Tourism In India Research Articles

Is the information on green hotel websites aligned with the drivers affecting customers’ intention to visit green hotels? A mixed-methods approach

ABSTRACTUnderstanding enablers and barriers influencing customers’ intention to use green hotels can help managers formulate better online green marketing strategies. However, existing studies fail to capture these aspects. The present multi-method-based multi-study explored customer perspectives from different sources (qualitative interviews of 20 participants and quantitative surveys of 311 respondents) to explore the enablers/barriers and compared it with the website content of 27 green hotels from India (user-generated content). The participants/respondents were mainly Indian tourists who have either stayed in green hotels or have knowledge about green hotels. Study 1 and Study 2 found enablers “value-for-nature” (“environmental preservation”), “voluntary reduction-in-tourist eco-behavior” (“contributes-to-environment”), “emotional values” (“closer-to-nature”), and barriers “traditional” (“operational difficulties”) and “risk” (“expectations-vs-reality”) affecting customers’ intention to use green hotels. However, the website content of green hotels (in Study 3) failed to capture what all green initiatives are implemented and how it will not compromise with the luxury.

Impact of social media marketing in Indian tourism sector with respect to Gujarat - A literature review

Impact of social media marketing in Indian tourism sector with respect to Gujarat - A literature review

Exploring the generational influence on social media-based tourist decision-making in India

Purpose This study aims to explore how social media affects decision-making among tourists and whether there is a potential effect of age, which is studied through generations. For this purpose, baby boomers, Gen X, Gen Y and Gen Z tourists are studied and real-time implications are offered. Design/methodology/approach The study adopts a descriptive and exploratory design where the conceptual model of social media-based decision-making is developed through a review of the literature. Quantitative analysis is conducted on primary data from 600 Indian tourists. This is done using a self-administered questionnaire adopted from Gulati (2022) after checking its validity and reliability. The statistical analysis for hypothesis testing is done using PLS-SEM path modelling on pooled data. To study the categorical moderating effect of generations, partial least squares multigroup analysis (PLS-MGA) is performed as a paired comparison on every successive generation. Findings After testing every successive younger generation with an older generation through PLS-MGA, none of the pairs found any significant differences in path coefficients, as the values obtained were 0.05 < p < 0.95 for all five paths (SM → NR, SM → IS, SM → E, SM → P, SM → PPB). This indicates all the generations behave in a similar manner irrespective of them being older or younger, and age does not moderate social media’s impact on decision-making among Indian tourists. Research limitations/implications The study establishes India as a unique geographical market and suggests tourism marketers to treat all generations at par, irrespective of age, as they behave and interact with social media in a similar manner. But, because this study is restricted to a single geographical location, i.e. India, further regions can be explored for global generalisation. Future research can also explore other demographics for combined, moderated analysis. Findings from the study suggest that marketers should ensure that equal attention is given to all generations as they engage with social media in a similar manner. Targeted marketing using artificial intelligence can help in ensuring custom ads. Personalisation according to generations can also facilitate greater purchases. Originality/value The study fills a major population and knowledge gap by exploring a topic that has been highly under-researched. Also, the study adopts an inclusive approach by analysing all the generations, both younger and older, to understand the potential effect of age on moderating the impact that social media has on tourist decision-making. Further, real-time suggestions and implications are offered to tourism marketers with special reference to the Indian tourism industry.

