Abstract
The purpose of the article is to substantiate trends in the tourism activities in Ukraine and factors that create the negative image. The research is based on the dialectical method of scientific knowledge, methods of scientific abstraction, analysis and synthesis (while summarizing the factors that form the negative image of Ukraine and reduce its economic security); comparative analysis (while identifying the trends of tourism activity development in Ukraine during 2011-2017); statistical analysis (while studying the dynamics of the tourism industry in Ukraine during 2014-2017). As a result of the study, the trends of tourism activity development in Ukraine during 2011-2017 have been determined. The factors that form the negative image of Ukraine and reduce its economic security have been determined. The implementation of strategic measures for the development of the Ukrainian tourism industry will create a positive image of the country, stimulate the development of tourism in Ukraine, formation of attractive investment environment and strengthening of the country’s economic security.
Highlights
The tourism industry makes a special contribution to the country's economic security
The tourism industry barely contributes to increasing the competitiveness of Ukraine in the world market
In order to ensure economic security it is important to create the positive image of the country by means of tourism activity development, since traditionally the countries that successfully develop tourism, have the highest rates of investment inflows
Summary
The tourism industry makes a special contribution to the country's economic security. While analyzing the indicators characterizing the development of the tourism industry of Ukraine during 2014-2017 (Table 1), it should be noted that the income from tourist services increased by 240.6 %, but the number of tour operators and travel agents in 2017 decreased respectively by 25.3 % and 20.4 %. SCEE’2019 PROCEEDINGS connected with currency, political and economic risks, and other factors over the years 20142017 (Fig. 1)
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