Individual Value Orientations Research Articles

ВЗАИМОСВЯЗЬ ПРЕДСТАВЛЕНИЙ РУКОВОДИТЕЛЕЙ ОРГАНИЗАЦИЙ О ФАКТОРАХ ЭФФЕКТИВНОСТИ УПРАВЛЕНЧЕСКОЙ КОМАНДЫ И ИХ ЦЕННОСТНЫХ ОРИЕНТАЦИЙ

Aim. The purpose of the study is to identify the peculiarities of the top management views on relationship between the factors of the management team effectiveness and their value orientations. Methodology. The values questionnaire by Sh. Schwartz, the methodology “Career anchors” by E. Shein, a specially developed questionnaire “Selection and formation of an effective management team by the chief executive” were used as diagnostic tools as well as analysis of mean values, Mann-Whitney test, factor analysis with varimax-rotation. Results. Analysis of the heads of the organization concept of the principles that should be relied on when selecting members of the management team showed that the majority of research participants in the selection rely on the principles of the resource approach, and also believe that the effectiveness of the management team is more determined by the professional competence of its members, than by their personal qualities. It was also shown that, in the opinion of research participants, professionalism is a constant criterion for selecting management team members, while similarity of beliefs and loyalty are variables. It has been established that, depending on the peculiarities of managers’ ideas about the principles and factors of forming an effective management team, as well as the factors of the effectiveness of its activities, there are significant differences both at the level of expressiveness of individual value orientations and at the level of their latent structure, i.e. at the level of value strategies. It is shown that both pro-social and pro-personal value strategies influence the opinion of managers about the factors of the effectiveness of the management team. Research implications. The significance of the results obtained is determined by the importance of the command principle in increasing the efficiency of management in all spheres of social life and the role of the leader in the processes of formation, development and activities of the management team. The research materials make it possible to understand more deeply how the value orientations of managers affect their views on the factors of the effectiveness of the management team, and can be used in the framework of personal and professional consulting of organization leaders on the problems of team building and improving the efficiency of team management.

The Effect of Values on the Attractiveness of Responsible Employers for Young Job Seekers

Purpose: Empirical studies suggest that corporate social responsibility (CSR) impacts young job seekers’ choices of an employer. Values seem to affect CSR preferences, influencing the felt fit between the person and the organization and hereby the valence of working for that company. This article aims to research in more detail the preference structure of young graduate job seekers. In particular, it seeks to understand whether CSR is important when there is a trade-off between CSR and non-CSR attributes and whether basic value orientations of job seekers have a moderating effect on their employer preferences. Design/methodology/approach: This article used a quantitative approach with a survey sample of 577 German students who were in their last year of study. To gain information on the relative impact of CSR- and non-CSR-related employer characteristics on employer attractiveness, an adaptive conjoint analysis was applied. Correlation analysis and a two-step hierarchical regression were conducted to detect the effects of individual value orientations. Findings: Only a few CSR attributes are relevant for young job seekers compared with other traditional employer attributes. Specific value orientations can be identified as having a moderating effect on CSR preferences. This is particularly the case for value orientations indicating a concern for the welfare of others and the environment positively affect the importance of most CSR attributes while more selfish value orientations have a negative effect. Originality/value: This study sheds light on the relative importance of CSR attributes when compared with non-CSR attributes. Moreover, it relates employee-related preferences to individual value orientations and shows that selected values have a modifying effect on the importance of CSR for job choice.

A Game Mechanism of Individual Value Decision-Making Based on SVO Differences

As the externalized carrier of intrinsic value, value decision-making is an important factor affecting the social value system. As an old Chinese saying goes, “A friend in need is a friend indeed,” crisis environment provides the background for the conflicts of multiple values, while individual social value orientation (SVO) determines the ranking of the value states. This paper defined the SVO types by means of Slider Measure method on the basis of environment description, constructed a decision-making game model in accordance with SVO differences, and finally analysed the mechanism of people’s decision-making. Taking the epidemic situation as the background, this paper conducted an empirical analysis with the sample of college students. The results showed that the most SVO types of college students were prosocial orientation, followed by individualistic orientation, altruistic orientation, and competitive orientation. In the crisis environment, individual SVO type and decision-making constituted a mapping relationship. There was an equilibrium point in the decision of prosocial orientation, and the dominant decision of altruistic orientation or individualistic orientation is relatively stable.

