Home-use Test Research Articles

Identifying drivers of liking and characterizing the ideal product thanks to Free-Comment

Consumers’ hedonic appreciation is important for the commercial success of a product. To formulate appreciated products, sensory and hedonic data of some existing products are often linked to each other. Because existing products represent only a limited sensory space of investigation, asking consumers to characterize their ideal product can provide relevant additional information to understand their preferences. First, the paper investigates whether sensory drivers of liking can be derived from linking Free-Comment (FC) and hedonic data. Second, Ideal-Free-Comment (IFC) is introduced. IFC instructs consumers to describe actual products and then their ideal product thanks to FC. IFC paired with liking scoring was used in a home-use test with 483 consumers each evaluating from 1 to 14 (5.71 on average) cooked hams from a list of 30 hams representative of the French market. Based on a mixed linear model, relevant drivers of liking were identified from FC data. The panel’s average ideal product was consistent with the drivers of liking. Since descriptors with opposite meanings characterized individual ideal products, a consumer segmentation based on their ideal product was performed and resulted in two segments. The two segments’ ideal products mainly differed regarding their flavor. Drivers of liking and the ideal product of the smaller segment (≈ 15% of the consumers) were not well consistent suggesting this was a noise segment. Drivers of liking based on FC data and IFC are complementary tools to understand consumers’ hedonic appreciation without the use of a pre-established list of descriptors.

Development and application of specific questions to classify a child as food texture sensitive.

Understanding food texture sensitivity in children is important in guiding food selection. The objective of this work was to develop a short questionnaire that could be completed by parents in nonclinical settings to provide a categorization for food texture sensitivity in children. This study evaluated the distribution of children as texture sensitive (TS) or non-texture sensitive (NTS) and the predictive validity of these questions to explain rejection of specific food textures. Three sets of survey data were examined, including data from a home-use test (HUT) in children with and without Down syndrome (DS), and lingual tactile sensitivity measured by grating orientation task (GOT). From three parent-completed surveys, the use of the questionnaire yielded a similar distribution of children in the TS category (16-22%) as previously reported. TS children (4-36 months) were more likely to reject specific food textures, including chewy, hard, lumpy, and "tough meat" (p < .05). A higher percentage of children with a diagnosis of DS were TS (36.9%). Children who were TS showed increased negative behaviors to foods and ate less than NTS children. In older children (5-12 years), TS children were fussier than NTS children (p < .001). Lingual tactile sensitivity was not significantly different by TS/NTS categorization (p=.458). This study demonstrated that the use of these five questions specific to food texture provides a useful tool in categorizing a child as TS/NTS, with this information being useful in selecting preferred food textures. Future studies involving these TS questions should perform psychometric assessments and measures of criterion validity using other questionnaires.

Sample discrimination through profiling with rate all that apply (RATA) using consumers is similar between home use test (HUT) and central location test (CLT)

The impact of testing locations, home use test (HUT) and central location test (CLT) on consumer evaluations of food products using rate all that apply (RATA) was investigated. As a case study, eight cold cuts were evaluated: four vegetarian/vegan and four meat-based products. A between-subjects design was used, whereby consumers were randomly allocated to either HUT or CLT test location (58 and 71 consumers, respectively). To retain as much similarity as possible across locations, consumers in both groups received identical bags of products with palate cleansers and instructions. Consumers evaluated the products using a lexicon consisting of 32 sensory attributes based on similar studies and benchtop tasting, using RATA with 7pt scales. A total of 30 and 31 attributes differed significantly (p < 0.05) across the products for HUT and CLT, respectively. Sample discrimination was similar between the two locations. Location significantly (p < 0.05) affected discrimination of 14 attributes, but a particular location having consistently higher attribute means was not observed. Bootstrapping of the attribute means per product showed no significant differences between the two testing locations, and multilevel regression models using Bayesian inference did not reveal marked differences in expected ratings between locations. Further comparisons of sample discrimination patterns through principal component analysis showed that the two locations were very similar, including the overlap of confidence ellipses. The between-subjects design strengthens the results: that comparable sensory profiles were obtained from different consumers in different testing locations supports the notion that RATA data from consumers can be reliably collected for relatively sensorially distinct products with minimal data compromise.

