Good Marketing Strategy Research Articles

Pendampingan Digital Marketing Sebagai Strategi Pemasaran Usaha Budidaya Lele

Since 2018, the Indonesian government through the Ministry of Maritime Affairs and Fisheries has encouraged people to increase fish consumption through the Fish Eating Community Movement (GEMARIKAN) program. One of the popular fisheries commodities and has high nutritional value is catfish. Unfortunately, the catfish farming business is not widely known and uses technology and good marketing strategies. For this reason, assistance is needed regarding digital marketing in the catfish cultivation business in Mulyoagung Village, Dau District, Malang Regency. The implementation of this activity is carried out in a combination of online and offline, creating Google My Business, as well as using digital marketing in the catfish cultivation business. The results of this activity are brands, Google My Business links, and several social media platforms that are used as marketing strategies whose development will continue to be monitored regularly

PELATIHAN PENYUSUNAN LAPORAN KEUANGAN UNTUK AGEN PT. POS INDONESIA (MOJOKERTO) GUNA PENGAJUAN KUR

So far, entrepreneurs have only focused on how to run an effective marketing strategy so that their business gets maximum sales results. In fact, business success is not only supported by a good marketing strategy. Often overlooked by novice entrepreneurs is managing finances neatly in the form of financial reports. Financial reports aim to monitor business results from time to time. Starting from monitoring the amount of turnover, profit and loss, the number of bills to be paid, tax invoices, etc. However, the reality is that many entrepreneurs only focus on marketing strategies and neglect their business financial statements. In fact, if entrepreneurs do not have good financial reports, they do not have real data to evaluate the development of their business. Thus, there is a high risk of leakage of funds, swelling of unwanted expenses, etc. This activity is designed to produce a financial report format. The object of this research is the Agent Owner of PT. Pos Mojokerto, which is engaged in mail and goods delivery services, online payments, philatelli and others. So that errors in preparing financial statements do not occur, entrepreneurs are required to make financial statements in accordance with Financial Accounting Standards (SAK) applicable in Indonesia.

Penerapan Modul Dashboard Marketing untuk Mendukung Penerapan Digital Marketing pada UMKM

Mekarsari Village is a fostered village in Bandung district which has BUMDes. Mekarsari Village has great potential, especially in the field of tea and coffee plantations. Several other MSMEs have products such as chips and other handicrafts. In general, MSMEs have difficulty increasing their competitiveness. The technology sector and competitors are the biggest challenges that must be overcome by MSMEs. Currently, the existence of a marketplace can help MSMEs to market and increase product sales. GambungStore is one of the marketplaces that is specifically intended as a marketing medium for MSME products in Mekarsari Village. The existence of this marketplace can actually be optimized through a good marketing strategy. A good marketing strategy requires a periodic controlling process which can be done by using information on the behavior of consumers towards the product. Information on consumer behavior will be obtained in the marketing dashboard module in this research.

Analisis Implementatasi Strategi Bauran Pemasaran 7P Pada Usaha Bakso Wong Jowo By Tiwi

Abstract: The purpose of this research is to study how the implementation of the marketing mix strategy in the Bakso Wong Jowo By Tiwi business. The current global pandemic, namely Coronavirus Disease (Covid-19), hampers all community activities. The social distancing system that is implemented to minimize the spread of virus transmission, on the other hand has a negative impact. One of the elements most affected by the social distancing system is the labor. Many workers who are dismissed are even laid off (Termination of Employment) due to decreased company activities. Cause of that, the community is expected to be more creative and innovative person in order to survive in fulfilling their daily needs, especially in this pandemic era. One of the ways is making UKM (Usaha Kecil Menengah) which can be done at home by utilizing existing technology. Bakso is a typical Indonesian culinary delicacy that is very much in demand by the public, especially in Cimahi City. Bakso Wong Jowo By Tiwi is a type of UKM that is engaged in home-made culinary (Homemade) with the Javanese slogan "Juara Panganan Ing Omah" which means "Home food champion". However, the large number of competitors and the current pandemic make the Bakso Wong Jowo By Tiwi business must have a good and mature marketing strategy, namely the 7P Marketing Mix strategy. The research method that the author uses is phenomenology with a qualitative approach. The data collection technique was carried out by observation and documentation related to the research. The results showed that the application of the 7P marketing mix method can provide development in the business run by UMKM Bakso Wong Jowo By Tiwi.

