The Virtual Enterprise

Abstract

This article discusses the need for enhancements in the way that tourism education is conducted and shows how changes in the way that technology is used in the global tourism and hospitality industry has necessitated that change. It offers as a solution an educational model called “The Virtual Enterprise” (VE). The history of the model and its implementation at a U. S. community college, as a professional education curriculum that has shown great potential to prepare students for the global nature of the 21st century workplace, is discussed. The Virtual Enterprise, has shown itself to be a business simulator that inculcates both technical and “soft” skills to students. Tourism and hospitality educators face two challenges in preparing their students for the work place. One is to prepare them with the technical skill sets that will create demand for their services amongst employers in the marketplace. The second is to find classroom exercises and simulations that allow students to take those skill sets and put them to the test under “game conditions.” The Virtual Enterprise educational model meets both of these challenges.