Impact Of Social Media Usage Research Articles

The Power of a Click: Impact of Social Media Usage on Family Therapists

ABSTRACT Few research studies have focused on what role social media has on mental health providers, specifically, family therapists. Social media’s impact needs to be addressed because it is increasingly affecting not only families and other clients but also family therapists, themselves. This study explored the potential impact of social media on marriage and family therapists. In this study, a survey, titled The Couple and Family Therapist Social Media Questionnaire was also developed and utilized. This survey was used to gather data about social media use by 232 family therapists. This survey explored four primary domains including 1) family therapists’ personal and professional use of social media, 2) family therapists’ comfort with technology, 3) family therapists’ risk taking as associated to social media use, and 4) implications for possible ethical violations regarding family therapists’ personal factors and social media use. Results from this survey as well as, related topics will be described in this manuscript.

The Impact of Social Media Usage on the Organisation’s Reputation Risk through its Cybersecurity

The utilisation of social media among organisations is growing tremendously and is seen to be moving forward in line with the rapidly evolving technology in Malaysia. It is inevitable that social media not only provides benefits to organisations but also exposes organisations to various risks. Local organisations often get public attention when an issue related to the organisation goes viral on social media, exposing them to reputation risk and eventually affecting their reputation. Changes in the reputation of organisations affect relationships with their stakeholders. Most organisations today are aware of the importance of using social media. Despite the beneficial usage of social media, organisations encounter social media risks that require attention and must be catered to wisely. Due to the vulnerability of social media, there is a high possibility of being attacked, which indicates the need for effective cybersecurity in organisations. The aim of this conceptual paper is to discuss the relationship between social media usage and organisation’s reputation risk, in which organisation’s cybersecurity is predictably act as a mediator in the relationship between the variables.

Employee posts on personal social media: the mediation role of work-life conflict on employee engagement.

Personal social media, as a private space, seems to have become another important arena for employees to share work-related posts, and the number of employee posts on social media is proliferating. However, academic scrutiny of the impact of social media usage remains inconclusive, and little is known regarding how employee posts affect employee engagement. The present study aims to fill this crucial gap in the existing research by constructing a conceptual model to unravel how employee posts shared on different personal social media platforms (strong-tie vs. weak-tie) influence employee engagement, as well as the moderating role of post content and employees' work-life segmentation preferences. Taking the Chinese workplace as a case, we conducted a survey of 402 participants from more than 30 organizations. The results revealed that employee posts on strong-tie social media platforms will lower employee engagement via the mediating role of work-life conflict. Moreover, these negative effects can be attenuated for sharing user-oriented posts (vs. organization-oriented posts) and employees with lower segmentation preferences, confirming the moderating role of post content and segmentation preferences. The findings contribute to the theoretical understanding of employee engagement by expanding boundary theory, and provide managerial implications for social media strategies, and organizational support.

Investigating the Impact of Facebook Advertising Features on Consumer Behavior

Many agencies have selected Facebook, one of the most popular social media platforms in Vietnam, as their primary communication and connection channel in their units due to its widespread usage and simplicity of use. Using social networks to advertise products could make people more likely to buy things. Nevertheless, there is still a need for more scholarly attention to understand the impact of social media usage on users' purchase intention, especially in Vietnam— a country with a significant number of social media users worldwide. Hence, this study aims to examine factors regarding social media advertising including informativeness, performance expectancy, perceived relevance, and interactivity that impact consumer buying intention through popular platforms in Vietnam such as Facebook. The authors utilized a set of established scales to measure the constructs under investigation. An online questionnaire with 22 items was designed and developed based on previous research. The survey specifically targeted Vietnamese shoppers who regularly engage in online activities through the social media platform Facebook. From the collected questionnaires, a data of 217 valid responses were utilized for the analysis using SPSS. The study revealed the indicators relevant to Facebook advertising of consumer purchase intention. Among them, two-way communication in the form of interactivity, one of the most common features of social networks plays a vital role in fostering purchase intention as its greatest effect on consumer purchase intention, followed by perceived relevance, performance expectancy, and informativeness. The current research extends consumer behavior literature in online shopping settings and consolidates further the importance of advertising value toward behavioral intention in the context of social media. The findings provide valuable insights for advertising companies to leverage Facebook media in their marketing and advertising endeavors such as providing users with the informative and relevant content, appealing appearance, as well as two-way interaction features so that they will be able to attract potentials consumers. Yet there were some limitations including the generalizability, the focus on a specific product category and the extension of other social media platforms which should be suggested in the future research.

