The relevance of this study is determined by the wide opportunities for student mobility both globally and domestically. At present, we consider the student mobility as an important socio-cultural resource, which allows students to reveal their cognitive potential, develop humanistic values, and enjoy their leisure time. The article is dedicated to the study of the pressing issue of the student tourism development in the republic territory. The article aims to present the borderline between two concepts: student and youth tourism. Also to reflect on the results of the possibility of creating a student tourism complex on the basis of a higher educational institution for the promotion of student tourism. The purpose of this research is to assess the current state of student tourism, identify the main potential for the development of this industry in the Republic of Sakha (Yakutia). The study includes an analysis of the current state of the tourism industry in Yakutia, comparative analysis, SWOT-analysis of student tourism development, analysis of literary sources, regulatory framework, and statistical data. Based on the conducted research, conclusions are drawn about the significance of developing student tourism as a means of stimulating tourist activity, expanding horizons, unleashing the potential of student youth, and creating a favorable environment in the Republic of Sakha (Yakutia). In addition, the prospects for the development of a student tourism complex project based on a higher educational institution are proposed.