Global Hospitality Industry Research Articles

HOTEL BUSINESS AS A CONSTITUENT OF MODERN TOURISM INDUSTRY

The analysis of the current state of hotel industry is carried out in the article. The main directions of the development of hotel business in Ukraine are offered because hotel and catering business as one of highly profitable sectors of the global economy in the XXI century is becoming a trend of economic and social development of Ukraine and modern tourism infrastructure is considered to be a prerequisite for an active and successful promotion of the industry to state market. Today, tourism shapes economies of many countries and regions and is becoming an important factor for sustainable development of the global hospitality industry. Hotel business in Ukraine is now experiencing a lot of problems: lack of hotel chains, shortage of mid-priced hotels, lack of qualified professionals, shortcomings in the legislation, etc. However, these difficulties are gradually being overcomed, hotel business companies advance, adopting experience of western partners which, in their turn, come to the Ukrainian market, thus the level of service delivery increases.

Guest loyalty in hospitality industry

The continuous growth of competition in the hospitality sector has created the need to retain guests and prevent them from switching company due to better offer or saturation. Loyal customers are a valuable asset for catering companies, not only because of the awareness of the effects of customer loyalty. They tend to spread word-of-mouth advertising, more tolerant to price changes, as well as they casually create a linkage to their friends, relatives, colleagues, and other probable consumers and thus enable businesses to uphold a guest's base. By recognizing loyalty guests' importance, the global hospitality industry created monetary and non-monetary rewards for loyal visitors, delayed gratification (points collection) and immediate rewards, as well as numerous other reward systems that try to keep them. To win customer loyalty, together with all benefits arising from it, caterers need to become familiar with factors, which determine guests' loyalty. The paper will show the results of research regarding the impact of the service quality and guests' satisfaction to their loyalty. Many authors have confirmed that employees' satisfaction affected customers' satisfaction, so this paper will give an answer does it influence on customers' loyalty as well.

Economic strategy of the hospitality industry development in the Russian Federation: methodology and practice

Goal and objectives of the dissertationThe goal of the dissertation is to develop the methodology of economic strategy formation as well as the tool of its implementation in the business of hospitality industry enterprises.The achievement of pre-determined goal indicates the necessity of approaching the following objectives:1. Examine the concept and structure of the hospitality industry as the object of the service sector in the Russian Federation and abroad and to formulate proposals for its improvement.2. Clarify the content of scientific concepts and criteria of strategic management in the hospitality industry based on economic strategy.3. Justify the meaning of the growth of business value and economic profit for the strategic development of enterprises in the hospitality industry.4. Identify the importance of the economic strategy as a tool for the formation of competitive advantages for enterprises in the hospitality industry.5. Summarise and systematise the concepts of strategic development of the global hospitality industry.6. Establish links between concepts and theoretical approaches to the development of the hospitality industry with the theory of strategic management.7. Explore the modern trends of development of hotel, restaurant, transport, tourism enterprises in the global hospitality industry and they used strategies, and develop proposals for improving the efficiency of Russian enterprises in this sector of economic activity.8. Develop a classification model of the system integrative stages of strategic development for enterprises in the hospitality industry with informed choice of instruments of economic strategy.9. Suggest portfolios of strategies to achieve economic profit, gain competitive position and to increase value of assets of the enterprise.10. Develop a model of the formation and implementation of economic strategies, applicable for any type of hospitality business.11. Develop optimisation models of development and implementation of economic strategy in the activity of enterprises of the hospitality industry.12. Propose a methodology to determine the effect from implementation of the economic strategy by enterprises in the hospitality industry.MethodologyMixed methods research is used in dissertation as well as the procedure for collecting and analyzing both quantitative and qualitative data to understand problem. The hospitality industry was divided in four major groups: hotels, restaurants, transport companies, mainly airlines and airports and tourist companies. Every element and their performance were researched.Primary data were obtained through observations, semi-structured interviews with hotel and restaurant managers, as well as representatives of various tourist firms, organisations and associations, site visits and venues inspections. Author is grateful to administrations of Moscow hotels Radisson, Savoy, Cosmos, restaurant chains in Moscow MacDonald's, KFC International Holdings Inc., Inna Tours, Intourist, Russian Union of Tourist Industry, Russian Hotel Association and many others for opportunity to discuss and collect information for this research.Secondary data were obtained from various publications of WTO-UN, World Travel and Tourism Council, Euromonitor, Federal State Spastics Service of Russian Federations, The Russia Federal Agency for Tourism as well as revues in relevant magazines, newspapers, articles in web sites.The author's professional expertise in this area enables the collection of significant up-to-date information concerning the hospitality industry in Russian Federation.ResultsThe most significant results of the doctoral dissertation received by the author are as follow:Theory and Methodology:The existing concepts, trends and opinions of strategic development in the hospitality industry were systematised and made it possible for author to propose a division of strategic management into following periods: 1) Formation of the hospitality industry (late XIX - early XX century), 2) The emergence of formal and informal conditions of business for enterprises in hospitality industry (1910 - 1945), 3) Integrative development of the hospitality industry through chains and global expansion (1946 - 1970), 4) Value Based Management approach in management of hospitality industry enterprises (1970 - 1990), 5) Competences and formation of unique technologies in hospitality industry (1990 - present). …