ЦІННІСНІ ОРІЄНТАЦІЇ МАЙБУТНЬОГО ВИКЛАДАЧА ЗАКЛАДУ ВИЩОЇ ОСВІТИ

У статті обґрунтовано актуальність проблеми ціннісних орієнтацій майбутнього викладача закладу вищої освіти. Визначено сутність понять «цінності» та «ціннісні орієнтації». З’ясовано, що цінності складають основу ціннісних орієнтацій індивіда. У науковій літературі розрізняють матеріальні, суспільно-політичні, духовні цінності; позитивні і негативні цінності; цінності особистості, соціальних та професійних груп, національні, загальнолюдські цінності. Серед цінностей людського буття і культури при всьому розмаїтті найчастіше виділяють лише декілька, як правило, основних: людина, життя, добро, краса, істина, свобода тощо. Розкрито психолого-педагогічний аспект ціннісних орієнтацій. У публікації наголошується на тому, що дослідження передбачає лише вивчення змісту ціннісних орієнтацій майбутнього викладача закладу вищої освіти, але не виключається можливість змін у системі ціннісних орієнтацій майбутнього викладача під впливом організованого нами процесу формування та розвитку полікультурної компетентності.Описано методику визначення рівня ціннісних орієнтацій. Для цього використано методику «Ціннісні орієнтації» Мілтона Рокича (Milton Rokeach), який розрізняє два класи цінностей: термінальні та інструментальні. Здійснений якісний і кількісний аналіз системи ціннісних орієнтацій майбутнього викладача до та після реалізації чотирьох етапів формування полікультурної компетентності засвідчив ефективність розробленого та запропонованого нами змісту полікультурної освіти.

Selecting environmental psychology theories to predict people’s consumption intention of locally produced organic foods

AbstractThis study examines which of the three environmental psychology theories (i.e., the combined value‐belief‐norm (VBN) and the theory of planned behaviour (TPB) model, VBN model or TPB model) can effectively explain and predict people's consumption intention of locally produced organic foods (OFs). This study collected 775 valid self‐reported questionnaires in Taiwan to examine the environmental psychology theories. A comparison of a series of structural equation modelling analyses revealed that the explanatory powers of the combined model and the TPB model can explain approximately as high as 47% of the variation in people's consumption intention of locally produced OFs; however, the VBN model can only explain 14% of the variation. Furthermore, the results indicated that people's attitude towards the consumption of locally produced OFs and perceived behavioural control determine the consumption intention of locally produced OFs. This result can be further explained through a causal chain: from an individual's stable value orientations (i.e., egoistic, altruistic, and biospheric) and environment general beliefs (new environmental paradigm) to the beliefs that their actions may affect the environment (awareness of consequences beliefs) and beliefs that the individual has responsibility to reduce this threat (ascription of responsibility beliefs). Given the same explanatory power, selecting the TPB model or the combined model depends on whether the aim is to effectively predict sustainable food consumption intention such as locally produced OFs or to comprehensively understand the antecedents and consequences of people's consumption intention of sustainable food.

Peculiarities of implementation of career strategies in the framework of poststructuralism

The prerequisites for the formation of the theory of post-structuralism within the framework of sociological theory are set out in the article. The problems of the development of neo-functionalism as the first direction of post-structural sociological theory as an alternative theory to structural functionalism have been identified. The prospects for further research in the formulation and implementation of career strategies and scenarios within post-structuralism have been explored. The influence of postmodern sociological and socio-philosophical ideas on the structure of societies by post-structural type is evaluated. The patterns of post-structural transformations in the countries of Western and Eastern Europe are characterized. The mechanisms of post-structural transformation of social structures of the countries of Western Europe and the state support of these processes on the example of economic reforms by M. Thatcher are considered in the text. The problems of transformation of the structures of the societies of the countries of Eastern Europe have been clarified and compared with the social and socio-economic features of the parade of sovereignty of the Soviet republics and the countries party to the Warsaw Pact. The peculiarities of the transformation of the structures of society by post-structural type in different parts of Europe are compared. The impact of the liberal transformation of public institutions in the second half of the twentieth century and the beginning of the twenty-first century on the formation and implementation of career strategies of Europeans was evaluated. The peculiarities of the formation of career strategies within societies with transformed public institutions by post-structural type are determined. An outline of the development of further career strategies and scenarios in the short and medium term perspectives for the formation and implementation of career strategies in Europe is provided. The article deals with the peculiarities of planning career strategies in the framework of post-structuralism and the peculiarities of the influence of neo-functionalism on. The concept of career strategy in the context of the achievements of the sociology of post-structuralism is considered. Examples of career strategies developed within a post-structural society are examined and ways of their evolution are explored. The peculiarities of the formation of career strategies at different stages of the evolution of a post-structural society are analyzed and forecasts of their further development are given.The author emphasized that poststructuralism was the answer to the crisis of structural functionalism, whose methodology could no longer satisfy most sociologists and the scientific community in providing valid research and interpretations of social relations in the societies of Western Europe and North America. It has been suggested that in the future, post-structuralist society will be modernized into a society that will have a more stable structure through differentiation of society by individual value orientations, which will allow to function within individual social structures, which will be massive and will not intersect at one another, but will not intersect at one another. only massive public structures. This will allow the implementation of offline career strategies within a separate public structure.

