development of the pharmaceutical market in Kazakhstan and analyzes the results in recent years. The authors also considered the main aspects of the development of the pharmaceutical industry within the framework of the implementation of the State Program of industrial and innovative development of the Republic of Kazakhstan for 2020-2025. A review analysis of literary sources was used in the study. During the analysis of the domestic industrial market, namely the component part of which is the pharmaceutical industry, authors found out a number of problems faced by manufacturers. Namely, the absence of ethical commissions, increased value added tax.

Young consumers’ impulse buying tendency on social media: an empirical analysis in Vietnam in light of the LST theoretical perspective

Purpose Social commerce has brought about a significant transformation in consumer experience due to diverse factors. As a result, users often find themselves prone to impulsive buying behaviour when exposed to such an environment. Prior research was limited to demonstrating the expanding influence of celebrities on social media and the linkage between social engagement and impulse buying context. Furthermore, the impulse buying tendency of consumers on social media in the context of celebrity posts has yet to be validated. This paper aims to assess the influence of consumer awareness, consumer trust and observational learning on the latent state-trait (LST) theory regarding celebrity posts on impulse buying tendencies. Design/methodology/approach The empirical research builds on a sample survey involving 750 students from the “Big Four” economics universities in Hanoi. The proposed model was analysed using a partial least squares structural equation modelling technique. Findings The authors find that consumer trust and observational learning from celebrity’ posts positively affect impulse buying tendency. Yet celebrity influence awareness directly impacts trust in celebrity’ posts rather than directly impacting impulse buying tendency. Perceiving the importance of interactive and authentic posts by a celebrity in influencing consumers’ purchase behaviour on social media, this research offers valuable insights for stakeholders in the digital celebrity sphere of communication and marketing. Practical implications Perceiving the importance of interactive and authentic posts by a celebrity in influencing consumers’ purchase behaviour on social media, this research offers valuable insights for stakeholders in the digital celebrity sphere of communication and marketing. Originality/value From a theoretical perspective, this expands the applicability of the LST theory in social commerce to promote impulse buying tendencies. Second, this contributes to the literature on the emerging phenomenon of social media celebrities, as existing literature does not clarify their influence on impulse buying behaviour. Third, this research applies the concept of observational learning in online shopping through key features of social media platforms, namely, likes, shares and comments, to investigate their influence on the impulse buying tendency of consumers. Concerning managerial implications, the authors propose practical recommendations for practitioners, particularly those involved or interested in the commercial services industry and social media marketing (namely, celebrities and partner companies).

Creating a sustainable future: insights into brand marketing in the luxury fashion industry

Creating a sustainable future: insights into brand marketing in the luxury fashion industry

Politics and entry deterrence: Evidence from China's industrial land market

AbstractThis paper examines one million land transactions and firm census data sets to determine the effect of market concentration on entry deterrence in China from 2006 to 2013. We find that a one standard deviation increase in the Herfindahl–Hirschman Index leads to a one standard deviation decrease in local government‐designated industrial land sales to nonlocal firms and to a 2.9 standard deviation increase in land cost. Further evidence suggests that firms with high market power lobby their local governments to deter the entry of nonlocal firms.

Цифровизация строительной отрасли как фактор повышения конкурентоспособности

The expansion of digitalization affects all sectors of the country’s economy, including construction. The devel-opment of the digital economy in the country is evidenced by the growth of domestic spending on it from all sources. Based on the results of the analysis of statistical data, the authors came to the conclusion that the con-struction industry is inferior in many indicators of the use of information technology compared to other indus-tries. The constraining factors for the development of digitalization in construction are highlighted. Promising areas of application of information and communication technologies have been identified, which will have a positive impact on the competitiveness of this industry. It was noted that the introduction of new digital tools in the construction sector should be aimed at the interaction of the home buyer and the developer at the design and operation stages, which will have a positive effect on the result of the final product. The results of the study can be taken into account when developing strategies for the development of construction companies and the industry market.

Persepsi Dan Minat Pelaku UMKM Pengolahan Hasil Ternak Terhadap Sertifikasi Halal Di Kota Kediri

Kediri City is considered to have significant potential for developing a halal market industry. The Muslim population in Kediri City is reported to be 271,215 according to the 2022 data on Subdistricts and Religions Practiced in Kediri City. With the majority of the population in Kediri City being Muslim, this presents a great opportunity for micro, small, and medium-sized enterprises (MSMEs) to continue developing their products to meet the community's needs for halal products in Kediri City. This research aims to understand the perceptions and interests of MSMEs players in livestock product processing regarding halal certification in Kediri City, using a qualitative method. Sample selection for this research utilized purposive sampling and snowball sampling. There were two types of informants in this study: 2 (two) expert informants, consisting of the Cooperative and MSMEs Office and the local Ministry of Religion, and 10 (ten) key informants, namely MSMEs actors in livestock product processing business. According to Article 4 of the UUJPH (Halal Product Assurance Law), products entering, circulating, and traded in Indonesia's territory must have halal certification. The halal label can have a positive impact on businesses as it is considered to enhance consumer trust in products with the halal label. Based on the research results, MSMEs players in livestock product processing business in Kediri City feel a lack of knowledge due to the government's insufficient comprehensive dissemination to every element of society.