Goa's Hospitality Industry: A Study on Status, Opportunities, and Challenges

Purpose: This study aims to learn more about the hospitality sector in Goa, India, including its current state, potential, and growth. The review plans to distinguish the variables that add to the progress of the cordiality business in Goa, as well as the difficulties it faces in adjusting to changing times and the effect of the Coronavirus pandemic. The concentrate additionally tries to feature the extraordinary elements of the Goan cordiality industry that put it aside from other traveler objections in India. Methodology: This study employs a secondary research strategy based on a review of previously published articles, reports, and data on the Goan hospitality sector. Google Scholar, ResearchGate, and official Goa Tourism Division publications are used in the study. The information examination centers around key execution markers, for example, inhabitance and room rates in the neighborliness business in Goa. Findings: Despite the challenges posed by the COVID-19 pandemic, this study reveals that Goa's hospitality industry has performed well in recent years. Hotels in Goa saw a significant rise in occupancy rates from 15% to nearly 55% in the final quarter of 2022. Moreover, the typical room rates expanded from Rs 4,500 to nearly Rs 7,000 every evening. Goa saw the greatest increase in hotel demand among India's level II cities, rising by 118% in April. In addition, the study predicts that Goa's hospitality industry will continue to expand in 2023, surpassing pre-pandemic levels of demand and increasing revenue for the state and local governments. Practical Implications: Students, researchers, and policymakers interested in Goa's hospitality industry will benefit greatly from this study's practical implications. The study gives a valuable understanding of the industry's current state and growth and development potential. It also emphasizes the Goan hospitality industry's distinctive characteristics that set it apart from other Indian tourist destinations. The discoveries of this study can help partners in the business, including hoteliers, financial backers, and policymakers, to pursue informed choices and to make the most of the amazing open doors introduced by the development of the travel industry in Goa. Also, the review gives bits of knowledge into the effect of the Coronavirus pandemic on the friendliness business in Goa and the actions that have been taken to adjust to the evolving conditions. Originality/Value: This study gives a canny investigation present status of the Goan Lodging Industry, featuring its advantages, future potential, extraordinary qualities, restrictions, open doors, and qualities for industry advertisers. Even though this report is based on secondary research, it could be improved by having in-person interviews with key stakeholders like hoteliers, tourists, locals, and other industry players. These people would be better able to share their actual experiences and give feedback from the ground up. By providing a more comprehensive understanding of the Goan lodging industry and its overall impact on the Indian tourism industry, such primary research would further enhance this study's value and originality. Policymakers, stakeholders in the industry, and investors interested in the Goan tourism industry who want to make informed decisions may benefit from this study's findings. Moreover, understudies, specialists, and the overall population can profit from this concentrate by acquiring a more profound comprehension of the housing business in Goa and its commitment to the more extensive travel industry. Paper type: Case Study

Factors Affecting the Sustainable Tourism in India: An Empirical Investigation

Factors Affecting the Sustainable Tourism in India: An Empirical Investigation

Contemporary Practices in Tourism Advertising Campaigns in Himachal Pradesh, India

The broad range of tourism advertisements has resulted in a successful tourism boost in the local area and is a cause for holistic development in the area. Advertisement campaigns help to promote tourism which indirectly helps to develop the state or a country. Campaigns are the key factor responsible for maintaining consumer’s behavior or changing their attitude toward the subjects, although today we are surrounded by advertisements everywhere, whether it is print media or social media and advertising plays an important role in changing consumers’ mindset or urges to aware or buy a service or a thought. The research gives information on almost all the survey-based campaigns founded through case studies of Incredible India and Himachal Tourism. The research will look at the creative exposure of advertising campaigns to promote tourism in India and also highlights the theme along with the cultural values and tradition of Himachal Pradesh.

The antecedents of pro-environmental tourist behaviour of Gen Z: an eastern society perspective

ABSTRACT This research explores the interplay between connectedness with nature, wellbeing, and pro-environmental travel behaviour among Gen Z tourists in India, extending previous research predominantly conducted in Western societies. The study shows that nature connectedness positively influences pro-environmental behaviour among Gen Z, highlighting their preference for environmentally responsible travel choices. It emphasizes the role of intrinsic values and attitudes in shaping Gen Z’s pro-environmental decision-making in Eastern societies. The research emphasizes emotional affinity, actions, awareness, and a sense of oneness in forming Gen Z’s sustainable tourist self-identity. Achieving hedonic and eudemonic wellbeing mediates the link between nature connectedness and pro-environmental travel behaviour. The research implications, limitations and avenues for research are also discussed.

