Indian Retail Sector Research Articles

Evolving Human Resource Landscape of the Indian Retail Sector : Bridging the Skill-Gap

The proliferation of the Indian retail sector has been remarkable. The growth chart of this industry has intensified in the last two decades and is expected to ascend even more in the future with emerging formats and international shopping experiences. As the retail industry grows leaps and bounds in India, the demand for a trained /skilled workforce augments and poses a huge challenge in front of the retail organizations. Skill shortage has become a point of concern for the employers, government agencies alike. Skilling of Indian youth has, therefore, become the foremost agenda of the industry, government, and academia. The present paper captured the workforce scenario of the Indian retail sector with special emphasis on the existing skill-gaps. Various efforts of the stakeholders to tackle the issue of skilling the employable youth are also highlighted.

A Study of Impact of Post Demonetization on Indian Economy, Society and Organized Retail Sector in India

A Study of Impact of Post Demonetization on Indian Economy, Society and Organized Retail Sector in India

Store format choice behaviour for organised and unorganised stores of NCR in India - a discriminant analysis

Indian retail sector was highly fragmented and unorganised till last decade. Many Indian retailers entered the Indian market and opened stores across the country in the last decade and later international retailers also entered the bandwagon. As competition is intensified in the Indian food and grocery (FG and in the second phase researchers discriminate various dimensions on which the customers' choose a store format for grocery store using discriminant analysis.

FDI in Retail: An Analysis of the Dual Nature of India’s Retail Sector

The paper examines the long withstanding political debate of allowing 100 per cent foreign direct investment (FDI) in multi brand retail in India. It has been vehemently opposed to protect the interest of the small and medium retailers. The study proposes that the dual nature of Indian retail sector has a crucial role to play in protecting the small retailers. Organised sector will largely cater to the upper income group whereas unorganised retailers would continue catering to the lower income groups in the near future.

Sports Retailing in India: A Case of Sports Retailer Decathlon India

This case discusses about the Indian retail sector with special reference to sports retailing. Though India is the world’s second largest country in population, the importance given to the sports activity was not significant until the early 2000s. Of late, sporting is seen as a profession and many youth are actively seeking a career in sports. Many new leagues have been started, providing an opportunity to the younger generation to excel and have a career in sports and sports-related fields. This case details about the company Decathlon India on how they entered into the market and their strategies to offer value to the customers.

Determinants of Consumer Attitude towards E-Tailing in Indian Retail Sector: A Study on Factors of Technological Acceptance Model (TAM)

This research papers studies and investigate the determinants of consumers attitude affecting the E-purchase in retail sector. This current study developed the theoretical model based on Technological acceptance model (TAM) by incorporating the variables such as perceived usefulness, perceived ease of use, compatibility, privacy, security, capability (Self-efficacy) and trust. The study collected the data from a sample of 374 users of E-tailing. The data collection tool was a structured questionnaire. The reliability of the tool was confirmed by Cronbach’s α coefficient which was above the threshold (0.7) for all variables. The data were analyzed by correlation and regression to determine the relationship between dependent variables and independent variables. The results revealed that Perceived Usefulness, Ability to use (Self Efficacy), Relationship building and Trust have a positive effect on use of internet for E-purchase (E-tailing) whereas privacy and security have negative relation with use of internet for E-purchase (E-tailing). However, the value of impact varies slightly from variable to variable. Therefore retailing companies should build and devise trust worthy strategies that would reduce insecurity in consumers and more and more consumers can be attracted to e-purchase.

Linkage between Demographic Factors and Employee Job Satisfaction-A Critical Evaluation of Selected Organized Retails at Bengaluru City

Retail industry is one of the pillars of Indian economy with its huge opportunities. Retail industry is largest in India, with an employment of around 8% and contributing to over 10% of the country's GDP. The Indian retail industry can be divided into two parts i.e. organized and unorganized sectors. Organized sector retailing refers to trading activities undertaken by licensed retailers i.e. those who are registered for sales tax, income tax etc. These include the corporatebacked hypermarkets and retail chains, and also the privately owned large retail businesses. Unorganized retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors etc. In the recent past the organized retail sector in India is experiencing its transformation. Customers are preferred to shop at organized retail shops due to increased disposable income, changing life styles and quality of services offered by the retailers. In this view the retailers are concentrating on having better HR policies to satisfy their employees there by satisfying the customers too. But satisfaction of the employees is very difficult as the satisfaction is not only depended on the organizational facilities but demographic profile of the employees as well. Therefore the present study is an attempt to identify factors influencing employee satisfaction and the linkage between the demographic factors and employee satisfaction which will boost the development in the sector.

