Green Services Research Articles

Nexus between Environmentally Specific Servant Leadership, Green Knowledge Sharing, Green Capacities, Green Service Innovation, and Green Competitive Advantage in the Hospitality Sector of Pakistan: An SDG & ESG Stakeholder Compliance Framework

Nexus between Environmentally Specific Servant Leadership, Green Knowledge Sharing, Green Capacities, Green Service Innovation, and Green Competitive Advantage in the Hospitality Sector of Pakistan: An SDG & ESG Stakeholder Compliance Framework

An analysis of optimal equilibrium in the carbon trading market - From a tripartite evolutionary game perspective

As the climate crisis intensifies, achieving the global consensus of carbon peaking and carbon neutrality has become imperative. Carbon trading is an important financial measure to address the environmental crisis, and the realization of the dual‑carbon goals requires the cooperation and joint efforts of all parties involved in the carbon emissions trading market. This study constructs a dynamic evolutionary game model involving enterprises, government, and financial institutions while considering consumers' influence. By solving for equilibrium points and conducting numerical simulations, we explore optimal strategy choices for each stakeholder. Our findings reveal that the success of enterprise low-carbon transition is contingent upon market dynamics and requires active cooperation from government, financial institutions, and the public. Furthermore, factors such as financial market efficiency and internal governance capacity significantly impact enterprises' transformation decisions by influencing low-carbon transition costs. Public feedback indirectly affects enterprise decisions through its influence on financial institutions' provision of green services. Additionally, gradual reduction of carbon quotas by government entities facilitates progress toward low-carbon transformation objectives.

A conceptual framework for exploring the use of a green marketing mix and brand image to attract customers for green services while visiting a hotel: A step toward marketing sustainability

Recently, the application of green marketing strategies to promote marketing sustainability has increased in response to the growing demand for eco-friendly products, Price, promotion, place, and service are all variables that influence purchasing decisions, and the current study aims to confirm this. as the brand plays a significant role as well because it is regarded as the driving force behind consumer attraction in society. For this study, a framework connecting brand image (brand benefits and competence, brand identity, brand personality, brand association, brand attitude, and behavior), the green marketing mix (green services, green place, green price, green promotion), and green purchasing decisions were created to better understand the relationships among these variables. Artificial neural network (ANN) analysis and structural equation modeling (SEM) based on deep learning will be conducted via the new hybrid analysis approach. The research employed a survey of hotel customers in Iraq, Additionally, the researchers conducted structured interviews with a group of hotel managers. The issue of green marketing and how it relates to environmentally conscious consumer choices has received much attention, which has made addressing sustainability a top priority in the hospitality industry, particularly in hotels. In this study, customers were the main focus since their choice is crucial regarding switching to green services. However, a group of these hotel managers were interviewed to validate the findings and establish credibility. The current study was limited since it focused on clients in general, without considering clients from outside Iraq. Future studies can examine the variable of organizational support and the degree of change acceptance among customers.

Green inclusive leadership and hospitality employees’ green service innovative behavior in the Chinese hospitality context: The roles of basic psychological needs and employee traditionality

With the Chinese hospitality industry’s continuous emphasis on environmental sustainability and meeting customers’ needs for eco-friendly services, how to motivate employees to implement green service innovative behaviors has become an important topic in the hospitality sector. Based on self-determination theory, this study investigates the motivational path that green inclusive leadership affects hospitality employees’ green service innovation behavior through the satisfaction of basic psychological needs and further verifies the moderating effect of employees’ traditionality in the Chinese hospitality context. Using a three-wave longitudinal design, we collected data from 367 full-time hospitality employees in 11 Chinese hotels. The results demonstrated that green inclusive leadership is positively associated with green service innovative behavior, mediated by the satisfaction of their basic psychological needs. Additionally, we confirmed that employee traditionality weakened the impact of green inclusive leadership on hospitality employees’ green service innovative behavior through basic psychological needs satisfaction (at least for the satisfaction of autonomy and competence needs).