Consumer Acceptance of a Ready-to-Eat Meal during Storage as Evaluated with a Home-Use Test

A home-use test (HUT) is one method that provides a measure of ecological validity as the product is consumed in home under common daily use circumstances. One product that benefits from being evaluated in-home are ready-to-eat (RTE) meals. This study determined consumer acceptance of microwave-thermally-pasteurized jambalaya, a multi-meat and vegetable dish from American Cajun cuisine, and a control (cooked frozen jambalaya) through an on-line home-use test (HUT) over a 12-week storage period. Paralleling the HUT, an online auction determined consumers’ willingness to pay. The study also explored how the social environment may impact the liking of the meals when a partner of the participants joined the sensory evaluation of the meals. Consumers (n = 50) evaluated microwave-processed jambalaya stored at 2 °C and a control (cooked frozen jambalaya stored at −31 °C) after 2, 8 and 12 weeks of storage. Consumer liking of different sensory attributes was measured. Participants could choose to share the meals with a partner as a way to enhance ecological validity. The responses from 21 partners to the sensory-related questions were collected. After the sensory evaluation, the participants bid on the meal they had just sampled. Results showed that processing method (microwave vs. control) did not significantly influence the measured sensory attributes. Only flavor liking decreased over storage time (p < 0.05). The inclusion of partners significantly increased (p = 0.04) the liking of the appearance of the meals. The mean values of the bids for the meals ranged from $3.33–3.74, matching prices of commercially available jambalaya meals. This study found suggests that the shelf- life of microwave-processed meals could be extended up to 12 weeks without changing its overall liking. The study also shows the importance of exploring HUT methodology for the evaluation of consumers’ acceptance of microwave-processed jambalaya and how including a partner could contribute to enhance ecological validity.

The effect of intrinsic and extrinsic quality on the willingness to pay for a convenient meal: A combination of home‐use‐test with online auctions

AbstractA sensory evaluation using a home‐use‐test (HUT) setting and experimental online auctions at three storage times, were used to elicit willingness to pay (WTP) for two samples of ready meals with extended shelf life, one using microwave assisted pasteurization system (MAPS) and the other using freezing. The effect of the information on the name of a new technology and the environmental impacts associated with each technology was also measured. We found that sensory characteristics of the ready meal are the key drivers for subjects' WTP. Considering the specific context of this study, we did not find evidence that the name of the technology and the information on the environmental impacts associated with each technology impacted participants' WTP.Practical ApplicationsOur study contributes by presenting a protocol for conducting a combined HUT and online auction across three storage times for a complex food matrix (i.e., the jambalaya ready meal) in which the eating environment is important. Also influential is that participants actually ate the meal, therefore the sensory evaluation results that were gathered were more impactful for bids than the extrinsic attributes included. Given the logistic challenges of conducting a HUT along with experimental auctions across time, this study had a limited number of participants. Therefore, we cannot provide a conclusive evidence that disclosing the name of the technology used and its effects on the environment would encourage purchase of ready meals.

Comparison of Home Use Tests with Differing Time and Order Controls.

Consumer tests are classified in terms of the location of testing as laboratory tests or central location tests (CLTs) and home use tests (HUTs). CLT is generally used in sensory tests due to the ease of test control, whereas HUT has higher validity because of real consumption. However, the lack of test control in HUT is a major issue. In order to investigate the error occurrence and efforts required to minimize errors, three groups of tests were designed differing time and order control and evaluation was conducted using six snacks with texture differences. Errors related to time, order, and consumer or sample number were higher for more controlled conditions, however, most errors were recoverable using identification information except for cases of no response. Additionally, consumers preferred to consume all snacks in the evening at home, which differed from the typical 9 a.m. to 6 p.m. evaluation time in CLT. However, the timing differed for consumers with self-reported snacking time. The research title that included the term ‘home’ might have influenced the participants’ choice of location for evaluation. Overall, there was no significant difference between the results of groups despite different time and order controls, which could increase the applicability of HUT.

Central Location Test and Home-use Test

Central Location Test and Home-use Test

Do Fair Trade Labels Bias Consumers’ Perceptions of Food Products? A Comparison between a Central Location Test and Home-Use Test

