Image Of Ukraine Research Articles

The functions of government regulation in the field of ensuring information security

The article covers the functions of government regulation in the field of information security on the basis of generalizing the results of scientific development of functioning public administration system, as well as the analysis of the provisions of the Doctrine of Information Security of Ukraine. It is noted that regulation and administration as social phenomena, having a common scope, affect differently the objects of administration in order to achieve particular results, i.e. the realization of set goals and targets of administrative influence.
 The classification of functions of government regulation in the field of information security, depending on their content, is proposed. In particular, the article discloses the essence of the following functions: of organizational support, of legal support, of information support, of logistical and financial support, of state control, of rapid response to offences in the field of information security, of creating conditions for the formation of a secure information space in Ukraine, of ensuring openness and transparency of the state to the citizens, of forming a positive international image of Ukraine.
 In addition, it is proposed to classify the functions of government regulation in the field of information security by origin of respective threats into internal functions and external ones, and by rapidness of response to threats in the field of information security into permanent functions and operational ones.
 It is substantiated that at the present stage of state-building in Ukraine, government regulation in the field of ensuring information security is multifunctional activity, which is caused by a wide range of information security threats and the need for adequate state response to each of the threats to the information environment. The only basic program document defining the main functions of government regulation in the field of ensuring information security is the Doctrine of Information Security of Ukraine, approved by the Decree of the President of Ukraine. The application of the provisions of the said document allows to distinguish the proposed features. However, the status of their normative definition remains unsatisfactory and their regulation needs to be specified in view of the legislative provisions determining the status of the institutions that implement them.

Development of Tourism in Ukraine: Trends and Factors that Create the Negative Image

The purpose of the article is to substantiate trends in the tourism activities in Ukraine and factors that create the negative image. The research is based on the dialectical method of scientific knowledge, methods of scientific abstraction, analysis and synthesis (while summarizing the factors that form the negative image of Ukraine and reduce its economic security); comparative analysis (while identifying the trends of tourism activity development in Ukraine during 2011-2017); statistical analysis (while studying the dynamics of the tourism industry in Ukraine during 2014-2017). As a result of the study, the trends of tourism activity development in Ukraine during 2011-2017 have been determined. The factors that form the negative image of Ukraine and reduce its economic security have been determined. The implementation of strategic measures for the development of the Ukrainian tourism industry will create a positive image of the country, stimulate the development of tourism in Ukraine, formation of attractive investment environment and strengthening of the country’s economic security.

The image of Ukraine in the symphonic frescoes «Taras Bulba» by Sergey Turneev

The image of Ukraine in the symphonic frescoes «Taras Bulba» by Sergey Turneev

INFLUENCE OF EUROPEAN INTEGRATION PROCESSES ON DEVELOPMENT THE RIGHT OF EDUCATIONAL SYSTEMS IN UKRAINE

Problem. Legal education is one of the most important areas of the state policy of Ukraine, is a prerequisite for ensuring sustainable democratic development of country. The main priorities are: ensure the national interests of our country; improving the well-being of people; strengthening international cooperation with EU and CE; formation of a positive image of Ukraine on the world stage; creation of conditions for self-realization by Ukrainian citizens.Goal. To define the process of integration Ukraine into the European educational space, peculiarities of the in-fluence of European integration processes on the right of educational systems in Ukraine with help of the built-in model of innovations.Methods. The following methods of research are used: theoretical - study of legal and pedagogical literature, in-ternational legal base and normative legal acts of Ukraine on the problem under investigation; empirical – modeling, forecasting; multicriteria system analysis and problem based synthesis for the theoretical substantiation of legal and pedagogical innovations, definition of the leading definitions of the research.Results. Integration Ukraine into the European educational space requires the introduction of innovations that will create a dynamic, mobile and competitive law-education system in Ukraine. In connection with this, a model for introducing innovations into the Ukrainian law education system - a comprehensive scheme that covers the process (change of the state of the law education system taking into account the requirements of the EU and the Council of Eu-rope) - is constructed, and the result (creation and reproduction of new per educational ideas, forms, methods, methods, technologies, etc.) with the blocks: normative legal, methodological, legal, and technological-legal.Conclusion. The impact of European integration processes on the development of law-education systems in Ukraine is aimed at their reformation and modernization, simplification of access to legal education, enhancement of its quality and im-portance, activation of students and teacher’s mobility, national revival and democratization of society in Ukraine.