Green Service Supply Chain Management (GSSCM) Mediates the Relationship between Management Information Systems (MIS) and Organizational Performance (OP) for Enhancing the Community Health

Green Service Supply Chain Management (GSSCM) Mediates the Relationship between Management Information Systems (MIS) and Organizational Performance (OP) for Enhancing the Community Health

Deliberate ignorance towards green tourism: the role of psychological detachment

ABSTRACT The foundational comprehension of the deliberate ignorance of green/sustainable services from the tourist’s standpoint has been significantly overlooked. Thus, this research aims to testify to the effects of stimuli (information overload and pessimism) on deliberate ignorance towards green tourism. This investigation is grounded in an integration of stimulus-organism-response theory, Cognitive Avoidance Theory and Cognitive Load Theory, with a particular focus on the mediating role of psychological detachment. A quantitative analysis was carried out through a questionnaire in which data was collected from 180 tourists. Structural equation modelling was conducted to examine the hypotheses. The results of this work found that environmental stimuli significantly increased tourists’ psychological detachment towards green services. Furthermore, tourists’ psychological detachment mediated the link between stimuli and deliberate ignorance as an outcome construct. This study suggests that practitioners should pay close attention to the environmental stimuli that may influence tourists’ psychological detachment and subsequently deliberate ignorance action towards green tourism. The present study pioneers the examination of the credible empirical influence of stimuli on tourists’ psychological detachment, subsequently contributing to deliberate ignorance towards green tourism.

Intellectual progression of green service research: a bibliometric examination and avenues for future research

Intellectual progression of green service research: a bibliometric examination and avenues for future research

Communicating Green Innovation to Online Communities: Evidence from Sports Mega Events

Tourism and event organizers implement green innovation to mitigate the negative environmental impacts they cause. However, how to effectively communicate these green innovations to online communities remains a challenge. Drawing on message framing and construal level theories, we collected 503 tweets and used an exploratory sequential mixed-methods approach to analyze the textual data. First, we conducted abductive coding analysis, identifying two novel framing forms, innovative and value chain framings. Second, using negative binomial regressions, we found that input-value (vs. output-value) framing is often used but decreases online engagement. Moreover, proximal (vs. distal) framing is less used but enhances online engagement. Third, we explored the moderating effect of green innovation, revealing that innovative and proximal framings are more effective for green organizational innovation, whereas emotional framing is more effective for green service innovation. This study offers novel insights on how to strategically communicate green innovation to event online communities.

Effective or useless? Assessing the impact of park entrance addition policy on green space services from the 15-min city perspective

This study investigates an innovative approach to enhance urban green space access by adding new park entrances rather than expanding the green space itself, aiming for sustainable urban development. Taking Shenzhen as a case study, we first developed a universal framework to identify potential locations for new entrances and used network analysis in ArcGIS to quantify green service improvements. Then, under the 15-min city concept, the impact on green accessibility and equity was assessed using the two-step floating catchment area (2SFCA) method and Gini coefficient analysis. Results indicate that (1) new entrances enabled 21.10% of residents to access parks with an average reduced travel distance of 214.71 m, and increased the population within a 15-min walk to parks by 7.34%. (2) This strategy proved cost-effective, serving 27.66% of residents at 1/38 the cost of creating new green spaces. (3) Furthermore, the accessible green area within a 15-min walking or cycling increased by 0.18 km2 and 1.42 km2, respectively, without affecting green equity. Our findings support the policy of adding park entrances as a feasible and efficient urban strategy, supporting Sustainable Development Goals (SDGs) 3 and 11, and the policy can be implemented across almost cities.