Impact of AI Technology Disruption on Turnover Intention of Employees in Digital Marketing

The rapid advancement of AI technology has led to its integration into various sectors, including the digital marketing industry. As organizations leverage AI for tasks such as optimizing voice search content, creating conversational chatbots, and enhancing advertising campaigns, it becomes crucial to understand the impact of AI on employee perspectives and behaviors. This study aims to investigate employees' viewpoints regarding AI adoption in the digital marketing industry, specifically examining its influence on job insecurity, turnover intention, and job mobility. Job insecurity, stemming from concerns about AI rendering roles obsolete, is crucial to address for fostering a supportive work environment. Turnover intention, influenced by AI adoption and potential job dissatisfaction, provides insights into employees' commitment to the industry. Job mobility, affected by growth prospects and alignment with AI-driven workplaces, sheds light on career aspirations within digital marketing. This study addresses a significant knowledge gap regarding how employees envision the future of work and how this perspective influences their job-related behaviors. To bridge this gap, we conducted a study involving 303 employees in the digital marketing industry in India. Through structural equation modeling, we discovered that AI technology disruption influences employees' turnover intention, with job insecurity playing a mediating role. Additionally, our analysis revealed that mistreatment by superiors increases turnover intention, highlighting its impact on employees' decisions. Overall, this research unveils the profound impact of AI technology disruption in the digital marketing industry on employees' attitudes, behaviors, and future career decisions, providing essential insights into how employees perceive AI technology, particularly concerning job security and their engagement in the digital marketing sector.

DIGITAL MARKETING IN TOURISM: A REVIEW OF PRACTICES IN THE USA AND AFRICA

Digital marketing has become an indispensable tool in the tourism industry, shaping the way destinations engage with travelers and promoting economic growth. This study provides a comprehensive review of digital marketing practices in the USA and Africa, shedding light on the similarities, differences, and emerging trends. In the USA, a mature and competitive tourism market, digital marketing strategies are highly sophisticated. Utilizing platforms such as social media, search engine optimization (SEO), and content marketing, American destinations strive to capture the attention of a diverse and discerning audience. The integration of data analytics and personalized marketing campaigns has allowed for precise targeting, enhancing the overall effectiveness of promotional efforts. Additionally, the USA's tourism industry has embraced influencer collaborations and immersive technologies to create compelling narratives and experiences. Contrastingly, in Africa, the digital marketing landscape is characterized by a blend of traditional and modern approaches. While some regions are still grappling with infrastructural challenges, others are leveraging digital platforms to showcase their rich cultural and natural attractions. Social media campaigns, mobile applications, and partnerships with travel influencers are gaining traction to enhance visibility. Moreover, the emergence of online travel agencies and booking platforms has facilitated easier access for international tourists interested in exploring the diverse offerings of the African continent. Despite regional disparities, both the USA and Africa face common challenges such as ensuring data privacy, adapting to rapidly evolving technologies, and fostering sustainable tourism practices. As the tourism industry continues to recover from global disruptions, the importance of digital marketing as a catalyst for growth and resilience cannot be overstated. This study contributes to the understanding of digital marketing in tourism by presenting a comparative analysis of practices in the USA and Africa. The insights derived from this review offer valuable guidance for industry stakeholders, policymakers, and marketers seeking to navigate the dynamic landscape of digital promotion in the tourism sector.
 Keywords: Digital Marketing, USA, Africa, Business, Innovation, Review.

Geopolitical risks, investor sentiment and industry stock market volatility in China: Evidence from a quantile regression approach

From an industry perspective, we apply the quantile regression to investigate the impact of investor sentiment (IS) and China’s/U.S. geopolitical risks (GPR) on Chinese stock market volatility. Considering the structural break of the stock market, we find that China’s and U.S. GPR/IS and their interaction effects have no significant impact on China’s stock market volatility at the market level. However, there has an asymmetric dependence between China’s and U.S. GPR/IS and stock market volatility, and the dependence structure is changing. At the industry level, the impact of geopolitical risk on industry stock market volatility is highly heterogeneous, and its significance mostly occurs in the upper and lower tails. Second, China’s and U.S. GPR/IS can exacerbate industry stock market volatility in bullish and bearish markets. In addition, China’s and U.S. GPR/IS and their interaction effects are heterogeneous and asymmetric, and the effects changes with the break point. Finally, compared with China’s GPR, the U.S. GPR has a larger impact on the industry stock market. The interactive effects of the U.S. GPR and IS can influence more industry stock market volatility.

