India Campaign Research Articles

Determinants of Entrepreneurial Intention among Young Graduates of NorthEast India

Entrepreneurship has an important role in economic developments of any country. Government of India launched start-up India campaign and opened start-up cells in educational institutions to provide facilitating condition and enhance skills to young graduatesfor starting a new business. However, the success of such policy is depending upon the entrepreneurial intention. Therefore, it is required to study the determinants of entrepreneurial intentions among the young graduates. The aim of the study is to understand the influence of determining factors on entrepreneurial intention among young graduates of northeast India. Questionnaire surveys of 114 samples of graduate students of northeast India were carried out. For data analysis Partial Least Squares (PLS) structural equation modelling was used for validity and reliability of the factors. Finding of this study will provide the clear understandingabout the behavioural intention to become an entrepreneur along with the factors that influencing the situation to start up new business.

Changing Consumer Spending Pattern during pandemic with Special Reference to Digitals Payments

Abstract: The demonetization has resulted the consumers to use the digital payment which was motivated by digital India campaign by the government of India .The Digi locker is a place where you can store your documents .The massive outbreak of the covid-19 has resulted the consumers to use the different digital payment methods available in the market. The purpose of this research is to know the spending pattern of the consumer in terms of digital payments. The research works was carried out with 172 respondents and the convenience sampling technique was adopted to collect the data. The structured questionnaire was used to collect the data. Based on the findings the suitable recommendations were made by the researchers.

Under-Informed Policy Interventions and Long-Run Damage to the MSME Sector in India: An Analysis of the Aatmanirbhar Bharat Abhiyan

The COVID-19 pandemic came as a major shock to the economies around the world. To buy some time in order to plan, execute and implement measures to prevent and face the pandemic, around 50 nations across the globe implemented lockdown. India announced the spring lockdown in March 2020. Given the agile healthcare system, huge population and underdevelopment, the nation had to extend the lockdown. One of the worst-hit sectors because of the lockdown was the micro, small and medium enterprises (MSMEs). The sector looked forward for economic incentives and packages from the government. In June 2020, the Aatmanirbhar Bharat Abhiyan (self-sufficient India campaign) was launched. This article, using the Annual Survey of Industries data, examines in detail how the package was not sufficient to meet the needs and expectations of the MSME sector. It establishes that the MSME sector is the face of industrialisation process in India. We argue that the package failed to address the actual problems in the sector and instead came up with the policies that may well deteriorate the sector further and harm the overall industrialisation process. The major policy recommendation established by the research is strong and honest leadership relying on quadruple-loop learning model.

Tobacco cessation center in a dental college: An 8 year institution-based study.

Oral cancer is a major health concern in the Indian subcontinent, where it ranks among the top three types of cancer in the country. Tobacco and its products have been implicated as a major etiologic factor behind cancers. It is believed that tobacco is an epidemic in itself taking the death toll to 7 million globally. In India alone, mortality because of tobacco is more than 1.3 million. Dentists are the first to notice any change in the oral cavity or come across any suspicious looking oral lesion and therefore are instrumental in primary prevention and care. The present study data are of the patients enrolled in a Tobacco Cessation Center(TCC) at a Dental College in Meerut in Meerut from May 2012 (since its inception) to March 2020. The following methods of counseling were carried out: group counseling, interactive sessions, audio-visual aids, and individual counseling sessions. Self-training for oral cavity examination was also given after every group counseling session. Behavioral counseling and pharmacological intervention were given as per Fagerström Test for Nicotine Dependence (FTND) score. At the end of 1 year, patients who quit were graded into 0, 1, and 2, with 0 for those who failed to quit, 1 for those who did completely quit, and 2 for those who reduced their habit by more than 50%. The quit rate achieved was 57.6% (complete responders -43.2% and partial responders 14.4%). The relapse reported was 1.8%. A Tobacco cessation Center set up in a Dental College could be of great help in the primary prevention of oral cancer and can bring a drastic increase in quit rates. Proper counseling skills once nurtured in young under-graduates can boost the tobacco-free India campaign.