Doing all we can? Destination management organizations’ net-zero pledges and their decarbonization plans

Strong leadership by destination management organizations (DMOs) is urgently needed to foster significant emissions reductions at the macro-level. With an increasing number of DMOs pledging to the Tourism Declares initiative and the Glasgow Declaration, achieving net-zero becomes a responsibility. This study (1) proposes nine macro-level decarbonization factors as a framework for DMOs to strategize their climate actions, and (2) examines whether DMOs’ pledges and plans address critical decarbonization factors. It is found that most DMOs do not fully utilize all effective factors in their climate strategies. More than half of the DMOs focus on improving the energy intensity of tourism businesses and inspiring tourists toward green service, factors that, alone, are insufficient. We identify two key initiatives on which DMOs can have the most influence, yet they are rarely considered: optimizing the marketing mix for low-emission groups and setting a growth threshold. We conclude with recommendations on how they might improve their commitments for real progress toward the net-zero transition.

The Impact of Green Service Quality on Consumers’ Intentions to Revisit Green Hotels Based on Theory of Planned Behavior

ABSTRACT This study investigates the impact of green lodging service quality (GLSERV) on consumers’ intentions to revisit green hotels based on the theory of planned behavior (TPB) in the Chinese context. Data were collected from 300 respondents using an online questionnaire and analyzed through structural equation modeling. The findings indicate a positive and significant impact of both GLSERV and TPB on consumers’ revisit intention as expected. Further, the results confirm the mediating role of TPB constructs such as AT, SN, and PBC. Theoretical and practical implications for hotel managers to enhance service quality and promote sustainable practices that align with consumer expectations are included in the study.

Investigating the Relationship between Employees’ Green Knowledge, Green Service behavior and Environmental performance in the Hotel Industry of Bangladesh

As environmental issues gain more attention around the world, businesses are beginning to adopt more eco-friendly methods with an eye towards better environmental performance. The paper's primary purpose is to examine the relationship between employees’ green knowledge, green service behavior and environmental performance in the hotel industry of Bangladesh. A total of 393 employees working in Bangladesh's hotel industry participated in the study. Data collected through self-administered survey questionnaire was analyzed through using SPSS version 26.0 and Microsoft Excel. The study found that all the three independent variables including employees’ green knowledge, employees’ in-role green service behavior and employees’ extra-role green service behavior have a positive and substantial impact on environmental performance. The findings can provide valuable insights for policymakers and stakeholders in the hotel sector, guiding investment decisions and promoting eco-friendly practices. They might be benefitted by developing insights regarding the most crucial environmental performance issues in the hotel industry of developing country like Bangladesh. The current study successfully and significantly covers the literature gap by drawing a connection between employees’ in-role green service behavior as well as extra-role green service behavior with the environmental performance. This research concludes that organizations like the hotel industry, which is highly responsible for environmental degradation, can design green policies and practices to promote employee environmental knowledge and employee green service behavior, and thus attain sustainable goals in the future.

A Study on Enhancing Sustainability in Circular Supply Chains through Green Innovations

Redefining product and service lifecycles with eco-friendly and sustainable processes, circular supply chains are green breakthroughs. Minimising waste, environmental effect, and resource efficiency are its goals. In a circular supply chain, green innovations can include product design that facilitates recycling or reuse, process improvements that reduce energy consumption and emissions, logistics solutions that optimise transportation for lower carbon footprints, and service innovations that promote sustainability. These green ideas improve supply chain efficiency and competitiveness while helping the environment. Businesses may reconcile economic growth and environmental stewardship by rethinking and rebuilding linear supply models into circular and sustainable ones, paving the way for a more sustainable future. This study examines how green innovations affect circular supply chains in Andhra Pradesh's durable goods industry. It analyses how product, process, logistical, and service green innovation improves supply chain efficiency. The quantitative research uses structured surveys to obtain data from 150 industry professionals and customers. Convenience sampling was used to acquire varied supply chain performance metrics responses. SPSS is used for rigorous regression analysis in the study. This method lets you study how green innovation affects circular supply chain performance. All green innovations improve supply chain efficiency, but green service innovation has the greatest benefit. This research provides strong evidence for green innovations in durable goods industry circular supply networks. The study emphasises ecologically friendly product creation, logistics, service delivery, and process management.

