Hofstede's Cultural Dimensions Theory Research Articles

Exploring the Impact of Cultural Factors on Consumer Behavior in E-Commerce: A Cross-Cultural Analysis

This paper explores the impact of cultural factors on consumer behavior in e-commerce, specifically focusing on cultural dimensions, language and communication, trust and security, and social influence. The study recognizes that culture plays a crucial role in shaping individuals' attitudes, values, beliefs, and behaviors, thus influencing their decision-making processes and purchasing behaviors. Drawing on Hofstede's cultural dimensions theory, the analysis highlights how individualism-collectivism and power distance influence consumer behavior in e-commerce. Additionally, it emphasizes the significance of language and communication in catering to consumers' preferences, emphasizing the importance of using native languages and cultural symbols to enhance consumer engagement and understanding. Trust and security, as influenced by cultural factors such as individualism, collectivism, and uncertainty avoidance, are also discussed. The analysis underscores the importance of building trust and implementing robust security measures that align with cultural expectations. Furthermore, the study recognizes the impact of social influence in consumer behavior, particularly in collectivist cultures, where consumers rely on online reviews, recommendations from family and friends, and social media influence. By understanding and adapting to these cultural factors, businesses can tailor their e-commerce strategies to meet the needs and preferences of diverse cultural groups, ultimately enhancing customer satisfaction and loyalty. The findings of this study provide valuable insights for businesses operating in diverse markets, enabling them to optimize their online operations and effectively target consumers in different cultural contexts.

From the perspective of Hofstede's cultural dimensions theory, "The Flowers of War" and "The 13 Flowers of Nanjing"

This report analyzes the text of The Flowers of War and combines the three dimensions of Hofstede's cultural dimension theory: that is power distance, individualism and collectivism, and masculinity and femininity. This report uses plot line and character dialogue as the breakdown point to analyze two different types of female images: students and prostitutes. Through the attitude of the outside world, the living environment and personal cognition. All these differences show the differences between the two groups of girls m that analyzing the collision of people to females and the female herself shows the characteristics of the times. These two groups of people, analyzing the collision of people to females and the female herself shows the characteristics of the times. This report also reflects the change in the two groups from individualism, independent thinking and unlike with each other between the two groups: collectivism, when faced with danger, sacrifice self-interest for the collective benefit. The report is to affirm the value of women themselves, let women perceive their subjective consciousness, and safeguard women's interests.

The limitations of the traditional safety metrics applied to safety on a dynamic civil aviation industry - an empirical study applied to Hofstede's cultural dimensions theory

The limitations of the traditional safety metrics applied to safety on a dynamic civil aviation industry - an empirical study applied to Hofstede's cultural dimensions theory

Discursive construction of corporate identity through websites: An intercultural perspective on the commercial banks of the United States and China.

With the assistance of the corpus analysis tool Wmatrix 4.0, this paper analyzes the semantic categories of the top 10 commercial banks of China and the United States to figure out their social-cultural behavior in the Internet business context. It is discovered that both common and distinctive identities were constructed: the common identities include the professional financial service provider, responsible corporation for employees, and relevant communities with environmental and social consciousness, while the distinctive identities are manifested in the communication strategy, style, and persuasion mode: (1) The Chinese Commercial Banks adopted the proactive strategy for corporate identity construction, are prone to take hierarchical and impersonal communication style, and more focused on the “credibility appeal” and “rational appeal” in persuasion mode; (2) the commercial banks of the United States are more reactive in the communication strategy, position themselves in short distance with the putative audience in communication style, and conform to the typical “affective appeal” regarding the persuasion mode. From the intercultural perspective, the distinctions are the representation of the peculiar high-context culture and low-context culture based on Hofstede's cultural dimensions theory. Chinese banks should try to shorten the cultural gap by adopting communication strategy in conformity with the local cultural when going global rather than sticking to the domestic communication strategy.