ЦІННІСНІ ОРІЄНТАЦІЇ В СТРУКТУРІ ДОВІРИ ВІЙСЬКОВОСЛУЖБОВЦІВ ДО КОМАНДИРА В ОСОБЛИВИХ УМОВАХ ДІЯЛЬНОСТІ

The article deals with the social and psychological peculiarities of the relationship of value orientations and personal trust. The problem of the relationship of value orientations and personal trust is presented in the scientific literature in two main directions: understanding the role of human value orientations in the regulation of trust relations and consideration of the coincidence (similarity) of value orientations of individuals as a necessary condition for the emergence of trust in relationships.The empirical research of the relationship of the value orientations of military personnel and commanders, the formation of trust relationships between them have been conducted.The main qualities of a commander, who is trusted by subordinates, are established, elucidated the coincidence indicators role of value orientations. The presence of a positive relationship between indicators are the similarity in value orientations between subordinates and the leaders’ help in order to establish trust in relationships.The individual hierarchy of values of the commander, who is trusted, have been defined. It was established that, the values associated with professional activity prevail in the terminal subgroup, the values of professional self-realization prevail in the instrumental one. This tendency of respondents' belonging to a certain social group and significance in the formation of trustful relations between the values of professional activity was defined. The main qualities of the trusted commander, chosen by the respondents, are almost identical with his her most significant instrumental values.The prospects for further research is creation and testing of a questionnaire, which assesses the level of trust of subordinates to the commander leader in special conditions of activity.

The benefit of virtue signaling: Corporate sleight-of-hand positively influences consumers’ judgments about “social license to operate”

When confronted with concerns or backlash as a result of their environmental or sustainability performance, companies may elect to address them head-on by directly correcting their real or perceived misdeeds. However, it is often the case that businesses are unwilling or unable to address their transgressions directly; in these cases, they may elect to draw attention to indirect substantiality benefits unfolding in areas unrelated to where the concerns or backlash initially arose. In this study, we sought to test the effect of these indirect and direct responses to sustainability challenges on two dependent variables: public perception of company reputation, and their willingness to grant a company “social license” for future business activities. Compared to a business-as-usual control condition, and across three company contexts, consumers provided favorable ratings of reputation, and were willing to grant social license, when companies responded indirectly to a sustainability challenge. These results highlight the powerful effect of indirect responses, which may be perceived as “greenwash”, and the importance of intuitive judgmental heuristics and individual value orientations when consumers form impressions about corporate sustainability.

Socialization of an individual: individualism and collectivism as reference points of the transformed society

The problems of an individual’s socialization have always been relevant, but in the conditions of deep transformation of social institutions of the Russian society, they have become particularly acute and important. The radical nature of the reforms have determined the features of the social state, which consist in the formation of a fundamentally new social reality. The transition to a market economy and consumer society has led to a radical change in the world outlook, values, and value orientations of the population. In these conditions, new approaches to the socialization of the individual, the formation of qualities, and value orientations corresponding to the market society are necessary. The purpose of the article lies in determining the initial principles of human socialization in the changed Russian society based on the analysis of existing approaches in scientific knowledge. For this purpose, the authors have employed the methods of analysis and comparison of existing concepts of socialization. This article presents an analysis of socialization theories of domestic and foreign researchers, analysis of economic and socio-cultural factors in the formation of a new system of values and value orientations in Russian society. The scientific novelty of the article consists in the proposal to consider a balanced combination of individualism and collectivism as the initial principles of personal socialization in the process of forming new values and value orientations of individuals, as well as to consider the socialization of the individual in relation to the socialization of economic relations. The choice of a balanced and harmonious combination of individualism and collectivism as a guideline for the socialization of the individual in the transformed Russian society allows us to build a new system of socialization. This requires new methods of socialization of the individual, new ideological and value content of the social space.