THE EMERGING RETAIL LANDSCAPE: CREATING AND DELIVERING A SEAMLESS CUSTOMER EXPERIENCE

Retail touches the lives of people all over the globe, the beneficence of retail services in augmenting competencies for diverse consumer goods and services has been duly acknowledged. Retail, a traditional activity involving buying and selling of products has been reinvented with the effects of modernization, liberalization and deregulation. Retailing has emanated as a significant sector becoming much more formal and critical and has been proved to be conducive to the economic growth. With market liberalization, growing consumerism and the entry of corporate players, the Indian retail sector is currently experiencing developments at an evolutionary rate like nowhere else in the world. Services like retail need to be strengthened by identification of key success factors. The study seeks to explore the critical aspects as retail moves from traditional to modern, from single to multiple to omni-channel. It identifies the significant issues which retailers need to address to devise competitive strategies.

A Comprehensive Study of Selected Organized Retail Outlets at Gujarat: Human Resource Management Perspective

<div><p><em>At the beginning of 21<sup>st</sup> century, Indian retail sector is one of the fastest emerging sectors in India. Organized retail sector is growing at sound rate. Foreign players are also motivated to enter in to Indian market, which ultimately increase the competition at domestic market. Our Prime Minister Narendra modi declared 100% FDI in retail sector. Due to this tuff competition and dynamics of consumer behavior organized retail store owners need to observe human force management at their work place. They need to observe motivation, compensation and performance evaluation systems and its impact over human force. Present paper attempt to analyze this by taking 200 samples from different cities of Gujarat. For this research descriptive single cross sectional research design was selected. Hypothesis and co relationship between two factors where done. In conclusion Workplace flexibility, flexi timings, job promotions opportunity, job enlargement & enrichment, fairly monetary targets and salary & gift or compensations will motivate the employees at organized retail sector. </em></p></div>

Understanding the Role of Consumer Factors and Store Factors in Private Label Purchase

<strong>Purpose: </strong>Indian retail sector is witnessing a steady growth of private labels or store brands in food category. The study primarily looks into understanding the consumer preference for private labels or store brands in food category and the role of consumer and store factors in store brand purchase in this category. Consumer responses are collected from the city of Trivandrum (India) using structured questionnaire. Five point Likert scale is used to measure the factors. Responses are collected from consumers at organized retail outlets and households. Structural equation model is used to understand the role of consumer and store factors in private label purchase.<strong> </strong>Factors like perceived quality, product familiarity, shelf space allocation and private label quality belief are found to have a significant role in determining the private label purchase in food category. n relationship among regions is very important. Finally, some policies about fiscal exnpenditure and economic development are proposed.

FDI IN INDIAN RETAIL SECTOR: A REVIEW

Retail sector is emerging as one of the attractive sectors and is able to attract foreign players. FDI in retail bears an effect on a number of stakeholders engaged in the process of retailing, from retailers to end consumers. The initiative of the GOI to attract FDI in retail, by liberalizing FDI policy must be significantly encouraged but should not be freely allowed. The review paper is based some of the important studies conducted by various researchers for finding the effect of FDI in Indian retail sector. The main aim of this paper is to make some research oriented paths to move forward. On the basis of the review, it has been found that liberalization of FDI policy towards retail sector bears positive as well as negative effects. The paper suggests that unorganized retailers are required to upgrade their retail stores to meet the challenges of the dynamic retail environment.

