Impact Of Social Media Usage Research Articles

The Effect of Social Media Usage and Electronic Word of Mouth on Conviction and Its Impact on Purchase Intention and Customer Loyalty: The Role of Brand Reputation as A Moderator

The purpose of this study is to propose the concept of conviction in online environment. It examines the vital role of conviction and brand reputation while understanding the impact of social media usage and E-WOM on purchase intentions on e-commerce platforms. Collecting data from respondents from DKI Jakarta using convenience sampling and questionnaires. Analyzed using Structural Equation Modeling (SEM) and empirically tested using Partial Least Square (PLS). The findings show that E-WOM and conviction have a positive effect on purchase intention and consumer loyalty. The results also revealed that social media usage does not have a positive effect on purchase intention. Furthermore, brand reputation (perceived by the customer) moderates the relationship between E-WOM and purchase intention in a manner that this relationship is significantly stronger if there is more positive brand reputation.

Impact of Social Media Usage on Supplier-Customer Relationship Management: Case on Manufacturing and Service SMEs

Digital products have placed as a competitive advantage for business actors both individuals, companies, and industries recently. Social media such as Facebook, Instagram, YouTube, which are accessible from various communication media such as smartphones, tablets, or laptops have become inseparable media from user's handholds in order to share information, offer products and services, and make friends. In an effort to establish good relationships between companies and suppliers (Supplier Relationship Management/SRM) and between companies and consumers (Customer Relationship Management/CRM), hence optimizing the use of social media for companies becomes very important, no exception for small and medium-sized enterprises (SMEs). This study aims to examine the role of social media to assist SMEs in establishing good relationships with their suppliers and customers. There are around 200-250 manufacturing and service SMEs domiciled in Central Java province were involved. The data collection method was carried out through surveys guided by questionnaires and interviews with SME owners. Quantitative data analysis was conducted using Structural Equation Modelling. It is hoped that the resulting findings will prove the significant role of social media in helping SMEs to establish good relationships with suppliers (SRM) and customers (CRM), and it is believed to be useful both theoretically and practically.

The Change of Millennial Tourist Interests in Sam Poo Kong Temple, Semarang

The advent of the fourth industrial revolution signifies not only significant technological progress compared to earlier eras, but also the ability to revolutionize traditional business practices. The Sam Poo Kong Temple, which was once intended as a site of prayer for Confucian adherents, has transformed into a well-liked tourist destination where people engage in selfie activities, thereby enhancing their social standing. This research aims to understand the factors influencing the change in millennial tourists' interest towards Sam Poo Kong Temple. To evaluate the impact of social media usage and digital technology on the interests and behaviors of millennial tourists. To identify the preferences and motivations of millennial tourists in choosing tourist destinations such as Sam Poo Kong Temple. This study employs a qualitative methodology using a case study technique. Data is gathered via extensive interviews with relevant individuals, including temple administrators, tour guides, and tourists, with a particular focus on millennial. The findings indicate that social media plays a key role in marketing Sam Poo Kong Temple and attracting millennial tourists' interest. The dissemination of engaging content such as photos, videos, and narratives on social media has increased the visibility of the temple and sparked significant interest from tech-savvy millennial. Sam Poo Kong Temple has transformed from a traditional place of worship into a highly sought-after tourist destination, especially for photo opportunities and showcasing social status on social media. This impacts the preferences and motivations of millennial tourists in selecting tourist locations, with a primary focus on architectural beauty, unique experiences, and visibility on social media.

ANALYZING THE EFFECT OF SOCIAL MEDIA AND INFORMATION CHANNELS ON CONSUMER KNOWLEDGE ABOUT SUSTAINABLE DAIRY PRACTICES IN THANE

Purpose: This research aims to investigate consumer knowledge about sustainable dairy practices in Thane, employing a sample of 250 participants through convenient sampling. The study focuses on understanding the predictive relationships between social media usage, exposure to information channels, and consumer knowledge. Design/Methodology/Approach: The research utilizes a structured Likert-scale survey encompassing demographic information, consumer knowledge assessments, and insights into social media usage and information exposure. Linear regression analysis is applied to examine the statistical significance and strength of the identified relationships. Findings: The findings reveal a significant impact of social media usage and exposure to information channels on consumer knowledge about sustainable dairy practices. Specific patterns and preferences emerge, contributing to a nuanced understanding of consumer perceptions in Thane. Practical Implications: The studys results hold practical implications for communication strategies aimed at enhancing consumer awareness of sustainable dairy practices. Recommendations include targeted communication campaigns, diversified content creation, collaboration with influencers, continuous education programs, and ongoing monitoring and evaluation. Originality/Value: This research contributes to the field by exploring the interplay between social media, information exposure, and consumer knowledge in the context of sustainable dairy practices. The methodology combines convenience sampling and Likert-scale surveys to efficiently gather and analyze data, providing valuable insights for sustainable practices promotion.