Image copywriting : genres and methods of creating the image texts

The specificity of image copywriting, the features of storytelling as a method of writing image materials are considered. Image copywriting involves the creation of texts that shape and enshrine the image of the brand, the person and the service in the consumer’s mind. Historically, in Ukraine image texts were first circulated through the traditional and electronic media, and with the development of network communication an active functioning of such texts started on Internet, which proved its extraordinary effectiveness precisely when reaching the network audience.
 At the same time, the text does not only emphasize the positive aspects of the institution, product or service, does not call for something to buy or order. This is its key difference from the Direct-Response copywriting materials. Image copywriting has much in common with such journalistic genres as: review, press release, interview, biography, invitation, expert opinion, media statement. In the web space, the most prominent examples of the implementation of the image copywriting is the section "About Us", which is mandatory for many companies' sites, and is obligatory for any resource “Home” page.Today, the most commercially viable way of writing image texts is storytelling. It was first approached in the early 2010s in the New York Times. Simply and unobtrusively speaking about yourself, the company and the product is the best way to establish a connection with the consumer and the market is. A professionally created story not only create big interest but also arouse empathy in the readers, who begin to agree with the author. The unobtrusive presentation of information leads to the goal set by marketers: it is up to the individual to decide how to treat the material. Today, special storytelling techniques are being developed and actively operating to help copywriters to create image text of high quality.Such materials increase the trust of the target audience to the object of the image campaign, have lasting effect and remarkable commercial results.

Development of branding in modern conditions of management

At present, there is a steady development of the information and globalization market as a complete system of economic, organizational and legal relations for the development, implementation, sale and purchase of information resources, technologies, goods and services. This is due to the formation of the information society and the development of the information economy as a whole.
 It should be noted that such changes in the economy and society make it possible to create new trends in the development of information and communication technologies. In such economic conditions, information becomes a special resource and occupies an important place in the system of ensuring the competitiveness of modern business. Such competitive trends in business have led to the need to promote your product through a specific media environment.
 In this work, the problem is revealed in the need for domestic companies to integrate into the world consumer markets and promote the image of both their own brand and the image of Ukraine. One of the main barriers along this path is the lack of awareness of the quality of goods and services offered by Ukrainian companies to consumers in other countries. Free trade agreements with the European Union, Canada and other countries can be a powerful impetus for these processes. The experience of implementing advanced branding strategies should be transferred by domestic companies to foreign markets, taking into account all the peculiarities in order to achieve high socio-economic results.
 Each brand has certain attributes - packaging, advertising, logos, titles and slogans, functional or emotional associations, assigned to the brand by buyers and potential customers. Brand attributes can be both positive and negative, can have different strengths and importance for different market segments. Any brand has a main, basic characteristic that defines its essence.
 Personal value in branding is not just one of the parameters that should be taken into account when developing a brand, it is a basic part of the concept of brand, it is the foundation of the concept of brand, it is the only component that leads the brand to a cherished purpose - to enter the inner world human in the right quality in the right place
 The value generated by the brand and the basis for its choice and consumption is created by the manufacturer by building and maintaining a consistent system of codes and symbols. A brand in the modern sense is a complex organism, a strategic tool of a sales promotion company. Fine-tuning the brand at every stage of its creation, focusing the whole system on the primary idea, actively using consumer research results are able to ensure the brand has a seamless existence for the foreseeable future.

