Store format choice behaviour for organised and unorganised stores of NCR in India - a discriminant analysis

Abstract

Indian retail sector was highly fragmented and unorganised till last decade. Many Indian retailers entered the Indian market and opened stores across the country in the last decade and later international retailers also entered the bandwagon. As competition is intensified in the Indian food and grocery (FG and in the second phase researchers discriminate various dimensions on which the customers' choose a store format for grocery store using discriminant analysis.