Studi literatur: dampak media sosial terhadap prestasi peserta didik

<p><em>This study is a literature review that aims to synthesize and explore the impact of social media usage on learners’ achievement (students and university students). This literature review analyses various studies and research articles that examine the relationship between social media usage and students’ academic performance. The research method used is qualitative with a literature review technique. Journal searches were conducted on Google Scholar, ScienceDirect, and Scopus, covering 2015-2022. Screening and selection of studies resulted in 122 articles, with a final set of 13. The collected data was analyzed using literature review techniques according to predefined categories in the PRISMA diagram. The findings of the study indicate that there are both positive and negative impacts of social media usage on student achievement. Positive impacts include easier access to learning resources, collaborative opportunities, and improved student communication. However, there are also negative impacts, such as distraction, decreased focus, and reduced study time. This study concludes that social media usage has a significant impact on student achievement, but excessive usage can disrupt study concentration and lead to a decline in student performance.</em></p>

Impact of social media usage on academic performance of university students: Mediating role of mental health under a cross-sectional study in Bangladesh.

Social media is undeniably more accessible and more appreciated today. It is undoubtedly one of the most crucial instruments for student communication. Mental health status can also meaningfully influence the students at the higher levels of the educational institutions. This study aims to evaluate the social media usage of university students and its impact on academic performance and mental health. To examine under confirmatory factor analysis (CFA) several scale measurements were confirmed by justifying the validity and reliability of several necessary indices and structural equation model. The mediation analysis was also estimated to evaluate the students' Social media addiction (employed Bergen Social Media Addiction Scale) under maximum likelihood estimation with 2000 bootstrapping and 95% bias-corrected bootstrap confidence intervals. This study shows that the usage of social media significantly improves academic performance on psychological well-being, with a Comparative Fit Index of 0.921 and an RMSEA of 0.06 indicating a good fit of the CFA model. Finally, we exhibit a strong statistically significant positive impact of social media usage on academic success, and as supporting the hypothesis, the study observed a positive mediating role of mental health between social media addiction and academic performance. The present research investigations produced unique results, that is, online social media enhances mental health and mediates the link between social media addiction and academic performance in Bangladeshi students. This finding also add to the empirical database on social media usage and have significant theoretical and practical ramifications.

Retracted: Impact of Social Media Usage on Civic Engagement towards Societal Problems: Qualitative Modelling Approach

Retracted: Impact of Social Media Usage on Civic Engagement towards Societal Problems: Qualitative Modelling Approach

The Impact of Social Media on Academic Performance, Health and Social Interaction of Students in University of Technology and Applied Sciences, Nizwa, Sultanate of Oman

The research aimed to contribute to investigate the impact of social networking media on academic performance, health and social interactions in Oman. It is a causal study as it studied the impact of social media usage on academics, social interactions and health. The study area was University of Technology and Applied sciences, Nizwa. The period of study was from February 2023 to May 2023. The total population of students studying in University of Technology and Applied Sciences, Nizwa is 5692 A sample of 242 students were selected for the study from four departments. Samples were designed from students in each department by using proportionate stratified sampling. Primary data was collected online using Google form, with the help of a structured questionnaire in English and Arabic. The findings of the study revealed that the correlation between social media usage and health issues is 0.174. There is a significant relationship between social media usage and its impact on health. Social media usage contributes only 3% to health issues on the students. The correlation between social media usage and social interactions and behaviour is 0.264. 7% of the variation in social behaviour can be predicted due to usage of social media. It is proved that there is a significant relationship between social media usage and its impact on social interactions and behavior of students. The correlation between social media usage and academic performance is 0.271. Social media usage contributes only 7% to academic performance of the students. It is proved that there is a significant relationship between social media usage and its impact on academic performance of students, their health and behaviour. There is no significant relationship between gender, department, level of study and grade with the usage of social media.