Dimensions of Changing Directions of Trade: A System Dynamics Framework

This paper analyzes the change in direction of trade, shift in goods traded and the factors contributing to such shift between India and Canada. These have been analyzed through use of Shift-Share and Constant Market Share analysis. The analysis of bilateral trade between the two countries indicates that the commodity mix changes from time to time. The constant market share (CMS) analysis shows that the world trade has little effect on India while the reverse is true for Canada. Thus the shift in trade between the countries can be attributed to world trade effect, competitiveness and market distribution effect. It further elaborates and reviews the research done in the field of trade and identifies the dimensions that govern the trade dynamics. It proposes a causal model that substantiates and explains the cause and effect of various dimensions ultimately impacting the trade between the two countries. The System Dynamics model takes into account the different perspectives of international trade namely, free trade, fair trade, conflict, national and global economy, endowments, trade-balance and externalities. The various policies that undergo change as a result of interplay of these dimensions include monetary and fiscal and trade policies (tariff and non-tariff barriers). The model reveals five loops. The properties of these loops have been explained identifying them as positive and negative loops. The paper concludes by proposing a framework that would enable the planners to frame, execute and review bilateral trade agreements such as the Comprehensive Economic Partnership (CEPA) under formulation between India and Canada, keeping in view the outcome of proposal to allow FDI in retail sector in India and failure of different trade treaties such as US-Korea trade treaty initiated in 2007.

A Journey of Growth of FDI (Foreign Direct Investment) in Indian Retailing

Foreign Direct Investment (FDI) in retail has recently generated tremendous high spirits for a few and concern for others. It is supported that it will open floodgates for foreign retailers to speculate and can modification the retail landscape forever in India. FDI in retailing is much talked concerning subject by politician, media, trade specialist and industry experts. The Indian Retail market particularly the small Kirana store is not so well known by the actual means of FDI. The views given by politicians on the topic are terribly numerous and changes from party to party and person to person that has supplementary confusion in mind of those individuals. Retailing in Indiais the pillar of economy and accounts for about 22 percent of its GDP. The Indian retail sector is estimated to be US $500 billion and one of the top five retail markets in the world. India is the fastest growing retail markets in the world with 1.2 billion people.The Retail Business in India is presently at the point of inflection. As of 2008, speedy amendments with investments of US $ 25 billion were being planned by many Indian international firms within the next 5 years. The present study intends to explore the growth trends of FDI in Indian retail sector and also determine the SWOT (Strengths, weaknesses, opportunities and threats) analysis of Indian retail Industry.Int. J. Soc. Sci. Manage. Vol-3, issue-2: 129-134

Growth and opportunities of organized retailing in India

Retailing is one of the most attractive sector in the world's economy. It is becoming one of the largest industry all over the world. Indian economy is not also exception regarding this. From the last decades, the Indian retail industry has become the hot favourite destination for organized retail companies. A lot of big industrial groups have jumped in it as Reliance, Pantaloon, Tata, Landmark, Parimal, etc. Now the Indian retail sector has attracted the attention of people from various fields including academia and research organizations. The present study is undertaken to gain an insight about the present structure of Indian retail sector, the major sub-sectors in organized and traditional retail and changes in the relative share of organized retail in various segments. The study is descriptive in nature. The study is based on secondary data, which is taken from various reports published by various organizations.

Development, measurement and validation of supply chain performance measurement (SCPM) scale in Indian retail sector

Purpose – The purpose of this paper is to develop a scale with a high degree of reliability, validity and dimensionality which help to determine appropriate supply chain performance measurement (SCPM). Design/methodology/approach – The data were compiled and collected from 213 operations and supply chain heads from leading retail stores in India. Confirmatory factor analysis was used to test the validity of the proposed measurement scale. Findings – The major contribution of the present study is the development of SCPM constructs as well as a rigorously validated measurement instrument. The confirmation process is according to the typical standards of scale development. Research limitations/implications – This paper strives to contribute to the literature on the SCPM in Indian retail industry. This paper tests the validity of the measurement scales which will enable the managers to determine the appropriate SCPM. Practical implications – In the long run a good set of identified SCPM and their implementation would inevitability enables in deriving meticulous supply chain strategies. Social implications – SCM managers in evaluating their current supply chain performance. This can help the managers to identify the strengths and weaknesses of their supply chain. Originality/value – This study proved that the SCPM can be used from different perspectives, all of which are integrated into one exclusive assessment instrument, applied to the SCPM in this case.

Impact of Consumers’ Impulse Buying Behaviour on FMCG Retailing: A Study based on Indian Retail Sector

Retailing in India has been one of the oldest occupations, which was initialized as family business, run by different members of the family for generations, engaged in mainly grocery, FMCG or apparel retailing. It was only after liberalization that organized retailing started spreading its wings and currently it is one of the most lucrative businesses contributing significantly to the country’s GDP. It was during the 2008 – 2011 recessionary phase that this industry underwent mild difficulties but since India was not majorly affected as the western world, the retail industry continued its growth trajectory. This study was conducted with the objective of understanding consumers’ responses to specific visual stimuli as presented by retailers from time to time within the store and also to find out the various factors that influence consumers’ monthly requirements of FMCG buying behavior from different organized and unorganized formats of retailing. Primary data was collected from 200 respondents across the city of Kolkata. Regression analysis, to establish relationship between variables and Factor Analysis, to identify various shopping factors were done by means of SPSS 20.