Social media, social capital, and knowledge sharing: Impact and implications for the higher education governance

Most of the studies in the field of social media propose that the usage of social media in an organization fosters the employees’ social capital and further enhances the process of knowledge sharing. In the higher education sector, knowledge sharing plays a great role in strengthening the education system and enhancing the teaching and research skills of the faculties. Meanwhile, social media is playing a very important role by affecting social capital which is further affecting knowledge sharing. The current study aims to understand the impact of social media usage on social capital, measured by using three variables, i.e., shared vision, trust, and network collaboration. It further measures the impact of social capital on knowledge sharing in higher education using SMART-PLS software. The data has been collected from 80 respondents from higher educational institutions in Northern India. The study reveals that social media is significantly affecting trust and network collaborations among academicians but there is no significant impact of social media on shared vision which further helps in exploring the various ways and platforms for constructive usage of social media in academia.

How TikTok and Its relationship with narcissism and bandwagon effect influenced conspicuous consumption among Gen Y and Gen Z

This research aims to investigate the influence of TikTok, as one of the most widely used social media, and its relationship with narcissism and bandwagon effect on conspicuous consumption among Gen Y or Millennials and Gen Z. Although the impact of social media usage, such as Facebook, Instagram, and YouTube; on conspicuous consumption is well known, little was known whether TikTok, which emphasizes on short videos with various filters and massive music library, has similar impact. The relationships between TikTok and narcissism as well as bandwagon effect that are associated with conspicuous consumption is also little discussed in research. The data for this research are collected through an online survey from 107 Indonesian Gen Y and Gen Z respondents that regularly use TikTok. The result shows that TikTok usage positively affects conspicuous consumption, and that bandwagon effect positively mediates TikTok usage and conspicuous consumption. It also shows that narcissism negatively mediates TikTok usage and conspicuous consumption. This research proves that TikTok, especially among younger generations, is important for luxury brand strategies as it gives a positive impact to the bandwagon effect among users, thus adding to the urge to buy luxury products.

Impact of Social Media Usage and Self-Image Congruity on Online Buying Behaviour: A quantitative Study

Social media has been become a dominant force which is controlling human behaviour and attitude. Social media is changing the lives of people and allowing them to express their personalities through social network. The aim of this study is to examine how use of social media affect self-image and resultantly shape buying behaviour. Main objectives of the study were to explore the process of construction of self among youth, and to examine the impact of social media on self-image and self-esteem. A correlational study design was chosen to find out the association of above given variables. Data was collected through n=262 respondents from university of Sargodha by using simple random technique while structured questionnaire was data collection tool. After applying Chi-square test findings of the studies show that there is direct association between the active social media usage and the self-image congruity of the respondents, high intensity of social media usage by exploring different luxury brands are making people self-image congruence. It is admired that much the people use social media more they have self-conscious which leading them towards online buying. So, active use of social media making people more self-conscious, and self-image congruence leading them towards conspicuous buying behaviour.