The role of socio-professional teachers’ unions in a situation when the education system is being modernized

This article points out that the process of modernizing the Russian Federation’s education system is aimed at developing such a professional body of teachers that would be prepared to solve issues associated with improving the quality of education. Given such a situation, the need arises for finding effective means of developing the professional competencies of teachers. One direction for modernizing the education system would be a national system of advancement for teachers, which postulates the need for creating the right conditions for the formal and informal training of educators. Given the context, socio-professional teachers’ unions turn out to be especially vital. The goal of this study was to identify how active participation in the practices of such organizations is connected to a young teacher’s professional growth. The study was conducted in Orel Province. Members of the regional young math teachers’ association were selected to be the object of research, with questionnaire survey used as the research method. The study focused on several aspects of teaching: professional difficulties faced by young educators, the mentorship system, an educator’s value orientations, professional growth. The results of the study allowed for identifying three groups of educators, the first one being young teachers who do not actively participate in educational events. The second group included teachers who do not share their own methodical expertise, but partake in seminars and master classes. The third group consists of educators who publically share their experience and are prepared to think of new ideas for future events. The article shows that the Association’s active participation in various events significantly affected the individual value orientations of trade professionals. Those educators who shared their publically work experience demonstrated a higher degree of professional aptitude in performing their jobs within the national system of teachers’ training. ctive efforts as members of the Association helped young educators quickly adapt within their professional community and establish firm social connections with their colleagues. The authors suggest the need for developing a system of mentorship in educational institutions, which would utilize resources provided by socio-professional teachers’ unions.

Features of the basic values transformation in the changing reality (on the example of the Republic of Belarus)

The article presents the data of two research projects - European Values Study (EVS) and sociological monitoring of the information field of the Republic of Belarus conducted by the Centre for Sociological and Political Studies of the Belarusian State University. The authors make the following conclusions: the basic values of the Belarusians are quite similar to the values of other European countries; the values of the Belarussians have developed for centuries under the influence of the key events in the European history; the values of society change slowly and can be transformed only in the life cycle of at least two generations; changes in the basic values are impossible under any external or internal pressure. Any attempts to quickly change value preferences of the people under pressure usually lead to the accumulation of negative moods and finally to social upheavals. Contemporary technologies open wide opportunities for informational violence and manipulation of public consciousness. The informational impact of the traditional media and the Internet (including social media) became one of the main factors affecting the structure and content of individual value orientations. The media create the sustainable intellectual background that determines the individual perception and subsequent behavioral response to events in the country and the world. The changing everyday reality forms a new value matrix, and the media become the key technological player due to the new information-communication possibilities.

Effects of social value orientation (SVO) and decision mode on controlled information acquisition—A Mouselab perspective

Insights into the processes underlying observed decisions are crucial for a comprehensive understanding of behavior. We investigate how individual social value orientation (SVO) relates to controlled information acquisition and how this relationship may be governed by intuitive versus reflective decision modes. We measure controlled information acquisition with the process tracing tool Mouselab and demonstrate its potential for advancing research on social decision-making. In two experiments, participants worked on two consecutive SVO tasks, in which they allocated points between themselves and others. Information regarding the available distributions of points had to be actively acquired by moving the mouse cursor over corresponding boxes on the screen. We observed a stable relationship between SVO and controlled information acquisition in both experiments: less selfish participants acquired more information and made more other-oriented acquisitions, and this relationship showed up in both an intuitive and a reflective decision mode. However, participants in a reflective decision mode acquired more information, their acquisitions were more strongly other-oriented, and their decisions were more prosocial compared to participants in an intuitive mode. Taken together, our results advance research on SVO by showing that non-selfish individuals invest considerable time and effort to gauge the consequences of their decisions for others, which might underlie the pervasive effects of SVO on many socially relevant behaviors. Moreover, we demonstrate how intuitive versus reflective decision modes can alter controlled information acquisition. Finally, our results illustrate that Mouselab is a simple-to-use and versatile tool for tracing cognitive processes underlying social psychological phenomena.

