Modeling the growth barriers of fresh produce supply chain in the Indian context

Abstract

PurposeOver the years, the fruit and vegetable supply chain has encountered several challenges. From the harvesting stage until it reaches the consumer, a significant portion of fruits and vegetables gets wasted in the supply chain. As a result, the present study attempts to identify and analyze the growth barriers in the fresh produce supply chain (FPSC) in the Indian context.Design/methodology/approachAn integrated grey theory and DEMATEL based approach is used to analyze growth barriers in the FPSC. The growth barriers were analyzed and sorted based on their influence and importance relations.FindingsThe results emphasize that the most critical growth barriers in the FPSC that should be addressed to ensure food waste reduction are as follows: Lack of cold chain facilities (B2), lack of transportation or logistic facilities (B1), lack of collaboration and information sharing between supply chain partners (B3), lack of proper quality and safety protocols (B15), a lack of processing and packaging facilities (B14), and poor productivity and efficiency (B13). Results are also verified by conducting a sensitivity analysis.Practical implicationsThe results are highly useful for policymakers to exploit growth barriers within the FPSC that require more attention. The obtained results show that the managers and policymakers need to utilize more funds to develop the cold chain facilities and logistics facilities to develop the FPSC. By improving the cold chain facilities, it is possible to improve the quality of food, make the food safe for human consumption, reduce waste, and increase the efficiency and productivity of the supply chain. Also, this study may encourage policymakers and industrial managers to adopt the most influential SCM practices for food waste reduction.Originality/valueMany researchers have attempted to analyze the causes of food waste and growth barriers in the FPSC using various decision-making methods. Still, no attempts are made to explore the causal relations among various growth barriers in FPSC through the integrated Grey-DEMATEL technique. Also, we devise policy implications in the light of the new farm bills or the Indian agricultural acts of 2020. Lack of cold chain facilities (B2) was found to be the critical driving barrier in the FPSC, as it influences multiple barriers. Also, there is a dire need for cold chain facilities and transportation systems to enhance productivity and efficiency.