Abstract
ABSTRACT The literature on tourist experience commonly puts the current en-route experience at the center stage through single-level analysis. This research steers away from that tradition to improvise a triple-experience model through multiple inquiries. Data were collected from a survey to assess how prior and current travel app usage experiences could impact app-induced site attitude and revisit intention via the app, based on a multilevel design with survey data collected from 21 sites. The cross-level moderation of others’ experiences was also explored. This research draws on the functional theory of attitude and the theory of normative conduct to acknowledge the knowledge and social functions of attitude change. It contributes to the literature by bridging the divide between the online app and offline travel evaluations. It builds a theoretical synthesis between the aforementioned theoretical lens to demonstrate how the experiences of others through travel apps can impact an individual’s experience, ultimately affecting attitude toward app-induced tourism destinations.
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