A Study on Enhancing Sustainability in Circular Supply Chains through Green Innovations

Abstract

Redefining product and service lifecycles with eco-friendly and sustainable processes, circular supply chains are green breakthroughs. Minimising waste, environmental effect, and resource efficiency are its goals. In a circular supply chain, green innovations can include product design that facilitates recycling or reuse, process improvements that reduce energy consumption and emissions, logistics solutions that optimise transportation for lower carbon footprints, and service innovations that promote sustainability. These green ideas improve supply chain efficiency and competitiveness while helping the environment. Businesses may reconcile economic growth and environmental stewardship by rethinking and rebuilding linear supply models into circular and sustainable ones, paving the way for a more sustainable future. This study examines how green innovations affect circular supply chains in Andhra Pradesh's durable goods industry. It analyses how product, process, logistical, and service green innovation improves supply chain efficiency. The quantitative research uses structured surveys to obtain data from 150 industry professionals and customers. Convenience sampling was used to acquire varied supply chain performance metrics responses.  SPSS is used for rigorous regression analysis in the study. This method lets you study how green innovation affects circular supply chain performance. All green innovations improve supply chain efficiency, but green service innovation has the greatest benefit. This research provides strong evidence for green innovations in durable goods industry circular supply networks. The study emphasises ecologically friendly product creation, logistics, service delivery, and process management.