Whose Country Is Digital India? Unpacking Dominant Power Relations Mediated by the Digital India Campaign

Abstract

Abstract This article unpacks the material and cultural implications of the Digital India programme’s rhetoric of social transformation and digital empowerment by asking the question ‘How and whom does digital empowerment seek to empower?’ Through an analysis of the discourse on the Digital India website, this article concludes that the recurring depoliticization and dehistoricization of social differences deliberately make the programme’s intended beneficiaries vague. By flattening structural differences among caste, class, gender, and ethnicity, Digital India’s technopolitics recasts empowerment as an individual issue and naturalizes the myths of meritocracy, castelessness, and genderlessness. Furthermore, in a Hindutva regime, Digital India’s depoliticized technopolitics becomes a tool for managing citizenship that reinforces the status quo. This article argues that, by declining to define a process of empowerment that considers cultural complexities and structural hegemonies, Digital India’s call for digital empowerment remains an empty signifier.