Goods Market Research Articles

Pengembangan Bisnis UMKM Rumah Komunitas

The aim of this research is to determine the development of business feasibility studies for Community House MSMEs. This research uses descriptive qualitative research methods. The object of this research is Community House MSMEs. The results of this research are that Rumah Masyarakat MSMEs have a business license and are legally registered, the market and marketing aspects of Rumah Masyarakat have good market and marketing strategies so that now their products have been sold to various regions in Indonesia and even abroad such as Malaysia and Singapore, from the technical and technological aspects, community houses also have a system that runs well so that production and sales activities run smoothly, then the management aspect of Community Houses has a clear organizational structure and job description and also has definite criteria for recruiting candidates. employees, from the financial aspect Rumah Masyarakat started its business with the trust of its relationships, and as seen from the income and sales of RumahCommunity products which continue to increase, RumahCommunity can be said to be feasible and successful in running its business.

Topic Sentiment Using Logistic Regression and Latent Dirichlet Allocation as a Customer Satisfaction Analysis Model

Buying and selling goods now is more interesting through e-commerce or marketplaces because of the ease of carrying out online transactions. Each transaction usually generates a response from the customer. The transaction response on the Shopee platform is still in paragraph form and needs to be more specific. Therefore, this research aims to build a model analysis of customer satisfaction using the best algorithm between support vector machine (SVM), random forest, and logistic regression. This research method uses sentiment classification with logistic regression because the logistic regression algorithm has the best accuracy, with an accuracy of 90.5. Meanwhile, the SVM algorithm achieved an accuracy of 90.4, and random forest reached 90.2. The three algorithms were tested three times, splitting data train:test at 80:20, 70:30, and 60:40. The best results were obtained by splitting data at 60:40. The best model is used to predict data without labels. The prediction produces 12,844 positive sentiment comment data, 112 negative sentiment comment data, and 70 neutral sentiment comment data. The results of this research continued to topic modeling using latent dirichlet allocation (LDA) to generate a trending topic of customer satisfaction on sales products. Implications of discussing each trend topic can be used as a reference for improving products and services, especially in communicating with customers.

Whether There Will Be Domestic Luxury Clothing Brands in China

In recent years, with the improvement of China's overall economic level, China's luxury goods market has also been expanding, becoming a major consumer of luxury goods. However, the competition in the luxury goods market is fierce, but there are no local luxury brands in China. This paper analyzes whether domestic luxury brands will appear in China by studying the behavior of Chinese consumers and the current development status of Chinese luxury goods. While it is uncertain whether domestic luxury goods will emerge in China, the rapid growth of the Chinese luxury market and the rise of Chinese domestic brands suggest that the possibility is increasing. The inroads made by Chinese domestic brands in the luxury market are providing more choices for Chinese consumers and driving change in the global luxury market. In the future, as China's domestic brands continue to grow, we can expect to see more made-in-China luxury goods emerging in the international market.

Firms’ shareholding behavior in green supply chains: Carbon emissions reduction, power structures, and technology spillovers

Leaders in green supply chains are increasingly focusing on improving strategic synergy with followers through shareholding strategies. By constructing Stackelberg models, we explore the operational mechanisms in two models, manufacturer-led and retailer-led, which have forward and backward shareholding strategies, respectively. Compared with non-shareholding models, we find that the retailer's pricing becomes more sensitive to changes in the market environment after applying shareholding strategies, while the manufacturer's pricing depends on its power status. Interestingly, leaders and entire supply chains prefer shareholding strategies, while followers prefer shareholding strategies in good market environment or in bad market environment with their shares held by leaders below certain thresholds. Moreover, both forward and backward shareholding strategies can effectively promote carbon emissions reduction. Improving manufacturers' technology spillover positively impacts pricing and carbon emissions reduction and profits, and a reasonable shareholding ratio can encourage manufacturers to increase the level of technology spillover. Finally, a two-part tariff contract can effectively coordinate the vertical shareholding supply chain. The results provide decision guidance for managers in applying shareholding strategies to build a strategic alliance to improve firms' economic and environmental performance.

Business Model and Compensation Strategy of Sporting Goods Industry: A Case Study of Nike

The practical significance of this paper lies in the comprehensive analysis of the company market and Nike's salary structure and salary policy. By focusing on Nike as the main research object, this study examines fundamental aspects of business models within the sporting goods industry. It explores how companies develop policies to maximize employee welfare, the role of incentive policies, and more. Changes in revenue and market trends are also taken into account. Through objective analysis, data interpretation and theoretical speculation, this paper makes an in-depth study on the business model and compensation strategy of sporting goods companies. In addition, this paper also studies the related policies and the reasons for their modification. These findings contribute to a deeper understanding of socio-economic factors, the impact of business policy within the sporting goods market, as well as Nike's compensation strategy and changes in the board member compensation system under social influence in recent years.