Marketing strategy planning at alfamart lodadi stores using the clustering, ahp, and ar-mba method

Nowadays, people are very facilitated by the existence of various shopping centers, including retail. Because many retailers are close to each other, Alfamart Lodadi must have a good marketing strategy. So far, the strategy used is sometimes inaccurate because it is not based on customer segmentation. Therefore, the purpose of this research is to help retail owners to make decisions regarding the right marketing strategy with three methods so that Alfamart Lodadi can compete and increase sales. The Analytical Hierarchy Process (AHP) is employed to find the priority variables of customer segmentation; meanwhile, the K-Means Clustering is used to group customers based on the similarity of predetermined characteristics. AR-MBA is used to find out the best rules, and products are rarely, sufficient, and frequently purchased. The results of this research, based on AHP, obtained five segmentation priority variables based on the largest eigenvector values. There are income, age, expenditure, distance, and shopping intensity with each eigenvector value of 0.13; 0.16; 0.12; 0.12; 0.17. From clustering, there are three customer clusters with different strategies, including free shipping when shopping, product discounts for certain periods, and providing catalogs and discounts on each transaction and offer notifications. Then, this research also obtained three strategies based on AR-MBA. These include making a catalog by bringing frequently purchased products closer together, choosing a layout for shopping places by bringing frequently purchased products closer together, and making shopping coupons for rarely purchased products. With several strategic choices, companies can make decisions appropriately according to the desired criteria.

DELTA FM JOGJA'S MARKETING COMMUNICATION STRATEGY IN MAINTAINING ITS EXISTENCE IN THE SPECIAL REGION OF YOGYAKARTA

The intence radio competition in Yogyakarta requires radios to have a strategy in maintaining their existence in this digitalized era. A good marketing communication strategy is needed to attract the attention of both listeners and advertisers. Delta FM radio as a network radio certainly has challenges in competing with other competitor radios in Yogyakarta. To maintain its existence, Delta FM radio requires the right marketing communication strategy. This study aims to determine the marketing communication strategy of Delta FM Yogyakarta in maintaining its existence in D.I.Yogyakarta. This study uses Planning theory by Berger, Marketing Communication Mix, and analysis of Segmenting, Targeting, and Positioning (S-T-P). The research method used is descriptive qualitative. The results showed that in determining the marketing communication strategy, Delta FM Yogyakarta carried out 3 stages, namely the planning stage, the implementation stage, and the evaluation stage. In its implementation, Delta FM uses 5 stages of marketing communication mix, such as Advertising, Sales Promotion, Public Relations, Personal Selling and Direct Selling.

A Study on Consumer Perception towards Promotional Messages with Special Reference To Coimbatore City

Promotional messages are the type of personal selling where the customers are contacted individually. Promotional message is the communication about the product/service that a company wants to deliver to its target customers in order to generate awareness and subsequent sales. Promotional messages maybe in various forms, the most common forms being text messaging and email. Hence this study is focused on consumer perception towards Promotional messages in Coimbatore City. It was found that customers are overloaded with promotional messages. It acts as a good marketing strategy. It is also found that the buying behavior is significantly influenced by promotional messages. Mostly customers are receiving promotional messages through SMS only. Daily messages are sometimes irritating for customers that can be avoided. Majority of the customers are felt that promotional messages are useful.