NEW EDUCATION POLICY – 2020

Education Policy lays particular emphasis on the development of the creative potential of each individual. It is based on the principle that education must develop not only cognitive capacities - both the ‘foundational capacities ’of literacy and numeracy and ‘higher-order’ cognitive capacities, such as critical thinking and problem solving – but also social, ethical, and emotional capacities and dispositions. The Digital India Campaign is helping to transform the entire nation into a digitally empowered society and knowledge economy. While education will play a critical role in this transformation, technology itself will play an important role in the improvement of educational processes and outcomes; thus, the relationship between technology and education at all levels is bidirectional. National Education Policy 2020 recognizes the importance of leveraging the advantages of technology while acknowledging its potential risks and dangers. It calls for carefully designed and appropriately scaled pilot studies to determine how the benefits of online/digital education can be reaped while addressing or mitigating the downsides. In the meantime, the existing digital platforms and on-going ICT-based educational initiatives must be optimized and expanded to meet the current and future challenges in providing quality education for all.

Minimum Government and Maximum Governance: Empowering the Impoverished Through Digital India Campaign

Prime Minister Narendra Modi’s call for ‘minimum government and maximum governance’ aims at addressing India’s complexity of governance. The poor and marginalised sections are invisible in governance. In overcoming this lacuna, Digital India (with its nine pillars) endeavours for digital empowerment in creating a knowledgeable society where people’s participation in policy formulation and governance of the welfare are given primacy. The minimalist role of governance is to increase people’s engagement in building new India, and Atmanirbhar Bharat (self-reliant India) reflects Mahatma Gandhi’s sarvodaya and Deendayal Upadhyaya’s philosophy of antyodaya (the rise of the last person).

Swatch Bharath Mission Impact on high School Students

The honorable Prime Minister of India Mr. Narendra Modi had launched a mass campaign ‘Swachh Bharat Abhiyan’ on 2nd October 2014. The campaign was launched with an aim to make India and especially its rural areas completely open defecation free (ODF) by the 150th birth anniversary of great Mahatma Gandhi falling on 2nd October 2019. The main reason behind launching the campaign was to realize the vision of Mahatma Gandhi of making India the cleanest country in the world. The Prime Minister himself started the cleanliness drive by picking up the broom and cleaning the streets and dirty places nearby. Swachh Bharat Abhiyan is such an initiative, in which the participation for every individual is equally and very important. Although the Swachh Bharat Abhiyan needs the co-operation of every Indian yet the co-operation of the students of India plays the most important role in making the campaign truly successful. We are describing here few points to elaborate the role of students in Swachh Bharat Abhiyan/Clean India Campaign: The present study was conducted to know the impact of swatch bharath mission on high school students of Kurnool district, Andhra Pradesh. So, the present study is aimed at finding the impact of swatch bharath mission on high school students of Kurnool district, Andhra Pradesh in relating to their demographical variable like gender, class, locality, type of school, medium, religion, category, parent’s income, parents occupation, parents education and type of family. Randomly 9 high schools the rural and urban area of Kurnool District, Andhra Pradesh. The sample size is 630. The investigator adopted interview method to study the present research topic. For the present study the investigator used the tool with Persona standardized l Data Sheet, Impact of swatch breath mission on high school students constructed and validated by the investigator. Percentage analysis, Mean, Standard deviation and t – test statistical techniques were used for Analysis and Interpretation. It is found that there is a significant impact among high school students of kurnool district on swatch bharath abhiyan. There is no significant difference between boys and girl student but there is a significant difference between urban and rural students and the urban students are having good awareness on swatch bharath abhiyan. It is also found that there is significant impact of swatch bharath on demographical variables like class, type of school, medium, Religion, category and type of family. There is no significant difference related to parent’s income, parent’s qualification and their education.