The Role of Value Judgment in Congruent Personalities, Trait Authenticity, and Authentic Leadership

Research in value-behavior relations has yet to explore the role of value judgment in predicting authentic trait and behaviors. This study explored how individual value orientation and judgment relate to psychological maturity in the development of an authentic and congruent personality. A regression analysis with 346 working professionals examined if value judgment predicts psychological congruence and authenticity in personal and professional contexts. In addition, the relationship between value judgment and trait authenticity in 157 working adults and 83 supervisors from education, health, and non-profit organizations in the U.S was explored. Value judgment was measured by two profiles of the Hartman Value Profile (HVP), a judgment profiling instrument delineating the thinking, evaluation, problem-solving patterns, and orientation in 52 indices in personal (HVPII) and social domains (HVPI). Trait authenticity was measured with the Authenticity Scale (AS) comprising of three subscales measuring authentic living, self-alienation, and capacity to resist external influence. Support was found for all hypotheses testing for associations between value judgment and authenticity, and if value judgment predicted psychological congruence and authentic leadership and further identifies the type of value judgment used in the constructs of congruence and authenticity.

The Role of Value Judgment in Congruent Personalities, Trait Authenticity, and Authentic Leadership

Research in value-behavior relations has yet to explore the role of value judgment in predicting authentic trait and behaviors. This study explored how individual value orientation and judgment relate to psychological maturity in the development of an authentic and congruent personality. A regression analysis with 346 working professionals examined if value judgment predicts psychological congruence and authenticity in personal and professional contexts. In addition, the relationship between value judgment and trait authenticity in 157 working adults and 83 supervisors from education, health, and non-profit organizations in the U.S was explored. Value judgment was measured by two profiles of the Hartman Value Profile (HVP), a judgment profiling instrument delineating the thinking, evaluation, problem-solving patterns, and orientation in 52 indices in personal (HVPII) and social domains (HVPI). Trait authenticity was measured with the Authenticity Scale (AS) comprising of three subscales measuring authentic living, self-alienation, and capacity to resist external influence. Support was found for all hypotheses testing for associations between value judgment and authenticity, and if value judgment predicted psychological congruence and authentic leadership and further identifies the type of value judgment used in the constructs of congruence and authenticity.

Value Orientations of Entrepreneurs Management Activity

The article deals with the theoretical approaches and mechanisms of determination of entrepreneurial activity, the formation of individual value orientations of the individual and factors influencing the formation of value and sense of life orientations of entrepreneurs. The analysis of the activity of foreign entrepreneurs shows that among the various personal qualities can be distinguished five of the most important: independence, ambition, perseverance, hard work, stability. The author notes that the increased interest of scientists in the problem of values and valuable orientations is the need for a deeper understanding of the nature of human cognition, which in the process of transformation acquires new characteristics and helps the individual to adapt to qualitatively new socio-cultural living conditions. The work reveals the essence of value orientations of the personality, as those that perform the functions of regulating behaviour and defining its purpose, linking into a single whole personality and social environment. Therefore, at each stage of personality development, the choice of the dominant mechanism of value system formation is determined by a complex set of internal and external factors. Internal psychological factors and factors of the external social environment determine the peculiarities of the development of the system of value orientations, interacting with each other in the implementation of one or another activity. Thus, the article shows that the subject of entrepreneurial activity is characterized by its specific (material, social, spiritual) value orientations, which underlie its activity and determine its structure. Consequently, values that have been identified as specific to entrepreneurial activity are strictly related to the fundamental values of each individual, but have a specific identity to them and determine the direction of the vector-specific business.

The moderating effect of cultural value orientations on behavioral responses to dissatisfactory service experiences

The increasing globalization of markets and the ease with which services now cross national boundaries provide a compelling reason for understanding the cultural context of service delivery and consumption. Addressing this particular issue, the current study builds upon and extends an emerging line of academic inquiry by investigating the moderating effects of cultural differences on behavioral responses to dissatisfactory service experiences. Using a cross-sectional survey design, the present study's findings indicate that culture, measured by an individual's cultural value orientation along the Hofstede dimensions of individualism/collectivism, masculinity/femininity, power distance, uncertainty avoidance and long-term/short-term orientation, has indirect effects on voice, exit, negative word-of-mouth and third-party responses. These findings have significant implications for the theory and practice of international service management.