Integration Expectation Confirmation Theory and AISAS Model in Coffee Shop Repurchase Intention

Kopi chuseyo is a coffee shop that stands in the middle of the proliferation of k-popers in indonesia. this coffee shop with a k-pop nuance gets loyal customers and has high purchasing power. kopi chuseyo elevates k-pop as an endorsement and brand image that differentiates it from other coffee shops by implementing a good marketing strategy to achieve a competitive advantage. the research objective was to develop a conceptual model of repurchase intention using the expectation confirmation theory AISAS (Attention, Interest, Search, Action, Share) Model. the population of this research is consumers who have ever consumed chuseyo coffee in indonesia. the sampling technique used non-probability sampling with a total of 108 respondents. the study results in a brand image significantly affected repurchase intention; celebrity endorsement advertisement had no significant effect on repurchase intention. Ckuseyo coffee must maintain the brand image that consumers feel to increase consumer repurchase intention.

PENGARUH STRATEGI PEMASARAN DAN MEDIA SOSIAL TERHADAP PERILAKU KONSUMEN CAFE MALAM

A good and right relationship marketing strategy and social media will lead to good consumer behavior as well. This study aims to examine the effect of marketing strategy (X1) and social media (Instagram) (X2) on consumer behavior (Y) café Malam Banjarmasin. This research is a descriptive study, with a sample of 100 at café Malam Banjarmasin consumers. The data collection used a questionnaire, while the data analysis used multiple linear regression. The variables studied were Likert scale. The questionnaire was tested by validity and reliability tests. Data processing using SPSS version 25.0.The t test results on consumer behavior are valid because r > 0.3 and the reliability test shows reliable because alpha cronbach > 0.6. The normality test is obtained 0.05 and it is said that the data is normally distributed and on the normal line of the plot, you can see that the points from the graph spread around the diagonal line and follow the diagonal line. The more the marketing strategy variable (X1) increases, the consumer behavior (Y) increases, while the marketing strategy variable (X1) decreases, the consumer behavior decreases(Y). The conclusion of this study is that there is a marketing strategy and social media that affect consumer behavior by 57%.Keywords: Marketing strategy, social media, consumer behavior.

HANDICRAFTS MAKE DECORATIVE LAMPS FROM PLASTIC SPOONS AS A CREATIVITY EFFORT STKIP SINGKAWANG STUDENTS

<p>Decorative lights are one of the room accessories that can beautify the house. In addition to making the atmosphere of the house more cheerful, decorative lights can also be a simple solution to decorating a room without having to pay a fortune. In the modern era like today, people are increasingly creative in creating home gardens so that they become more beautiful. In the midst of society, various kinds of lamps are circulating in demand. Here, the team created a new, unique and interesting innovation, namely a decorative lamp in the shape of a lotus flower, made from an arrangement of plastic spoons attached to a used jar. This necessary material is quite easy to find and we find a lot in the environment around us because it is often used as daily necessities. There are many important factors that must be considered in order to promote this business, including choosing the right location, a good marketing strategy and determining a price that is affordable for the community. The business analysis of the handicrafts of decorative lamps from used bottles and plastic spoons includes a SWOT analysis. The team did this strategy to sell handicrafts from used jars and plastic spoons by promoting it. The budget for making handicrafts from used jars and plastic spoons is IDR 10,220,000. the schedule for the implementation of this craft for 3 months.</p>

Optimalisasi Penggunaan Bahasa Iklan Interaktif dalam Pembuatan Iklan Online Produk Unggulan di Kelurahan Semarapura Kaja