Influence of Social Media Usage and Work Performance on Organizational Performance: The Case of A Broadband Company in Oman

The objective of this study is to investigate the impact of social media usage on organizational performance in a Broadband Company in Oman. It also examines the influence of social media usage on employee work performance. The study utilized a quantitative research method. A sample of 108 employees was taken with purposive sampling, and analysis was carried out through the SPSS. Major findings showed that social media usage significantly influenced work performance. Moreover, applying the three models in determining the significant influence of social media usage and work performance on organizational performance: rapid adaptation, time to market, and cost reduction; findings revealed that social media usage and work performance significantly and positivelyimpacts rapid adaptation, time to market, and cost reduction. Based on these outcomes, it is recommended that the use of social media can be integrated into the annual evaluation of employees as part of its criteria to ensure that social media has been utilized and improve the employee performance in terms of quantity and quality of the job.

Impact of Social Media Usage in e-learning towards Students’ Academic Achievements during Pandemic Covid19

With the advancement of technology, social media positively and negatively influence students' academic achievement, mainly in higher institutions. The increased number of social media accounts shows that teenager mostly spends their time on social media. Thus, this paper will discuss and assess the impact of social media usage in an e-learning environment on student academic achievement in a higher education institution. Social media could be a tool or learning aid for them to improve their academic by joining online group learning, virtual meetings, and video conferencing to communicate with an expert within their field. The published and unpublished work has been dug out through online platforms to know and understand the impact of social media on student academic achievement. Keywords: Social Media, Student, Academic Achievement, Social Networking Sites (SNS) eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by E-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of AMER (Association of Malaysian Environment-Behavior Researchers), ABRA (Association of Behavioral Researchers on Asians), and cE-Bs (Centre for Environment-Behavior Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

Impact of social media usage on job performance and employee retention: Role of knowledge sharing and organizational commitment

AbstractThe business world is changing at an accelerated rate, and the key driver of this change is technology. Technologies largely dominate social networking and knowledge sharing activities in organizations through social media (SM). As SM is used in organizations for both work‐related and social‐related purposes, understanding its impact on job performance and employee retention is important. Hence, through the lens of organizational commitment theory and by analyzing a sample of 426 IT employees, this study attempted to explore the influence of SM usage on job performance and employee retention through knowledge sharing and organizational commitment. The significant outcomes of this study are as follows: (1) both work‐related and social‐related SM usage positively influence organizational commitment through knowledge sharing; (2) social media usage positively impacts job performance and employee retention by enhancing employee knowledge sharing capability and organizational commitment. Implications of this study provide meaningful insights for both academics and practitioners.

SOCIAL MEDIA USE, CHANGES IN READING /WRITING CULTURE, AND ACADEMIC PERFORMANCE OF UNDERGRADUATES IN THE NIGER DELTA UNIVERSITY, BAYELSA STATE

This study examined the impact of social media usage on the reading and writing culture of undergraduate students of Niger Delta University vis-a-vis the academic performance of the students. No doubt, the use of social media has brought significant changes to all aspects of human lives within the past decade. Despite this, there is a dearth of empirical studies analysing the change it has brought to reading and writing culture of undergraduate students in Nigeria. Uses and gratification theory was adopted as framework for the study, while a survey research design was employed. The Niger Delta University was purposively selected as the research locale based on its lack of empirical analysis on the subject matter. The university was clustered into faculties and a sample of 392 respondents was drawn using Yamane (1967) formula. Simple random sampling was used to proportionately administer a structured questionnaire on students. Descriptive statistics and Multiple Linear Regression at P<0.05 were applied to analyse Data. The average age of the respondents was 21.29±2.49 years. The majority used WhatsApp (100.0%) and Facebook (30.9%) to study or write as undergraduate students. They also used these platforms to read journal articles (47.2%), academic books (85.7%) and watch movies (99.0%) among others. These activities, however, jointly predicted academic performance at (R=0.895, R2=0.801, Adj. R2=0.797, F(8, 383)=192.854). Using the social media to read Journal articles (β=0.112), academic books (β=-0.308), magazines (β=-0.123), newspapers (β=-0.265), watch movies (β=0.107), pictures (β=-0.496) and advertisement (β=-0.974) correlated student academic performance. The study recommended that, students academic reading materials be distributed on social media platforms following the students’ level of trend and addiction to social media.