Consumers are paying more and more attention to ethical and social criteria during grocery shopping. As a result, Fair Trade products which are certified to address global supply chain issues (e.g., forced labor, working conditions, fair pay), are gaining popularity. However, it is unclear to which extent Fair Trade labels might influence how consumers perceive such labelled food products. The aim of this research was to examine the potential effect of Fair Trade labels on several measurements (overall liking, sensory profiling, emotions, willingness-to-pay and kCal estimations). Furthermore, tests were carried out at a sensory lab and at home to examine if the evaluation context might impact the label effect. In total, 179 consumers participated in this study of which 90 carried out the test in the sensory test facilities (central location test—CLT) and 89 at home (home-use-test—HUT). Participants evaluated three pairs of food products (nuts, juice and chocolate) of which one was labelled as conventional and the other one as Fair Trade. However, participants were each time evaluating the same Fair Trade product. Results showed that the Fair Trade label increased the overall liking. For the juice and chocolate, a higher willingness-to-pay was found when the product was labelled as ‘Fair Trade’ while no effect of the label was established for the nuts. The Fair Trade label did not affect the kcal estimation of the samples. The Fair Trade label had a rather limited influence on the sensory and emotional profiling of the food products. Furthermore, the results of the CLT and HUT were highly similar indicating that the evaluation context has little impact on the labelling effect.

Hybrid meat

Hybrid meat

Exploring Home-use Test to Assess Urban Consumers’ Acceptance and Likelihood to Purchase Naturally Fortified Instant Whole Meal Sorghum-maize Flour Blends in Eldoret, Kenya

Fortification of staple foods has the potential to alleviate micronutrient and protein energy malnutrition in sub Saharan Africa. However, natural food fortification often alters sensory attributes such as flavour, aroma, appearance, texture and other features in ways that may affect target consumer overall acceptance and willingness to purchase. This study examined urban consumers&amp;rsquo; acceptance and likelihood to purchase wholemeal instant flours that were fortified using plant based sources. A home-use test (HUT) sensory experiment was conducted in Eldoret, Kenya among 154 urban dwellers in the middle and high level income group living in three gated estates. 5 different flour composites using sorghum, maize, baobab, orange fleshed sweet potato (OFSP) and grain amaranth were used to make both thin (uji) and thick (ugali) porridges. The results showed that urban consumers could distinguish stiff porridge (ugali) and thin porridge (uji) made from the 5 flour varieties. They preferred uji, expressed by higher mean general acceptability scores made from all the flour varieties (M=4.15-M=3.83) to ugali (M=3.50-M=3.17), for appearance, aroma, texture in hand and mouth, significant at p &amp;lt; 0.05. Mothers&amp;rsquo; and childrens&amp;rsquo; overall acceptance ratings for both sets of products did not differ, showing the ability of mothers to influence a child&amp;rsquo;s overall acceptance of a product. Further, more than 80% consumers were likely to purchase and use the instant flour. Pearson correlation showed significant positive correlations (*P&amp;lt;.05; &amp;amp; **P&amp;lt;.01), for product fit for all family, with nutritional and health benefits, and product that is introduced by a close friend as the main factors driving their likelihood of purchase. We conclude that HUT is effective for assessing consumer acceptance as far as product sensory characteristics and consumer adoption of a new product, and can be used by industry before market penetration.

Multi-response approaches in product-focused investigations: Methodological variations across three case studies

Consumers’ product experiences are increasingly uncovered using approaches that extend beyond acceptability and sensory perception. The present research is situated in this context and adopts a multi-response approach to jointly obtain attitudinal, conceptual, emotional, situational and/or sensorial evaluations. With the aim of greater methodological understanding, three case studies were conducted with samples in three product categories (fruit- and vegetable-based beverages (n = 10), seafood (n = 6) and chocolate (n = 7)) using consumers from New Zealand (n = 196), India (living in New Zealand) (n = 138) and China (n = 167), conducted in central location (CLT) or home-use test (HUT) settings. Showcasing this multi-response approach and demonstrating its versatility in product research is the main contribution of the research. Across the three case studies different combinations of response types and scaling formats were successfully used (including CATA (check-all-that-apply) questions, yes/no questions and rating scales), and it was also found that tasted foods and written stimuli (food names) served equally well as stimuli. The degree of liking or disliking for individual samples was a useful benchmark against which to interpret the other types of responses, and situational appropriateness, obtained as item-by-use (IBU) responses always contributed unique insights. Facial emoji to obtain product-emotion associations yielded less valuable insights than a conceptualisation task. As expected, and in accordance with the rationale for adopting a multi-response approach, the combination of response types yielded greater stimuli insights than would otherwise have been gained. This held for each of the three case studies and supported future applications using a multi-response approach that extends beyond many related initiatives by including four response types in each case study.

Rapid diagnostics for point-of-care quantification of soluble transferrin receptor.