Klungkung Regency is not only famous for producing songket and endek fabrics, but there are still many other Micro, Small, Medium Enterprises (MSMEs) that have been born and developed there. Semarapura Kaja Village is one of the MSME centers which certainly has a lot of potential that must be supported and developed so that it can become bigger and more independent. However, not all of these MSMEs have adequate capital, strategies, and support to be able to develop rapidly so that synergy and collaboration with the government and other parties are needed to overcome these problems. One solution that can be offered is to carry out promotional activities with interactive advertising language to attract consumer interest through online media in the hope of expanding market share and of course increasing income for MSME in Semarapura Kaja Village. This Community Partnership Program (PKM) educates and assists MSME to create good promotion and marketing strategies, either through print or online media. Assistance in optimizing the use of interactive advertising language in making online advertisements for superior products in Semarapura Kaja Village is targeting MSME who sell Balinese traditional clothing as one of the characteristics of Klungkung Regency which is the center of MSME traditional clothing. In its implementation, it was found that people are still very ignorant not only about advertising language but also with how to create, manage, and develop social media for promotion because there are still social media such as: Instagram and Facebook that are not effective and even not active in uploading content so that the form of implementation of assistance is direct and not in groups to maximize the results. MSMEs that are partners in the Community Partnership Program (PKM) are Dex's Pong and Tri Arta Collection. MSME have been assisted to socialize the importance of professionally managed social media with interactive advertising language, how to create attractive visual content for potential customers, to the importance of publication in print or online media. It is hoped that MSME will be able to consciously and independently promote their products in the future through the media consistently and continuously.

Optimalisasi Penggunaan Bahasa Iklan Interaktif dalam Pembuatan Iklan Online Produk Unggulan di Kelurahan Semarapura Kaja

Klungkung Regency is not only famous for producing songket and endek fabrics, but there are still many other Micro, Small, Medium Enterprises (MSMEs) that have been born and developed there. Semarapura Kaja Village is one of the MSME centers which certainly has a lot of potential that must be supported and developed so that it can become bigger and more independent. However, not all of these MSMEs have adequate capital, strategies, and support to be able to develop rapidly so that synergy and collaboration with the government and other parties are needed to overcome these problems. One solution that can be offered is to carry out promotional activities with interactive advertising language to attract consumer interest through online media in the hope of expanding market share and of course increasing income for MSME in Semarapura Kaja Village. This Community Partnership Program (PKM) educates and assists MSME to create good promotion and marketing strategies, either through print or online media. Assistance in optimizing the use of interactive advertising language in making online advertisements for superior products in Semarapura Kaja Village is targeting MSME who sell Balinese traditional clothing as one of the characteristics of Klungkung Regency which is the center of MSME traditional clothing. In its implementation, it was found that people are still very ignorant not only about advertising language but also with how to create, manage, and develop social media for promotion because there are still social media such as: Instagram and Facebook that are not effective and even not active in uploading content so that the form of implementation of assistance is direct and not in groups to maximize the results. MSMEs that are partners in the Community Partnership Program (PKM) are Dex's Pong and Tri Arta Collection. MSME have been assisted to socialize the importance of professionally managed social media with interactive advertising language, how to create attractive visual content for potential customers, to the importance of publication in print or online media. It is hoped that MSME will be able to consciously and independently promote their products in the future through the media consistently and continuously.

Analysis on the Effect of Marketing Strategy Literacy towards MSME’s Marketing Performance in Depok, West Java

Micro, Small, and Medium-sized Enterprise (MSME) owners in Depok, West Java, have yet to apply good marketing strategies. Thus, marketing management literacy needs to be done. This research was intended to analyze and understand the effect of marketing strategy literacy, which is applied in MSME’s in Depok, West Java, towards marketing performance. The sampling technique used in this research was random sampling technique, with the samples being 30 MSME owners in Depok, West Java. This is an explanatory research, which used Smart PLS analysis tool. The results showed that R Square’s value is 0.643. Hypothesis testing revealed that advertising literacy variable affects marketing performance with a path coefficient value of 0.400; promotion sales literacy does not affect marketing performance with a path coefficient value of -0.088; personal sales literacy affects marketing performance with a path coefficient value of 0.641; and lastly, online marketing literacy does not affect marketing performance with a path coefficient value of -0.177.

