Volunteering is considered and continues to be the cornerstone of building society, spreading love, and fostering social cohesion among its members. This practice varies from time to time and from one community to another. Sometimes it decreases, and other times it increases. It can take the form of monetary donations or other charitable deeds. Volunteering is a humanitarian act closely tied to all the meanings of goodness and pure, righteous deeds for the sake of Allah. It is connected to the religious aspect, as Allah says: 'So whoever volunteers good, it is better for him. So volunteering has become a necessity among life's necessities due to its social message aimed at participation in building, developing, and strengthening the foundations of society. Consequently, the culture of volunteering has become an integral part of the cultures of developed societies, representing a system of principles, ethics, standards, and practices that encourage initiative and positive actions that benefit others (1). At the global level, volunteering has received increasing attention from the United Nations through its programs and institutions that provide assistance to the poor, marginalized, afflicted, and refugees. December 5th has been designated as International Volunteer Day as a tribute by the international organization to the significant role that volunteering can play in all areas of humanitarian and developmental work (2). In this research, the study indicates a significant increase in the number of donors among both young and adult individuals. The study seeks to shed light on the role of new media in promoting a culture of volunteering within Iraqi society, especially among the audience in Thi Qar province. The aim of promoting the culture of volunteering through new media platforms is to instill positive values of volunteering, encourage active participation in volunteer programs at the individual, institutional, and community levels, and extend this to regional and international levels. It emphasizes that volunteering is not merely about good intentions; rather, it has evolved into a professionally performed activity that employs new skills in management, finance, service delivery, and communication with others. The study emphasizes the importance of setting performance standards and evaluation criteria to develop, renew, and innovate new mechanisms for volunteering (3).
Read full abstract