Exploring Social Media Usage and Self-Image Congruity as Predictors of Online Conspicuous Consumption

In the digital era, social media platforms play a vital role in shaping the self-image and consumption behaviors of individuals, making it essential to investigate the relationships between these variables. This study seeks to determine how Social Media Usage (SMU) and Self-Image Congruity (SIC) influence Online Conspicuous Consumption (OCC) among young adults. Using a cross-sectional survey methodology, a purposive sample of 262 individuals was recruited. The questionnaire contained four sections: Demographic information, SMU, SIC, and OCC questionnaires. To analyze the data, descriptive and inferential statistics were employed. Findings revealed a significant impact of social media usage and self-image congruity on online conspicuous consumption. The findings of this research contribute to the growing body of knowledge on the psychological and behavioral effects of social media and have significant implications for a wide range of stakeholders, such as individuals, marketers, legislators, and academics. Despite its limitations, this study provides the groundwork for future research into the complex interaction between SMU, SIC, and OCC in diverse cultural and geographic contexts. The findings can be used to inform marketing strategies, policy formulation, and ethical use of social media in the digital age, thereby enhancing individual and societal well-being.

Social Media Usage and Academic Performance Among Medical Students in Medina, Saudi Arabia.

Social media are websites and applications enabling users to create or share content and communicate. The widespread use of social media among university students and easy access during class and study time raises concern about its impact on academic performance. This study aims to determine the impact of social media usage, addiction, and exposure on students' academic performance. An online cross-sectional study was conducted using convenience sampling among undergraduate medical students in Medina, KSA during the academic year 2021/2022. We used the chi-square and fisher's exact tests to determine the impact of social media usage on academic performance. 842 medical students participated in our study. 57.1% were females, 24.8% were in the 5th academic year, and 56.5% had a Grade Point Average (GPA) in the range of 4.5 to 5. Moreover, 26.1% of the students use social networking sites for 3-4 hours, and males are more addicted to social media than females. Our results showed that students with excellent GPAs (GPA ≥ 4.5) are less likely to be addicted to social media networks (54.8%), and they perceive that using social media is not helping to improve their grades compared to other students. Also, showed that those who are addicted to social media benefit from the use of social media to improve their grades. There is no significant difference between genders in social media usage as if it helps them improve their grades. Moreover, no difference between the academic years in addiction and usage of social media. This study has revealed that students with higher levels were less addicted to social media, and those who are addicted benefit from using social media to improve their grades. We call for using social media as a supporting tool for academic performance and achievement among university students.

The Psychological Impact of Social Media Usage on Loneliness in China

In the age of digital interconnectedness, social media platforms have revolutionized communication, enabling people to connect, share, and interact with unprecedented ease. However, this transformation in social dynamics has given rise to concerns about the psychological well-being of individuals, particularly in the context of loneliness. This research delves into the intricate relationship between social media usage and loneliness in China. It explores the factors that contribute to loneliness, such as excessive use, superficial online interactions, social comparison, and the fear of missing out. While social media offers opportunities for connection, it also poses challenges, which this study seeks to address. The research highlights effective coping mechanisms and the role of social support in mitigating loneliness. Moreover, it underscores the importance of mental health education and a balanced, mindful approach to social media usage. By understanding the digital landscape’s influence on loneliness, this research aims to provide insights that foster healthier and more fulfilling online interactions.

Impact of Social Media Marketing on Consumer Buying Behaviour (With Reference to Online Entertainment Platforms)

An alteration in the economy has occurred both at the micro and macro levels as a result of the coronavirus disease occurring at such an alarming pace and pushing the economy to a new normal. Since then, customers' buying behaviour, attitudes, tastes, and decision-making processes have altered. The devastating effects of the Corona Virus epidemic were also felt by online entertainment platforms. Social media marketing activities also influence the behaviour of consumers towards online entertainment platforms. As Traditional media channels have been challenged by the emergence of OTT platforms, which puts pressure on cable and satellite television networks' dominance. Consumers are cutting the cord and switching from traditional TV subscriptions to streaming services as a result of this transition. Traditional broadcasters and pay-tv providers have thus had to modify their methods in order to remain competitive, either by starting their own OTT platforms or collaborating with already-existing ones. By giving customers more convenience, choice, and control over their media consumption, OTT platforms have revolutionised the entertainment sector. Their disruptive impact on conventional media platforms is clear, changing consumer behaviour and forcing established firms to react. Further investigation is required as the OTT environment develops in order to examine new patterns, regulatory outcomes, monetization techniques, and the long-term effects on the entertainment industry. This research aims to analyse the impact of social media marketing on consumer preferences towards online entertainment platforms in India. It also seeks to identify the factors influencing customer behaviour towards these platforms and study the perception of Jaipur's consumers towards subscription-based services for entertainment. Additionally, the research investigates how social media affects consumer decision-making processes when selecting and engaging with online entertainment platforms. The research methodology for this study primarily focuses on data collection and analysis. A mixed-methods approach has been employed, collecting both quantitative and qualitative data to gain a thorough understanding of how social media influences consumer behaviour towards online entertainment platforms. With the aid of a self-structured questionnaire, primary data has been collected for the study. The survey has included Likert scale-based questions to assess respondents' opinions on social media, online entertainment platforms, and their content preferences. The questionnaire also inquires about the frequency and impact of social media usage on purchasing decisions. To ensure reliable and generalizable results, appropriate statistical methods have been employed to determine the sample size of Jaipur city. For qualitative sampling, random convenience sampling has been utilised. Qualitative data analysis involved content and frequency analysis techniques, along with graphical representations of the data. The study's findings have been drawn based on these analyses.

