Abstract
ABSTRACT This research explores the interplay between connectedness with nature, wellbeing, and pro-environmental travel behaviour among Gen Z tourists in India, extending previous research predominantly conducted in Western societies. The study shows that nature connectedness positively influences pro-environmental behaviour among Gen Z, highlighting their preference for environmentally responsible travel choices. It emphasizes the role of intrinsic values and attitudes in shaping Gen Z’s pro-environmental decision-making in Eastern societies. The research emphasizes emotional affinity, actions, awareness, and a sense of oneness in forming Gen Z’s sustainable tourist self-identity. Achieving hedonic and eudemonic wellbeing mediates the link between nature connectedness and pro-environmental travel behaviour. The research implications, limitations and avenues for research are also discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
