Named entity recognition (NER) plays a pivotal role in Natural Language Processing by identifying and classifying entities within textual data. While NER methodologies have seen significant advancements, driven by pretrained word embeddings and deep neural networks, the majority of these studies have focused on text with well-defined grammar and structure. A significant research gap exists concerning NER in informal or unstructured text, where traditional grammar rules and sentence structure are absent. This research addresses this crucial gap by focusing on the detection of product names within unstructured Turkish text. To accomplish this, we propose a deep learning-based NER model which combines a Bidirectional Long Short-Term Memory (BiLSTM) architecture with a Conditional Random Field (CRF) layer, further enhanced by FastText embeddings. To comprehensively evaluate and compare our model’s performance, we explore different embedding approaches, including Word2Vec and Glove, in conjunction with the Bidirectional Long Short-Term Memory and Conditional Random Field (BiLSTM-CRF) model. Furthermore, we conduct comparisons against BERT to assess the efficacy of our approach. Our experimentation utilizes a Turkish e-commerce dataset gathered from the internet, where traditional grammatical and structural rules may not apply. The BiLSTM-CRF model with FastText embeddings achieved an F1 score value of 57.40%, a precision value of 55.78%, and a recall value of 59.12%. These results indicate promising performance in outperforming other baseline techniques. This research contributes to the field of NER by addressing the unique challenges posed by unstructured Turkish text and opens avenues for improved entity recognition in informal language settings, with potential applications across various domains.