Whose Country Is Digital India? Unpacking Dominant Power Relations Mediated by the Digital India Campaign

Abstract This article unpacks the material and cultural implications of the Digital India programme’s rhetoric of social transformation and digital empowerment by asking the question ‘How and whom does digital empowerment seek to empower?’ Through an analysis of the discourse on the Digital India website, this article concludes that the recurring depoliticization and dehistoricization of social differences deliberately make the programme’s intended beneficiaries vague. By flattening structural differences among caste, class, gender, and ethnicity, Digital India’s technopolitics recasts empowerment as an individual issue and naturalizes the myths of meritocracy, castelessness, and genderlessness. Furthermore, in a Hindutva regime, Digital India’s depoliticized technopolitics becomes a tool for managing citizenship that reinforces the status quo. This article argues that, by declining to define a process of empowerment that considers cultural complexities and structural hegemonies, Digital India’s call for digital empowerment remains an empty signifier.

Impact of Covid Storm on Indian Tourism Industry

The tourism industry of India is the most rapid rising industry, which drive economic development, andmajor source of foreign exchange, increasing employability. It contributes more than 247 billion U.S.dollars to the Indian GDP in 2019 and was to be double in upcoming years. Diversity of Climate as well asculture & cuisines, Beauty & adventure of nature, historic past and medical tourism moreover, awarenessand marketing initiatives such as the Incredible India campaign along with e-visa options, attractsInternational and domestic tourist, but this COVID storm broke down the chain. This present research studyis an analytical assessment of the COVID storm and its impact on tourism Industry in India. There is aworthy analysis of what tourism industry was, how it contributes to economy, how it affects theemployment, business and overall economic development of country and what is the current satiation of theIndian tourism industry. There has been an extraordinary development opportunity of tourism in India due tothe efficient government policies and effective support from all levels. The present study also proposedsome recommendations for speedy recovery and regain of the tourism industry which can be helpful forrevamping economy to achieve the take off again in new normal.

A DESCRIPTINE STUDY ON PERFORMANCE OF PMKVY IN UP GRADATION OF SKILLS IN NAGALAND

Prime Minister Narendra Modi launched a Skill India campaign on 15 July, 2015. This campaign goal is to train over forty crore candidates in India in different skills by 2022. Pradhan Mantri Kaushal Vikas Yojana (PMKVY) is a unique initiative that aims to offer meaningful, industry relevant, and skill based training to youth. Under this initiative, the trainees are offered a government certification and monetary reward on successful completion of training, which will help them to earn money or securing their livelihood. The PMKVY is a key measure to impart skill-based training to youth, enabling them to earn and support the anti-poverty efforts of the nation. Subsequently the last two decades, India's government has implemented many large national programs for vocational education, training and skill development to improve youth employment and earnings prospects. Since five years to PMKVY came into existence, an attempt has been made to evaluate the role and performance of PMKVY through a descriptive study in Nagaland.

Assessing the Impact of the Mobile Manufacturing Sector on Indian Economy

Indian mobile phone manufacturing sector has performed tremendously during the last few years. Currently India is the second biggest mobile phone market in the world. The total number of mobile manufacturing units in India has increased to 268 in 2019 from just 2 in 2014. Together these units employ 6.7 lakh people. The mobile phone sale in India has shown a compounded annual growth rate of 6.66 percent and 6.54 percent, respectively, for volume and value between 2007 and 2018. During 2018 the average monthly sale of mobile phones was 10 million. There were around 75 brands and 3,400 models of mobile handsets in Indian market during 2019. India now accounts for 11 percent of global mobile production, which was only 3 percent in 2014. The mobile manufacturing sector has achieved this success in a very short span of time. Hence, it is important to examine the factors that led to the phenomenal success of the sector. Second, what is the impact of this success to the Indian economy? These are the two prime objectives the current article attempts to explore. The study finds Indian policy initiatives, digital India campaign among a few others have contributed immensely to the growth of the sector. Analyzing the factors like domestic sale and export of mobile handsets, FDI received and employment generated for the period between 2014 and 2019 the study finds a positive impact created by this sector to the Indian economy.