Effects of Service Marketing in AI Medical Industry on Brand Image and Consumer Behavior

Emerging smart technology in global medical & health care systems in past years results in the popularity of telework and telehealth. Besides, people’s changing consumption patterns enhance explosive growth of medicine, life sciences, and digital technology in recent years to accelerate the transformation and reform of medical industry. Under real needs and the catalysis of technology, smart medicine becomes the mainstream in the future. For this reason, this study tends to discuss the effect of service marketing in AI medical industry on brand image and consumer behavior. AI medical industry customers in southern Taiwan, as the research samples, are distributed 500 copies of questionnaire. After deducting invalid and incomplete ones, 346 copies of questionnaire are valid, with the retrieval rate 69%. The research results reveal that service marketing would positively and significantly affect brand image, brand image would positively and remarkably affect consumer behavior, and service marketing would positively and notably affect consumer behavior. According to the results to propose suggestions, it is expected to provide effective guide for various service organizations practicing service marketing to grasp critical factors and build the service marketing systems being able to promote the benefit in AI medical industry.

The USA - China robotics competition: Leading the race in innovation and global power

The International Federation of Robots claims that the number of robots being produced today is at an all-time high, particularly in sectors like electronics and the automotive industry. Considering this, as artificial intelligence (AI) becomes more and more popular, it is imperative to study the robotics market, particularly in the nations that are major players in it. Robots are now integrated into all industries, especially automotive and electronics. The need for modernization and increasing competition are pushing countries to automate production and improve business processes; the United States and China have achieved the greatest success in this. According to the authors, it is China that will succeed in the industrial robotics market by introducing “smart manufacturing” and “smart factories.” In addition, there is now a growing trend towards creating robots that interact with people: the development of technology, the emergence of artificial intelligence, as well as human acceptance of the robot - all this contributes to the introduction of robots into our lives. Thus, according to the authors, it is the United States that has achieved the greatest success in the field of introducing service robots responsible for interaction with humans. The evolution of the robotics industry in the two major market participants - China and the United States - is analyzed. The study analyzes the industries in both countries to pinpoint development areas and reviews government initiatives that support business growth in both China and the United States.

Cruise market investigation and price optimization: what do consumers want?

PurposeThis study aims to examine consumer perception during COVID-19 and identifies cruise industry marketing strategies to fill a gap in crisis management and product pricing literature.Design/methodology/approachThis study developed and validated two-factor measurement scales (vaccine perception and protective behavior), which predicted cruise intents well. This study revealed how geo-regional factors affect consumer psychology through spatial analysis.FindingsThis study recommended pricing 7-day cruises at $1,464 (the most preferred length). The results also showed that future price hikes would not affect demand and that coastal marketing would help retain customers.Originality/valueThis study contributed to the business, hospitality and tourism literature by identifying two new and unique factors (vaccine perception and protective behaviors), which were found to affect consumers’ intention to travel by cruise significantly. The result provided a better understanding of cruise tourists’ pricing preferences and the methods utilized could easily be applied to other cruise markets or tourism entities.

MARKETING COMMUNICATION STRATEGY PT. GO-JEK INDONESIA IN INCREASING THE NUMBER OF CONSUMERS

This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.

Mapping of Digital Platforms and e-Commerce Emergence in Africa: Evidence from Senegal

A global trend regarding the “platformization” of the internet has been, for years, emerging roughly across all traditional industries. It is reflected in the proliferation of digital platforms (DPs) based on the creation of new activities or the online expansion of offers traditionally available only physically (e.g., boutiques, supermarkets). Thus, digital platforms are a new springboard of development opportunities for all businesses, and Africa, with demographic (more than 1.2 billion customers), economic (middle-class boom), and technological (internet and smartphone penetration) dynamism, represents a huge potential market for the DP industry. This exploratory research is based on a qualitative approach applied to the case of Senegalese DPs. From its finding, we have a mapping of DPs and a classifying typology of the types of actors involved, according to their specialization and their paradigmatic orientation. New insights into how DP organizations and the firms within them operate and create value are proposed as well as a new conceptual framework for the articulation of DPs, specifically those particularly adapted to the African context. This work opens avenues for future research linked to the scale of the new challenges related to marketing and managerial issues and the new business models that have recently been developed by innovative local actors (TukkiJamm, ShopMeWay, etc.).