A critical analysis of the cultural differences of foreign employees working in China: a case study of the UK

This qualitative study proposes how to help cross-cultural communicators identify and address the causes and challenges of the cultural differences they encounter through the factors of cultural differences. The study was compared through a control group and data was collected and analysed by understanding interviewees' professional experiences to date as well as their experience of living in a foreign country. The participants were then asked specific questions using Hofstede's cultural dimensions theory and the concept of culture shock as a framework to inductively categorise the data while explaining through cultural dimensions theory and folk China theory.
 This study provides new insights for cross-cultural communicators on the cultural differences between China and Britain and provides a new understanding of the cultural differences between China and Britain through the cultural dimension theory and folk China theory. This study integrates the existing theories, especially proves that folk China theory can be used as theoretical support for the cultural dimension of the Sino-British data, and summarizes the current influences and underlying reasons for the Sino-British cultural communicators. In addition, the study provides effective recommendations and suggestions for a new generation of Sino-British cross-cultural communicators, both individually and collectively.

Effects of Culture on the Balance Between Mathematics Achievement and Subjective Wellbeing.

Previous studies suggested that culture have impact on students' mathematics achievement and subjective wellbeing, but few investigated the effects of culture on the balance between them. Drawing on Hofstede's cultural dimensions theory, this study investigated the effects of culture on balance between students' mathematics achievement and subjective wellbeing. Results showed the significant effects of cultural dimensions of long-term orientation vs. short-term orientation and indulgence vs. restraint. Students from countries of high long-term orientation and low indulgence culture were more likely to get both high mathematics achievement and high SWB. Besides, wealth-related variables (family SES and GDP per capita) and gender were also found to influence the odds ratio of balance. The findings confirmed the effects of national culture on the balance between mathematics achievement and SWB. Based on the findings, this study discussed the effects of long-term orientation and restraint culture and Confucian heritage culture's potential benefit. The results indicate that mathematics educators should consider cultural differences in educational practice and stress the importance and meaning of mathematics learning.

Well-being and its associated factors among migrant workers in food and beverage industry: a cross-sectional study in China

PurposeDrawing upon Hofstede's cultural dimensions theory, a comprehensive model exploring the relationships among four distinct culture values and their influence on employees' turnover intention through the mediating roles of organizational commitment and organizational citizenship behavior was developed and tested.Design/methodology/approachThis study covers 585 migrant workers from nine countries who work in the food and beverage industry in Guangzhou, China. Structural equation modeling (SEM) was used to analyze the data collected from these migrant workers.FindingsThe results reveal that (1) among the four culture values, only uncertainty avoidance, collectivism orientation and masculinity orientation significantly affect organizational commitment and organizational citizenship behavior, (2) organizational commitment is significantly positively related to organizational citizenship behavior and (3) both organizational commitment and organizational citizenship behavior have a negative direct effect on turnover intention, while organizational citizenship behavior has a stronger impact on migrants' turnover intention than organizational commitment.Originality/valueThe issue of cultural diversity, particularly among relevant migrant workers in the hospitality industry in developing countries, such as China, needs more attention than ever.

An Analysis on Sino-UK Cultural Differences in Education from the Perspective of Hofstede’s Cultural Dimensions Theory (A Case Study of Are Our Kids Tough Enough?)

Based on the Hofstede's cultural dimensions theory, the paper aims to analyze the cultural difference in education between China and the UK on a documentary Are Our Kids Tough Enough? Which was made by BBC. Comparative study method was undertaken for illustrating the date of culture dimensions difference of the UK’s and China’s. The result shows that the obvious difference lies on Collectivism and Individualism, Power distance, as well as long-time orientation and short-time orientation. The documentary was thus analyzed from these three perspectives. The conclusion was that 1) Chinese teachers wanted to utilize power to control British students, but students refused to obey them for their low power distance. 2) Many activities were held in the whole class by Chinese teachers for their collectivism, but the British students could not accept them and pursue their own right. 3) Chinese teachers took the the final exam seriously because of long-term orientation but the British students were reverse for their short-term orientation. 4) The date of uncertainty avoidance and Masculinity are almost the same in these two countries, but they were reflected in different ways. And with the conclusion, the effective strategies to overcome culture conflict will be offered to Chinese teachers and all other teachers in the cross-culture communication context.