Enhancing green service innovation behavior through green involvement: the role of information technology adoption

Purpose Developing green innovative services is critical to the restaurant industry to achieve significant benefits as well as environmental sustainability. This study aims to explore the mechanisms through which employees’ green involvement can foster green service innovation behavior.Design/methodology/approach The data set garnered from employees who worked in restaurants was used to test these mechanisms. A partial least square technique was conducted on this data set.Findings The results revealed the employees’ green involvement significantly influences their green service innovation intention, which subsequently influences their green service innovation behavior. Furthermore, information technology (IT) adoption was found to fortify the linkage of employee green involvement with green service innovation intention.Practical implications The results suggest to the restaurant industry that awareness of green service innovation and IT adoption practices can help restaurants to develop effective sustainability work practices and meet societal expectations.Originality/value This study extends the restaurant management literature by linking the green involvement of restaurant employees to green service innovation intention as well as identifying the moderating role of IT adoption underlying this link.

Environmental Transformation: A Systematic Literature Review on Green Innovation and Its Key Elements

Green Innovation is rapidly becoming a critical business component for many organizations. Thus, this study aims to examine Green Innovation practice research in the literature. At the same time, this study stresses that the practice of implementing Green Innovation may be used by any firm. A Systematic Literature Review (SLR) method is utilized for this aim, with 42 out of 125 studies meeting the search criteria. 24 of those studies are concerned with Green Innovation. Based on the findings of the investigations, five variables (green product innovation, green process innovation, green services innovation, green managerial innovation and green marketing innovation) have been highlighted as elements of Green Innovation for organizations. Therefore, this article will serve as a useful guide for firms looking to implement greener technologies through the usage of Green Innovation.

Effect of Social Norms and Psychological Factors on Consumer Green Buying Intentions: The Mediating Role of Personal Norms an Entrepreneurial Perspective

The prime concern of the present study entails exploring the various factors that relate to the social and psychological perspectives that derive from personal norms and influence the behaviour of consumers towards the purchase of products and the adoption of green services and products that address environmental concerns. This research effort contributes to creation of knowledge with mediation effect of consumer personal norms among samples from developing countries. The data was collected cross-sectionally from consumers of Dolmen Mall Karachi, Pakistan. The researcher approached 330 individuals under probability sampling, and data was collected through questionnaire in malls. This research paper utilized PLS-SEM for the analysis of collected data. The entrepreneurial perspective has the tendency to influence the behavior of consumers and employees. The firms strive to incorporate innovative initiatives for business operations from the entrepreneurial perspective. The firms face a number of issues, problems, and challenges and find the solution in an entrepreneurial approach that firms incorporate in their strategic management. Similarly, it has been argued that the entrepreneurial approach enables the firms to devise innovative solutions and has the tendency to influence the green buying intentions. The results found that personal norms predict buying intentions, and formerly descriptive social norms, injunctive social norms, and biospheric values directly predict consumer personal norms. However, consideration of future consequences could not show any influence on personal norms. The results supported the mediating role of personal norms between descriptive social norms, injunctive social norms, biospheric values, and buying intentions. The results of this study provide important insights to green product researchers, marketers, and policymakers. Marketers can get guidance to design effective marketing strategies by focusing on consumer-related descriptive and injunctive social norms and biospheric values. The study also highlights its implications and limitations as well as the suggestions for future research.