СИНТАКСИЧНІ ІНСТРУМЕНТИ ТВОРЕННЯ ІМІДЖУ УКРАЇНИ В МЕДІЙНОМУ ПРОСТОРІ

The article analyzes syntactic potential of constructing the image of Ukraine in modern mass media. The author argues for the need to apply a comprehensive approach to the analysis of language tools of image construction. In particular, the scholar emphasizes the importance of exploring different types of image media texts that are the main carriers of image information about the country. The scientist’s attention is focused on the ambivalence of most image texts, which, depending on the author's intention, subjective interpretation of the information covered can have both a positive and a negative impact on the state image. The paper consistently proves that the features of constructing the image of Ukraine are most clearly revealed at the syntactic level, which is explained by the specific intonation of the phrase, the emotional-evaluative nature of the presentation of the material, etc. The image potential of different types of oppositions, where the first component forms a positive state image and the second component contributes to the formation of a negative image of Ukraine, is analyzed. Moreover, a highly productive syntactic tool for shaping the image of the country is syncrisis based on contextual opposition. Equally effective in the process of constructing the state image is the use of expressive syntax. Thus, in particular, the use of rhetorical exclamations in image media publications with meliorative meaning contributes to the construction of a positive state image. At the same time, rhetorical questions introduced into the image text often have pejorative semantics and thus form a negative image of Ukraine. In addition, effective syntactic means of creating state image in media are anepiphor, parceling and antiphrase statements that emphasize the author's attitude to the events described. The conducted research convinces that the syntactic system of language represents a wide palette of expression of author’s modality, subjective-evaluative interpretation of information and, as a result, the image of the state that is formed in the mass consciousness.

МЕДІАІМІДЖ УКРАЇНИ В ПРОЄКЦІЇ НА COVID-19: ПОГЛЯД ЛІНГВІСТА

The article is devoted to the analysis of linguistic dominants of Ukraine’s media image modeling during the COVID-19 pandemic. The research is conducted within the framework of a new direction of linguistics – media linguistic imageology, that in both Ukrainian and world linguistics is just beginning to develop, which determines the relevance and scientific perspective of the work. The article highlights the connection of media linguistic imageology with such neolinguistic areas as media linguistics, PR-linguistics, psycholinguistics and suggestive linguistics. The basic principles of linguistic analysis of media image texts about Ukraine are determined, the expediency of their division into two groups is argued: 1) image texts in which information is presented in order to form a positive image of Ukraine (meliorative image texts), 2) media publications which de jure are not image texts but they are such de facto, for instance, media texts about events in political, economic, social, medical and other areas that in one way or another affect the formation of a negative state image (pejorative image texts). Thus, in particular, analyzing media publications about COVID-19, the author includes materials on the development of domestic tourism and the positive aspects of distance learning to the image texts of the meliorative type. The special role of the projects "Travel around Ukraine" and "Tourist Magnets of Ukraine" for repairing the national image in media is emphasized. In turn, the author notes that despite numerous problems in the field of education, its image in the Ukrainian media is generally constructed in a positive way. In the discourse of linguistic analysis, the main image-forming markers of meliorative image texts are the use of metaphorical language, epithets, lexemes with emotionally evaluative positive connotation, new phraseology with positive semantics etc. At the same time, the author emphasizes that the pejorative image texts caused by COVID-19 are media publications about problems in medical, economic, social etc. industries. To create an atmosphere of fear, hopelessness and panic in media publications of this type, journalists use amplifying modal particles and paraphrases with negative contextual semantics etc. The author summarizes that today's media image of Ukraine is quite contradictory. In the author's belief, in the difficult conditions of a pandemic a mediator should focus on axiological and ethical principles, information hygiene and respect for recipients.

Протидія російській інформаційній агресії в Україні: правовий вимір

Information and propaganda influence is one of the key components of the hybrid aggression of the Russian Federation in the South-East of Ukraine. RF effectively uses propaganda "messages" designed to take into account the stereotypes of the mass consciousness of certain target audiences, and the Russian media successfully work with the international audience, which discredits Ukraine's image in their eyes. Ukraine was unprepared for the information war unleashed by the aggressor, the development of the propaganda sphere of which significantly prevails, the Ukrainian legal framework for information security and information warfare was extremely insufficient. Information operations and propaganda campaigns by the aggressor state, which are unfolding at the global, regional and local levels, have necessitated the rapid development of effective mechanisms to counter information aggression. The purpose of this article is to establish the legal basis for information security of Ukraine in the face of Russian aggression, to identify key legal mechanisms in this area. The study was conducted on the basis of an analysis of a wide range of sources, which are represented by laws and regulations of Ukraine. This allowed the author to present an analysis of the basic legal framework for information security and counteraction to information aggression by the Russian Federation in Ukrainian legislation. The article defines the content of Russian information aggression, highlights the place of the information component in the process of ensuring the national security of Ukraine at the present stage. The main provisions of the basic regulations of Ukraine on the protection of information sovereignty (National Security Strategy of Ukraine, the Doctrine of Information Security of Ukraine, certain laws and regulations of Ukraine), which define information security as one of the most important functions of the state, reveal the primary threats to national security in the information sphere , set priorities for information security, stipulate mechanisms for counteracting information aggression. The study of Ukrainian legislation allowed the author to establish key legal principles for combating information aggression, such as follows: - identification of information and psychological warfare as an urgent threat to national security; - establishment of the institutions responsible for information and psychological security, addition of the function of protection of information space to the competence of existing public authorities (Ministry of Information Policy, National Security and Defense Council, CMU, Security Service of Ukraine, Ministry of Culture, intelligence agencies, State Service for Special Communications and Information Protection, etc.); - protection of information television and radio space and the market of printed products by banning access to the Ukrainian market of materials aimed at eliminating the independence of Ukraine, promoting a positive image of the authorities of the aggressor state, justifying the occupation of Ukraine; - setting quotas for the national audiovisual product; - ban on popularization of the aggressor state and calls in its favor during touring events in Ukraine; - condemnation and elimination of symbols of the communist totalitarian regime; - development of means and tools to respond to aggression in cyberspace; - improvement of professional training in the field of information security, introduction of national educational programs on media culture, etc.

