Grey DEMATEL Research Articles

Critical Factors Affecting Trust in the Wine Supply Chain in Greece: A Grey DEMATEL Approach

Background: Although trust is a well-studied topic in supply chain management, the case of the wine supply chain has not been adequately investigated. Methods: A hybrid approach combining qualitative and quantitative data analysis was adopted. The research was divided into two phases: (i) identification of critical factors based on the literature, and (ii) analysis of eight experts’ insights on those factors by employing the grey DEMATEL approach. Results: Fourteen factors that affect trust in the wine supply chain were identified based on the academic literature. From the analysis of the experts’ views, with the use of the grey DEMATEL approach, the factors were classified into two groups. The first group (nine factors) concerns the factors that affect the rest and the second group (five factors) concerns those which are affected by the former factors. Conclusions: The study of trust in the supply chain can be further improved by monitoring the trends in the sector and by engaging a wider audience of stakeholders. This approach can be applied to various regions in order to examine whether the situation is different from country to country. Stakeholders will have the necessary information to support their decisions and prioritize their objectives, aiming at improving the whole supply chain.

How Artificial Intelligence Drives Sustainable Frugal Innovation: A Multitheoretical Perspective

Recent globalization and industrialization efforts have pushed many companies to seriously consider innovation efficiency and its effectiveness. Industries seek to integrate innovation thinking in the company, resulting in different innovation theories. However, these theories become mostly ineffective when disruptions such as pandemics, political instability, or other natural events occur. In response to such disruptions, frugal innovation has been adopted in recent years because it can maximize efficiency with fewer resources. While frugal thinking is effective from an economic perspective, not enough attention has been devoted to exploring this innovative thinking method from the perspective of other pillars of sustainability (environment and society). This article focuses on this gap to deepen the understanding of sustainable frugal innovation in a recent business environment under various theoretical perspectives (triple bottom line, diffusion of innovation, and critical success factor theories). Technology is a vehicle for innovation, so this article integrates the technological advantages of AI with sustainable frugal innovation as a driving force for its effective implementation; other existing studies are limited. Integrating AI with sustainable frugal innovation requires precise actions that can be the result of understanding AIs critical success factors from the perspectives of sustainable frugal thinking. Therefore, this article analyzes the critical success factors for AI through grey DEMATEL. A research framework has been proposed and validated with a Danish case study context. Among 24 overall common critical success factors, “understanding the concept of AI” and “level of AI investment” in sustainable frugal innovation are identified as the most influential success factors. In addition, influential connections among other overall common success factors are presented. These findings could motivate industries to explore different options for successfully integrating AI with their sustainable frugal thinking, which may increase their business competitiveness during disruptions in a more sustainable way.

Evaluating Critical Success Factors for Acceptance of Digital Assistants for Online Shopping Using Grey–DEMATEL

Conversational digital assistants (CDAs), driven by artificial intelligence, are emerging innovative technologies to assist customers with online shopping. Despite the benefits of CDAs, customers resist their use for online shopping. Hence, studying what factors motivate consumers to adopt OSAs is necessary. The study first identifies twelve CDA acceptance factors through a literature review and expert opinion. It then uses a unique grey-DEMATEL method to evaluate the cause-and-effect relationships among the factors. The grey-DEMATEL approach effectively analyzes causal interactions among elements, overcoming the bias of imprecise human judgments in real life. The authors find that the critical cause factors that affect other factors of CDAs’ adoption are anxiety, trust, social presence, enjoyment, and humanness. Managers and policymakers can use the study’s findings to drive CDAs’ acceptance. The study uniquely identifies the critical success factors for CDAs’ acceptance for online shopping and analyzes their causal relations in a grey environment.

Identification of Barriers of Sustainable Consumption in Vietnamese Fashion Industry: A Data - Driven Model - Based Grey Theory System