Pengaruh manajemen sumber daya manusia ramah lingkungan terhadap perilaku green service dengan tanggung jawab sosial perusahaan sebagai pemediasi

Many companies are implementing Green Human Resource Management (GHRM) and Green Service Behavior to support sustainable development and meet customer expectations. By investigating how GHRM initiatives influence employees' engagement in environmentally friendly service behaviors and the mediating role of CSR, this research contributes to understanding how organizations can promote sustainability and meet stakeholder expectations. However, there needs to be more research in this area. This study aims to investigate the impact of GHRM on green service behavior (GSB) and explore the role of Corporate Social Responsibility (CSR) as a mediator of GHRM on GSB. The study involved 108 respondents from PT. BIMA and data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS 3.0 application. The results show that GHRM can positively influence GSB, and CSR mediates this relationship.

An improved multi-attribute group decision-making method for selecting the green supplier of community elderly healthcare service

With rapid social and economic development, the process of population aging has increased the demand for community elderly healthcare service (CEHS) in China. However, the traditional government-oriented service supply cannot meet the various needs of CEHS, and it is critical to select a suitable supplier of CEHS to provide high-quality green services in the community. Therefore, this study focuses on the issue of green supplier selection of CEHS, explores an improved transformation method for processing multi-type data, and proposes an integrated method of multi-attribute group decision-making (MAGDM) which innovatively applies the degree of overall deviation measure (ODM) to determine expert weight. Finally, the effectiveness and accuracy of the new method are verified by experimental analysis. The results show that H2 is the top choice in the green supplier selection of CEHS, followed by H1, H4, H8, H5, H6, H3, H7, H12, H11, H9, and H10. In addition, the authors apply the traditional ED method to calculate expert weights and compare the results of ODM and ED. It is a fact that the improved ODM method should be more efficient and accurate than the traditional ED method.

Peran Green Human Resource Management Terhadap Green Service Behavior Dengan Green Psychological Climate Sebagai Pemediasi

Background- Recently, societies are more concerned about green service behavior and green management for supporting sustainable development. Less research in Indonesia focused on that area even though the government has pushed company to implement eco-management for delivering service. This study aims to examine the effect of Green Human Resource Management on green service and to know farther the role of Green Psychological Climate as the mediator of Green Human Resource Management on Green Service (intra role and extra-role Green Service). Aim- This study aims to examine the effect of Green Human Resource Management on green service behavior (Extra role Green Service Behavior and Intra role Green Service Behavior) and the role of Green Psychological Climate as the mediator on that relationship. Methodology- This research was conducted at PT PELNI Surabaya Branch by using quantitative methods. The research involved 200 employees and ata was analyzed by using SmartPLS. Findings- Green Human Resource Management directly affects Intra role Green Service Behavior, but not effect directly on Extra role Green Service Behavior. Green Psychological Climate has a significant effect on Intra role Green Service Behavior and Extra role Green Service Behavior and as a mediator the relationship between Green Human Resource Management on Intra role Green Service Behavior and Extra role Green Service Behavior. Conclusion- Green Human Resource Management has an important role for enhanching psychological climate and Intra role Green Service Behavior. Green Psychological Climate as mediator between Green Human Resource Management and green service behavior. Research Implication- Company should implement Green Human Resource Management properly and develop psychological climate for boosting Green Service Behavior. Limitations- This study only involved workers at PT PELNI Surabaya Branch so that future researchers should conduct similar research in a wider area for more comprehensive results. Keyword: Green Human Resources Management, Green Psychological Climate, Extra role Green Service Behavior, Intra role Green Service Behavior

REVIEW OF SUSTAINABLE GREEN SERVICES FOR INDUSTRIAL PARKS

This study presents a comprehensive approach to evaluating the economic sustainability of green services within eco-industrial parks, with a focus on practical applications. Through a detailed assessment using an evaluation matrix, this study highlights the benefits of various green services, such as solar panels, green roofs, and electric buses, in industrial parks. The findings demonstrate that green services provide economic, environmental, and social advantages. Furthermore, the integration of green services fosters social well-being, health, and community engagement. The analysis uses a weighted scoring system to evaluate the technical, economic, environmental, and social feasibility of different green services. By providing a ranking of the services for the sustainable transformation of industrial parks, this study offers actionable insights for decision-makers.