Abstract

Most of the studies in the field of social media propose that the usage of social media in an organization fosters the employees’ social capital and further enhances the process of knowledge sharing. In the higher education sector, knowledge sharing plays a great role in strengthening the education system and enhancing the teaching and research skills of the faculties. Meanwhile, social media is playing a very important role by affecting social capital which is further affecting knowledge sharing. The current study aims to understand the impact of social media usage on social capital, measured by using three variables, i.e., shared vision, trust, and network collaboration. It further measures the impact of social capital on knowledge sharing in higher education using SMART-PLS software. The data has been collected from 80 respondents from higher educational institutions in Northern India. The study reveals that social media is significantly affecting trust and network collaborations among academicians but there is no significant impact of social media on shared vision which further helps in exploring the various ways and platforms for constructive usage of social media in academia.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.