Good Marketing Strategy Research Articles

Strategi Pemasaran dengan Teori Permainan pada Usaha Minuman Street Boba dan Kamsia Boba

Abstract: Purpose: The purpose of this study was to determine the optimal competition between the two beverage businesses. Research Methodology: Collecting data using the questionnaire filling method and for data processing using queuing theory with pure strategy and dominant strategy. Result: Then it is found that game theory in the competition between Street Boba and Kamsia Boba is said to be optimal if the variables/attributes of service, marketing, and packaging quality on Street Boba, as well as service, marketing, and packaging quality attributes on Kamsia Boba are said to be optimal. Limitation: In this study, we will analyze the competition between the Street Boba and Kamsia Boba beverage businesses by using six attributes such as product, price, service, marketing, packaging quality, and labor. Contribution: This research can contribute to economic and academic development. In terms of economics, this research can be used to understand a good marketing strategy for business actors. And in the academic field, it can be used by academics to learn more about the methods used. Keywords: 1. Management 2. cash waqf 3. MSME

Integrasi ANP dan TOPSIS dalam Pemilihan Strategi Pemasaran yang Optimal

Creating a competitive advantage by providing value to customers has become a major focus in the formulation of marketing strategies. Making a good marketing strategy, companies can maximize the company's internal strengths and minimize existing weaknesses. CV ABC is a company engaged in the manufacture and supply of agricultural machinery, plantation machinery, fishery machinery, food processing tools and machinery and laboratory equipment. This research process uses the multi-criteria decision-making method Analytic Network Process (ANP) to determine the weight of the importance of the marketing resource evaluation criteria, as well as the TOPSIS method to obtain the best and ideal marketing strategy. The purpose of this research is to determine the optimal marketing strategy to be applied to the company. Therefore, this study uses the ANP method to obtain the relative weight of each criterion based on the respondents' subjective assessment of the company in CV ABC. To assess each marketing strategy, the TOPSIS method is used to rank the best and most ideal marketing strategies applied in the company. Based on the ANP results obtained, there are five criteria that are considered important in determining marketing strategies, these criteria are the ability to relate to customers (0,423), Reputation and Competition (0,208), Human Resource Assets (0,142), Market Innovation Ability (0,140), and Managerial Ability (0,088). The results of the ranking show that the differentiation strategy is the optimal marketing strategy for CV ABC.

Opi Mall Marketing Communication Efforts to Increase the Number of Visitors During the Covid-19 Pandemic in 2021

Coronavirus disease (COVID-19) 2019 in Wuhan, China has developed into a pandemic since it was announced by WHO on March 11, 2020. Then it grew rapidly and out of control to become worldwide including in Indonesia. Judging from the case of the development of the COVID-19 rate which has decreased and the vaccination efforts carried out by the government, it has had a positive impact on micro, and macro businesses to public service facilities or malls. Considering the Mall is a public place with the most crowds. So it is necessary to re-strike the Marketing Communication to increase the number of visitors in the era of endemic. In this case, good and detailed marketing communication skills and strategies are needed to attract visitors' interest to come to OPI Mall. Marketing Communication is a communication activity that aims to convey messages to consumers through various media, with the hope that the communication delivered can produce three stages of change, namely changes in knowledge. The forms of marketing communications for OPI Mall are advertising, personal selling, sales promotion, publicity, and event marketing. The results of his research are management and marketing communication using various forms of marketing communication. To attract visitors and as the most effective form of publication. Advertising activities from OPI Mall are often carried out through social media promotions by the development of information technology at present as well as a form of increasing brand awareness of participant tenants and other public service facilities at OPI Mall.

The Effect of Post Content Type on Online Engagement

Instagram is a powerful social media marketing tool. Whereas having various tools for business also has a high involvement and loyalty from the users, resulting from social interactions. The company often uses content marketing to propose an effective communication strategy on Instagram. The business conducts a good content marketing strategy to increase online engagement, leading to brand awareness, associations, and loyalty. One of the most vital tools for content marketing to increase Instagram online engagement measured by likes and comments is content types. This study's goal is to find the differences between content types in the engagement on Instagram. moreover, the study also identified the content that impacted the most the engagement. This study will use the historical data gathered from the Instagram post of 4 businesses that produced eco-friendly goods and have similarities in products and markets. The time range is from May 2021 – to April 2022. The numbers of comments and likes for each type of content show noticeable variations. Of all of the contents, interactional content gives the most positive impact on likes compared to other types of content. And interactional and transactional content gives the most positive impact on comments compared to rational content. In addition, Monday and Wednesday contribute the most to the engagement.

