This paper studies the export incentive of credit rationed, competitive and homogenous firms through asset build up highlighting the generic trade-off between competition and asset value in an imperfect credit market where poor and rich firms have different levels of assets. It is a contribution to the issues related to finance and trade in developing countries as raised first in Jones and Marjit (2001, AER). Our theoretical and empirical results indicate that although firms in more competitive industries are likely to be exporters, history of greater local competition before the entry of firms into export market i.e. under autarky, hurts export incentive by limiting cash flows and asset build up. In our set up more intense local competition hence lower price is an advantage to access global markets, but associated low profits and hence lower assets acts a detriment.