The impact of social media usage on lifestyle behaviors and health

AbstractIntroductionDespite the increasing popularity of social media, little research has been conducted on its impact on lifestyle behaviors and health outcomes among adults. This study aimed to investigate whether more frequent social media screen time use is associated with poorer lifestyle behaviors, overweight or obesity, and depressive symptoms. Additionally, this study examined the potential use of social media to positively influence health.MethodsAn anonymous one‐time survey was conducted among English‐speaking social media users aged 18–34 in Southern California. Self‐reported height and weight were used to calculate body mass index (BMI), and the Patient Health Questionnaire‐9 (PHQ‐9) was used to estimate the severity of depressive symptoms. A cumulative risk score for lifestyle behaviors was also tallied. Three focus groups were held with a subset of the survey population to gain insights on social media, lifestyle behaviors, and health. A mixed method analysis was used to analyze the data.ResultsThe survey data of 86 complete cases showed a positive correlation (r = 0.421; p < 0.001; 95% confidence interval [CI] [0.223, 0.585]) among PHQ‐9 depression scores and negative correlation (r = −0.230; p = 0.033; 95% CI [−0.426, −0.12]) for BMI compared to actual social media screen time usage, respectively. However, social media screen time usage ≥3 h showed no association for either BMI, depressive symptoms, or cumulative risk score. Participants viewed social media as a “double‐edged sword,” providing benefits such as “connection” and “information sharing,” but also having a negative impact on mental health (theme 1). Participants also believed public health needs to take a more proactive role in using social media, while social media platforms should manage the “authenticity” of content and modify their “algorithms” to improve health and lifestyle practices (theme 2).ConclusionsThis study suggested that social media may have some protective benefits related to becoming overweight or obese as indicated by the focus group participants, but further research is needed on the relationship between social media screen time usage and adult mental health. Social media platforms may have the potential to promote positive lifestyle behaviors and improve health if used properly.

Effects of Social Media Usage on Student Academic Performance of University Students

This quantitative research study, involving 200 university students, investigates the impact of social media usage on academic performance and various aspects of students' lives. Social media's increasing popularity for interpersonal communication globally is acknowledged, particularly within the educational context where students engage and share knowledge. The study explores factors such as the daily and nightly time spent on social networking sites, reasons for social media use, bedtime habits, and the disruptive influence of social media on educational and learning activities. Findings reveal that social media usage significantly impacts students' academic success, with potential benefits and drawbacks. The study focuses on uneducated rural Pakistanis, with 200 participants, including 100 males and 100 females, representing various academic disciplines. Notably, non-users of social media tend to sleep more than users, and the study highlights a correlation between social media usage and compromised family and personal time. The research underscores the negative effects of social media on education, citing issues such as daydreaming, procrastination, and reduced study time. The study also reveals a strong correlation between academics, family, and social media usage, supported by regression analysis. Interestingly, despite potential drawbacks, Pearson's Correlation indicates that social media can improve academic performance by facilitating networking and information exchange. Overall, the study sheds light on the complex relationship between social media usage, academic success, and various aspects of students' lives.

Perceived Impact of Social Media Usage to Elementary Students’ Academic Performance and Emotional State of a Rural Elementary School

Perceived Impact of Social Media Usage to Elementary Students’ Academic Performance and Emotional State of a Rural Elementary School

Impact of social Media usage on technostress and cyber incivility

Social media has become omnipresent in our personal and work lives; it is addictive and distracting. Its distractive nature can have adverse effects on an individual's behavior. To provide more insight into how technology influences various aspects of our social lives, this article draws on Social Exchange and Cognitive Theories as well as the Transactional Theory of Stress to investigate the potential impact of social media usage on technostress and cyber incivility, and the mediating role of technostress. The study adopted Partial Least Squares Structural Equation Modeling (PLS-SEM) on survey data obtained from (n = 324) lawyers. Results revealed that social media usage is a strong predictor for both technostress and cyber incivility of others (observed by the lawyers). Technostress also emerges as a key predictor for cyber incivility, and technostress mediates the link between social media usage and cyber incivility. The take home message for managers in the legal sector is the necessity of promoting awareness of excessive and uncontrolled usage of social media, as greater level of awareness will help to desensitize lawyers’ susceptibility to technostress and perception of cyber incivility of others. Implications for theory and practice alongside limitations are discussed.