THE EFFECT OF SHOPEEPAY-BASED MARKETING AND PAYMENT GATEWAY STRATEGIES ON FINANCIAL INCLUSION OF SHOPEE APPLICATION USERS IN DKI JAKARTA

This study aims to determine the effect of marketing strategy (x1) and shopeepay-based payment gateway on financial inclusion (y1) of Shopee application users in DKI Jakarta. This study is associative research using primary data that is directly the result of a questionnaire or survey from respondents with an unknown population and the researchers took 260 samples, namely Shopee application users in DKI Jakarta who always or have used shopeepay as a payment method when shopping online. The analytical method used in this research is multiple linear regression analysis. The results of this study indicate that marketing strategy (x1) has a significant positive effect on financial inclusion (y) then the level of financial inclusion of Shopee application users in DKI Jakarta will increase and the shopeepay-based payment gateway variable (x2) also has a significant positive effect on financial inclusion (y). Based on the results of the analysis, with the existence of a good marketing strategy carried out by the Shopee application can increase financial inclusion. Students can apply the implications of marketing strategies carried out by the Shopee application when they want to do business or entrepreneurship. In the other side, the influence of this marketing strategy can make someone more impulse buying and consumptive.

Islamic Banking and Loyalty: Service Quality, Intimacy or Religious Driven?

Abstract Islamic banking is an essential element in the development and establishment of Indonesia’s economy, for that it is crucial for management to have a good marketing strategy to be sustainable. Thus, this research aims to explore the route of consumer loyalty by emphasizing religiosity, intimacy, and service quality as the factors of consumer satisfaction of Indonesian Islamic banking. This study applies a structural equation model (SEM) to analyze data collected from 308 Islamic bank consumers in Indonesian Islamic communities and Islamic institutions. The empirical results show that the service quality dimensions (PAKSERV scale); tangibility, reliability, assurance, sincerity, personalization, and formality play an essential role in increasing consumer satisfaction and consumer loyalty. There is no direct relationship between consumer religiosity and consumer loyalty, whereas consumer intimacy and service quality have a direct positive impact on consumer satisfaction and consumer loyalty. Furthermore, consumer satisfaction act as fully mediating role between service quality and consumer loyalty. Practically, the findings of this study can be used by Islamic banking management to focus on modifying service quality by emphasizing the dimensions of sincerity, personalization, and formality. And stay focused on the customer relationship with the company

Strategi Bauran Pemasaran Dalam Pengembangan Usaha Dengan Metode PLC (Product Life Cycle)


 Business is an activity carried out to earn profits and fulfill daily needs, both activities carried out daily or activities in the business sector or buying and selling activities of a product. Clothing is included in one of the primary needs, a designation commonly known as clothing needs which are also important for humans. In addition, this makes clothes mainly clothes to be one of the types of fashion that has the fastest development because many people need clothes more than other types of fashion such as bags, shoes or others. Thriftshop “Projectnine” at Simo Sidomulyo Baru No. 29 A Surabaya is one example of the many thriftshop businesses that are currently booming, because they are considered easy to run, have a low risk of failure and the initial capital is not too large. The large number of similar competitors that exist makes business development important for Thriftshop "Projectnine". Business development carried out, especially planning in the long term, is very important for any existing business or business so that the business has an increasing and better value in terms of sales, systems and others. Developments that occur in an increasingly competitive business world require every business actor to have the right business strategy, for example a good marketing strategy can make the business or business achieve the planned or determined growth rate. Therefore, in determining the marketing strategy, the company must know the stages of a product in the product life cycle with the aim that the company can take a better and appropriate marketing plan or strategy policy, this information can be known by applying the product life cycle method. From the results of calculations and determining the stages of the product life cycle using the Polli and Cook method, it was found that the "Projectnine" thriftshop clothing product was in a growth stage where the "Projectnine" thriftshop business experienced an increase in sales and was followed by increased profits and market competition so that the strategy the marketing mix at this stage affects the development of the "Projectnine" thriftshop business.
 Keywords: Business development, product life cycle, thriftshop

The effect of destination attractiveness on destination attachment and its impact on tourist sustainable behavior