An integrated framework of joint venture success

It has been widely accepted that majority of joint ventures (JVs) fail to perform as per expectations. While existing research has looked at factors that influence the success and failure of alliances, such research has been largely scattered, focusing either on a particular set of factors or on a particular stage of alliance life cycle. This paper develops a comprehensive framework of firm-level and alliance-level factors across the formation, initialisation and management stages of a JV that influence its success. The findings are based on primary interviews conducted with the top management executives including CEOs of three JVs of a leading player in the Indian retail sector.

Determinants of private label purchase in food category - role of product, consumer and store factors

The Indian retail sector has become competitive with the emergence of organised retail players. Currently retailers are focusing on developing their own brands or private labels to enhance customer loyalty, to add diversity and for better margins. The study primarily looks into understanding the consumer preference for private labels or store brands in food category and to understand the role of consumer, product and store factors in store brand purchase in this category. Consumer responses are collected from the city of Cochin (India) using structured questionnaire. Cochin is one of the emerging non-metro city in India with enormous business potential. Five-point Likert scale is used to measure the factors. The study found that consumer factors like perceived quality, product familiarity, quality indicators and loyalty have a significant role in determining the private label purchase in food category. Quality indicators which include private label brand name, flavour and taste also influence private label purchase.

Probing the Factors Influencing Shoppers’ Behaviour and its Impact on Shoppers’ Loyalty-An Empirical Study with special reference to Shopping Malls in Chennai City

Indian retail sector has witnessed vigorous growth in the last decade, where various cities became a hub of attraction with emergence of different kinds of organized retail formats gaining momentums which lead to the emergence of shopping malls. These malls are destination for shopping, refreshment and socialization which carved a new shape to the retail industry in India. Chennai is now witnessing the same phenomenon of “mall culture”. The purpose of this paper is to investigate the shopping behavior towards shopping malls with six important dimensions with special reference to Chennai city using structural equation modeling. The study also attempts to assist the retailers, mall designers, administrators, dealers and operators with a seamless mixture of necessary intelligence, in terms of customer's motivations, essential to offer the targeted customers so that the shopping mall can be operated with highest efficiency and performance

NURTURING GREEN RETAILING: AN INSIGHT INTO INDIAN MARKET TRENDS

Indian retailing industry has transformed over the years and shaped into organized format. The retailing industry accounts for 14 to 15 percent of country’s GDP. Retailing is one of the most dynamic and fast paced industries in India and contributes around 8 percent of the employment. By 2018, the Indian retail sector is likely to grow at a CAGR of 13 per cent to reach US$ 950 billion. Thus, the competition from within and outside has lead to survival of the fittest realizing the importance of following eco-friendly trends. Being the 5 most preferred location for retailing in the world, Indian corporates had to give lot of importance to Global warming and its adverse effects on green cover. Going environmental friendly is quite challenging as redesigning the product and packaging is the cumbersome job. Also there are considerable efforts by organised retailers to develop green practices in store operations and through the entire supply chain. Large upfront investment and growing concerns of global retail giants entering Indian markets are matters of concern for domestic players .The transition from conventional store to an eco friendly one and building an eco friendly brand are definitely time consuming and calls for lot of brain storming. The transformation might lead to improving India’s current stands, which is now at 133 in terms of carbon emissions. In addition, the modern channels of consumer education have made Indian consumers well aware of eco-friendly practices and ill effects of using non-recyclable products. The consumers are ready to spend more on organic and green products. Corporates have seen this as an opportunity to widen their market offerings. Also the industry has realized the importance of focusing on eco friendly products as part of corporate social responsibility in order to get a favourable attention from the general public and also to keep the other competitors out of race. Building approaches towards environmentally friendly process are of immediate relevance, not just for any manufacturing organisations, but also for the entire retailing industry. This paper attempts to gain a fair understanding about the initiatives and practices by the Indian retail sector towards green retailing.