Research on the Development of China's Luxury Goods Industry-based on LVMH

LVMH, the leading conglomerate in the luxury goods industry, possesses a diverse portfolio of renowned brands. With projections indicating China's emergence as the largest luxury goods market by 2025, LVMH's notable growth in recent years can be attributed to the steadfastness of the Chinese market. This study aims to examine the successful case of LVMH in China, specifically focusing on the analysis of LVMH's product strategy and large-scale shop opening strategy in the Chinese market. Additionally, it will analyze the financial status of LVMH since 2021 and assess the future development prospects of LVMH in China and the global market. This analysis will be based on an understanding of the efforts made by LVMH in the Chinese market and its longer-term goals. Through a comprehensive examination of this notable case, recommendations can be formulated for local luxury brands operating in mainland China. Given the rapid growth of China's luxury market and the robust purchasing power of Chinese consumers, it is imperative to analyze how these publicly traded companies can effectively cultivate consumer preference within the favorable policy and market landscape in China.

Competition effects of vertical integration in container ports: assessing the European Commission decisional practice

PurposeContainer liner shipping companies started expanding their business by investing in container port terminals in the late 1990s. This market entry results in an extensive presence of vertically integrated liners and terminals. This study aims to explore the competition effects of this vertical integration trend based on a regional (European) analysis. In particular, it extracts lessons from the European Commission (EC) cases on the competition effects of vertical integration. The critical analysis of the cases examined at the institutional level intends to reach conclusions on whether liner–terminal vertical integration harmed or advanced competition in the relevant markets and/or the extent that there is a need to revise the current policy practices.Design/methodology/approachThis study critically assesses the EC’s decisional practices in port container terminal vertical mergers in the last 25 years (1997–2021). Based on a literature review comparing maritime and competition economists' perspectives, it reviews the types of mergers examined, the methodology followed for relevant market definition and calculation of market shares and the estimated competition effects. The Hamburg–Le Havre area is the port range used as a case study for comparing the decisional practice with actual market developments. These container ports serve the greatest consuming market of final and intermediate goods in Europe and are gateways to Central and Eastern Europe.FindingsThe assessment identifies a need for expanding the investigation as a precondition for reaching conclusions on both the anti- and pro-competitive effects. First, only a limited number of transactions have been notified to the EC. Second, the empirical research identified a gap in this process, as there were no decisions (phase I) on vertical mergers between 2008 and 2016. Third, the exante assessment has not applied a phase II in-depth analysis to any case due to the absence of competition concerns. Finally, due to the absence of complaints, there is a lack of any ex post assessment of the effects of vertical integration.Research limitations/implicationsThis assessment is important for understanding the current and emerging features of intra-port and inter-port competition and the potential effects that the continuation and expansion of liner companies' vertical integration strategies will have along maritime supply chains. It also contributes to the broader discussion on liner companies' strategies, such as the research and policy-making efforts around the globe to understand the impact of both vertical and horizontal integration.Practical implicationsThese discussions are critical for a diversity of businesses that use liner shipping services or provide facilities and services to container shipping lines or ports. They are important for the interests of customers and consumers as they could inform any needed re-visiting of competition policy to protect from the dominance of any market developments that would lead to conditions limiting competition. Expanding analysis on the competition effects of non-notified mergers would help a better understanding of market changes.Social implicationsEnhancing competition and limiting monopolies is valuable from a consumer's perspective. This is more so in the case of maritime trade that serves the needs of societies. The study contributes by generating a better understanding of how decision-makers have worked towards that direction and what realignments are worthy.Originality/valueThere are no previous comprehensive reviews and analyses of the ways that policy-makers at the regional level have addressed the competition effects of vertical integration strategies of liner shipping companies when enhancing competition is valuable from a consumer perspective. Comparing maritime economists and competition, the study, via its literature review, also offers a comparison of maritime and competition perspectives on these competition effects, allowing positioning of how effective decisional-making practices have been.