An Acceptance Model of Using Mobile-Government Services (AMGS)

In recent years, the telecommunications sector is no longer limited to traditional communications, but has become the backbone for the use of data, content and digital applications by individuals, governments and companies to ensure the continuation of economic and social activity in light of social distancing and total closure in most countries in the world. Therefore, electronic government (e-Government) and mobile government (m-Government) are the results of technological evolution and innovation. Hence, it is important to investigate the factors that influence the intention to use m-Government services among Jordan’s society. This paper proposed a new m-Government acceptance model in Jordan (AMGS); this model combines the Information System (IS) Success Factor Model and Hofstede Cultural Dimensions Theory. The study was conducted by surveying different groups of the Jordanian community. A structured questionnaire was used to collect data from 203 respondents. Multiple regression analysis has been conducted to analyze the data. The results indicate that the significant predictors of citizen intention to use m-Government services in Jordan are Information Quality, Service Quality, Uncertainty Avoidance, and Indulgence vs. restraint. While, the results also suggest that Power Distance is not a significant predictor of citizen intention to use m-Government services.

CITRA DIRI INDIVIDU DAN NEGOSIASI MUKA WARGA DENGAN BUDAYA KOLEKTIVISME DI NEGARA BERBUDAYA INDIVIDUALISME

Most of the Indonesian citizens implement a collectivism culture considering that Indonesia is one of the countries that implement a collectivism culture according to Hofstede's Cultural Dimensions Theory. Indonesian citizens who migrate and live-in countries that implement individualism culture will feel the differences in their culture, which has the potential to produce intercultural communication conflicts. The Face Negotiation Theory that was initiated by Ting-Toomey explains that there are various approaches to resolving intercultural conflicts that exist. This research analyses the concept of self-construal and intercultural communication conflict management approaches used by two Indonesian citizens who are migrating in the United States and Australia through interviews and literature studies. The results of the study found the fact that the difference in self-construal concepts by each informant could produce the different approaches in managing conflict in communication between cultures, even though both informants were from countries with collectivism cultures.

Measuring Cultural Dimensions: External Validity and Internal Consistency of Hofstede's VSM 2013 Scales.

Cross-cultural comparisons often investigate values that are assumed to have long-lasting influence on human conduct and thought. To capture and compare cultural values across cultures, Geert Hofstede's Cultural Dimensions Theory has offered an influential framework. Hofstede also provided a survey instrument, the Values Survey Module (VSM), for measuring cultural values as outlined in his Cultural Dimensions Theory. The VSM has since been subject to a series of revisions. Yet, data on countries have been derived from the original VSM — and not on one of the revised versions of VSM. We tested three scales (indulgence, power distance, and individualism) from the latest version, the VSM 2013, as part of a larger survey across 57 countries. Two main findings emerged. For one thing, country scores based on the VSM 2013 scales correlated only weakly with country scores of the same cultural dimensions obtained in a large previous study. Thus, the validity of the VSM 2013 is in doubt. For another thing, the internal consistency of the VSM 2013 scales was overall poor, indicating that the scales did not reliably measure well-defined constructs. We discuss implications for cross-cultural research.

Challenges and Solutions in Running Effective Clinical Competency Committees in the International Context.

Challenges and Solutions in Running Effective Clinical Competency Committees in the International Context.