Conceptual Framework of Make in India Campaign and It's Impact on Indian Economy

Conceptual Framework of Make in India Campaign and It's Impact on Indian Economy

Cashless Economy: Epitomizing the Role of Various Institutions in Promoting Digital Literacy

It was a move that could have brought India's economy to a shuddering halt. Indeed, the seemingly endless queues outside banks, and the difficulty of spending cash at shops and stalls may have seemed like it did. But the decision to demonetize the 500 and 1,000 rupee notes was just one in a series of moves that will push India towards a digital economy. The demonetization was implemented with the aim of eliminating societal corruption and counterfeit currency. But the move was sudden, happening overnight. The two notes accounted for 86% of the bank notes in circulation in India, and retailers and consumers were forced to look immediately for options. Many turned to digital paying systems. The digital money strategy has been laid out by Prime Minister Modi's government from its early days in power, via a string of major decisions. The vision of Digital India aims to transform the country into a digitally empowered society and knowledge economy. Digital literacy assumes paramount importance at an individual level for truly and fully leveraging the potential of the Digital India programme. It provides citizens with the ability to fully exploit the digital technologies to empower themselves. It helps them seek better livelihood opportunities and become economically secure. Digital India campaign is a new concept which has a potential of transforming India into a knowledge economy powered by digital connectivity and the technological opportunities. Digitization of India will not only increase the efficiency of the government and public sector but also bring growth in the economy. Thus this paper focuses on role of Various Institutions in Promoting Digital Literacy in present scenario.

The Code on Wages, 2019: An Analysis

The Code on Wages is a measure put forth to ease the burden on the employers as well as employees. After the enactment of the Code, the three Acts were sublimed. The Code has eloquently expanded the definition of the employer as well as an employee so as to cover within its ambit both the organized as well as unorganized sector. Considering the development of an economy as a whole, both organized and unorganized sectors should be developed equally, development of one sector can be detrimental at the cost of another. The embodiment of Article 43 of the Constitution of India points out that a living wage must be provided to the workers so that it will open the doors of socio-economic development for the workers, and if a worker is full with content, he would play a significant role in the development of a particular industry, therefore, for a socialist society, the industrial democracy stands as a pre-requisite. The scanty maintenance of a labouring poor is evidence of the fact that things are at standstill or possibly going backward. In furtherance to this, the Act has an effective contribution to the Digital India campaign as the role of technology in the present times cannot be undermined. In this particular context, the Code on wages Act seems to have some positive impact.

Awareness and perception towards Pradhan Mantri Kaushal Vikas Yojana (PMKVY) Scheme 2.0 with special reference to Rajasthan State

On July 15, 2015, Prime Minister Narendra Modi launched a Skill India campaign. The mission goal is to plan about forty crore applicants of various abilities in India by 2022. They were also given opportunities to develop their skills in a variety of areas. The Pradhan Mantri Kaushal Vikas Yojana (PMKVY) is an exciting initiative that aims to provide youngsters with important, industry-appropriate, and ability-based planning. Under this initiative, the understudies were given an organization confirmation and pecuniary reimbursement for the constructive fulfillment of preparedness, which would assist them with acquiring cash or gaining. Along these lines, the PMKVY was made as a basic measure to give expertise-based readiness to youth, enabling them to secure and maintain the counter-desperation tries of the country. Likewise, during the last two decades, India's organization has completed a number of large-scale public projects for professional counseling, planning, and advancement in order to promote young employment and pay opportunities. Surveying PMKVY's work and influence is critical starting roughly four years after it appeared. The research investigates the impact of PMKVY in Rajasthan and the issues associated with it. The article also investigates how the government's lead strategy made Rajasthan a more reliant state.