THE EFFECT OF SOCIAL MEDIA CUSTOMER ENGAGEMENT ON SOCIAL MEDIA PERFORMANCE

The development of social media use in business in the last decade has been very rapid. Companies that have a good and appropriate marketing strategy in the use of social media will benefit from its social media performance. Studies reveal that there are still many businesses that use intuition in developing their social media marketing strategy and with various experiments on their own. This study reveals the social media marketing strategies that SMEs should implement in order to improve their Social Media Performance. Marketing strategies through social media carried out by SMEs in order to have maximum leverage should be moderated by using Social Media based Customer Engagement. This study uses a quantitative approach by collecting data and analyzing data using a sample of 265 food and beverage SMEs in Solo, Semarang, Kudus and Jepara using a purposive sampling method. The data collected in this study through questionnaires to test the empirical model using Structural Equation Modeling (SEM-AMOS).

Research on China’s agricultural product sales transformation: online marketing mix strategy and performance on post pandemic area

At the end of 2019, the sudden outbreak of the pandemic brought a significant impact on the sales of agricultural products in China and all over the world. To reduce the unmarketable problem caused by the pandemic in the agricultural industry, operators who used to focus on offline sales changed their marketing strategy and began to build online sales channels through e-commerce platforms and adopt various online marketing strategies to improve their marketing performance. Furthermore, the performance of online marketing of agricultural products is affected by the interaction of multiple factors in the complex environment. This study aims to distinguish between the performance of different online marketing strategies by using necessary comparative analysis (NCA) and qualitative comparative analysis (QCA) method, to help operators to grasp the critical elements of the online marketing of agricultural products, and how configuration effective impact the online marketing performance. The results show that: (1) NCA’s results show that a single online marketing dimension cannot constitute the necessary conditions for producing high marketing performance of agricultural products, but e-commerce broadcasting, visual effects and government cooperation play an obvious role in improving marketing performance. (2) online marketing performance is influenced by the interaction of various strategies, and no single factor has a significant effect on it. (3) a good online marketing performance configuration path is divided into four, namely “the government cooperation—e-commerce broadcasting” domination; “the government cooperation—visual effects—e-commerce broadcasting” leading; “customer relationship—the government cooperation—visual effects—e-commerce broadcasting” leading; “platform number—visual effects—e-commerce broadcasting” leading. (4) There are four driving paths with no-good online marketing performance, and there is a causal asymmetric relationship of the driving paths with good online marketing performance. This study provides management enlightenment for agricultural operators on how to effectively improve the performance of online marketing, help operators to solve practical problems, and facilitate the development of agricultural e-commerce.

Pengaruh kualitas produk, harga, dan citra merek terhadap keputusan pembelian Wardah kosmetik

The rapid expansion of the economy and the emergence of multinational firms have intensified competition in the cosmetics industry, especially in the beauty goods market, which poses a significant challenge to this subject. Client choice is becoming more important while selecting cosmetic products due to the expanding quantity of firms and product possibilities. The purpose of this study is to analyze Wardah Cosmetics' purchase decisions in relation to product quality, price, and brand image. This is important for understanding the industry's competitive landscape and how customers make purchasing decisions. Using the Accidental Non Probability Sampling approach, 105 female students from Muhammadiyah Gresik who had purchased Wardah cosmetics were selected as the sample for this study. It was also decided to use simple linear regression analysis as the study technique. According to the study's results, consumers' purchasing decisions are heavily influenced by Wardah cosmetics' quality, price, and brand image.

The Long Run Association Between Transport and Economic Growth in Bangladesh: an Econometric Analysis

Public investments in transport infrastructure have been widely used by policymakers as a tool to promote economic development. Transport infrastructure investment acts as a catalyst for productivity and economic growth. This study attempted to investigate the direction of causality between transport and economic growth in Bangladesh over 22 years, from 1999 to 2021. The coefficients of parameters in a simultaneous equation model are found via multivariate analysis and the three-stage least squares method. According to the estimated conclusion, GDP drives transport expansion and transport development considerably contributes to economic growth, which is ten times GDP. But compared to the transport elasticity of growth, the output elasticity of transport is lower. Additionally, this paper also shows that transport significantly enhances exports, marketing of agricultural goods, and industrial production.