Purpose – In gaining competitive advantage in the tourism context, Bandung City needs a good marketing strategy. This study aims to determine the influence of destination attractiveness on destination attachment and its impact on tourist sustainable behavior in Bandung, West Java. Design/methodology/approach – This study used a descriptive verification approach. The number of samples is 151 tourists who were randomly selected using incidental techniques. The data analysis is carried out using SEM with Amos 22 software. The data were collected through questionnaire, notes and publication, and literature study. Findings – The results of this study indicate that the attraction given by a destination directly influences tourists to make return visits. Destination attractiveness has an influence on destination attachment. This study also found that the mediating effect of the tourist destination attachment on the relationship between destination attractiveness and sustainable behavior is very small. Research limitations/implications – Future research is suggested to consider other variables that are able to mediate the influence of tourist attraction on return visits or sustainable behavior. Practical implications – As destination attractiveness positively affects sustainable behavior of tourist, this study provides insight for the government of Bandung city to make a good marketing strategy in order to create a competitive advantage in their destination. Originality/value – This study answers to the suggestion from previous studies to identify and examine the mediators relevant to the attitude-behavior relationship in the context of tourism research.

Strategi Pemasaran Pengembang Perumahan Saat Pandemi Covid-19 di Kota Bandar Lampung

<p><em>Lampung is in the top ten lowest positive cases of Covid-19 in Indonesia from June 2020. Even so, the Covid-19 pandemic still affects people's interest in buying a house. Amid the pressure of the pandemic, real estate developers must be able to maintain their business continuity through a good marketing strategy. The study aims to determine the marketing strategies carried out by housing developers during the Covid-19 pandemic in Sukarame, Bandar Lampung. The research method used is qualitative with descriptive analysis techniques. Four aspects of the marketing mix theory, namely product, price, promotion, and place, are used as variables in the study. Of the four aspects, only product aspects are not affected by pandemic conditions. Developers are still using the same marketing strategies as before the pandemic. Even so, developers are still carrying out new marketing strategies through online media to get consumers during the Covid-19 pandemic.</em></p>

Strategi Komunikasi Pemasaran Digital Dalam Meningkatkan Minat Pariwisata Pulau Pari (Mix Method: Exploratory Sequential Design)

The tourism sector is confirmed to be a significant economic growth sub-sector in Indonesia, especially on Pari Island which has tourism potential that can contribute to the country's foreign exchange. However, complex problems with digital marketing communication strategies and Covid-19 have occurred in recent years. This study aims to explore digital marketing communication strategies for increasing tourist visits. This type of research is Mix Method Exploratory Sequential Design used with 2 phases. Phase 1 is the qualitative technique, purposive sampling, data collection is by observation and semi-interviews and the analysis is Interactive Model Analysis and phase 2 is a quantitative technique, saturated sampling (N=20), and the analysis is Simple Linear Regression. The results show that in phase 1 (qualitative approach), the travel manager of the Pari Island tourist attraction applies a digital marketing communication strategy to increase tourist visits, namely Advertising, Sales promotion, Direct Marketing, Personal selling, and Public Relations. Phase 2 (quantitative approach) confirms that the digital marketing communication strategy has a significant effect on tourism interest. The implications of the research suggest that tourism travel managers and tourism offices can implement good digital marketing communication strategies in order to increase tourist visits to Pari Island after the Covid-19 pandemic.

Webinar Digital Marketing Dan Pendampingan Digital Marketing Melalui Sosial Media Untuk UMKM

During the Covid-19 pandemic, many MSMEs are having difficulty marketing their businesses. So digital marketing is the right solution to help business marketing by utilizing digital technology. This marketing can be done through social media such as Instagram by creating interesting content. The objects of this service are 33 MSME actors. The aim of this community service is to provide education to MSMEs, especially business actors, about digital marketing strategies and provide training via webinars on how to optimize business accounts via social media. The service method is carried out in a bold way through training webinars and mentoring using the zoom meeting application. As a result of the service activities, participants were able to understand good marketing strategies using digital marketing.

Digital Marketing Communication Strategy for Micro, Small and Medium Enterprises (MSMEs) in Business Competition

The purpose of this study is to analyse the marketing communication strategies carried out by micro, small and medium enterprises in the face of competition in the digital era. This study used qualitative research methods. MSMEs usually produce on a small scale and require attention in marketing the products they produce. In revolution 4.0, communication is increasingly sophisticated because it can use social media in developing a business. Marketing communication can be a strategy for every MSME to learn to introduce the products produced to other parties, so that they have the same understanding and purpose for the products and brands being sold. Various types of marketing communication mix can be selected and adapted to the types of competitive products; they must also be able to market what they produce. In the early stages, every MSME must be able to read market needs, so that they can produce products that have high competitiveness. Increasing the competitiveness of MSMEs as the spearhead of the Indonesian economy towards the global market, therefore a good marketing communication strategy is needed. By using good marketing communication, it will have an impact on the progress of the business carried out and MSMEs will grow into MSMEs that have good competitiveness.