The Quality optimization of the Facebook in access impacts of the academic performance on the university students.

The most common social media platform is Facebook social network. Apart from IT experts and professionals, social media is used by the people from every walk of life. When it comes to the users of social media, students are not an exception. Using social media is one of the main online activity of students, since it is easier for them to formulate a group and share study material and assignments with each other. Students are busy in the peers in educational institutes for the enhancement of the skills of learning for improving the learning experience. However, the academic performance of university students may suffer due to excessive use of social media. This study will investigate the impact of social media usage on the academic performance of university students. In this case, has potential to distract young learners around academics and to develop a distraction to undergraduate students at university. The current study requires the data to be taken from the original subjects in the method of quantitative type. To accomplish this research, a comprehensive questionnaire is going to be developed and subjective tests are going to be performed to collect user data. Finally, results are collected and analyzed using statistical packages.

Effects of restricting social media usage on wellbeing and performance: A randomized control trial among students.

Recent research has shown that social media services create large consumer surplus. Despite their positive impact on economic welfare, concerns are raised about the negative association between social media usage and well-being or performance. However, causal empirical evidence is still scarce. To address this research gap, we conduct a randomized controlled trial among students in which we track participants' daily digital activities over the course of three quarters of an academic year. In the experiment, we randomly allocate half of the sample to a treatment condition in which social media usage (Facebook, Instagram, and Snapchat) is restricted to a maximum of 10 minutes per day. We find that participants in the treatment group substitute social media for instant messaging and do not decrease their total time spent on digital devices. Contrary to findings from previous correlational studies, we do not find any significant impact of social media usage as it was defined in our study on well-being and academic success. Our results also suggest that antitrust authorities should consider instant messaging and social media services as direct competitors before approving acquisitions.

Social media usage and acceptance in higher education: A structural equation model

The adoption and use of social media as an educational technology in higher education has been exacerbated during the COVID-19 pandemic. As a result, this study applied the unified theory of usage and acceptance of technology theory and the technology acceptance model as predictors of behavioral intention to use social media and actual social media use. These, as posited by the model, affect the performance impact of social media usage. This study involved a quantitative survey with 312 undergraduate university students in Malaysia. Using structural equation modeling, this study identified that unified theory of usage and acceptance of technology theory and the technology acceptance model influence behavioral intentions to use and actual use of social media, resulting in an improved performance impact. That is, when students see the value in particular technologies, feel their performance (e.g., passing their studies) will be improved by using that technology, offers behavioral nudges toward adoption and use.

Social Media Usage and SME Firms’ Sustainability: An Introspective Analysis from Ghana

Social media is gradually transforming diverse business ecosystems due to the limitless capabilities they offer. Given this, emerging businesses across the globe are leveraging this innovation to improve their operations. While the literature on the usage of social media by small and medium enterprises (SMEs) is still emerging, the outcomes from existing research have not been coherent. Amid this, limited empirical evidence has been adduced on the affordance of the technology for the SME ecosystem in developing economies, particularly Ghana. Following this, this study aims to fill this research gap by investigating the impact of social media usage on the long-term sustainability of SMEs, specifically in Ghana. Using empirical data from 424 respondents who are representatives of manufacturing SMEs in Ghana, using SmartPLS techniques, the study confirmed that, generally, social media usage does not only have a positive impact on SMEs but drastically drives their motivations towards resilience and sustainability. The results further revealed a positive and significant effect of social media usage value creation, business connections and opportunities on SMEs’ sustainability. This study contributes to knowledge of social media usage and sustainability from a developing country’s perspective. This study offers several implications for theory and practice.