Replicating the effects of Facebook deactivation in an ethnically polarized setting

The question of how social media usage impacts societal polarization continues to generate great interest among both the research community and broader public. Nevertheless, there are still very few rigorous empirical studies of the causal impact of social media usage on polarization. To explore this question, we replicate the only published study to date that tests the effects of social media cessation on interethnic attitudes (Asimovic et al., 2021). In a study situated in Bosnia and Herzegovina, the authors found that deactivating from Facebook for a week around genocide commemoration in Bosnia and Herzegovina had a negative effect on users’ attitudes toward ethnic outgroups, with the negative effect driven by users with more ethnically homogenous offline networks. Does this finding extend to other settings? In a pre-registered replication study, we implement the same research design in a different ethnically polarized setting: Cyprus. We are not able to replicate the main effect found in Asimovic et al. (2021): in Cyprus, we cannot reject the null hypothesis of no effect. We do, however, find a significant interaction between the heterogeneity of users’ offline networks and the deactivation treatment within our 2021 subsample, consistent with the pattern from Bosnia and Herzegovina. We also find support for recent findings (Allcott et al., 2020; Asimovic et al., 2021) that Facebook deactivation leads to a reduction in anxiety levels and suggestive evidence of a reduction in knowledge of current news, though the latter is again limited to our 2021 subsample.

Impact of Social Media Usage on Financial and Non-Financial Performance of Organization through Social CRM

Social media usage improves Social Customer Relationship Management (CRM) is highly important for modern firms to create value for business after the rapid growth of technology adoption by customers. Studies on social media and organizational performance are limited so the present study has to extend this topic for a brief analysis of this domain. Hence, the current study aims to investigate further how social media usage benefits both financial and non-financial aspects of organizational performance through social CRM. A quantitative cross-sectional research design was carried out to collect the primary information using a structured questionnaire using two separate surveys; one was filled out by the top management of the organizations while the other was filled out by the respective customer of the organizations from different sectors of Pakistan which were also active on Facebook and lastly each 209 participants in both surveys were selected for data analysis. AMOS and Smart PLS were employed to test this proposed model. All findings of this study are found significantly positive and the social CRM acts as a positive mediator between the direct association of social media usage and organizational performance. Furthermore, the present study offers marketers and businessmen to explain the linkage of CRM with advancing social media technologies to improve organizational performance either financial or non-financial performance.

The Impact of Social Media on Political Activism

Purpose: The main objective of this study was to investigate the impact of social media usage on political activism.
 Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.
 Findings: The findings revealed that there exists a contextual and methodological gap relating to the impact of social media on political activism. The empirical review revealed that social media amplifies the speed and reach of activism efforts. The instantaneous dissemination of information, real-time communication, and dynamic organization have all been instrumental in enabling activists to orchestrate protests, raise awareness, and mobilize support for critical issues. It is worth noting that the effectiveness of social media in driving political change is contingent on the strategic alignment of online campaigns with offline actions. Successful movements have demonstrated the power of synergizing digital advocacy with physical participation, demonstrating that online platforms serve as a means to an end, rather than the end itself.
 Unique Contribution to Theory, Practice and Policy: The Social Movement theory, Network theory and the Agenda- Setting theory may be used to anchor future studies on the impact of social media on political activism. The study therefore recommends for diversifying content exposure, enhanced media literacy, bridging online-offline engagement and promotion of responsible platform use among others.

Effect of Screen Media Technologies on Physical and Psychological Well Being in Middle Aged Adults

Screen media technologies (SMTs) has become an essential part of human life and almost everybody, irrespective of their age group, uses one or the other screen media technologies. Increased dependency on SMTs is raising concerns over their ill effect on the psychological health of its users. The present work aims to study the impact of social media usage and laptop/computer on psychological and physical health. This is a cross-sectional study of the middle management employees of a major Indian telecom organization. The analyses were carried out using structural equation modelling (SEM) approach. Results suggested that neck pain is directly related to cognitive stress, somatic stress, and laptop/computer usage. Cognitive stress was indirectly related to Instagram and WhatsApp use. Behavioural stress had no direct or indirect relationship with social media or laptop/computer use. Using a laptop/computer is found to be the most critical factor contributing to neck pain in Indian middle-aged adults working in an office environment.