The fashion industry plays a significant role in global environmental degradation and social inequality due to its unsustainable consumption patterns. Therefore, understanding the barriers hindering the adoption of sustainable consumption practices in this industry is crucial for promoting positive change. This research aims to identify and analyze the barriers to sustainable consumption in the Vietnamese fashion industry using a two-stage data-driven model-based Grey theory system (Grey Delphi- Grey DEMATEL). To achieve this objective, a comprehensive literature review was conducted to identify the key barriers affecting sustainable consumption in the fashion industry. The critical barriers include social and cultural perspective, pricing and affordability, policy and education, perception and image, and supply chain and industry practices by developing a structured questionnaire that was distributed to 16 valid industry experts and professionals in Vietnam. The Grey Delphi technique is applied to validate 30 critical barriers to sustainable consumption in the Vietnamese fashion industry. The Grey DEMATEL model is employed to determine the causal relationships among selected barriers, considering both the direct and indirect influences. Additionally, the Grey theory system with Grey numbers was integrated into the model to address uncertainties and vagueness associated with the data. By employing the proposed model, the research provides a comprehensive understanding of the complex relationships between the identified factors and their impact on sustainable consumption. The outcomes of this research will enable industry stakeholders, policymakers, and researchers to develop targeted strategies and interventions to overcome these barriers and promote sustainable practices in the Vietnamese fashion industry. Keywords: Sustainable consumption, barriers, fashion industry, Vietnamese, DEMATEL, Grey theory system.

Coping with public-private partnership issues: A path forward to sustainable agriculture

Public-private partnerships are crucial for advancing agricultural sustainability and tackling issues related to enhancing global food security. They help make technology accessible to farmers so they can access markets. As PPPs bring together participants from the public, private, and civil society, they are commonly touted as a means of boosting productivity and fostering growth in the agriculture and food sectors. The PPP can assist in implementing cutting-edge technological breakthroughs and promoting private sector participation to reduce risks that could otherwise be excessive. PPPs are commonly understood as having the potential to modernize the agriculture industry and offer numerous concessions to help farmers achieve sustainable agricultural growth. The objective of the present study is to understand how these new partnerships are expected to play significant roles in identifying answers to the most important agricultural problems that Indian Agriculture is confronting. The study further aims to understand the critical issues in PPPs in the agriculture sector in the Indian context by analyzing their interrelationships and prioritization. The study utilizes Grey DEMATEL to determine these contextual relationships for PPP issues. Grey systems theory is a methodology that incorporates improbability and vagueness into the analysis. The critical issues in agricultural PPPs, as identified in the study, are “Complex and Time-Consuming Procedures”, “Governance Issues”, “Lack of Enabling Environment”, “Costly Contracting and Endogenous Contract Incompleteness”, and “Coordination Failures”. The present paper makes an effort to provide a detailed and exhaustive assessment of difficulties in agriculture PPPs in India, as well as a path forward for policymakers.

How digitalization transforms the traditional circular economy to a smart circular economy for achieving SDGs and net zero

Promoting and achieving sustainable development goals (SDGs) and net zero will be a high priority among companies and institutions. Several strategies are being developed to motivate and integrate SDGs and net zero-related approaches in companies, among which the circular economy (CE) is gaining momentum due to its documented impact on the elements of the SDGs and net zero. In fact, recent studies began to examine the relationship between CE, SDGs and net zero through different perspectives and with different areas of application. Although this relationship is primarily for the implementation of the SDGs and net zero targets, very few studies demonstrate concerns about CE-SDG-net zero relationships, specifically with smart CE. Although the traditional CE influences the SDGs and net zero positively, the traditional approach remains insufficient in several areas, including the lack of real-life information, where most CE practices and principles reside. To address this gap, a smart CE has been established by researchers to unleash the potential of achieving SDGs and net zero. To explore the smart CE and to tackle the existing literature gap, this study focuses on identifying the influence of smart CE with a focus on achieving SDGs and net zero with a single textile case study. The study is divided with four phases, as follows. The first phase attempts to select the best and most feasible CE practices that have a major impact on SDGs and net zero. The second phase understands the smart integrated success factors for adopting selected CE practices. The third phase evaluates and analyzes the overall common success factors for selected CE practices, and finally, the fourth phase validates the available results from the previous phases through feedback from various reliable sources. A case study methodology has been used in this study to understand the core of the research, while it should be noted this study is groundbreaking work in the field of research. Two different multi-criteria decision-making tools (MCDMs) have been used, namely the Best Worst Method (BWM) and the grey DEMATEL for selecting the best and most feasible CE practices and for evaluating the commonly collected success factors. Two theories (CSF theory and TOE theory) have been used to strengthen the study's theoretical background and contribution. To assist practitioners, the available results are discussed in a way that understands the relationship between the chosen CE practices and their considered influential success factors with SDGs and net zero through digitalization.