BackgroundIron deficiency (ID) and anaemia are major health concerns, particularly in young children. Screening for ID based on haemoglobin (Hb) concentration alone has been shown to lack sensitivity and specificity. The American Academy of Pediatrics (AAP) recommends soluble transferrin receptor (sTfR) as a promising approach to screen for iron deficiency. However, in most settings, assessment of iron status requires access to centralized laboratories. There is an urgent need for rapid, sensitive, and affordable diagnostics for sTfR at the point-of-care.MethodsAn immunochromatographic assay-based point-of-care screening device was developed for rapid quantification of sTfR from a drop of serum within a few minutes. Performance optimization of the assay was done in sTfR-spiked buffer and commercially available sTfR calibrator, followed by a small-scale proof-of-concept validation with archived serum samples.FindingsOn preliminary testing with archived serum samples and comparison with Ramco ELISA, a correlation of 0.93 (P < 0.0001) was observed, demonstrating its potential for point-of-care assessment of iron status.InterpretationThe analytical performance of the point-of-care sTfR screening device indicates the potential for application in home-use test kits and field settings, especially in low- and middle-income settings. An added advantage of sTfR quantification in combination with our previously reported serum ferritin diagnostics is in integration of Cook's equation as a quantitative and minimally-invasive indicator of total body iron stores.FundThrasher Research Fund (Early Career Award #13379), NIH R03 EB 023190, NSF grant #1343058, and Nutrition International (project #10-8007-CORNE-01).

FDA warns patients and doctors about recall of home-use test strips used with device to monitor blood thinner warfarin, not authorized for sale in U.S.

FDA warns patients and doctors about recall of home-use test strips used with device to monitor blood thinner warfarin, not authorized for sale in U.S.

Taste matters most: Effects of package design on the dynamics of implicit and explicit product evaluations over repeated in-home consumption

Package design influences consumers’ expectations of a product’s sensory properties and expected healthiness and/or tastiness, and potentially also changes actual product perception during consumption. The robustness of these effects is far from clear, however. This study investigated the influence of package cues signalling either hedonic or healthy product properties on expectations and subsequent product evaluation over repeated consumption.In a between-subjects design, 92 participants evaluated product expectations and taste perceptions of a chocolate-sesame flavoured biscuit with a package emphasizing either its healthy (n = 44) or hedonic (n = 48) aspects, both at a central location (CLT) and during six home use tests (HUT), using both explicit (questionnaires) and implicit (IAT) measures.Package design significantly affected (p < 0.05) consumers’ expectations of the product. They expected the biscuit to be tastier, less attractive and less healthy in the hedonic package condition, and less tasty, more attractive and healthier in the healthy package condition. However, these effects did not transfer to actual product evaluations upon tasting, either blind or tasting in combination with viewing the package during the HUTs. Implicit attitudes did change as a result of repeated exposures, depending on the package consumers were provided with, indicating product-package interactions over time (p < 0.05).In conclusion, package design influences product expectations and associations with its healthiness and attractiveness, which is of relevance in product choice and purchase settings. However, at the stage of (repeated) consumption, intrinsic (sensory) properties become the dominant drivers of products’ sensory and hedonic evaluations, and the impact of package cues seems less potent.

Influence of organic labels on consumer's flavor perception and emotional profiling: Comparison between a central location test and home-use-test

Organic food products are often perceived as healthier by consumers, but the question remains if organic labels might influence consumer's perception of specific sensory attributes and emotional associations and to which extent this effect goes beyond the lab context. Therefore, the objective of this study was to examine the potential effects of organic labels on the overall liking and emotional and sensory profiling, comparing measurements obtained from a CLT and HUT test.In this study, 76 consumers participated at a central location test (CLT) and 75 during a home-use-test (HUT) to examine the effect of organic labeling on pairs of three food products (i.e. yogurt, potato chips and juice). While the same food product was used, one sample of the pair was labelled as conventional and the other as organic.Results showed that providing an organic label leads to a higher overall liking, willingness to pay and lower kcal estimation of a food product regardless of the evaluation context. Also, the perception of sensory attributes was altered by providing the organic labeling, but mainly for the juice and yogurt sample. Moreover, organic labeling evoked more positive emotions and less negative emotions of the food products.While previous research indicated that organic labeling might affect consumer's perception of food products, this study shows that this effect is consistent regardless of the evaluation context (HUT and CLT). Although some context effects occurred on the emotional profiling of the food products, more research is warranted given the different eating conditions when conducting HUT. Furthermore, policy makers should be aware of the health halo effect as consumers tend to significantly lower the kcal estimations when an organic label is provided.