Emerging sales and marketing challenges in the global hospitality industry

Purpose – This paper attempts to identify the emerging themes that can shed light on the sales and marketing issues and challenges being faced by global hospitality organizations.

Challenges faced by the hospitality industry in India: an introduction

PurposeThis paper aims to introduce the theme issue and the reasons for focusing on the strategic question: “What are the challenges faced by the hospitality industry in India?”Design/methodology/approachThe paper provides an introduction to the scope of the global hospitality industry and the key issues and challenges, especially as they relate to the industry's development in India.FindingsThe paper profiles the approach adopted by theme issue contributors and their respective contributions to addressing the strategic question.Practical implicationsThe theme issue draws extensively on roundtable discussions with senior level practitioners so as to balance the analysis drawn from published sources.Originality/valueIndia's hospitality industry is developing rapidly and yet there is limited data relating to these developments. This theme issue draws extensively on practitioner inputs and published sources to provide an authoritative contribution that addresses the Indian context and additionally explores the implications for other developing economies.

Current Issues in the Global Hospitality Industry

This paper aims to highlight the current issues of most concern for the hospitality industry worldwide. By examining a number of hospitality and hotel association websites from around the world, eight main areas of concern for the hospitality industry were highlighted and examined in more detail. These areas included employment issues, taxation levels and environmental issues. The paper concludes by recognising both the powerful position many of these associations now hold on a national and sometimes international scale and the global nature of many of the main issues of concern for the hospitality industry

Global industry-specific business courses with electronic delivery

Many returning students desire courses that will enhance their advancement potential in their current employment. They often do not want to take an entire degree program, like the MBA, but instead seek specialised courses that are highly relevant to their current career path. There may not be enough students in the university's local region to justify such specialised courses, but internet delivery can reach students worldwide and make them viable. This paper discusses the challenges in curriculum development and delivery for business courses aimed at persons employed in a single industry. As a case study, it describes the experience of the authors in offering such courses to students in the global hospitality and tourism industry.

The Virtual Enterprise

This article discusses the need for enhancements in the way that tourism education is conducted and shows how changes in the way that technology is used in the global tourism and hospitality industry has necessitated that change. It offers as a solution an educational model called “The Virtual Enterprise” (VE). The history of the model and its implementation at a U. S. community college, as a professional education curriculum that has shown great potential to prepare students for the global nature of the 21st century workplace, is discussed. The Virtual Enterprise, has shown itself to be a business simulator that inculcates both technical and “soft” skills to students. Tourism and hospitality educators face two challenges in preparing their students for the work place. One is to prepare them with the technical skill sets that will create demand for their services amongst employers in the marketplace. The second is to find classroom exercises and simulations that allow students to take those skill sets and put them to the test under “game conditions.” The Virtual Enterprise educational model meets both of these challenges.

The hotel financial manager – challenges for the future

Recent reports focussing on the future of the global hospitality industry have identified that the key issues for management include the impact of new technology, a lack of availability of capital investment and increasing concern for the future of the environment. The hotel financial manager has emerged as being of major importance in maintaining the profitability of the unit and the company and plays an increasingly influential role as part of the management team. They must now identify the challenges for the future within their own working environment and develop the technological and personal skills necessary to manage in this new age.