The changing narratives in Nollywood movie viewing through online streaming

The deployment of digital technologies for film production, distribution and marketing in the Nigerian film industry can be considered a giant stride, which has triggered drastic changes in the production values, quality and standards of the industry. This study examines the impact of these digital technologies on Nollywood film industry, howbeit, with particular focus on the changing narratives of movie viewing through online streaming. The study adopted the qualitative methodology, and the use of documents and visual media research instrument was utilized. Thus, different types of documents and other visual media like books and other publications, newspapers and the Internet were used to extract relevant data. Amongst other findings, movie viewing in Nollywood through online streaming has drastically changed the phase of the industry, as it has attracted new deals and secured production partnerships, locally and internationally; created new revenue streams for filmmakers and placed the industry on the global scale of vibrant film cultures. However, amidst these plethora of benefits, there are peculiar challenges that unless tackled, this development would not last. Consequently, this study concludes that, to sustain and maximize the gains of online movie streaming in Nollywood to deliver for the greater good, even in the long run, these loopholes in the system like issues bordering on content development, contractual agreements, cyber security, illegal downloaders etc. should be addressed. This study recommends the respective agencies of government and relevant industry stakeholders should leverage on this great advancement, and expedite action in tackling the issues that will truncate it.

The Challenges of Developing Ecotourism Site from a Transportation Perspective Towards Creactive Industry Enforcement

This study aims to examine how challenges arise in the development of ecotourism areas from a transportation perspective on the enforcement of creative industries. This study was driven by the transportation needs of island communities and tourists to utilize creative industries with the spirit of sustainable ecotourism. Creative industry and sustainable ecotourism are Indonesia’s development priorities through the Ministry of Tourism and Creative Economy. Qualitative research and a literature review were used in this study. The Karimun Jawa Islands Ecotourism Development was chosen because it is a conservation area and a creative industry market. Challenges from the transportation perspective provided by the government and third parties pay little attention to sea transportation routes that pass through conservation areas, namely the Panjang Island Conservation Area Line and Karimun Jawa National Park. There is indeed a sea route provided but several obstacles arise when passing through the conservation area. Second, if transportation is not handled it will have an impact on weakening the creative industry. Finally, the construction of new transportation routes is a solution to support sustainable ecotourism, besides that this new transportation route will have a positive impact on enforcing the creative industry.
 Keywords: creative, industry, ecotourism, transportation, challenges

STRATEGI PENGEMBANGAN PEMASARAN DAN PEMBUKUAN PADA UMKM RISOL MAYO “CAK GENDUT”

Competition for jobs is so tight that opening your own business is an alternative way of choosing a livelihood. Micro, Small and Medium Enterprises (MSMEs) are the most strategic social economic sector and concern the livelihoods of many people, making them the backbone of the national economy. However, the problems faced by the Risol Mayo "CAK GENDUT" business or small industries are mostly sources of capital, labor, raw materials for industrial processing and marketing. This community service related to assisting MSMEs with the Risol Mayo snack type is expected to provide solutions for MSMEs.The practical methods used in this mentoring program are observation and interview methods. There is a mentoring program for recording financial reports. The program carried out is a management approach related to working hours that is structured in a period of ≤ 4 weeks, utilizing social media, delivery services with a minimum purchase of IDR. 20,000 as well as innovation in gift coupons so that orders are not only made on a conversion basis and communication is very good between mentors and partners in achieving mentoring goals. It is hoped that MSME players can accept changes in information technology very quickly. MSME players are advised to innovate more aggressively in terms of marketing to attract consumers.

Cultural distance perceived by Chinese audiences in the Korean film Silenced: a study of cross-cultural receptions in film content elements

IntroductionIn the realm of cross-cultural film dissemination, cultural distance emerges as a pivotal factor influencing the reception of domestic audiences to foreign cinematic productions. Despite Korea's thriving film industry and China's vast film market, the cultural distance experienced by Korean films in China remains largely unexplored. This study focuses on the Korean film Silenced, renowned as a classic that champions justice in Korea.MethodBy employing qualitative survey and thematic analysis, this study investigates the cultural distance perceived by forty-four Chinese audiences when watching Silenced.ResultsThe findings revealed that various content elements, such as the film's setting, translation of verbal expression, non-verbal expression of film characters, and visuals/non-diegetic music did not exhibit cultural distance among Chinese audiences. Nevertheless, the plots of morally compromised characters with positive identities, theme exploration of societal darkness and human darkness, and tragic ending introduced a palpable sense of cultural distance perceived by Chinese audiences.DiscussionThis study scrutinizes the outcomes through the lenses of Korean film and Chinese audiences. While certain aspects of Korean cinema and Chinese audience preferences exhibit cultural proximity, mitigating barriers to appreciation in select content domains, Silenced adeptly employs the plots, themes, and ending to delve into the darkness of human nature and societal dynamics. However, under the influence of China's official propaganda and film censorship, Chinese participants evinced a constrained appreciation for cinematic portrayals of human and societal darkness. Concurrently, Chinese participants manifested expectations for films to provide a source of relaxation, a notion incongruent with the oppressive ambiance evoked by Silenced.