An assessment of the CATA-variant of the EsSense Profile®

The CATA variant of the EsSense Profile® questionnaire for measurement of product-emotion associations was used in 10 studies with consumers from the USA and New Zealand (n = 103–154 per study). This allowed for an assessment of the method with regard to use of emotion words, ability to discriminate between samples, repeatability of responses and replicability of results, as well as consumers’ task perceptions. In all studies detailed and differentiated sample profiles were established. Discrimination pertained to positive and negative emotion words, as well as words that related to valence and/or arousal. While samples with large differences in liking were generally discriminated in the largest number of emotion words, many samples with similar liking also differed in many emotions. Repeatability of responses to a replicated sample was high and replicability of results from two studies with identical samples was adequate. Responses to task perception questions demonstrated that consumers did not find the method to be difficult or tedious. A single home-use test (HUT) study supported the applicability of the CATA-variant of the EsSense Profile® in this setting. Overall, the results confirmed that the EsSense Profile® can be implemented in the CATA variant without major concerns, but also that study specific influences should be expected.

기호도 검사방법이 쌀가루 기반의 프리믹스 제품으로 만든 푸딩 시료들의 소비자 기호도에 미치는 영향: 실험실 검사와 가정사용 검사 간의 비교

기호도 검사방법이 쌀가루 기반의 프리믹스 제품으로 만든 푸딩 시료들의 소비자 기호도에 미치는 영향: 실험실 검사와 가정사용 검사 간의 비교

A cross-cultural study of acceptability and food pairing for hot sauces

This study was conducted to understand the acceptance levels of hot sauces among consumers from different culinary cultures. Two newly developed hot sauces [fermented red chili pepper with soybean-paste-based sauce(GS) and fermented red chili-pepper-based sauce(KS)] were compared with Tabasco sauce(TB) and Sriracha sauce(SR). Two separate cross-cultural home-use tests(HUTs) were conducted: pizza and cream soup were provided as food items in HUT 1, whereas grilled chicken wings and rice noodle soup were provided in HUT 2. Consumers residing in Denmark, South Korea, and US participated in each HUT (n≅100 per country). Acceptance levels and the reasons for (dis)liking particular hot sauces applied to food systems were assessed. The food items that paired well with different hot sauces when the sauces were applied freely to regular meals were also analyzed among the US and Korean subjects. When the hot-sauce samples were applied to pizza and cream soup, the preferred order of the samples exhibited a cross-cultural agreement (GS = KS > TB). In the case of grilled chicken and rice noodle soup, the acceptance rating was similar for the three types of hot sauces among Koreans, whereas the acceptance was higher for SR among the US subjects for both foodstuffs, while Danish subjects preferred GS and KS over SR. The US subjects did not like hot-sauce samples with sweet and weak spiciness, whereas the Korean and Danish subjects disliked the hot-sauce sample when it was too spicy and not sufficiently sweet. These findings indicate that the matching of particular sauces with specific food items is culture-dependent, and this needs to be considered when trying to export food products such as hot sauce to other countries.

Consumer Panel Size in Sensory Cosmetic Product Evaluation: A Pilot Study from a Statistical Point of View

Subjective evaluations are nowadays applied more commonly in cosmetic product assessment. They are used in quality control, product development steps and efficacy studies for claim support. Several studies have been published to determine the adequate number of panelists, but recommendations and guidelines dealing with this topic are rare in the cosmetic sector. The aim of the present pilot study was to recommend a suitable study plan and define the adequate consumer panel size for cosmetic consumer assessment. A questionnaire-based product evaluation study, with three different cosmetic products, was organized as a consumer test using a seven-point scale. As a last step, a specific statistical calculation was performed to define the minimum sample size. It showed that the minimum sample size, besides the obvious statistical parameters of standard deviation and confidence interval, also depends on age and gender of the panelists and product assessment item. Utilizing a CI of 95% a minimum of 60 panelists seems to be sufficient for home-use-test (HUT) with a given seven-point scale. A minimum of 101 panelists are shown to be sufficient utilizing a CI of 99%.

Consumption context in consumer research: methodological perspectives

This review and opinion paper considers methods available to consumer researchers in product-focused investigations who wish to: (i) appraise or account for appropriateness of product use, and (ii) increase aspects of ecological validity and/or mitigate effects linked to the central location test (CLT) setting not being a natural consumption situation. The topics and methods covered are: appropriateness of product use, item-by-use (IBU) method, non-CLT settings (incl. natural eating locations, field tests and home-use-tests (HUT)), contextualised CLT protocols, evoked consumption contexts, immersive settings and virtual reality. The concluding parts of the paper considers ecological validity and encourages a deeper engagement with this construct in the broader context of validity in consumer research.