AN ANALYTICAL STUDY OF TOTAL FDI INFLOW, OUTFLOW AND NET FDI OF FIVE SOUTH ASIAN COUNTRIES OVER THE PERIOD 1992–2019

This present research aims to analyze the total FDI inflow, outflow and net FDI of five South Asian countries over the period 1992–2019.This study is based on 28years Time series data taken from the World Bank Development Indicators. In order to compare the FDI inflow, outflow and net FDI inflow of India, Pakistan, Sri Lanka, Bangladesh, Nepal over the period 1992–2019,both descriptive and inferential statistical tools such as correlation test, paired t test, the familiar linear regression model, Granger-Causality test, percentage analysis and tables, are used for analysis, hypothesis testing and interpretation of data. This study used various secondary data. Economic development of the developing countries like India, Pakistan, Sri Lanka, Bangladesh, and Nepal largely rely on FDI. However, the study also reveals that in the last two decades, India received 23 times more FDI than Bangladesh, Pakistan, Sri Lanka and Nepal. For attracting more FDI, these nations require to create more congenial and favorable atmosphere towards the foreign investors. It is also concluded that the after implementing make in India campaign investing countries in total FDI inflow are increased. KEYWORDS: FDI inflow, FDI outflow, GDP growth.

Evolution of Medical Device Sector in India and Comparison of Registration Processes of Medical Devices in India with Countries like China, Australia, U.S. and Europe

The medical device market in India is a sunrise sector in the pharmaceutical industry and has achieved a milestone in the last few years securing 4th position in the medical device market in Asia with increasing foreign direct investments through governments Make in India Campaign 2017, and PLI (Product linked incentive) schemes. To enter the medical device market in any country, one has to go through different procedures and regulatory requirements of that country. Medical devices are regulated in India by the DCGI (Drug Controller General of India) under the CDSCO (Central Drug Standard Control Organization). In China, the registration approval process is under NMPA (National Medical Product Administration) and requires complying with Chinese regulatory standard notice No. 218. Europe and Australian regulations are bit same and require a CE (Conformité Européenne) mark for manufacturing and marketing. U.S. regulations for approving medical devices are stringent and 510 (k) and PMA (pre-market authorization) is compulsory. In this review, the reader would get an idea about the evolution of medical devices and legislative changes in India and also about international standards and auditing programs. There is a comparison of Indian, Chinese, Australian, U.S., and European medical device registration processes for understanding the similarities and differences.

Effectiveness of social advertisements in promoting adoption of selected health and hygiene practices

The present study was conducted with the objective to assess the effectiveness of social advertisements in promoting adoption of selected health and hygiene practices. The study was conducted in purposively selected two districts of Punjab, India i.e. Gurdaspur and Ludhiana. Total eight villages from four selected blocks of selected districts were randomly selected. From each of the selected village 20 rural women were selected randomly. So, in total 160 respondents made a sample for data collection. The most frequently telecasted five government sponsored social advertisements during the month of June, 2017 on Swach Bharat Abhiyan (Clean India campaign), use of ORS/Zinc during diarrhoea, pregnancy check-up, immunization and breast feeding were selected after consultation with experts. Data was collected using pre-tested structured interview schedule. The effectiveness of social advertisement was assessed in terms of adoption stages i.e. awareness, interest and adoption of health and hygiene practices. The findings revealed that the advertisement of Swach Bharat Abhiyan (Clean India campaign) helped 91.25 per cent respondents to adopt the practice of keeping the environment clean. Most of the respondents i.e. 83.13 per cent immunized their children below 5 years of age. Majority of the respondents (66.38%) were at adoption stage of exclusive breast feeding of infants for first 6 months. Nearly half of the respondents (48.13%) were at the interest stage of adopting the practice of check-up of pregnant women. Nearly two fifth of respondents (42.50%) were at adoption stage of using ORS/Zinc during diarrhoea. It can be concluded that social advertisement plays a significant role in influencing people to adopt health and hygiene practices. It is suggested that more emphasis should be given to produce good social advertisement on different issues to promote adoption of better and improved health and hygiene practices.

Clean India Campaign: Awareness, Adoption, Usage and Barriers

Clean India Campaign: Awareness, Adoption, Usage and Barriers

Accessible India Campaign “A Silver Lining for the Persons with Disability”- An Analysis

Accessible India Campaign “A Silver Lining for the Persons with Disability”- An Analysis