Strategi Pemasaran Penerimaan Mahasiswa Baru Pasca Perubahan Bentuk Dari Akademi Manajemen Belitung Ke Politeknik Belitung

New student admissions play an important role in the continuity and teaching process in universities, especially at Politeknik Belitung. Improving the quality of university in terms of the quality of education and services greatly affects the confidence level of new students to choose Politeknik Belitung as the university where they study. One way to improve the quality of higher education is to upgrade deformed from Academy to a Politeknik, along with increase number of study programs. Planning a good marketing strategy concept and implementing the right marketing strategy will play an important role in achieving the target number of new student admissions. This article shows several strategies that can be used by the Politeknik Belitung through the new student admissions committee including by conducting socialization, using social media and utilizing existing resources by utilizing institutions, communities and people who are connected to the Politeknik Belitung, especially alumni who have completed education at Politeknik Belitung

Effectiveness of Cashew Product Marketing Strategy at UD Cashew Mubaraq Lombe, Lahundape Village, West Kendari District, Kendari City

UD Cashew Mubaraq Lombe is a trading business that provides a variety of snacks typical of the Southeast Sulawesi region made from cashew nuts. A good marketing strategy is needed to introduce the products at UD Mete Mubaraq Lombe to the public. Marketing strategy is also one of the factors that can direct the level of marketing effectiveness that can be achieved. The effectiveness of the marketing strategy is the extent to which the company achieves the goals that have been agreed upon or previously set. Thus it can be interpreted that if marketing can be carried out correctly as planned or targeted according to the company's goals that have been set, it can be said that the marketing is effective. This study aims to describe the marketing strategy applied by UD Cashew Mubaraq Lombe in increasing the competitive advantage of the products being marketed and to determine the marketing strategy of UD Cashew Mubaraq Lombe's products. The research was carried out in the Lahundape Village, West Kendari District, Kendari City. The study is conducted using qualitative descriptive analysis. The dependent variables are product (X1), price (X2), promotion (X3), place (X4), service (X5), process (X6), people (X7), and physical evidence (X8). The independent variable (Y) is the marketing strategy applied by UD Mete Mubaraq Lombe. The results showed that all the methods used by UD Cashew Mubaraq effectively increased sales volume.

Education Marketing Strategy in Al-Amalul Khair Palembang Islamic Junior High School

This study aims to find out about the education marketing strategy carried out by the Al-Amlaul Khair Islamic Junior High School, as well as the factors that influence the education marketing strategy at the Al-Amlaul Khair Islamic Junior High School. This research method is in the form of qualitative descriptive, data collection techniques using observation, interviews, and documentation. The key informant in this study was the principal, and the supporting informants were educators, education staff, students, and the community around the Al-Amlaul Khair Islamic Junior High School. The results of this study indicate that the Al-Amlaul Khair Islamic Junior High School has implemented a fairly good educational marketing strategy, several programs and services are offered and can attract public interest and taste, the promotional activities carried out by the school are quite good and a special team has been formed to promote education. Promotional activities carried out by schools include placing banners, distributing brochures, placing advertisements, and outreach to other schools. There is something unique about the promotion at Al-Amlaul Khair Islamic Junior High School, namely "picking up the ball", in which the school gives a brochure to each student and students distribute it to their respective addresses, if the student succeeds in bringing in a new student, the student will be given a prize. from school.

Web-Based Sales Information System Of Sengon And Chocolate Seeds

Sejahtera Jaya shop is a company that sells sengon seeds and cocoa beans. In the increasingly fierce competition, Sejahtera Jaya shop needs a good alternative marketing strategy that can attract and reach more consumers and fulfill their needs. The use of website information technology is a very good breakthrough. The sales strategy of Sengon and Cocoa Beans attracts more new consumers and reduces the very high risk of error by building a web-based online sales system. This strategy is very good. This fulfills consumers' expectations of satisfying their needs by enabling them to access quickly anytime, anywhere as the number of Internet users grows in almost every region, and at the same time serve more consumers. Because it can be done. And the company's goal is to increase company profits. From the results of this paper, the author can create a web-based sales information system whose truth has been checked by Internet media.