The role of blockchain technology in the sustainability of supply chain management: Grey based dematel implementation

Decentralized, transparent, immutability, irreversible, autonomy, open source, anonymity, ownership and uniqueness, source, contract automation are at the forefront of the features that allow blockchain technology to be accepted within the sectors. Thanks to these features, it has an important potential in terms of applicability, as well as in supply chain management, as in many other fields. In this study, the compatibility and impact level of the features of blockchain technology with the sustainability of supply chain management are investigated. Within the scope of supply chain management, effective information sharing, integration between processes, trustworthy, systematic data management, auditability, transparency, strong relationship between stakeholders, high efficiency, quick answer, ability to increase sustainability, transition to digitization, uncertain legal status, new technology, integration compatibility with other technologies, optimizing time parameters are evaluated. In the results obtained with the Grey Relational Analysis-based DEMATEL method, effective information sharing, integration between processes, systematic data management, quick answer, uncertain legal status, new technology, and integration compatibility with other technologies are included in the group affecting other criteria. Within the scope of the study, the characteristic features of blockchain technology for supply chain management are interpreted with relationship map and graph diagram. The study provides both theoretical and practical contributions by drawing attention to the compatibility of the blockchain in supply chains, and guides the employees in the supply chain line on how they can best guide their companies and on which parameters they can gain by enabling them to adopt blockchain technology. With blockchain technology, it offers the opportunity to achieve higher efficiency with less time, less cost and faster response, which can realize its sustainability mission, which includes each of the economic, social and environmental dimensions.

Modeling key enablers influencing FinTechs offering SME credit services: A multi-stakeholder perspective.

The study models inter-relationship among key enablers that influence the growth of FinTechs that offer credit services to small and medium enterprises (SMEs). It focuses on emerging market of India, which is the world's third-largest FinTech centre. It employs Grey DEMATEL method to measure the cause-effect relationship based on the assessment given by FinTech practitioners, experts, policymakers, and investors. The results show that credit demand by SME borrowers, availability of alternate data sources, and Covid-19 are the critical enablers that exercise strong impact on FinTech system. Collaboration between FinTechs and traditional financial institutions, end-to-end financial solutions, and scalability of business operations are recognized as critical dependents that are hugely affected by others. The study recommends policymakers to foster collaborative environment, strengthen digital data landscape, and improve financial literacy to develop FinTech sector. It recommends practitioners to focus on data security and to offer end-to-end financial solutions to its SME borrowers.

Circular Economy Reinforcement to Diminish GHG Emissions: A grey DEMATEL Approach

Circular Economy Reinforcement to Diminish GHG Emissions: A grey DEMATEL Approach

Building resilience for sustainability of MSMEs post COVID-19 outbreak: An Indian handicraft industry outlook

The handicraft business constitutes concept selling rather than mere product selling, which is highly dependent on demand. Handicrafts' Micro Small and Medium Enterprises (MSMEs) have an expanding market in developed countries. The impact of the pandemic on this industry is severe due to the industry's informal nature and seasonal demand. The survival and resilience of these handicraft MSMEs face many challenges in the post-COVID-19 outbreak. The focus of the present study is to understand and analyze the key challenges for building resilience in handicraft MSMEs by scrutinizing the existing literature and interactions with stakeholders. EFA and the Grey DEMATEL approach are used to analyze the challenges for the adoption of resilience. EFA is used to categorize the challenges into various dimensions. The study has divided the challenges for the inclusion of resilience into survivable, sustainable, and viable categories using EFA to plan for short- and long-term business growth. Grey DEMATEL is being utilized for understanding these contextual relationships for each resilience dimension. Grey systems theory is a methodology that enables the incorporation of improbability and vagueness into the analysis. Findings of the study revealed the influencing challenges for each of the dimensions such as competition from machine-made products, insufficient government support and incentives for export, and inefficient managerial concern and response to internationalization as the prominent challenges. The results of this study illustrate the causal relationships amongst the identified resilience challenges to the various stakeholders. These findings offer practical insights for the government to allocate resources and impose measures to ensure resilience, as well as understanding the cause-effect relationship. Managerial implications and Policy insights for building the resilience of handicraft MSMEs are discussed in detail.