Analyzing the role of national culture on content creation and user engagement on Twitter: The case of Indian Premier League cricket franchises

The content generation strategy of a sports franchise determines whether the user engagement increases or decreases on social media platforms. Thus, the role of Chief Operating Officer (COO) is profound who generally decides and governs social media policies of the franchises. We show that the cultural differences between local-COO vis-à-vis foreign-COO-governed sports franchises reflect in their content generation strategy and are also associated with user engagement. We use Hofstede's cultural dimensions theory and extract relevant features from the tweets. Overall, the results show that user engagement is more when the content generation strategy is in alignment with fans’ national culture. The first contribution of our work is towards showing the incremental impact of power distance, individualism and collectivism on user engagement. The second contribution of our work is towards feature construction, feature selection and building authorship attribution classifiers to understand the content generation strategy. Prior literature shows that national culture impacts writing of online reviews. We investigate the role of national culture in social media content generation and user engagement and extend the literature. Our study is useful for organizations to understand the role of national culture in content generation and how it is related to user engagement.

Hofstede's cultural dimensions as the explanatory framework for performance issues during clinical placement: A mixed methods study

Aims and objectivesThe objectives of this study were to examine a) if those with reported clinical performance issues were more likely to experience course progression issues or withdrew from the program; b) the relationship between clinical and academic performance; c) the relationship between students social-demographic characteristics and clinical performance issues; and d) the utility of Hofstede's cultural dimensions theory in explaining the clinical performance issues students may experience during clinical placement. MethodRetrospective textual reports of clinical issues from 2014 to 2018 were collected. A mixed methods design, particularly Embedded Design, was used. The qualitative data was analysed using Directed Content Analysis using Hofstede's six dimensions as the coding categories, which were further broken down into high and low poles, making a total of 12 subcategories. Univariate and multivariate logistic regression was utilised to analyse the quantitative data. ResultsUsing Hofstede's framework, it was determined that nursing students 21 years and younger were more likely to have issues related to low long-term orientation. Male students were more likely to have issues related to low uncertainty avoidance and also displayed masculinity related issues. Overseas-born students were less likely to experience issues related to low power distance and students that had not failed a unit of study were less likely to have issues related to low long-term orientation. The study also found that students experienced issues related to poor psychomotor skills and language barriers. Furthermore, the study identified that students who experienced clinical placement issues were three times more likely to leave the course. ConclusionHofstede's cultural dimensions framework can be used to explain clinical performance issues among undergraduate nursing students. Early identification of the students likely to experience these issues can lead to targeted and preventative interventions.

Changes in Lyrics of Tayu Lo and Bob Dylan under Hofstede's cultural dimensions theory

Bob Dylan, one of the most influential singers in the United State in 1960s, and Tayu Lo, the godfather of Chinese music hold different stance toward “changes”. By analyzing under Uncertainty Avoidance theory by Hofstede, the paper would dig deeper on the sources (on philosophy, political and economic background).

A new insight into the methodology of cultural economics

ABSTRACT In the last decades, the topic regarding the relationship between culture and economics received increased interest. Given the fact that most of the research on this topic uses historical evidence and employs qualitative and mixed research methods, the present article aims at enriching its methodology by proposing a valuable quantitative instrument: a cultural matrix based on Hofstede's cultural dimensions theory. After analysing different computing methods of cultural distance, the most appropriate one seemed to be a weighted composite method. The applicability of the composite measures of cultural distance (unweighted and weighted) was compared in a model explaining Spanish migration flows to 35 OECD countries in the period 2005–2017. The results partially confirm the findings of other studies, indicating mixed results regarding the relationship between cultural distance and migration flows. The article provides new insights by recommending the use of weighted composite measures of cultural distance in economic analyses. In addition, the article highlights the importance of drawing appropriately each cultural dimension’ weights, given that inadequate estimations of cultural dimensions’ weights can significantly alter the research results and misrepresent the reality.