The Innovative Marketing Strategies of MTN Cameroon

A successful marketing strategy must tell an organization where there will want to be on a long term basis that is why is is often said that marketing strategy is a continuous process. Marketing strategy is seen as the business logic in which a firm can achieve its performance in the business organization there is no activity where the marketer must not therefore make a right decision about the four marketing mis strategies which is the price the product place or distribution and the promotion. This strategies must be done to ensure that a product performs it objectives in the market. Mobile cellular networks have revolutionized the communication sector to the extent that mobile phones have become the most preferred method of communication across the globe. MTN Cameroon was the second mobile telephone company established in year 2000. It is a private institution and it enjoyed its existence without a major competitor till the Emergence of it competitors Orange and Nextel. However MTN have been involved is very serious market strategies outsmarting one another in the process. The difference in their market strategies could better explain such margins. This assertion would better be justified through an in-depth research on the marketing strategies of MTN Cameroon and the impact they have had on their company. MTN great market share and potential and equally its productivity in business all through this long period of time and comparative advantage over time and maintenance of this position as telecommunications leader can logically be attributed to the mind blowing marketing strategies that this company uses, its marketing strategy and equally the advertisement secures the market shares and hence one can logically conclude say from the analysis of our case study- MTN Cameroon that good marketing strategies and equally positive good practices ensures the performance of the company and hence success both in the short and long run alongside a greater market share and comparative advantage over all other.

Analysis on the Development of New Chinese Costume Innovation Based on Popularization

The rise of new Chinese costumes reflects national cultural confidence. In response to how to quickly develop a questionnaire in the new Chinese costume market, it is designed and innovative through the public’s data analysis of new Chinese costumes, color, fabrics, and patterns, through the innovation, color innovation, fabric innovation of new Chinese costumes. The newness of the texture innovation promotes its development and analyzes the development of good apparel brand marketing strategies. Combined with the advantages of integration innovation and development, broaden the new Chinese costume market, and in the development of the new Chinese costume market, inherit the traditional Chinese tradition culture.

Design of Social Media Marketing Strategy in Mobilku Application

The use of Social Media is increasingly developing in Indonesia, causing many companies to be interested in using social media as an easy marketing tool and can add value to the product. Mobilkuis a mobile application-based digital information service startup that will be launched in the near future. To be known to the public, Mobilkuneeds a good marketing strategy. One of them is through Social Media marketing. So that my car needs proper social media strategy planning. The 4 most appropriate platforms used by Mobilkuto do Social media marketing are: Instagram, Youtube, Twitter and Facebook. We recommend that Mobilkusocial media marketing be done 3 times a day and the best time at 09.00 -12.59, 13.00 -15.59, and 16.00 -18.59. My car should make advertisements by offering discounts, ads with interesting photos, advertisements by providing clear information, advertisements often appearing, and ads with attractive advertising designs

Utilization of Google My Business as a Tourism Promotion Media Using Local Search Engine Optimization

The tourism industry is an industry that continues to grow in the world, including in Indonesia. Likewise, Kebumen Regency has various tourism potentials ranging from water tourism, mountain tourism, culinary tours, cave tours, cultural tourism and others. One of them is Curug Sindaro, which is located in the north of Kebumen Regency which is precisely located in Wadasmalang Village, Karangsambung District, Kebumen Regency, Central Java. However, in the process of developing and managing it, the tour, which was inaugurated on March 3, 2019, is increasingly experiencing a decline in visitors. Which is where, the main problem is that the promotion is still not optimal.
 In the existing tourism development process, of course, requires the media used to carry out promotions with a good marketing strategy. In order to be easily affordable, the right marketing strategy to use is an online marketing strategy. By analyzing promotional needs and analyzing keywords, it can maximize promotion.
 The purpose of this research is to implement Local SEO using Google My Business as a promotional medium for Wisata Curug Sindaro which is an online marketing strategy. If the Sindaro waterfall tour is promoted through Google my business, tourists around the Sindaro waterfall will find it easy to find Sindaro waterfall tourism through google and it is hoped that visitors will increase. Because, in this Google My Business has sufficient features for promotion. With the initial stage of registering a Google My Business account, then claiming an existing business. Because previously the Sindaro Curug Tour was already on Google Pages. With several stages of verification and changing the cellphone number that stated the Google My Business account for Sindaro Curug Tourism has been successfully created. However, due to the verification method there are obstacles that have been successfully created is the web page for the Sindaro Waterfall Tour.