Analysing key barriers to Industry 4.0 for sustainable supply chain management

This study aims to define the adoption barriers to Industry 4.0 for sustainable supply chain and define their causalities and, dependencies, hierarchical levels of these barriers. Firstly, a framework for critical barriers to Industry 4.0 for sustainable supply chain management is created with literature review and experts for the first time. Then an integrated approach of Grey DEMATEL – ANP is proposed to analyze the adoption barriers to Industry 4.0 in sustainable supply chain management. The proposed method determines the cause-effect relationship among barriers, the strength of interactions, and the relative weights of critical barriers to Industry 4.0 in a sustainable supply chain. The results show that uncertainty about economic benefits, resistance to change, and lack of infrastructure and tools for Industry 4.0 in the Sustainable supply chain are crucial barriers to implementing Industry 4.0 technologies in SSC. This study can help decision-makers and managers define the barriers and provide the theoretical guideline to implement Industry 4.0 technologies across the sustainable supply chain successfully.

Inclusion of circular economy practices in thefood supply chain: Challenges and possibilities for reducing food wastage in emerging economies like India.

In the context of the food supply chain, the UN sustainable goals of 2030 aim at reducing food wastage by fifty percent. Developed countries have started taking steps, but there is little or no sign of progress toward reaching the goal for emerging economies. One such sustainable approach is incorporating circular practices in the food supply chain. A total of 15 barriers to the closed-loop food supply chain were identified through extensive literature review and expert opinions. Further ranking of barriers was done, and a causal relationship among them was built using the Grey DEMATEL methodology. It was found that traceability issues, limited expertise in information and technology, poor logistic network design, and high installation and operational cost of updated facilities were the most influential factors. Sensitivity analysis was also performed to check the robustness of the framework. This study will assist managers in forming the policies and looking after the factors ranked higher. While modeling the framework for their company, they can implement the changes to overcome the challenges of closing the loop. It will also help government regulations in setting regulations for the organization with the aim of encouraging clean practices.

Advancement of performance measurement system in the humanitarian supply chain

Performance measurement activities (PMA) in the humanitarian supply chain (HSC) face several issues. Many of these issues are avoidable and inter-related, subsequently producing undesirable cascading effects. HSC Stakeholders are actively looking for means to reduce the complexities associated with PMA and improve its efficiency. In this paper, we identify and model the eleven strategies that can improve both PMA and the performance measurement system (PMS). Strategies were identified using detailed literature reviews and discussions with the experts and were modelled using the grey DEMATEL and m-TISM methodology. The results indicate that the most effective strategies are fundraising for PMA, Digital supply chain adoption, Top management support, Public awareness activities and Relief worker training. Four strategies can be grouped into the cause side and seven strategies on the effect side. The key recommendation is to rapidly adopt digital supply chain applications in the HSC. HSC stakeholders also need to pay increased attentions towards fundraising activities targeting PMS. This study advances the understanding of PMS in the context of HSC. The decision-maker can adopt the study’s findings to reduce the complexities that occurred during PMA.

Modeling the growth barriers of fresh produce supply chain in the Indian context

PurposeOver the years, the fruit and vegetable supply chain has encountered several challenges. From the harvesting stage until it reaches the consumer, a significant portion of fruits and vegetables gets wasted in the supply chain. As a result, the present study attempts to identify and analyze the growth barriers in the fresh produce supply chain (FPSC) in the Indian context.Design/methodology/approachAn integrated grey theory and DEMATEL based approach is used to analyze growth barriers in the FPSC. The growth barriers were analyzed and sorted based on their influence and importance relations.FindingsThe results emphasize that the most critical growth barriers in the FPSC that should be addressed to ensure food waste reduction are as follows: Lack of cold chain facilities (B2), lack of transportation or logistic facilities (B1), lack of collaboration and information sharing between supply chain partners (B3), lack of proper quality and safety protocols (B15), a lack of processing and packaging facilities (B14), and poor productivity and efficiency (B13). Results are also verified by conducting a sensitivity analysis.Practical implicationsThe results are highly useful for policymakers to exploit growth barriers within the FPSC that require more attention. The obtained results show that the managers and policymakers need to utilize more funds to develop the cold chain facilities and logistics facilities to develop the FPSC. By improving the cold chain facilities, it is possible to improve the quality of food, make the food safe for human consumption, reduce waste, and increase the efficiency and productivity of the supply chain. Also, this study may encourage policymakers and industrial managers to adopt the most influential SCM practices for food waste reduction.Originality/valueMany researchers have attempted to analyze the causes of food waste and growth barriers in the FPSC using various decision-making methods. Still, no attempts are made to explore the causal relations among various growth barriers in FPSC through the integrated Grey-DEMATEL technique. Also, we devise policy implications in the light of the new farm bills or the Indian agricultural acts of 2020. Lack of cold chain facilities (B2) was found to be the critical driving barrier in the FPSC, as it influences multiple barriers. Also, there is a dire need for cold chain facilities and transportation systems to enhance productivity and efficiency.

