In response to the energy conservation and emission reduction targets proposed by China's Fourteenth Five-Year Plan, it is necessary for oilfield enterprises to achieve the purpose of reducing energy consumption and carbon emissions of crude oil storage under the premise of ensuring safe production of oil depots. As the preferred oil storage facility for crude oil depots, the internal heat flow transmission process of storage tanks plays a vital role in the overall energy consumption of oil depots. In this paper, a three-dimensional theoretical model of the heating process of large waxy crude oil tank storage is established, and the influence law of the circumferential effect of the coil on the heating process of waxy crude oil is put forward. The external environment influence area, the internal temperature rise heat flow influence area and the transition area are put forward. The multi-nonlinear regression method is innovatively used to establish the main influencing factor model for each influence area so as to realize the quantitative characterization of the influence mechanism between the heat flux at the tank boundary and the dynamic thermal environment and the variable physical properties parameters of crude oil. The results show that the convective heat transfer of oil in the tank bottom area is greatly influenced by the circumferential effect of the coil, and the circumferential effect of the coil is enhanced with the gradual proximity of the coils on both sides, and the low temperature area at the tank bottom is obviously improved. The heat loss of the storage tank is mainly concentrated at the boundary of the tank. According to the change of heat flux in each boundary area, the external environment influence area, the internal heating heat flow influence area and the transition area are divided. Among them, the top of the storage tank forms an external environmental impact area dominated by solar radiation heat transfer, supplemented by natural convection of temperature difference, and the bottom of the storage tank forms an external soil impact area dominated by heat conduction to the external soil. Due to the effect of the thermal insulation layer, the influence of the external dynamic thermal environment on the position of the tank wall is weakened, and only the influence area of the internal temperature rise heat flow dominated by the natural convection of crude oil is formed. At the same time, there is a transition area with different thickness between the internal and external influence areas, which is affected by the external dynamic thermal boundary conditions and the physical properties of crude oil. The internal heat transfer direction is different, which causes the influence weight of each factor to fluctuate, and with the reduction of the external dynamic thermal environment, the transition area becomes the external condition influence area.