Sistem Informasi Penjualan Label Printing pada PT. Citrajaya Labelindo

In this day and age, it takes a sound system to increase sales. The increase or development of sales is the goal of each company. There's a lot to do to increase sales, including a good marketing strategy. It is necessary for a medium to publish information, whether information about the company or goods to be sold. One of the media that can use is the internet. Companies can use the internet as a tool to publish various information or can make sales online or called E-Commerce. With e-commerce information or deals can be accessed wherever and whenever customers need. E-Commerce is one of the technologies applied within PT. Citrajaya Labelindo. Based on the description above, the author tried to create a design label printing sales website that aims to promote and provide information about the product, product price and product details quickly and updated. The use of the website expected to expand the marketing reach of the product without being limited by space and time, so as to increase sales. The website-based sales system was developed using waterfall development methods, with the PHP programming language and database used being MySQL.

Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing UMKM Kota Jambi

The development of information and technology causes fierce business competition, causing micro, small and medium enterprises (MSMEs) to be able to survive and compete for market share by implementing strategies, concepts and good management designs. Management is the key factor for success in the era of technology and information nowadays in order to create opportunities for its products. The purpose of this study is to determine the strengths, weaknesses, opportunities and threats, to compile IFAS (Internal Factor Analysis Summer) and EFAS (External Factor Analysis Summer) and to find out a good marketing strategy after analyzing with SWOT (Strength, Weakness, Opportunity, Threat). The phenomenon that exists, MSME entrepreneurs facing fierce competition is marked by the proliferation of products from outside the region. This study uses the SWOT analysis method to identify the company's internal and external factors. The data were collected through observation, interviews, and distribution of questionnaires to MSME entrepreneurs. The results of these studies as follow: (1) the results of the IFAS analysis are 4.00 that the position is very profitable for the company, in which the strongest factor in the internal company is guaranteed product quality. (2) The results of the EFAS analysis obtained a score of 2.66, in which this position is medium from the external factors of the company, in other words, there are still many companies that supposed to extend optimize opportunities to minimize existing threats. (3) The IE matrix results show the current average position of MSMEs in Quadrant 1, this is very profitable situation in which the company has excellent opportunities and strengths. The strategy that should be applied in this condition is to support policies development through activities: documentation, interviews and observations. The data analysis technique used content analysis (research documentation) and descriptive analysis.

Drivers and barriers for purchasing green Fast-Moving Consumer Goods: A study of consumer preferences of glue sticks in Germany

Set against the backdrop of growing consumer interest in green products, this study aimed to investigate the drivers and barriers for purchasing green Fast-Moving Consumer Goods in Germany, with a special focus on bio-based glue sticks with more environmentally-friendly packaging. An online survey, including a choice experiment, was conducted with 1390 buyers of adhesives in 2017. A Hierarchical Bayes estimation including the estimation of the influence of covariates showed that Green Consumer Values, Perceived Consumer Effectiveness and Trust act as drivers, whereas Habits, Cost Perception and Perceived Risk can act as barriers to the purchase of green Fast-Moving Consumer Goods. Additionally, prices of bio-based Fast-Moving Consumer Goods were of specific relevance, allowing producers moderate price increases if green product expectations of consumers were met. These results can be used to define marketing strategies for green Fast-Moving Consumer Goods in Germany and to support policy in shaping a strategy for reducing plastic waste.