Impact of Users’ Socio-Cultural and Religious Orientation on Government Resource Planning (GRP) Systems Usage in Saudi Arabia

This study investigates the impact of users' socio-cultural orientation and religious values on government resource planning systems in the Kingdom of Saudi Arabia. Although many studies have been conducted on the adoption of technology in developed nations, only a few analyses have focused on the Middle Eastern region. This research fills that gap. The study developed an integrated conceptual research model based on existing technology acceptance theories, namely theory of reasoned action, technology acceptance model, unified theory of acceptance and use of technology and Hofstede's cultural dimensions theory. An online survey questionnaire was sent to 1677 employees at the Ministry of Foreign Affairs in Saudi Arabia and a total of 377 completed questionnaires were received of which 340 were considered usable, making a response rate of 22.48%. Data was analyzed using multivariate statistical analysis. The analysis finds there is a relationship between the socio-cultural and religious constructs with reference to attitude about using government resource planning systems. Results reveal that 55% of the variance (R 2 = 0.557) of employees' attitude to the GRP application can be explained by the effect of socio-cultural and religious variables. Findings show that cultural values (t (340) = 3.862, p<; 0.000), social network (t (340) = 4.095, p<; 0.000), peers' influence (t (340) = 4.515, p<; 0.000) and religious values (t (340) = 5.062, p<; 0.000) are significant predictors of GRP acceptance. Furthermore, the analysis shows demographic factors moderate between the determinants and users' perceptions. These findings have important implications for the acceptance and implementation of GRP systems in Saudi Arabia.

The influence of cultural distance on the volatility of the international stock market

Along with the development of cultural dimensions and cultural distance, the influence of cultural variables on the stock market is attracting more and more attention. In this study, we propose an improved gravity model to examine the relationship between culture and the volatility of the international stock market. Firstly, based on Hofstede's cultural dimensions theory, a model of the impact of cultural dimensions on the volatility of the national stock market is presented. Secondly, cultural distance is incorporated into the extended gravity model. Then, models of the impact of cultural distance on fluctuations in the international stock market and on foreign securities investment are proposed. Finally, the results of case studies using samples of national stock market indices indicate that different cultural dimensions have different influences on the volatility of national stock markets. The smaller the cultural distance between countries, the more similar the level of volatility in those countries' stock markets. Greater cultural similarity promotes increased securities investment between countries.

Predictors of Academic Dishonesty among undergraduate students in online and face-to-face courses

Unethical behaviors within the academic environment, academic dishonesty (AD), is a well-researched phenomenon. Various factors explain this phenomenon. This study investigates and presents a new structural model for determinants of AD, linking types of motivation, students' attitudes, personality traits, and cultural backgrounds (presented by country according to Hofstede's cultural dimensions theory) as predictors of AD in the context of traditional and distance-learning courses in higher education. This study was conducted using a survey method of 2475 students in six different academic institutes. Using structural equation modeling (SAM) the results indicate that, contrary to the traditional views and the research literature, the surveyed students tend to engage less in AD in online courses than in face-to-face courses. Accordingly, this research has substantial, practical implications for educators, institution and researchers dealing with course design development and institutional policy concerning pedagogical uses of digital technology.

The effect of culture values on consumer intention to use Arabic e-commerce websites in Jordan: an empirical investigation

A number of studies on the issues of technology acceptance model (TAM), Hofstede's cultural values, risk and trust, have been done. However, the studies in combining all these issue are still limited especially in defining the relationship between them. Hence, this study attempts to examine the relationship between the variable through a developed model that is expected to improve the intention of consumers to use Arabic e-commerce websites. This study employs the quantitative method for data collection with the help of a questionnaire. The tested variables are significantly influenced the consumer intention behaviour, where intention to use factor positively impacted the utilisation of Arabic e-commerce website. The findings showed support for the premise advocated by TAM and Hofstede's cultural dimensions theory as both were revealed to demonstrate the consumer's intention towards using Arabic websites. The study enumerates the theoretical and practical implications, limitations as well as recommendations for future direction of studies.