The Existence Phenomenon of Price Discrimination and Suggestions

This paper analyzes the emergence, phenomenon and solution of price discrimination driven by The Times. This paper will analyze the two main categories of price discrimination: gender discrimination and big data killing. Among them, gender discrimination covers the discrimination suffered by women in the labor market and the pink tax, and big data killing includes price discrimination against consumers by taxi apps and housing apps. The purpose of this study is to draw out the problems of price discrimination, let the market pay attention to the problem and protect the rights and interests of consumers. The analysis found that women are often discriminated against based on gender in the workplace, and women pay a much higher price than men in the "pink tax" over their lifetime. At the same time, taxi-hailing software and housing software will take advantage of consumers' ignorance to discriminate in price according to their own conditions. It is hoped that the analysis of this paper can warn consumers of price discrimination, and attract the attention of authorities to protect the interests of the public. The article not only combines the survey of different audience groups, but also covers the results of experiments on the same subject and the experiences of people. According to the analysis, this paper suggests that consumers pay more attention to the market of goods before consumption and compare the prices of different platforms. The regulatory authorities can collect more public suggestions and check the price discrepancy, and target the crackdown.

INOVASI DIGITAL MARKETING DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA MARKETPLACE SHOPEE

This research was conducted in order to find out what digital marketing innovations can influence consumer buying interest in the shoope marketplace. Technological developments in today's world are growing very rapidly, making it easier for people to access and carry out the buying and selling process using digital media as a means of buying and selling. So that online buying and selling comes as a new innovation in the world of marketing and is the main choice for producers to promote products or services that will be marketed through online media on the marketplace. The buying and selling process in the marketplace, which is currently widely accessed and in demand by the public, one of which is the shoope application which is currently the most frequently visited by the public. Marketing through digital marketing on the shoope marketplace greatly facilitates the buying and selling process without having to meet directly with consumers. Business actors also make efforts to implement good strategies to influence consumer buying interest. Consumer buying interest in this study is influenced by the quality and uniqueness of the products being promoted, good service and product reviews will greatly affect the sale of marketed products In this study, researchers used qualitative methods that were delivered descriptively using relevant books, web, journals. Based on the research results obtained, there are many factors that can affect consumer buying interest in the shoope marketplace including using maximum application features, providing good service and interesting product reviews, always maintaining product quality and good marketing techniques have a positive influence and can affect consumer buying interest.

Electronic Commerce and Trademarks: Overview of Civil Legal Responsibilities in the Digital Age

<p><em>This study aims to analyze electronic commerce and trademarks in terms of civil law responsibilities in the digital era. In this study, the normative juridical research method was used, namely an approach in legal research that focuses on the analysis of written legal sources, such as laws, statutory regulations, court decisions, and other legal documents. The results of the study show that electronic commerce (e-commerce) and trademarks are two aspects that have implications for civil law responsibility. First, electronic commerce is the activity of buying and selling goods and services carried out electronically via the internet or other electronic media. In this context, civil law responsibilities relate to obligations and responsibilities between parties involved in e-commerce transactions, namely as follows: 1) Contracts and Obligations; 2) Consumer Protection; 3) Product Responsibility: Second, a trademark is a symbol or sign used to differentiate the products or services of one company from another. Trademark protection is part of the civil law that protects the rights of brand owners against the use or infringement of said mark as follows: 1) Trademark Registration; 2) Trademark Infringement; 3) Brand Dispute Resolution.</em></p>

Cryptocurrency: A Currency or Investment Asset?

As most countries use currencies to denote paper money created as a medium of exchange for buying and selling goods or services. Nevertheless, there are attempts from several entities to create a crypto asset named cryptocurrencies which aims to replace the functions of paper money. The issue arises whether cryptocurrency is valid to be used as a currency or investment asset according to Shariah’s perspective. This article aims to clarify the Shariah views on the legality of cryptocurrency, analyze the suitability of cryptocurrencies as a currency or investment assets, and finally, suggest that cryptocurrency is one of the investment assets or commodities in line with the requirements of Shariah. The research adopts pure legal research methodology utilizing content analysis on the primary and secondary sources. The research findings revealed that Islamic scholars have conflicting views regarding the legality of cryptocurrency as a means of exchange to replace the function of paper money and as an investment asset. Nevertheless, cryptocurrency and crypto assets are required today because of Maqasid Shariah, maslahah, and qawaid fiqhiyyah. Future research should focus on the usage and practice of cryptocurrency worldwide and its legal application in specific countries.
 Keywords: cryptocurrency, currency, investment

Implementation of Marketing Mix in Efforts to Increase Sales Volume at the Wildan Sandals Store

The aim of this research is to determine the implementation of the marketing mix strategy used through the 4P aspects including product, price, place and promotion with efforts to increase sales volume at the Wildan Sandal Store. This type of research uses descriptive qualitative. Data collection in this research uses primary data taken in direct observations and interviews with the business owner. The results obtained from this research are that the products marketed at the Wildan Sandal Shop have various models with different sizes ranging from children to adults. The conclusion resulting from this research is that implementing a good marketing mix strategy in business can have an influence on increasing the sales volume of the Wildan Sandal Store.