A Hybrid Grey DEMATEL and PLS-SEM Model to Investigate COVID-19 Vaccination Intention

The main objective of this study is to comprehensively investigate individuals’ vaccination intention against COVID-19 during the second wave of COVID-19 spread in Vietnam using a novel hybrid approach. First, the Decision-Making Trial and Evaluation Laboratory based on Grey Theory (DEMATEL-G) was employed to explore the critical factors of vaccination intention among individuals. Second, Partial Least Squares-Structural Equation Modeling (PLS-SEM) was applied to test the hypotheses of individual behavioral intention to get the vaccine to prevent the outbreak of COVID-19. A panel of 661 valid respondents was collected from June 2021 to July 2021, and confidentiality was maintained for all data obtained. The results identified that perception of COVID-19 vaccination and trust in vaccination strategy directly associated with individuals’ COVID-19 immunization. Hence, the perceived severity of COVID-19 has an indirect impact on COVID-19 vaccination intentions via the perception of the COVID-19 vaccine. These findings indicated that the government's information about vaccines is necessary for the new phase of vaccination intervention strategies in Vietnam. Therefore, the study suggests that the government needs to give complete information about the role of vaccines prioritizes transparency in official information about COVID-19 vaccines to allay concerns about side effects, allowing for the most appropriate policy formulation and implementation to encourage public vaccination. Future studies can apply PLS-SEM and other MCDM models with the fuzzy, hesitant numbers to re-evaluate the feasibility, validity and reliability of this research's proposed model.

The new concept of quality in the digital era: a human resource empowerment perspective

PurposeThis study aims to identify the drivers of human resource empowerment in understanding the new concept of Quality 4.0 in the digital era.Design/methodology/approachFirst, the literature of quality management evolution in the fourth industrial revolution (Industry 4.0) and the position of the required workforce in Quality 4.0 were reviewed and then by using the opinions of experts and managers of Knowledge-Intensive Business Services (KIBS) firms, a set of driver effects on the readiness and ability of human resources was identified in the context of Quality 4.0. After identifying the drivers, cause-and-effect relationships among these drivers were investigated using the Grey DEMATEL technique.FindingsA total of 29 Quality 4.0 drivers of readiness and workforce ability were identified, based on multiple interactions of quality management in different stages of the production cycle. They were divided into new valuation approaches, composite dimensions, team creativity and thorough inspection. “Technical abilities and capability to solve problems” was identified as the most significant driver.Practical implicationsFindings help KIBS firms to take necessary measures and plans. Consequently, they can increase the readiness and ability of human resources based on the changes in managing Quality 4.0. Also, considering the importance of each driver, they will be able to take a step towards total quality improvement.Originality/valueDespite extensive research on the subject of the fourth Industrial Revolution, research on the human aspects required for managing Quality 4.0 is limited. This study was performed to examine the cause-and-effect relationships between human resource drivers to adapt to the changes in Quality 4.0.

An analysis of barriers affecting implementation of sustainable supply chain management in electronics industry: a Grey-DEMATEL approach

PurposeWorld over organizations are focusing on sustainable goals, where along with economic success their role in protecting the planet and people are becoming important. Whilst transforming the supply chain into a sustainable one, there would be some barriers which might hinder this process. This paper aims to study these barriers in the context of the electronics industry so that organizations can better implement sustainable supply chain programs.Design/methodology/approachIn this research, barriers affecting sustainability implementation in the electronics supply chain are shortlisted from literature review and experts’ opinion. Using the combined methodology of Grey DEMATEL, the causal factors, the effect factors and degree of prominence of barriers is found out. The overall relationship among barriers is established by a diagraph. Sensitivity analysis is performed to check the robustness of the results.FindingsIt is found that lack of regulation and guidance from authorities is the primary causal barrier affecting operations of sustainable supply chain management. There are five barriers which fall in the influenced group and among them, complexity in measuring and monitoring sustainability practices has the largest net effect value on the implementation of a sustainable supply chain. The barrier having the highest correlation with other barriers is the high cost for disposal of hazardous wastes. The implications of these findings on managers and academicians is explored in the study.Research limitations/implicationsIn this research, the number of barriers shortlisted is limited to 11 in the context of the electronics supply chain. More factors could be added in future research based on the industry being studied.Originality/valueThe research analyses 11 barriers under categories of policy, technology, financial and human resources in the Indian electronics industry by evaluating the cause and effect group of barriers. These results can guide policymakers of the electronic sector and industry for mitigating barriers during the implementation of sustainable programs.