Digital Media as a Vehicle for Promotion of Tourism in India

Digital Media as a Vehicle for Promotion of Tourism in India

Tracing the Sustainability Components in the Indian Tourism Curricula: An Exploratory Study

Abstract Tourism for its intrinsic character of people, planet and profit has been an enduring area of research for sustainable policy and practices. Planning and implementing sustainable tourism in India are largely shaped and groomed in the classrooms. Currently, over two hundred universities across the country offer tourism programs. The current study involves a two-stage process. Available literature was first summarized into items of sustainability components required of a program structure such as sustainability aspects; viz. socio-economic, environmental, and business, case study approach, interaction with stakeholders, research & practices in local settings and timely update of the syllabus. Such components in the second stage of the research formed the basis of the questionnaire used for qualitative research involving senior academics responsible for designing the syllabi. Findings present a model on the effective integration of sustainable tourism theories and practices into tourism curricula.

Role of Indian Tourism in Economic Growth of Country

This research paper explores the significant role played by Indian tourism in fostering economic growth within the country. It analyzes the various dimensions of tourism and its impact on the national economy, considering factors such as foreign exchange earnings, employment generation, infrastructure development, and regional economic disparities. The findings indicate that tourism has emerged as a crucial sector for India's economic progress, presenting opportunities for further development and policy interventions to maximize its potential.

Bollywood and slum tours: poverty tourism and the Indian cultural industry

ABSTRACT An article published on India Outlook in July 2019 stated that Dharavi, Mumbai’s biggest slum, has now beaten the Taj Mahal as the most popular tourist destination in India, having “received a push by Hollywood and Indian films alike” (2019). Following Hesmondalgh’s observation that cultural industries reflect the inequalities of capitalist societies (2007), we examine precisely the relationship between poverty tours, cinema and Bollywood as a cultural industry. Through the analysis of literature on poverty tourism and film-induced tourism in India, and the thematic analysis of entries in a Tripadvisors page dedicated to Bollywood and slum tourism in Mumbai, we argue that the combination of Bollywood and slum tours speaks of the parallel trajectories which lead towards the perception of the slum and Bollywood as the two most prominent symbols of authentic India in the global marketplace, and that this promise of authenticity makes slums popular as tourist destinations.

From Discordance to Assemblages: Renegotiating French and Portuguese Colonial Identities through Indian Tourism and Heritage Sites

This article examines two cities of discordant colonial heritage in India—Chandernagore, a former French colony in West Bengal, and Panjim, a former Portuguese territory in Goa—to demonstrate how these cities experience their colonial identities through heritage spaces. It explores the ways in which the museums and public spaces of these cities use memory and materiality to perform discordant colonial pasts which differ from the dominant narrative of the British Raj. Conceptualising discordance as a framework to trace the unique ways in which the museums and public heritage sites of these two cities mobilise their French and Portuguese colonial heritage, the article shows how these discordant colonial cities distinguish themselves from the British Raj and its legacies. The article affirms these differences not in terms of a duality, but a continual process of convergence and divergence that is mutually constitutive of heritage practices in the cities.

Determinants of Bangladeshi patients' decision-making process and satisfaction toward medical tourism in India.

The aims are to explore the factors influencing Bangladeshi patients' decision-making process and their satisfaction level toward medical tourism in India. The study used a quantitative research approach with a cross-sectional survey. Data were collected from the patients or their relatives (N = 388) who would have decided to travel to India for medical and treatment purposes at the Chittagong Indian visa center (IVAC). Data were collected using a structured, pre-tested, and facilitator-administered questionnaire, which mainly included the social demographic characteristics, health status, medical tourism information and medical tourism index. Hierarchical regression analysis was performed to explore the factors influencing their satisfaction level toward medical tourism in India. More than three-fourths of the participants had visited India for self-treatment. Of the participants, 14% were cardiology patients, and 13% suffered from cancer. The relatives were the key source of information regarding medical tourism for more than one-fourth of the respondents. India's availability of well-experienced doctors, hospital/medical facilities with high standards, well-trained doctors, reputable doctors, and quality treatments and medical materials were top-ranked items. Regression results depict that facility and services appeared as the strongest factor (β = 0.24, t = 4.71, p < 0.001) followed by tourism destination factor (β = 0.16, t = 3.11, p = 0.002), medical tourism costs factor (β = 0.16, t = 3.24, p = 0.001) and country environment factor (β = 0.15, t = 2.69, p = 0.007). We found that the factor related to facility and services is one of the strongest predictors in our models. Therefore, home countries must strengthen the health care providers' advanced professional training, including service attitudes. Moreover, it is important to lessen the language barrier, reduce the airfare for medical tourists, and make the treatment cost more affordable for patients.

