Business Model and Compensation Strategy of Sporting Goods Industry: A Case Study of Nike

Abstract

The practical significance of this paper lies in the comprehensive analysis of the company market and Nike's salary structure and salary policy. By focusing on Nike as the main research object, this study examines fundamental aspects of business models within the sporting goods industry. It explores how companies develop policies to maximize employee welfare, the role of incentive policies, and more. Changes in revenue and market trends are also taken into account. Through objective analysis, data interpretation and theoretical speculation, this paper makes an in-depth study on the business model and compensation strategy of sporting goods companies. In addition, this paper also studies the related policies and the reasons for their modification. These findings contribute to a deeper understanding of socio-economic factors, the impact of business policy within the sporting goods market, as well as Nike's compensation strategy and changes in the board member compensation system under social influence in recent years.