Evaluating the brands of hospitality industry in the conditions of economy and image development in Ukraine as tourist country

The international experience shows that development of hospitality industry promotes increase in budget revenues at all levels, creates new jobs and favorable tourist image of Ukraine. Branding of hotel business is a process of adding cost to a hotel product due to its advertising, sale, promotion and positioning of clients. It also defines a hotel product, the personality or the place, that should be improved in order to the buyer or the user feel the special, unique benefit which best of all satisfies their requirements. Though for domestic hotels rather effectively to use brands of the known hotel chains to increase the volume of sale of services and respectively to increase own profit, it is necessary to form individual image among consumers for such hotels in the competitive environment. So the article is devoted to specification of essence and justification of brand’s evaluation by the companies in the hospitality industry. It investigates the correct and wrong properties of hotel brands. The comparative analysis of the brands in the luxary market segment in Kyiv is executed. Calculation of the hotel brands’ market value is performed and their rank in the rating is determined. The subject of article’s research is the branding in the hospitality industry in the regional market. The purpose of the article is to investigate the peculiarities of hotel’s branding and to evaluate the hotel brands as a tool for improving hotel services in Kyiv market. General scientific methods are used, such as system analysis – to determine the peculiarities of the brands, expert method – to calculate the BrandBeta index that characterizes brand force, profit’s advantage and BrandFinance methods – to evaluate the main hotel brands in the luxary market segment in Kyiv. The following results were obtained: the hotel brands by the levels of their market value were ranked and the advantages of branding were defined, such as generating additional income; facilitating the choice of the hotel product by the consumer; promoting the launch of new products in adjacent markets; opening up the opportunities for investing in the future and others. Conclusions: the results of the evaluating the hotel brand in Kyiv market can be used in the hospitality industry as recommendations for justificating the strategy of sustainable development for tourism business.

COORDINATION IN FOREIGN AFFAIRS OF UKRAINE: REGULATORY LEGAL MECHANISM

Swift global transformations in international relations; the emergence of new communications that provide instant dissemination and transfer of information; increase number of international actors - all above mentioned put on the agenda further search for more effective forms and mechanisms for coordinating activities of public authorities in foreign relations for both Ukraine as well as any other country. Research of the regulatory legal mechanism of coordination of the activities of public authorities of Ukraine in foreign relations shows that Ukraine belongs to a group of countries with a "rigid" form of coordination, that is characterized by stringently regulated sphere of foreign relations, broad powers conferred on the center of coordination as well as the mandatory accountability of all authorities to this center. It was also found that the vast majority of regulations are a post factum reaction to certain violations made by the authorities whose international activity was not agreed with the Ministry of Foreign Affairs and caused negative consequences for Ukraine's image on the international arena. The above indicates that the current level of coordination of activity of state authorities of Ukraine in the sphere of foreign relations is characterized (by a scale developed by Professor of the University of Lausanne Dietmar Brown) as "negative" administrative coordination.