Evaluating Supply Chain Collaboration Barriers in Small- and Medium-Sized Enterprises

The disruption has a significant impact on supply chain collaboration (SCC) which is an important task to improve performance for many enterprises. This is especially critical for small- and medium-sized enterprises (SMEs). We developed a decision-modeling framework for analyzing SCC barriers in SMEs for the emerging economy in Bangladesh. Through literature review and expert opinion survey, we have identified a comprehensive list of SCC barriers under four main categories, namely, information-related, communication-related, intra-organizational, and inter-organizational barriers. Then we applied the Grey DEMATEL and Fuzzy Best-Worst methods to evaluate these SCC barriers and compared the results. We also conducted a sensitivity analysis to assess the robustness of the proposed approach. The study reveals that lack of communication is the most crucial barrier in SCC, providing a model for assessing barriers in other emerging economies. This study contributes to the literature by analyzing SCC barriers and by comparing the results obtained from two different MCDM methods. The findings of this study can help decision-makers to plan for overcoming the most prioritized SCC barriers which ultimately contribute to improving the resilience and sustainability performances of SMEs.

Modeling the e-waste mitigation strategies using grey-theory and DEMATEL framework

E-waste problem is putting pressure on environmental agencies, government, original equipment manufacturers of developing nations like India to adopt, develop and innovate environment friendly e-waste mitigation strategies, with the objective to manage and control the ever growing threat of e-waste to the environment, society and human health. Moreover, increasing producer responsibility, informal recycling practices and disposal issues have given attention to adopt mitigation strategies for successful implementation of e-waste management system. This study acknowledges the critical strategies to recover resources along with processing and treatment of toxic and hazardous component of e-waste mitigation and management which is immediate and existing challenge for India. A combined framework based on Grey concept and DEMATEL technique has been proposed in this work to determine the interdependence among the e-waste mitigation strategies (MS) by cause/effect analysis. This study has revealed that ‘top management initiation and commitment towards return management’ is the most imperative and driving strategy in the e-waste management and control. It also influences the other existing strategies. This work has also highlighted that e-waste mitigation can be effective if it concentrates on effective implementation of e-waste policy, directives and regulations such as extended producer responsibility (EPR), advance recycling fee (ARF) etc., technological and green innovations in recycling network and strategic alliance among supply chain partners and e-waste recyclers (in-house and outsource service provider) in Indian scenario in the management of e-waste issues. The cause–effect relationships are helpful to the managers, Government agencies and policy makers to learn crucial causal strategies that require imperative emphasis in dealing with e-waste issues in India. Sensitivity analysis was also conducted to test the robustness of the proposed framework.

Enablers to Implement Circular Initiatives in the Supply Chain: A Grey DEMATEL Method

Circular economy (CE) is impacting the contemporary supply chain via transforming the production system, delivery method and product life solutions. CE models of a supply chain are relatively new, and organizations are trying to adopt circular practices to shift towards a CE. The primary aim of this study is to identify and investigate key enablers that assist organizations in taking initiatives towards the implementation of circular practices. In order to accomplish this objective, the key enablers of circular initiatives are identified through a comprehensive review of the available literature and then finalized through experts’ opinions. This study identifies ten significant enablers of circular initiatives and evaluates them appropriately through grey DEMATEL. The adopted methodology is to develop causal relationships among the identified enablers of circular initiatives. Further, it also categorizes the enablers of circular initiatives into cause and effect groups. The findings suggest that consumer attitude, top management commitment, economic incentives, policies and legal frameworks are vital for the implementation of circular initiatives. This study identifies and analyses the enablers that are significant for the implementation of circular practices and assists the managers/policy planners who want to move towards a CE.