Abstract
Indian retail sector was highly fragmented and unorganised till last decade. Many Indian retailers entered the Indian market and opened stores across the country in the last decade and later international retailers also entered the bandwagon. As competition is intensified in the Indian food and grocery (FG and in the second phase researchers discriminate various dimensions on which the customers' choose a store format for grocery store using discriminant analysis.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: International Journal of Business Innovation and Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.