Software Digitalization of Memory Institutions: Mechanisms of Preserving Historical and Cultural Heritage

The purpose of the study is to identify the causes and develop recommendations for the development of software for memory institutions in the digitalization of cultural heritage.Research Methods. Based on empirical research and analysis of the software’s state and technology of domestic memory institutions, an overview of approaches to software development in the heritage sector has been made. The analysis of slow implementation of software in domestic memory institutions, which negatively influences the processes of digitalization, in particular the development of information resources and digital collections, electronic accounting of funds, is conducted. The basic approaches to the provision of information productions by software and organization of effective interaction of the software life cycle subjects are defined.The scientific novelty lies in the effective way of project management of software and technological developments proposed for domestic memory institutions from the formation of technical specifications to implementation. Recommendations are given on ensuring the quality of interfaces and websites of digital resources and online services of memory institutions.Conclusions. The application of the research results will improve the quality of resources and services in the domestic cultural heritage, the availability of digital resources and services to a wide audience of users. This will contribute to the digital development and integration of national cultural heritage into global information systems, integrated digital resources, increase the share of domestic content in the world historical and cultural resource, and create a positive image of Ukraine as part of European and world history and a modern IT subject in the cultural heritage sector.The material is designed for executives and professionals of memory institutions, students and IT professionals focused on digitalisation of the heritage and the creative industries.

Формування образу України у Великій Британії напередодні Першої світової війни

Формування образу України у Великій Британії напередодні Першої світової війни

Kлючова місія засобів масової інформації у створенні репутації та формування іміджу

Анотація. У статті досліджується роль медіа-фахівців у створенні іміджу політичного лідера та держави, розглядаються деякі аспекти професійної діяльності та методи роботи іміджмейкерів. Узагальнення зроблено на основі досвіду практиків, іміджмейкерів політиків щодо створення і поширення авторських практичних і наукових технологій, введення позитивного зображення кольору об'єкта (предмета зображення) і авторського дослідження. Зміст цієї роботи базується на власне авторських висновках, отриманих у результаті власних практичних іміджевих експериментах, відображає суть проблем створення позитивного іміджу України в засобах масової інформації, що повністю відображено в монографії «Формування іміджу України в ЗМІ». У праці розглядається результат іміджування як певний синтетичний образ, створений в засобах масової інформації про об'єкт. Наведені основні положення містять елементи новизни відповідно до еволюції соціальних потреб та глобалізації інформаційного та медійного середовища.

Теоретичні проблеми сучасної історичної політики в Україні

<p>W artykule rozpatrzono teoretyczne zagadnienia współczesnej polityki historycznej na Ukrainie. Najpierw podano określenie historycznej polityki jako instrumentu władzy państwowej dla poszerzenia i utwierdzenia dominujących interpretacji przeszłości. Następnie zanalizowano teoretyczne kwestie społecznych funkcji wiedzy historycznej i stwierdzono, że najważniejszą z nich jest społeczna tożsamość członków wspólnoty, która pragnie oddzielić się od innych wspólnot. Podkreślono, że historia występuje jako „biografia” wspólnoty lub osoby, a wiedza historyczna jako utwór ideologów tej wspólnoty. Przy tym wykorzystano teorię imputacji kulturowej polskiego historyka Wojciecha Wrzoska. Autor wprowadza też własną koncepcję ograniczeń historyka w rozumieniu i wyjaśnianiu przeszłości z pozycji współczesności w związku z tym, że bieżący stan poznawania stwarza możliwość oparcia się tylko na minionych wzorcach. W dalszej części scharakteryzowano trudności współczesnej ukraińskiej historiografii w kształtowaniu „normatywnego” obrazu Ukrainy, który przewidywałby projekcję przedmiotowości współczesnego państwa w jego przeszłość. Ukraińscy historycy muszą pokonywać wiele antyukraińskich mitów i stereotypów wytworzonych w ciągu stuleci przez sąsiadów Ukrainy, przede wszystkim Rosję i Polskę. Na końcu podano przykłady stopniowego obalenia przez ukraińskich badaczy ustalonych i poszerzonych historycznych stereotypów, zwłaszcza odnoszących się do konceptu „wielkiej wojny ojczyźnianej” oraz przeanalizowano przedsięwzięcia organów władzy Ukrainy w sprawie prowadzenia polityki historycznej po tzw. rewolucji godności i początku wojny rosyjsko-ukraińskiej, a zwłaszcza te związane z dekomunizacją i przywróceniem do społecznego historycznego dyskursu wojowników o niepodległość Ukrainy.</p>