Evaluating the Impact of Social Media Usage and Blue Light on Pre-Sleep Arousal and Sleep among Young Women

Evaluating the Impact of Social Media Usage and Blue Light on Pre-Sleep Arousal and Sleep among Young Women

Avatars and Alternate Identities: Social Media Usage and Its Relation to Identity and Peer Attachment

Abstract It has been argued that in order to study both the positive and negative impact of social media usage holistically, we must focus on identity development. The current study examined social media usage in relation to identity development, identity distress, and peer attachment. We collected data through an online anonymous survey from 849 young adults recruited from a large metropolitan university in the southeastern United States. Although social media usage was related to higher levels of identity distress, lower levels of identity development, and less peer attachment, results varied by sex and reasons for spending time on social media. Using it to avoid face-to-face contact or to create false identities was related to problematic development, whereas using it to post photos was related to positive development. The use of avatars was particularly negative for women, associated with lower identity development and greater identity distress. In addition to using gross measures of social media usage such as time spent, research might benefit from further investigating the “why” and “how” social media is used. This might yield important avenues for intervention and prevention programs aimed at positive youth development.

Should firms leverage Social Media usage to enhance Supply Chain Efficiency? A Post Covid-19 Empirical Investigation

With the unavoidable spread of post-covid-19 digitization across the globe, firms have started opting for social media usage to meet the emerging competitive business landscape. Accordingly, this paper intends to investigate the impact of social media usage on supply chain efficiency. Furthermore, it also aims to observe the mediating role of both quality and intensity of knowledge sharing between social media usage and supply chain efficiency. Structured, survey questionnaires along with a convenience sampling technique were used to collect data from 312 active social media users. Appropriate supply chain representatives which majorly includes manufacturers, retailers, and consumers were taken from the Fashion Industry of Pakistan. The overall result depicts that social media usage across the supply chain is significantly related to supply chain efficiency. Results also validate the mediating role of intensity and quality of knowledge sharing, for enhancing overall supply chain efficiency through social media usage. The findings assist supply chain channel members across industries of Pakistan in general, and the fashion retail industry in particular. The study clearly, propagates the integrated and multi-layered social media usage across supply chains, for anticipated SC efficiency and related performance outcomes.

Analyzing the Impact of Social Media Usage on Online Shopping: An Empirical Evidence from District Loralai

This study's primary goal was to examine how social media mistrust affected online commerce in relation to the use of social media.Distrust in social media was tested as mediator to identify how customers were inclined from trust to distrust after experiencing e-purchasing. Through online survey, data was collected from more than 300 students belonging to ten different departments situated at the main campus of the University of Loralai. The current study used a convenience sampling technique. SPSS was used for descriptive data analysis. The hypothesised model was examined using partial least squares structural equation modelling (PLS-SEM), which fully supported the current study's hypotheses. The results revealed that social media usage has a significant impact on distrust in social media leading to influence the consumers’ intention for online shopping in a negative spectrum. Whereas, distrust in social media negatively mediates the link between social media usage and online shopping. The findings of the present study have some practical suggestions for companies that deal in online businesses, organizational researchers, and practitioners on how to diagnose and prevent factors that influence the level of trust leading toward distrust.

The Impact of Social Media Usage on Students’ Fear during COVID-19: A Study of Postgraduate Students in Pakistan

ABSTRACT The purpose of this study was to examine the impact of social media usage on students’ fear during the COVID-19 pandemic. Using a cross-sectional survey approach, a closed-ended questionnaire was administered as a data collection tool among 600 students of 10 public and private sector universities in Pakistan and 438 responses were received. It was found that the respondents’ believed that uploading more information on social media about COVID-19 had spread fear and panic among the students. It was also found males had a high level of psychological fear and physical fears as compared to female respondents. Respondents between the age group of 31 years or more had more psychological fear, followed by respondents between the age group of 24-30 years. However, those whose age was between 18-23 years had fewer psychological fears. The findings of this study could contribute to the body of knowledge on the subject matters.