Web-Based Sales Information System Of Sengon And Chocolate Seeds

Sejahtera Jaya shop is a company that sells sengon seeds and cocoa beans. In the increasingly fierce competition, Sejahtera Jaya shop needs a good alternative marketing strategy that can attract and reach more consumers and fulfill their needs. The use of website information technology is a very good breakthrough. The sales strategy of Sengon and Cocoa Beans attracts more new consumers and reduces the very high risk of error by building a web-based online sales system. This strategy is very good. This fulfills consumers' expectations of satisfying their needs by enabling them to access quickly anytime, anywhere as the number of Internet users grows in almost every region, and at the same time serve more consumers. Because it can be done. And the company's goal is to increase company profits. From the results of this paper, the author can create a web-based sales information system whose truth has been checked by Internet media.

Growth Plan In Operational Design Management For Pt. Traffic Light Jaya

Traffic congestion is followed via way of means of more and more site visitors injuries. These are ruled via way of means of bike injuries, which additionally account for the very best part of fatalities and essential injuries. Careless riding and unruly conduct via way of means of drivers are the primary reasons of injuries in Indonesia. Penelitian ini bertujuan untuk a coordinated attempt which can also additionally alleviate a metropolis’s congestion is deemed necessary, specially in tackling busy and complicated intersections on the middle of the trouble to lessen losses. Research is carried out using qualitative research. It was concluded that The company must have good marketing and operational strategies to get more customers and maintain the business in order to keep it disrupting the times. The future challenge is very challenging for this business to set up a new strategy to meet market demands and globally transform. With the presence of a 24-hour hotline to receive customer complaints I feel is one form of responsibility from the company. Building a laboratory seems to be needed in the near future given the many demands in the three cities as a preliminary experiment. It is hoped that with good management operations, this business can dominate and be irreplaceable, given the purpose of establishing this company is to be a solution to the bottleneck and effectiveness of the government budget

Growth Plan In Operational Design Management For Pt. Traffic Light Jaya

Traffic congestion is followed via way of means of more and more site visitors injuries. These are ruled via way of means of bike injuries, which additionally account for the very best part of fatalities and essential injuries. Careless riding and unruly conduct via way of means of drivers are the primary reasons of injuries in Indonesia. Penelitian ini bertujuan untuk a coordinated attempt which can also additionally alleviate a metropolis’s congestion is deemed necessary, specially in tackling busy and complicated intersections on the middle of the trouble to lessen losses. Research is carried out using qualitative research. It was concluded that The company must have good marketing and operational strategies to get more customers and maintain the business in order to keep it disrupting the times. The future challenge is very challenging for this business to set up a new strategy to meet market demands and globally transform. With the presence of a 24-hour hotline to receive customer complaints I feel is one form of responsibility from the company. Building a laboratory seems to be needed in the near future given the many demands in the three cities as a preliminary experiment. It is hoped that with good management operations, this business can dominate and be irreplaceable, given the purpose of establishing this company is to be a solution to the bottleneck and effectiveness of the government budget

Strategi Pemasaran Produk Pembiayaan Murabahah Lembaga Keuangan Syariah (Studi pada Baitul Mal Wat Tamwil Sunan Drajat Jawa Timur Cabang Tunggul Paciran Lamongan Jawa Timur)

Baitul Mal Wa Tamwil Financial Institution (BMT) has the task of collecting funds and distributing funds to the community. Baitul Mal Wa Tamwil in its management management must be able to arrange a good marketing strategy in achieving the goals of the institution, namely to attract consumers to use the products and services offered by BMT. The murabahah financing product is one of the products offered at BMT Sunan Drajat to people who need capital to open a small business or other businesses. This study aims to answer, describe, and analyze the focus of the problem, namely: (1) How is the marketing strategy in murabahah financing products at BMT Sunan Drajat. (2) What are the factors that hinder the implementation of the marketing of murabahah financing products. (3) What is the solution to overcome the obstacles in carrying out the marketing strategy of murabahah financing products. This research uses a qualitative approach, the data analysis method is carried out using deductive logic, to draw conclusions from general things to specific things that are specific or individual, research instruments use observation, interviews, documentation. The results of this study, it can be concluded that: The marketing strategy of murabahah financing products carried out by BMT Sunan Drajat Lamongan, namely by using a strategy to expand marketing by prioritizing affordable product prices, products needed by the community, promotions to attract customers, and an easy place recognized by prospective members (customers). Factors inhibiting marketing strategy Internal and External factors. The solutions carried out provide socialization to the public or prospective customers, promote products and provide understanding through social media, provide training to marketing personnel, select and sort out customers who apply for financing, increase the number of marketers to maximize product marketing.