Role of Creative Symposia in forming the Artist

The cooperative creative work in the art has always facilitated the creation of artistic works of high quality and required this process to be organized in a certain way, from both material and ideological perspective. There are plenty of creative symposia and plein-airs in Ukraine. Therefore, in our opinion, it is important to generally characterize this process and to reveal trends and prospects for creative projects in the modern artistic world. The plein-air is instructive from both theoretical and practical perspective. Exactly on the plein-airs an artist experiences a first shock from what he has seen in the nature; this sinks deep into the mind and nourishes both studies from nature and the whole process of making of a painting in the art studio. The plein-air gives the freshness of light perception to the artist; colors become clear, lightful and transparent. Each hue brings the artist curious brain to a big secret hidden in the nature. Its motifs are inexhaustible for learning its each fragment and manifestation. The life, country and its history give all the most beautiful things to the artist. In most cases impressions got on the plein-air are brought to the art studio and generalized paintings are made exactly there. And this is not a wave landscape portrait but the generalized image of Ukraine. Fundamental plein-airs and symposia among creative teams are organized with the support of the government or private organizations that feel involved in the process of creating a culture. Organizers set a main theme of the symposium, cover the accommodation and meal as well as tour expenses, finance a report exhibition of the creative team, catalog etc. Artistic projects are sponsored by large corporations or business structures as well as by diplomatic corps as art patrons which can crank them up a notch in the society not thanks to the economic basis but thanks to the art. We can see how the Ukrainian business intellectuals grow, intellectuals that understand the role of arts patronage well by following the example of their high-ranking foregoers from the beginning of the XX century. Round tables at symposia offer an opportunity to discuss prospects of the modern art and its tasks; such discussions are the anvil upon which the spark of truth is struck. In artistic groups the inner psychological space is organized more quickly: What is meant here is the inner world of each artist. In the environment with the certain spacing it is possible to simulate individual features of perception of reality, response and life style, i.e. life journey. The Ukrainian folk artist Vasyl Perevalsky emphasizes that all artists are different. Not everybody is able to work in the creative team. It all depends on psychological features of the artist. There are artists who, when making a painting, work more effectively in their art studios by going deep into their ideas, other world and logic of perception. In the opinion of the Ukrainian famous painter Vasyl Hurin, “a thematic painting must be unique and not repeat the past things. It must maturate and naturally go up”. Artistic symposia and plein-airs play a major role in forming the modern artistic idea. By participating directly in symposia the artist can understand regularities of individual life, discover his reserves and thus change his behavior by stimulating development and creating a project of life.

The Image of Ukraine in the World as an Identifying Factor of Incoming Tourism Growth

The definitions of the country’s tourism image and the national tourism brand are defined. The main determinants, which distinguish between tourism brand, tourist image and tourist reputation, are presented. A model for creating the concept for a national brand has been constructed. The image of Ukraine is determined on the basis of the authoritative world reports and ratings analysis.English-language analytical Ukrainian Internet portals are explored. The most popular among them are Kyivpost, Unian, News, Euromaidan Press, 112 International, En.Censor, and Interfax-Ukraine. The US citizens (20-30% of all visits) mostly visit each of these sites. The total number of visits during six months for each of these sites has not exceeded 1 million people.Analysis of the most popular world Internet publications for the purpose of news coverage about Ukraine is conducted. The BBC, the New York Times, The Guardian recall Ukraine mostly in the context of Russia’s aggression and the war in the East.The main stakeholders of the formation and promotion of the national tourism brand are defined: state institutions; citizens, residents of the country; media; creative intellectuals, athletes, other world-famous Ukrainians; diaspora; business; public environment;political forces.Recommendations for forming the brand of Ukraine in the world are presented as a means of improving the outbound tourism and the economy of the country as a whole.Keywords: national branding, national tourist brand, tourist image, tourism industry,tourist reputationJEL: Z30

The image of Ukraine in journalism in 20-30 years of the XX century: the national dimension