The volatility spillover effect of macroeconomic indicators on inbound tourism in India

Diseño/metodología/enfoqueLos modelos GARCH bivariantes se aplican para estimar el efecto indirecto de la volatilidad (VSE) de un mercado a otro. En comparación con otros métodos, el GARCH bivariante goza de gran aceptación para estimar el VSE. Para el análisis empírico se recopilan los MI mensuales y los datos de demanda turística (2012–2021).ObjetivoEl estudio se centra en medir la relación mutua entre la volatilidad de los indicadores macroeconómicos (MI) y la demanda turística de la India.ConclusionesSe observan indicios de GLT (demanda turística impulsada por el crecimiento). A corto plazo, se evidencia el TLG (crecimiento impulsado por el turismo). Sin embargo, este TLG no se mantiene a largo plazo. Existen pruebas significativas a favor del VSE de los MI a la demanda turística que garantizan el GLT en India.Implicaciones prácticasLa principal implicación del presente estudio es desestimar la influencia a corto plazo de la demanda turística en la economía porque no se sostiene a largo plazo. Sin embargo, la influencia a largo plazo de los indicadores macroeconómicos en la demanda turística debe considerarse con cautela. Por ello, la cobertura de riesgos puede plantearse para proteger los intereses del sector turístico de las repercusiones económicas adversas.Originalidad/valorExiste una carencia de estudios sobre la volatilidad (especialmente en el VSE) entre los MI y la demanda turística. En consecuencia, este estudio realiza una aportación investigadora mediante una contribución novedosa y única en la ampliación del conocimiento sobre el tema de análisis.

Sustainable Tourism Research in India : A Review Study

Purpose : Sustainable tourism (ST) has been a buzzword in the tourism industry globally. In the Indian context, the theme has been rigorously researched, uncovering various theoretical and practical aspects. However, the strategists find themselves overwhelmed with the recommendations of researchers, which limit their efficiency in formulating plans. The study aimed to map the evolution of research on sustainable tourism in India and suggested future research actions and practical implications for managers. Methodology : The study applied SPAR-4-SLR, a scientific research protocol, to identify the 56 articles published in the Web of Science (WoS)-indexed journals. The study then used Science of Science (Sci2) and Gephi to conduct descriptive and network analyses, such as bibliographic coupling, keyword co-occurrences, and co-authorship analysis. Findings : The findings revealed that ST research in India revolved around managing the impact of tourism on the environment, developing economic avenues for sustainable tourism, balancing environment conservation and development, and understanding communities’ perceptions and eco-tourism. The results further highlighted a lack of empirical research linking SDG attainment to tourism sustainability. Practical Implications : The study will help researchers focus more on identifying the interlinkages between the SDGs that could be attained through sustainable tourism. Industry practitioners could benefit by identifying the knowledge gap in the theory and practice of effective strategy development. Originality : The study is one of a kind in using bibliometrics to study the themes in ST research in India and suggests future research areas post-pandemic that would assist researchers and policymakers.

Volatility effects of cryptocurrencies on foreign tourism in India

ABSTRACT Cryptocurrencies and tourism have gained traction worldwide in the last few years. However, no research has been conducted to understand the relationship between the two. This paper examines the impact of the volatility spillover effects (VSE) of cryptocurrencies on the tourism sector in India. Using monthly time-series data (from August 2015 to January 2021) of the selected cryptocurrencies and foreign tourist arrivals (FTA) and foreign exchange earnings (FEE) from foreign tourism, we assess the volatility (short and long-term) impacts of cryptocurrencies on tourism (through changes in the monthly number of FTAs in India and FEEs of India through foreign tourism). The study applies Multivariate GARCH models (BEKK-GARCH and mGJR-GARCH). The findings suggest that there is an existence of volatility connections between cryptocurrencies and foreign tourism in India. These findings have noticeable implications for policymakers to understand the importance of cryptocurrency and blockchain for tourism sector policies in India.

