Investigating the Relationship between Employees’ Green Knowledge, Green Service behavior and Environmental performance in the Hotel Industry of Bangladesh

Abstract

As environmental issues gain more attention around the world, businesses are beginning to adopt more eco-friendly methods with an eye towards better environmental performance. The paper's primary purpose is to examine the relationship between employees’ green knowledge, green service behavior and environmental performance in the hotel industry of Bangladesh. A total of 393 employees working in Bangladesh's hotel industry participated in the study. Data collected through self-administered survey questionnaire was analyzed through using SPSS version 26.0 and Microsoft Excel. The study found that all the three independent variables including employees’ green knowledge, employees’ in-role green service behavior and employees’ extra-role green service behavior have a positive and substantial impact on environmental performance. The findings can provide valuable insights for policymakers and stakeholders in the hotel sector, guiding investment decisions and promoting eco-friendly practices. They might be benefitted by developing insights regarding the most crucial environmental performance issues in the hotel industry of developing country like Bangladesh. The current study successfully and significantly covers the literature gap by drawing a connection between employees’ in-role green service behavior as well as extra-role green service behavior with the environmental performance. This research concludes that organizations like the hotel industry, which is highly responsible for environmental degradation, can design green policies and practices to promote employee environmental knowledge and employee green service behavior, and thus attain sustainable goals in the future.