Introduction. The study was inspired by the desire to comprehend the process of nation-building in Ukraine in the first decades of the twentieth century, which emerged on the basis of socio-political, historical, social and cultural factors, the identification of constructive impulses of the mentally-helpless duality of the psychology of the Ukrainian movement and the ideological exhaustion and non-viability of political doctrines that were existing at that time. The purpose of the article is to study the image of Ukraine in the journalism of Dmitry Dontsov in the nationalistic aspect. Research methods. The dominant methods of research were hermeneutics (mostly the method of national and philosophical interpretation) and post-colonialism. With the help of them, the problem of the philosophy of national existence was interpreted and the phenomenon of the national-centered methodology of thinking was outlined, Dontsov’s understanding of beauty in journalism and literature has been updated. As a result of the work, it was determined that characters build a certain structure of foundations, which allows to test and study existential modes that destroy or, conversely, update, change the national coexistence. Alienation, separation, loneliness, indifference, tolerance, avoidance, humiliation are defective negative modes, which are opposed by the positive, author’s literary modes of national liberation struggle (disaster, faith, will, repentance, irony, glory, dream, earth, sun, share, hut, sea). On the basis of the practice of interpreting the modes of human existence, D. Dontsov unfolds a large-scale fantasy of the crippled current existence of Ukrainians, who are guilty of it themselves. The spectacles of a terrible catastrophe, hell, apocalyptic poetics, and symbolism, like a flash, multiply rapidly spiritual, and, hence, national devastation. Dontsov’s generalization of Shevchenko’s picture of the world is an exhortation to return to their own national independence, because of days and nights “pass”. The threatening figures of I. Pidkova and T. Tryasyla are disappearing, and Ukraine plunges into an inevitable spiritual and historical gap. Therefore the essayist visually reproduced the existential images of Shevchenko’s universe are transmitted not only to “save” the poet – it is an impetus for the salvation of the nation. It is clear that, as if from a first glance, the sufficiently approved theme of Ukraine, which finds its brightest expression in the work of both Ukrainian and world publicists, is realized absolutely in a new way in the portfolio of Dmitry Dontsov. This topic is expressed in a new and modern way, given the need for the more active involvement of D. Dontsov’s national-centric heritage in contemporary humanitarian work, in order to counteract the abusive strategies and practices of cultural imperialism and cosmopolitanism, in particular in the context of the Russian-Ukrainian war. Keywords: journalism, the image of Ukraine, the national philosophical aspect

The image of Ukraine as a representative of Taras Melnychuk’s worldview dominants

The image of Ukraine as a representative of Taras Melnychuk’s worldview dominants

ШТАТНІ І ПОЗАШТАТНІ КОНСУЛЬСЬКІ УСТАНОВИ УКРАЇНИ В БОЛГАРІЇ: ВНЕСОК У РОЗВИТОК ПУБЛІЧНОЇ ДИПЛОМАТІЇ

The article analyses achievements of the General consulate and honorary consulates of Ukraine in Bulgaria in the field of public and cultural diplomacy, their contribution towards shaping a positive image of Ukraine among the Bulgarian people and intercultural communication between the Ukrainian and Bulgarian people. It focuses on the public activities of the Consulate General of Ukraine in Varna that operated from 2002 till 2014 as well as on the cultural diplomacy activities of the Honorary Consuls of Ukraine in Burgas, Plovdiv and Ruse. It analyses international agreements regulating the activities of the General consulate and honorary consulates in the area of cultural and humanitarian exchange. The article identifies priority areas of support for interliterary, musical and theatrical exchange, which have become dominant in the honorary consulates’ activities. It is important to highlight the assistance of the Honorary Consuls with consolidation and operation of the Ukrainian community in Bulgaria and in uniting the Ukrainian youth. It has been found that the activities of the Honorary Consuls of Ukraine to Bulgaria prove that it is important to appoint to such positions people who have relevant experience in establishing business contacts with the Ukrainian partners and wish to promote presentation of the Ukrainian cultural heritage in Bulgaria. The study shows that each Honorary Consul of Ukraine to Bulgaria is currently mostly independent in determining priority areas of development of intercultural contacts between Ukraine and Bulgaria. It also shows a difference in the qualitative and quantitative indicators of their performance in this area as well as in the content of the Ukrainian cultural products. In this regard, it may be relevant to strengthen coordination and leverage on the resources of the honorary consulates of Ukraine in their cooperation with public institutions that are responsible for popularization of the Ukrainian culture abroad. In addition, the honorary consulates can become additional tools in promoting the activities of the Ukrainian Institute established in 2018.