Harnessing the Power of the Stock Market for Social Good: Establishing an Islamic Social Stock Exchange in Malaysia

This research investigates the feasibility and implications of introducing an Islamic Social Stock Exchange (SSE) in Malaysia by drawing insights from global SSE frameworks. The objectives of the research are to: analyze the concept and framework of SSEs in the United Kingdom, Spain, Singapore, and Canada; identify the benefits and impact of SSEs on social and economic development; study the possible challenges in introducing an Islamic SSE in Malaysia; and explore the public's appetite and motives to invest in such an exchange. Employing qualitative research methods, such as literature reviews, surveys, and interviews, the study unveils a spectrum of SSE frameworks, highlighting their diverse positive impacts on social and economic development. Simultaneously, challenges emerge in the realms of Shariah compliance, listing fees, and public awareness. The findings not only underscore the practical significance of these insights but also emphasize their pivotal role in shaping the potential development of an Islamic SSE in Malaysia. This research contributes to enriching shared understanding of global SSE practices, fostering progress in Malaysia's social, economic, and environmental spheres.

Introducing the legislative priority rule: a constitutional compass for the Court

Abstract The ambiguous nature of the internal market allows for EU legislative input on two tensions animating this field since its inception, those being how to divide power between the EU and Member States and how to reconcile the requirements of integration and regulation. The Court can sometimes struggle with accommodating such input with its Treaty interpretation, leading to further tension with the EU legislator. In the internal market for goods, however, it can rely on the Legislative Priority Rule to resolve disputes in a coherent, Treaty-compliant manner. Casting exhaustive EU legislation as the sole norm against which to assess national product measures, to the exclusion of Articles 34–36 of the Treaty on the Functioning of the European Union (TFEU), this longstanding Rule is, from one perspective, a simple procedural tool to establish the Court’s framework of reference. In reality, however, invoking (or excluding) the Rule can have a substantive and institutional dimension, as its application (or not) engages the relationships between national, secondary, and primary law and, by extension, the Member States, EU legislator, and Court. On the one hand, the Rule enforces EU primacy by pre-empting national competence in the presence of harmonization. On the other, by suspending direct application of Articles 34–35 TFEU, it also implies deference to the EU legislator, and indirectly to the Member States, which enjoy discretion to set standards and determine how power is shared. As a result, while Member States cannot avoid free movement obligations, they can defend national rules by reference to this EU standard to which they have contributed. There is in other words an alignment under the Rule between the dynamics of Exit and Voice, with the Court exercising boundary control to ensure compliance with primary law. It is on this basis that I have come to identify the Legislative Priority Rule as a sort of ‘constitutional compass’ to guide the distribution of power in the internal market for goods. Despite this key role, however, its existence and impact remain relatively unknown or at best ignored, reflecting a gap in understanding the Court’s toolbox for review and a failure to appreciate the role of secondary legislation in building a stable, Treaty-compliant regulatory system.

Penerapan Teknologi Pembuatan Vidio Dalam Upaya Pemulihan Ekonomi UMKM Makanan, Fashion, Mebel Kecamatan Suruh, Kabupaten Semarang

Technological developments also affect the development of the economic and business world. From the problems of MSMEs and previous community service experiences, the community service team provided assistance and application of marketing video-making technology to 5 members of MSMEs KPM PKH Graduasi, Suruh District, Semarang Regency. In this service, the community service team also provided several equipment and tools to support the making of good marketing videos. The MSMEs that the team chose are MSMEs that sell products that can be videoed with the help of the facilities that will be provided. The five MSMEs consist of MSMEs with culinary businesses (cakes and chips), clothing resellers and handicraft businesses (furniture). In the video-making training, they directly use the products owned by MSMEs.

СУЩНОСТЬ И РОЛЬ КОНКУРЕНЦИИ В УСЛОВИЯХ РЫНОЧНОЙ ЭКОНОМИКИ

This article reveals the essence of such a term as “competition”. Its interpretation is given, and emphasis is placed on the study of the main types of competition, among which perfect and imperfect competition are in great demand. The second type, in turn, includes oligopoly, monopoly and monopolistic competition. In addition, we considered the main consequences of rivalry, having both positive and negative effects on the development of the economy as a whole. Undoubtedly, in our opinion, the topic of our research is very relevant, since the market of goods and services is always in the phase of creating various innovations and strives to improve its goods or services, which becomes possible due to the presence in the economic environment of such an important component as competition.