Formation of management culture of the head of an educational institution: Dialogue technologies and moral guidelines

<p>W artykule rozpatrzono problem wykorzystania technologii dialogowych przy kształtowaniu kultury zarządzania kierownika oświatowej placówki. Kulturę zarządzania jako część działalności zawodowej kierownika w placówce oświatowej charakteryzuje świadomość zachowania oraz działalność ludzi w organizacji. Ważny jest też element kultury pracy oraz element kultury działalności zawodowej. Zauważono, że w szkole wyższej aktualne są technologie dialogowe, które umożliwiają prezentację moralnego sensu i znaczenia walorów oraz tworzą podstawę ich głębokiej analizy. Podkreśla się, że technologia dialogowa przewiduje kolejność etapów, które umożliwiają zrealizowanie głównych zadań dialogu. Są to: głęboka analiza problemu, pojmowanie jego sensu i moralnej treści, rozwój dialogowej kultury. Wyodrębniono: dialog duchowy, dialog refleksywny, dialog motywujący oraz dialog samorealizujący. Sformułowano wniosek, iż cechy dialogu pozwalają na definiowanie go jako: cennej techniki poznawania i rozumienia drugiego człowieka; techniki udzielania pomocy przy rozwiązywaniu problemów psychologicznych oraz stymulowania chęci zmian. Technologie dialogowe są powołane do tego by stworzyć warunki niezbędne dla przyswojenia przez osobę kulturalnego doświadczenia, moralnych wzorców, społecznych norm przeszłości i teraźniejszości oraz dla stanowienia i rozwoju społecznych cech człowieka, które sprzyjają zawodowemu doskonaleniu, samostanowieniu i samorealizacji osobowości.</p>

Linking Individual Value Orientations to Employee Attitudes: An Exploratory Analysis

This study tested the relationships of individualism, power distance, and mastery orientation to 2 employee attitudes (organizational trust and organizational commitment) that are associated with employees’ psychological benefits within the organization. Results from university employees (N = 706) showed that individualism negatively, whereas mastery positively, related to trust and commitment. Power distance positively related to trust only. The moderating role of mastery was also identified. These findings can help employment or organizational counselors to appreciate value‐related factors that facilitate employees in psychologically integrating into the organization and to explore new ways for employers to foster employees’ positive attitudes.

The effect of self-focus on personal and social foraging behaviour.

The continuous balancing of the risks and benefits of exploiting known options or exploring new opportunities is essential to human life. We forage for new opportunities when they are deemed to be more attractive than the available option, but this decision to forage also entails costs. People differ in their propensity to exploit or forage, and both the social circumstances and our individual value orientations are likely influences. Here, participants made foraging decisions for themselves and for a charity of their choice in two paradigms: one that features two distinct modes of decision-making (foraging vs classical economic decision-making) and one which is more directly related to the classical animal foraging and ethology literature. Across both paradigms, individuals who possessed a stronger self-focused value orientation obtained more rewards when they were allowed to forage for themselves rather than the charity. Neuroimaging during the tasks revealed that this effect was associated with activity in the dorsal anterior cingulate cortex (dACC) in that more self-focused individuals showed lower activity in dACC for the self-condition relative to the other condition. This evidence reveals a dynamic interplay between foraging outcomes and the higher-order value system of individuals.

Including Value Orientations in Choice Models to Estimate Benefits of Wildlife Management Policies

Value orientations towards wildlife affect the way people perceive nature and their connection with animals. In particular, the social psychological literature within the environmental field suggests that there are two main orientations of people towards wildlife: mutualism and domination. This body of literature has shown how wildlife value orientations can serve as predictors of attitudes and behaviours towards wildlife and form the foundation of human-wildlife conflicts. A common approach in the non-market valuation literature is to include information on attitudes and values in the deterministic part of the utility function, leading to problems of endogeneity bias. To avoid this, analysts have recently shifted their attention to approaches based on latent variables. This paper presents an application of a latent variable and latent class model, to understand how latent orientations influence choices, in a case study in the Italian Alps. The intuition is that different underlying individual value orientation affects preferences and the level of willingness to pay and should be therefore considered in choice models. The latent variable is used to explain class membership of respondents. Results indicate that the latent variable has a significant effect in class allocation and that the hybrid model performs better than a simple two class model. Results provide guidance on the social acceptability of management interventions and can support public decision-makers in the modulation of wildlife management policies for balancing the needs of conservation and outdoor recreation, explicitly considering existing human-wildlife conflicts.