Abstract
ABSTRACT This study investigates the impact of green lodging service quality (GLSERV) on consumers’ intentions to revisit green hotels based on the theory of planned behavior (TPB) in the Chinese context. Data were collected from 300 respondents using an online questionnaire and analyzed through structural equation modeling. The findings indicate a positive and significant impact of both GLSERV and TPB on consumers’ revisit intention as expected. Further, the results confirm the mediating role of TPB constructs such as AT, SN, and PBC. Theoretical and practical implications for hotel managers to enhance service quality and promote sustainable practices that align with consumer expectations are included in the study.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