Agri Tourism: The Paradigm Shift towards Rural Development in India

Agriculture play a crucial role in the Indian economy. About 65 percent of the rural population are dependent on agricultures as it contributes 13 percent of GDP and is biggest source of employment in rural areas. Due to low agriculture productivity and poor condition the Indian farmers have to face miserable life. Providing additional income generating activities to existing agriculture would certainly increase contribution of agriculture to national GDP. Agro - Tourism will serve this purpose. Agro tourism is the latest concept in the Indian tourism industry. It gives an opportunity to experience the real enchanting and authentic connection with real life. It has a direct impact on host culture and rural community creating needed employment and opportunities for development . Therefore this research paper attempt to understand the growth of agro tourism in India and its benefits to the farmers.

Management of Hospitality Industry: The Indian Perspective

Abstract: India is one of the most popular travel destinations worldwide, as a result of which the Indian tourism and hospitality industry has emerged as one of the most important growth engines of the service sector in India. The tourism industry in India has significant potential as tourism is an important source of foreign exchange in India as in many other countries. Foreign exchange earnings grew at a CAGR of 7% from 2016 to 2019, but declined in 2020 due to the COVID-19 pandemic. It is widely recognized that the tourism and hospitality sector, which includes tourism and hospitality services such as hotels and restaurants, is a driver of development, a catalyst for socio-economic growth and an important source of foreign exchange earnings for many countries. India's rich and exquisite history, culture and diversity are showcased through tourism while providing important economic benefits. Consistent action by the central and state governments has helped the tourism industry recover from the shock of the COVID-19 pandemic and operate at pre-pandemic levels.

A Study on the Assessment of Customer Readiness toward the Adoption of Technological Innovations in Indian Tourism Sector

A Study on the Assessment of Customer Readiness toward the Adoption of Technological Innovations in Indian Tourism Sector

Showcasing New Tourism Destination by Using Gis: a Study of Sikkim

Purpose: The main purpose of this research is to find out new tourist destinations and suggest developmental strategies through scientific ways for solving overtourism-related problems. Theoretical framework: In this research paper, the researchers emphasized finding new tourist spots and analyzing their potential both in touristic and infrastructural value was assessed by the researcher with the help of a most modern tool like Geographic Information System. The researchers have explained a scientific process of exploring new tourist destinations or tourist spots by using GIS and have shown how to develop proper infrastructure around those spots. Design/methodology/approach: A “Multicriteria Spatial Decision Support System modeling” was used to find out and validate the existing and new tourist spots. In the pair-wise comparison method, a criterion versus criteria was created to compare each pair of criteria and assign relative ratings using the scale of pair-wise comparison. In this research, the Simple Additive Weighting (SAW) method is used because it gives the “most acceptable results for majority of single-dimensional problems”. The researcher has created this map to support the ‘Destination Fetching Model’, and it can also be used for promoting sustainable tourism in the area. If the entire land cover is visible to the planners with an aerial view, they can plan for tourism infrastructure and superstructures from anywhere. GIS-based layer data has created an "all covered" aerial map with the help of advanced GIS technology, which not helped the planners to understand the current land condition, but also showed the open area which can be utilized for new tourism set-up. Manmade and natural resources are also classified through this LULC model. Findings: These new tourist spots will help planners and stakeholders to distribute excessive crowds to comparatively new destinations. It is observed that most of the Indian tourism destinations suffer from “over Tourism” in peak season. This research will help spread the flow of tourists to the nearest newly added destinations. Research, Practical &amp; Social implications: Scientific tourism planning through GIS will also help tourism service providers and planners to add infrastructure to the new destinations, and would also help local people to generate income through tourism. Originality/value: This research will solve the “over tourism” problem of any destination or state, and help generate more visitor’s day at the destination which is proportionate to extra revenue generation for the local, regional and national tourism stakeholders.